Entrepreneurial Orientation

Open Access Article

1 - Developing a Model of university social responsibility with Emphasis on the Entrepreneurial Orientation Components (Case Study: Islamic Azad University of Tehran)
sahar soheili najaf abadi tahmoores sohrabi amir bayattork

10.30495/enkn.2023.23050

The research method is a mixed qualitative and quantitative research and of an applied type. The statistical community in the qualitative part of the research is 10 managers, experts and university professors and also in the quantitative part 52 employees of the Islamic More

The research method is a mixed qualitative and quantitative research and of an applied type. The statistical community in the qualitative part of the research is 10 managers, experts and university professors and also in the quantitative part 52 employees of the Islamic Azad University. For data analysis in Qualitative part of the theme analysis method and Maxqda software, and in the quantitative part to check the normality of the data using the Kolmogorov-Smirnov method, to test the hypotheses using the structural equation method and Smart pls software, and then to prioritize the variables using the interpretive structural modeling method. ism) and software (super decision). The findings of the qualitative part are 5 variables for the university social responsibility model, which are: 1- Legal responsibilities 2- Economic responsibilities 3- Environmental responsibilities 4- Responsibility Ethical 5- Humanitarian social responsibilities.The findings of the quantitative part indicate the confirmation of all the hypotheses and according to the values obtained, the variable of social responsibilities is the first priority. Manuscript profile

Open Access Article

2 - The Analysis of the Impact of Information Technology and Social Capital on Entrepreneurial Orientation in Iran Pharmaceutical Industry (Case Study: Alborz Drug Company)
P. Akbari O. Baharestan

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Open Access Article

3 - Analysis the Factors Affecting the Performance of Manufacturing Companies in Industrial City of Gorgan from the Perspective of Marketing Management and Entrepreneurship
Faezeh Fendereski Mehdi Zanganeh Hosain Dideh Khani Hormoz Mehrani

In today's fast changing competitive environment, companies need to be highly consistent, so offering the best performance in marketing has become the most important concern of the managers of manufacturing companies. Therefore, in this study, we analyze the factors aff More

In today's fast changing competitive environment, companies need to be highly consistent, so offering the best performance in marketing has become the most important concern of the managers of manufacturing companies. Therefore, in this study, we analyze the factors affecting the performance of manufacturing companies from the perspective of marketing management and entrepreneurship, and to achieve this goal, we examine 15 hypotheses about the impact of entrepreneurial and market orientation on corporate performance through entrepreneurial market orientation and entrepreneurial marketing in the manufacturing companies of the industrial city of Gorgan during the second 6 months of 1397. The present research is a applied research in terms of purpose, and in terms of data collection method, it is descriptive-survey and it is also included in the field of causal research. In order to calculate the sample size, Krejcy and Morgan tables were used and 180 people were selected by simple random sampling as a sample and a questionnaire was distributed among them that 152 available questionnaires were collected. Data collected from questionnaires were analyzed using Smart PLS and SPSS software. In the end, the research results showed that hypotheses such as the effect of entrepreneurial market orientation on performance, the impact of market orientation on entrepreneurial market orientation, or the effect of innovation on performance are rejected, and also technical capabilities cannot modulate the effect of entrepreneurial orientation on performance. But other research hypotheses were confirmed. Manuscript profile

Open Access Article

4 - Surveying the Impact of Entrepreneurial Orientation and Marketing Information on the Performance of Small and Medium-Sized Enterprises of Markazi Province
H. Farahani R. Sha′abani H. Ghafari

Purpose: In the competitive environment today responding the customers changing needs and having appropriate performance among competitors of the group depends on having correct information and paying attention to entrepreneur in the companies. The purpose of the presen More

