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Open Access Article
1 - Sociological analysis comparing consumption patterns among job classes in the headquarters of the Ministry of Economic Affairs and Finance and the Tax Affairs Organization of the country
رضا قاسمی Bahram Ghadimi Hadi Shirzad Zohreh Nikfarjam Fariba ShayeganToday, consumption has become one of the most important global issues. So that the position of consumption is so much that some people define the lifestyle based on it. At the end of the 20th century, consumption has become a multi-dimensional reality that, in addition MoreToday, consumption has become one of the most important global issues. So that the position of consumption is so much that some people define the lifestyle based on it. At the end of the 20th century, consumption has become a multi-dimensional reality that, in addition to the dimensions of economic requirements, has many cultural meanings and social requirements. Consumption patterns are stable social behaviors that exist in society in relation to the consumption of all kinds of goods, food, clothing and other cultural items. Therefore, consumption and consumption patterns have become an important issue in people's daily lives and play an important role in their lived experience and direction of their actions in various fields. Therefore, according to the importance of the subject, this research deals with the sociological analysis of the comparison of consumption patterns among occupational classes in the headquarters of the Ministry of Economic Affairs and Finance and the Tax Affairs Organization of the country. The type of research was based on the applied nature and based on the analytical-survey method. A questionnaire was used to collect information. The results showed that the snack meal is observed more among diploma and sub-diploma people (occupational class 1). Less than half of the respondents pay attention to nutrients in food consumption, this issue is more evident among men and those who have sufficient income. The results showed that rice has the highest presence in the daily food basket of employees. On the other hand, the consumption of fish meat is less than other items. The consumption of soft drinks among the first occupational class and the consumption of red meat among the sixth occupational class (PhD) are more pronounced. People of the sixth class, who are part of the upper economic classes, consume less grains than othefrom othesociety. Manuscript profile -
Open Access Article
2 - Infrastructural factors affecting the future management and development of Iran"s garment industry
Hossein Vazifehdust Hamid Reza saeednia فروزنده عظیمیThis article seeks to identify and enumerate the effective infrastructural factors in the future management and development of Iran's clothing industry. Qualitatively-quantitatively located; In this way, in the first stage, using the qualitative method"Data Foundation"; MoreThis article seeks to identify and enumerate the effective infrastructural factors in the future management and development of Iran's clothing industry. Qualitatively-quantitatively located; In this way, in the first stage, using the qualitative method"Data Foundation"; With the help of Mexico City software, the underlying factors of the Iranian clothing industry were identified and then evaluated by quantitative interpretive structural modeling using LISREL software. In terms of time horizonData collection is one-section - from June 1398 to October 1399 - and the time horizon of the analysis is 5 years until 1404 solar. Data collection was used by both documentary methods (with fish-taking tools) and field (interview). The statistical population of this study was 19 elites, experts and related scientific and practical managers. The snowball continued until it reached theoretical saturation.Finally, the three components and 22 sub-components were prioritized, respectively: a) Reform of existing structures B) Completing the clothing industry chain: C) Promoting behavioral patterns: Keywords: Infrastructure, Garment industry, Textile, Future management, Development Manuscript profile -
Open Access Article
3 - The analysis of brand management and social responsibility in terms of staff, foreign clothing brand stores
Bita Mohseni zadeh tehrani seyed salahedin naghshbandiThe purpose of this research is to analyze brand management and social responsibility from the perspective of employees of foreign clothing brand stores. The statistical population of the research was all employees of foreign clothing brand stores, which number 200peopl MoreThe purpose of this research is to analyze brand management and social responsibility from the perspective of employees of foreign clothing brand stores. The statistical population of the research was all employees of foreign clothing brand stores, which number 200people. To determine the sample size from the Morgan table on the same basis, the sample size was estimated to be 125,and stratified sampling was used. It is worth noting that this research is descriptive and is a type of correlation study. For collecting data, the standard management model of Kelman et al.(2011)and Carroll Social Responsibility(1999)was used. Validity of the questionnaire was approved by10sports management and sports marketing experts. The reliability of the questionnaires was 0.85for Cronbach's Alpha coefficient for the brand manager questionnaire and 0.91for the social responsibility questionnaire. It should be noted that in this research all statistical analyzes were performed at error level of 0.05with SPSS version25and Smart PLS version3.2.6.The results showed that there is a positive and significant relationship between brand management and its subscales(stable relationships, human resource initiatives, customer focus, brand identity, brand identity)with social responsibility. Also, the results of fitting indicators of the measured model showed that the effect of brand management on social responsibility is in desirable conditions. According to these findings, it is suggested to directors of foreign apparel brand stores to further enhance the social aspects of brands and consider marketing strategies for them, and try to avoid strategies that are in contradiction with the goals of foreign apparel branded stores. Manuscript profile -
Open Access Article
4 - Analysis of factors affecting the acceptance of smart technologies in the sportswear industry (case study: sports equipment stores in Tehran)
keyvan MolanorouziThe present research was conThe present research was con Manuscript profile -
Open Access Article
5 - The Impact of Fashion Innovativeness (FI) on Consumer-based Brand Equity
Sayed mohammad Shamszadeh alaviIn this this study the researcher investigated the impact of fashion innovativeness (FI) on consumer-based brand equity. Brand equity refers to brand image, love-marks and brand loyalty. The sample for this study are 240 consumers from Hacoupian men clothing brand in Te MoreIn this this study the researcher investigated the impact of fashion innovativeness (FI) on consumer-based brand equity. Brand equity refers to brand image, love-marks and brand loyalty. The sample for this study are 240 consumers from Hacoupian men clothing brand in Tehran city. This study used survey questionnaire for data collection to describe different relationships and correlations between all variables and phenomena at the individual level and SPSS applied for data analysis. The result of this study indicated that fashion innovativeness positively affect consumer-based brand equity (brand image, love-marks and brand loyalty) in Hacoupian men clothing brand in Tehran city