Purpose: In the competitive environment today responding the customers changing needs and having appropriate performance among competitors of the group depends on having correct information and paying attention to entrepreneur in the companies. The purpose of the present research is to investigate Title:The effective factors on companies’ performances with regard to entrepreneurial and marketing information factors in small and medium companies. Methodology: The present research is caustic research in terms of method and nature; and in terms of performance it is surveying and in terms of aims it is applicable and uses structural equation modeling and LISREL software for investigating the relationships between the parts of model. Population in this research consists of the managers and sale experts of the small and medium companies of Markazi Province in the year 1390. To reach the purposes of the research 270 questionnaires were distributed among managers and sale experts of small and medium companies of Markazi Province, and among these 229 questionnaires were analyzed. Findings: The results of data analysis showed that entrepreneurial orientation have meaningful impact on attaining marketing information, utilization of market information and company’s performance. Also the hypothesis of the impact of attaining marketing information on the company’ performance was proved but the hypothesis of the impact of utilizing market information on the company’s performance was not supported. Research Limitations: Among the limitations of this research distribution of respondents in the surveying companies can be mentioned that slowed down the process of distributing and collecting the questionnaires. Managerial Implications: At the end managers are suggested to utilize the market information and provide the required backgrounds in attaining marketing information, which provide the necessary grounds in the way of progress and increase performances of the companies. Manuscript profile

Open Access Article

5 - The Impact of organizational culture on entrepreneurial orientation organization (case study: automotive companies Zamyad)
علی مبینی دهکردی آرش رضازاده عامر دهقان نجم آبادی منصور دهقان نجم آبادی

Introduction and aim: Identification of constructs that influence on EO and also investigating their impact on EO is very important. Our study aims to investigate the impact of organizational culture on EO in Zamyad Company . Methodology : This study is practical, More

Introduction and aim: Identification of constructs that influence on EO and also investigating their impact on EO is very important. Our study aims to investigate the impact of organizational culture on EO in Zamyad Company . Methodology : This study is practical, descriptive survey, and quantitative. Our sample contains the experts of Zamyad Company who are about 1􀁀0 people. 􀁆e used all of the people in our sample for analyzing because they were few and limited. 133 completed ques􀀧onnaires were returned. 􀁆e used simple and multiple linear regressions for analyzing the collected data. Besides, assumptions of regression investigated using Durbin-􀁆atson test . Findings : 􀁆ith confirmation of our hypothesizes, these findings has build: 1) Organizational culture has a significant and positive impact on entrepreneurial orientation of Zamyad Company . 2) Adaptability of organizations has a significant and positive impact on entrepreneurial orientation of Zamyad Company . 3) Involvement of organizations has a significant and positive impact on entrepreneurial orientation of Zamyad Company . 􀁁) The mission of organizations has a significant and positive impact on entrepreneurial orientation of Zamyad Company . 5) Consistency of organizations has a significant and positive impact on entrepreneurial orientation of Zamyad Company . Conclusion : For managers to identify factors influencing in EO. 􀁆ith regard to confirmation of our hypothesizes, we conclude that managers should control the organizational cultural for implementing entrepreneurial activities. Therefore, all of the dimensions for organizational culture (including: adaptability, involvement, mission, and consistency) have a significant and positive impact on organization’s entrepreneurial orientation   Manuscript profile

Open Access Article

6 - The effect of environmental uncertainty on entrepreneurial orientation with the mediating role of innovation speed
ghasem shiri sedighe tootian esfahani shahla sohrabi

10.30495/jisds.2007.21333

Entrepreneurship is not only a science, but also a way of life and art, and choosing it can improve the quality of life. Due to the importance of entrepreneurship, the present study aimed to investigate the effect of environmental uncertainty on entrepreneurial orientat More

Entrepreneurship is not only a science, but also a way of life and art, and choosing it can improve the quality of life. Due to the importance of entrepreneurship, the present study aimed to investigate the effect of environmental uncertainty on entrepreneurial orientation with the mediating role of innovation speed. In terms of practical purpose and in terms of implementation, it is a descriptive survey type. The statistical population of this research is the staff of Sepah Bank of Tehran, whose number is 1600 people and the sample size is 310 people. The data collection method is library and field and the data collection tool is a questionnaire and to check the validity, the validity of the divergent and convergent structure, to determine the reliability of the questionnaires, Cronbach's alpha method has been used. Data analysis was also performed using structural equations and smart-pls software. The results showed: environmental uncertainty with mediator role and without mediator role, government and policies with mediator role, economy with mediator role and without mediator role, products, markets and demand with mediator role and without mediator role, competition with mediator role, And technology in industry without the mediating role of innovation speed has a positive and significant effect on entrepreneurial orientation. Manuscript profile

Open Access Article

7 - The Effect of Environmental Uncertainty on Entrepreneurial Orientation with the Mediating Role of Innovation Speed
Gasem shiri Sediqeh Toutian Isfahani Shahla Sohrabi

Entrepreneurship is not only a science, but also a way of life and art, and choosing it can improve the quality of life. Due to the importance of entrepreneurship, the present study aimed to investigate the effect of environmental uncertainty on entrepreneurial orientat More

Entrepreneurship is not only a science, but also a way of life and art, and choosing it can improve the quality of life. Due to the importance of entrepreneurship, the present study aimed to investigate the effect of environmental uncertainty on entrepreneurial orientation with the mediating role of innovation speed. In terms of practical purpose and in terms of implementation, it is a descriptive survey type. The statistical population of this research is the staff of Sepah Bank of Tehran, whose number is 1600 people and the sample size is 310 people. The data collection method is library and field and the data collection tool is a questionnaire and to check the validity, the validity of the divergent and convergent structure, to determine the reliability of the questionnaires, Cronbach's alpha method has been used. Data analysis was also performed using structural equations and smart-pls software. The results showed: environmental uncertainty with mediator role and without mediator role, government and policies with mediator role, economy with mediator role and without mediator role, products, markets and demand with mediator role and without mediator role, competition with mediator role, And technology in industry without the mediating role of innovation speed has a positive and significant effect on entrepreneurial orientation. Also, the resources and services used in the organization with the role of mediator and without the role of mediator, technology in industry with the role of mediator, government and policies without the role of mediator, and competition without the role of mediator The speed of innovation does not affect entrepreneurial orientation. Manuscript profile

Open Access Article

8 - From Social Capital to Job Performance: The Mediating Role of Entrepreneurial Orientation in Agriculture Jihad Organization of Hamedan Province
Saeid Karimi Maryam Shahdousti

The main purpose of this descriptive-correlative study was to investigate the relationships among social capital, entrepreneurial orientation and job performance. The mediating role of entrepreneurial orientation was also analyzed. The statistical population of this res More

The main purpose of this descriptive-correlative study was to investigate the relationships among social capital, entrepreneurial orientation and job performance. The mediating role of entrepreneurial orientation was also analyzed. The statistical population of this research consisted of 635 agricultural experts of the Jihade Agriculture organization in Hamedan Province (N=365). According to Krejcie and Morgan’s table, a sample of 242 experts was chosen through random stratified sampling method. Data was collected using standardized questionnaires. The content validity of the questionnaire was confirmed by a panel of experts. The reliability of the questionnaire was investigated using Cronbach’s alfa coefficient, with values of 0.83 for entrepreneurial orientation, 0.85 for social capital, and 0.79 for job performance. The results structural equation modeling indicated that social capital and entrepreneurial orientation were significantly related to job performance. In addition, the results of bootstrap procedure showed that entrepreneurial orientation mediated the social capital-job performance relationship. Based on the findings, it could be concluded that investing in social capital is worthwhile, since creating and preserving social capital will increase the employees' entrepreneurial orientation level and their performance. Manuscript profile

Open Access Article

9 - The effect of green attitude on creative green behavior and interest in the environment with the mediating role of green entrepreneurial orientation in the tourism industry of Mazandaran province
hosein rahimi kelor iman ghasemi hamedani

Background and Objective: The aim of this study was to investigate the effect of green attitude on creative green behavior and interest in the environment by considering the mediating role of green entrepreneurial orientation in the tourism industry. Material and Metho More

Background and Objective: The aim of this study was to investigate the effect of green attitude on creative green behavior and interest in the environment by considering the mediating role of green entrepreneurial orientation in the tourism industry. Material and Methodology: This study is an applied goal in terms of implementation method in the form of a descriptive-survey research with a cross-sectional approach. The statistical population of the study is all employees of tourism companies in Mazandaran province, of which a sample of 384 people has been selected using the Cochran's formula. In this study, to collect information to test the hypotheses, a researcher-made questionnaire adapted from Lou (2021) study, including 6 dimensions and 32 questions, was used, which was compiled based on a five-point Likert scale. The validity of the questionnaire was confirmed using the content validity method. To evaluate the reliability of the questionnaire, Cronbach's alpha coefficient was calculated. Cronbach's alpha coefficient was more than 0.7, which indicates that the questionnaire has good reliability. Findings: The findings of the research hypotheses test showed that green attitude has a positive and significant effect on green entrepreneurial orientation and green creative behavior; Green entrepreneurial orientation has a positive and significant effect on environmental interest and green creative behavior. In addition, it was found that green entrepreneurial orientation, the relationship between green attitude and green creative behavior; And environmental interest mediates the relationship between green entrepreneurial orientation and green creative behavior. Disscusion and Conclusion: The results obtained in this research indicate the importance and influence of the organization's green attitude and orientation in the employees' green creative behaviors. In this research, theories of planned behavior and complementary sources have been used to create a new conceptual framework. Manuscript profile

Open Access Article

10 - The Influence of the Structure of Social Networks on Academic Spin - Offs’ Entrepreneurial Orientation
مصطفی حیدری هراتمه

The purpose of this study was to investigate The Influence of the Structure of Social Networks on Academic Spin - Offs’ Entrepreneurial Orientation.And it focuses specifically on the size and frequency of three different types of social networks, including informa More

The purpose of this study was to investigate The Influence of the Structure of Social Networks on Academic Spin - Offs’ Entrepreneurial Orientation.And it focuses specifically on the size and frequency of three different types of social networks, including informal networks, market networks,and university support networks. The research method is causal and applied in terms of purpose. Two researcher-made questionnaires with 25 and 22 items, respectively, and supplementary sources such as annual reports prepared by incubators and technology parks were used to collect data. The statistical population of the research is the founders and managers of the university spin-offs established in the last decade, in which eleven ASOs were selected as a sample. In order to study the relationships between variables and test the hypotheses, the structural equation model was used. The results showed: a) Market networks and academic support networks have a positive effect on strengthening the entrepreneurial orientation of the university spin-off. b ) The size and frequency of the academic support network has a positive and significant effect on the entrepreneurial orientation, but the size and frequency of informal networks have no effect. Finally, ASO management teams desperately need the presence of industry actors because such representatives can provide the resources, capabilities and knowledge needed for ASOs. Manuscript profile

Open Access Article

11 - The Influence of the Structure of Social Networks on Academic Spin - Offs’ Entrepreneurial Orientation
Mostafa Heidari Haratemeh

 The purpose of this study was to investigate The Influence of the Structure of Social Networks on Academic Spin - Offs’ Entrepreneurial Orientation. And it focuses specifically on the size and frequency of three different types of social networks, including More

 The purpose of this study was to investigate The Influence of the Structure of Social Networks on Academic Spin - Offs’ Entrepreneurial Orientation. And it focuses specifically on the size and frequency of three different types of social networks, including informal networks, industrial networks, and university support networks. The research method is causal and applied in terms of purpose. Two researcher-made questionnaires with 25 and 22 items, respectively, and supplementary sources such as annual reports prepared by incubators and technology parks were used to collect data. The statistical population of the research is the founders and managers of the university spin-offs established in the last decade, in which eleven ASOs were selected as a sample. In order to study the relationships between variables and test the hypotheses, the Multiple regression model was used. The results showed: a) Market networks and academic support networks have a positive effect on strengthening the entrepreneurial orientation of the university spin-off. b) The size and frequency of the academic support network has a positive and significant effect on the entrepreneurial orientation, but the size and frequency of informal networks have no effect. Finally, ASO management teams desperately need the presence of industry actors because such representatives can provide the resources, capabilities and knowledge needed for ASOs. Manuscript profile

Open Access Article

12 - The Role of Human Capital of Management Team on Performance in Iranian Academic Spin-Offs
Mehdi Shahsavari Jalal Haghighat-Monfared

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Open Access Article

13 - Investigating the Role of Humor of Manager in Organizational Evolution with the Mediating Role of Entrepreneurial Orientation and Happy Child Ego State of Employees (Case Study: Education Department of West Azerbaijan Province)
احمد اسدزاده مسلم یوسفی عبداله دهقانی سهراب احمدزاده

10.30495/ee.2022.1965904.1120

Introduction: The aim of this study was to investigate the relationship between humor of manager and organizational evolution with respect to the mediating role of entrepreneurial orientation and the happy child ego state of employees. Research Methodology: The statist More

Introduction: The aim of this study was to investigate the relationship between humor of manager and organizational evolution with respect to the mediating role of entrepreneurial orientation and the happy child ego state of employees. Research Methodology: The statistical population in this study is 197 employees of Education department of West Azerbaijan Province who were selected by available sampling method. This descriptive study was applied in terms of purpose and was done with a survey method. In order to analyze the data, the partial least squares method and Smart PLS 2 software were used. A standard 36-question questionnaire based on an ordinal scale and a five-point Likert scale was used to collect data. The findings indicate that measurement tools have good validity and Cronbach's alpha coefficient is more than 0.7 for all research structures. Findings: The results indicate that humor of manager has a positive and significant effect on the evolution of the organization. There is also a positive and significant effect between the variables of humor of manager and entrepreneurial orientation and happy child ego state. Also, the entrepreneurial orientation and happy child ego state of the employees have a positive and significant effect on the evolution of the organization. Finally, it can be said that happy child ego state plays a mediating role between humor of manager and organizational evolution, but the entrepreneurial orientation does not play a mediating role between these two variables. Conclusion: Nowadays, different styles of humor are used in different organizations, and since hierarchical models are used with high formality in the education system, it seems that the models of humor can be effective in achieving desirable mental states, entrepreneurship and organizational evolution. Manuscript profile

Open Access Article

14 - The Influence of Entrepreneurial Orientation on Business Performance by the Mediation Process of Knowledge Creation (Case Study: Small and Medium Businesses)
Asef Karimi Soma Rahmani

Abstract      Background: Both "entrepreneurial orientation" and "knowledge management" are two notions in modern management having important effect on business performance.      Purpose: The main purpose of this study was to inve More

Abstract      Background: Both "entrepreneurial orientation" and "knowledge management" are two notions in modern management having important effect on business performance.      Purpose: The main purpose of this study was to investigate the influence of entrepreneurial orientation on the performance of small and medium businesses by the mediation process of knowledge creation.      Methodology: The statistical population of this research contained 392managers of small and medium businesses of Qazvin. A sample of 196 Managers was selected with Cochran formula and 230questionnaireswere distributedrandomlyand201questionnaireswere collected. Three types of standard questionnaires of knowledge creation, entrepreneurial orientation and performance were used. The collected data were analyzed using SPSS and LISREL software.      Results: The results show the mediating role of knowledge creation (socialization, externalization, combination and internalization of knowledge) in the impact of entrepreneurial orientation component "in novation, risk-taking, leadership, new business, strategic modernization" on performance (growth, productivity and profitability) in businesses.     Conclusions: The important conclusion of this study was that entrepreneurial orientation and knowledge creation have fundamental role in business and educational policy. Manuscript profile

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15 - The impact of English language skills in the development of entrepreneurial attitudes (For students of English Language and Literature, Islamic Azad University)
hojatallah moradi sanaz mtlabi

This paper examines the effect of the level of familiarity with the English language skills of students in the development of entrepreneurial orientation is discussed. The design was a descriptive correlation method was performed. The study of English Literature, Islami More

This paper examines the effect of the level of familiarity with the English language skills of students in the development of entrepreneurial orientation is discussed. The design was a descriptive correlation method was performed. The study of English Literature, Islamic Azad University, all undergraduate students will form among which 258 students of the college department cluster method was chosen. Required information via questionnaire assessing English language skills and entrepreneurial orientation Ahmdpvrdaryany resident questionnaire (1389) were collected. Data obtained with the methods of correlation and regression analysis and the following results were obtained: General English language skills for students of English Literature, Islamic Azad University of overall trends in the development of entrepreneurship has a significant impact Also the skills of writing, listening and reading in developing a meaningful impact ‌ ing students are seeking; No impact on the development of English language skills, independence and creativity and innovation are not significant, meaning, Skills in speaking, reading and writing to students at risk and have the greatest impact on the development of language and reading skills of students in the development of internal control effectiveness is meaning. Manuscript profile

Open Access Article

16 - The Pattern of Relationships between Social Capital and Knowledge Management with Entrepreneurial Orientations of the Staff of Isfahan Tile Industry Company
Zhaleh Shokrollahi Fariba Karimi

The purpose of the present study is to examine the relationship between social capital and knowledge management with entrepreneurial orientations of Isfahan Tile company staff. The research method was descriptive- correlational. The statistical population included 420 s More

The purpose of the present study is to examine the relationship between social capital and knowledge management with entrepreneurial orientations of Isfahan Tile company staff. The research method was descriptive- correlational. The statistical population included 420 staff members of Isfahan Tile Company, from among whom 200 employees were selected as the research sample by simple random sampling based on kerjsi and Morgan (1970) Table. For data collection, Nahapiet and Ghoshal's social capital questionnaire (1998), Fung and Choii's knowledge management questionnaire (2009), and Samad Aqaei's entrepreneurship questionnaire (1998) were used. The data were analyzed through the use of Pearson correlation coefficient and structural equation modeling. The results showed that there is a significant positive relationship between social capital and its dimensions (cognitive, structural, and communication) with entrepreneurial orientations. Also, there is a meaningful positive relationship between knowledge management and some of its dimensions such as acquisition, creation, saving, and distribution of knowledge with entrepreneurial orientations. The result of the structural equation modeling showed that social capital directly affects entrepreneurial orientations by 0.52 and knowledge management indirectly affects them by 0.19. Manuscript profile

Open Access Article

17 - Evaluating the Mediatory Effect of Entrepreneurial Orientation on the Relationship between Internal Marketing and Organizational Commitment (Case study: Headquarter Offices of Aghajari Oil and Gas Operating Company)
Mehdi Basirat Saheb Imani Mansour Zanejhad Amer Dehghan Najmabadi

The present study evaluates the effect of internal marketing on organizational commitment with an emphasis on the mediating role of entrepreneurial orientation.  The study is an applied research from the viewpoint of the purpose,a descriptive-causal one from the st More

The present study evaluates the effect of internal marketing on organizational commitment with an emphasis on the mediating role of entrepreneurial orientation.  The study is an applied research from the viewpoint of the purpose,a descriptive-causal one from the standpoint of data collection,and a quantitative one from the viewpoint of the type of the gathered data (questionnaire). The statistical population includes the headquarter offices of Aghajari oil and gas operating company,from which 100 people were selected as the research sample through the use of stratified random sampling method and Cochran formula.The data were analyzed by structural equation modeling(SEM)method,using partial least squares (PLS) approach as wellas Smart PLS software. The results indicate the significant positive effect of internal marketing on organizational commitment, the effect of internal marketing on entrepreneurial orientation, and ultimately, the effect of entrepreneurial orientation on organizational commitment. Manuscript profile

Open Access Article

18 - A Networking Capability Perspective on Marketing Performance of SMEs: The Role of Market Knowledge and Entrepreneurial Orientation
farshid maghsoodi Ganjeh ali sanayei akbar alam tabriz

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19 - The Impact of Leadership and Organizational Culture on Entrepreneurial Orientation
Parvaneh Gelard Masoud Samadzadeh

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20 - Investigating the relationship between market orientation and innovation with regard to the mediating role of entrepreneurial orientation
Rasol Arvin Hamed Mohammadi nejad Hasan Ramezani Sabor

In This Study, The Relationship Between Market Orientation And Innovation With The Role Of Entrepreneurial Orientation In Exports Bank Of Golestan Province Was Investigated. The Present Study Is Applied In Terms Of Purpose And Descriptive, Survey, And Correlational In T More

In This Study, The Relationship Between Market Orientation And Innovation With The Role Of Entrepreneurial Orientation In Exports Bank Of Golestan Province Was Investigated. The Present Study Is Applied In Terms Of Purpose And Descriptive, Survey, And Correlational In Terms Of Research Method. The Statistical Population Includes The Employees Of Bank Saderat Of Golestan Province In The Number Of 500 People. According To Krejcie And Morgan's Table, The Statistical Sample Was Estimated At 217 People. Also, A Simple Random Method Was Used To Select The Appropriate Sample. The Method Of Data Collection Is Field And Library, And Its Tools Are Standard Questionnaires. Professors Confirmed The Content Validity Of The Questionnaires, And Factor Analysis Confirmed The Construct Validity. The Reliability Of The Questionnaires Was Also Confirmed Using Cronbach's Alpha. To Analyze The Data According To The Hypotheses Of This Study, Descriptive Statistics And Inferential Statistics, Which For Factor Analysis Of SPSS Software Has Been Used. The Results Showed That There Is A Significant Relationship Between Market Orientation And Entrepreneurship Orientation With Innovation. There Is A Significant Relationship Between Entrepreneurship And Innovation. There Is A Significant Relationship Between Market Orientation And Innovation Due To The Mediating Role Of Entrepreneurship. Manuscript profile

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21 - Determinants of Entrepreneurial Orientation of Rural Women Small Business Owners: The Case of Gambella Region of Ethiopia
Daniel Temesgen Getachew Wodajo

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22 - The Effect of Entrepreneurial Orientation on Financial and Non-Financial Performance; Structural equation modeling approach
Mohammad Reza Radfar Mansoureh Aligholi

This research was done with the aim of explaining the effect of Entrepreneurial Orientation on Financial and Non-Financial Performance. The research method is based on the objective, applied, and in terms of the method of doing the work, descriptive survey. The statisti More

This research was done with the aim of explaining the effect of Entrepreneurial Orientation on Financial and Non-Financial Performance. The research method is based on the objective, applied, and in terms of the method of doing the work, descriptive survey. The statistical population of the present study includes employees and managers of small and medium-sized manufacturing businesses in Tehran, and a sample of 277 people was selected using the available sampling method and Cochran formula, and the data collection tool of this research is a questionnaire which validity and reliability have been confirmed. Structural equation modeling was used to analyze the data and the results indicate the positive effect of all dimensions of Entrepreneurial Orientation including innovation, risk-taking, proactiveness, Competitive aggressiveness and Autonomy on financial performance and non-financial performance. Finally, since the effect of all aspects of Entrepreneurial Orientation on financial and non-financial performance was confirmed, it can be concluded that Entrepreneurial Orientation has an effect on financial and non-financial performance in small and medium-sized manufacturing businesses in Tehran. Manuscript profile

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23 - Designing Model Internal Marketing with Entrepreneurial Orientation Approach to the Development of Start-up Business Economics(Mixed paradigm)
Alireza Tayebi Mehdi Karimi Zand Sayyed Abbas Heidari

The present study sought to identify elements and to present a model Internal Marketing with Entrepreneurial Orientation approach to the development of Start-up business economics of Iran’s by using the mixed research method.The research population in the qualitat More

The present study sought to identify elements and to present a model Internal Marketing with Entrepreneurial Orientation approach to the development of Start-up business economics of Iran’s by using the mixed research method.The research population in the qualitative section was experts and the population in the quantitative section was managers,experts,and knowledgeable people in the field of Internal Marketing and Start-up businesses.The Grounded Theory was used for qualitative data analysis and descriptive statistics,confirmatory statistical analysis, and structural equations were used for the quantitative analysis.In the qualitative section,the data from the in-depth semi-structured interview and the Grounded Theory and were coded in the three stages of open, axial and selective coding,the paradigmatic model Internal Marketing with Entrepreneurial Orientation approach to the development of Start-up business economics was presented,The findings of the qualitative part indicated that Development of entrepreneurial activities,Competitive Advantage and Promote innovation as executive consequences of internal marketing of Start-up business economics Iran’s was raised.Finally,in the quantitative section,the results of the coefficient model of the effect of the change factors on the outcomes showed the confirmation of the relationships.The results of the goodness of fit index showed a value of 0.665 indicating a strong fit and utility of the model Manuscript profile

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24 - Designing Internal Marketing Model with Entrepreneurial Approach in Start - up Businesses using Grounded Theory
Alireza Tayebi Mehdi Karimi Zand sayyedabbas heidari

Purpose–The main purpose of this study is to present an internal marketing model with an entrepreneurial approach in start- up businesses,which emphasis on human resources and employees as internal customers is one of the key business factors with of the organizat More

Purpose–The main purpose of this study is to present an internal marketing model with an entrepreneurial approach in start- up businesses,which emphasis on human resources and employees as internal customers is one of the key business factors with of the organization and acts as a Comprehensive management process.methodology-the present research is in terms of purpose applied and research-survey in terms of nature.Data collection is qualitative-foundation data(systematic).Data were obtained through semi-structured interviews with eighteen experts and managers with a background in business,based on purposeful sampling method and to the extent of saturation of required information and theoretical adequacy.Findings-After performing three stages of coding the causes and backgrounds Research,the underlying factors of employee citizenship behavior,internal communication and technical evaluation,technology intervention factors,global markets and the structure of work strategies Strategic creation,strategic resource evaluation and value creation and finally the consequences of competitive advantage,promotion of innovation and development of entrepreneurial activities of this phenomenon were identified in the form of a paradigm model of data foundation theorizing.Research limitations/ implications -this study helps knowledge by examining the relationship between, internal marketing and entrepreneurial orientation in start-ups and plays an important role in starting start-ups and their sustainability. Manuscript profile

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25 - Strategic Orientation Model and its Impact on Firm Performance: The Moderating Role of Environmental Turbulence (case study: food industry of Iran)
Zohreh Dehdashti Shahrokh Nader Mazloomi mohamadtaghi taghavifard Hasan Biabani

Literature review reveals that strategic orientations have an impact on firm performance. Researchers believe that studying each orientation separately cannot present a suitable image of this relationship. The purpose of this research to study the impact of market, bran More

Literature review reveals that strategic orientations have an impact on firm performance. Researchers believe that studying each orientation separately cannot present a suitable image of this relationship. The purpose of this research to study the impact of market, brand and entrepreneurial orientations on firm performance by considering the moderating impact of environmental variables in food industry of Iran. Research method is descriptive of survey type. The firms that are a member of securities and exchange organization and a member of food industries association were selected and ultimately 103 executives of these companies completed the questionnaires and the data was analyzed by using structural equation modeling and Smart PLS software. The results show that the Entrepreneurial and Brand orientations have a direct impact on firm’s performance and Market orientation has indirect impacts through Entrepreneurial orientation on firm performance. Competition intensity and demand uncertainty have a positive moderating effect on Entrepreneurial orientation and firm’s performance. Demand uncertainty moderating the relationship between brand orientation and firm’s performance. Also, competition intensity and demand uncertainty did not have a moderating effect on the relationship between market orientation and firm performance Manuscript profile

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26 - Investigating the Impact of Entrepreneurial Orientation on Business Growth Through Branding
farzad Fesharaky saeed sehat seyed mosavi

Entrepreneurial orientation is one of the most important concepts in entrepreneurship literature which has strong effects of firm performance. Also branding is introduced in marketing literature and has gained the attention of small and medium enterprises owners. Thus t More

Entrepreneurial orientation is one of the most important concepts in entrepreneurship literature which has strong effects of firm performance. Also branding is introduced in marketing literature and has gained the attention of small and medium enterprises owners. Thus this research has been conducted in order to investigate the impact of entrepreneurial orientation on the business growth through branding. The current research is an applicable study in terms of purpose and is a descriptive survey in terms of gathering data method. In the first phase (library studies) the researchers devised a theoretical framework for the research constructs (entrepreneurial orientation, branding and business growth); also with regards to the fact that branding is a multi-dimensional concept, two of its main components (brand orientation and brand resources) have been employed. Then a closed-answer questionnaire was designed using Likert five point scale and was distributed among the statistical sample members (133 SME managers in Yazd industrial park). The gathered data was analyzed using SmartPLS software with the structural equation modeling approach and the proposed hypotheses were verified by factor analysis and path analysis methods. The findings show the positive and significant impact of entrepreneurial orientation on the business growth with the mediating role of branding. The paper has contribution to knowledge by integrating the entrepreneurship and marketing fields and bridging between the disciplines. The results act as a guide for the practitioners and actors in the industry by showing them how to better steer their businesses and gain competitive advantage over their fellow competitors in the market. Manuscript profile

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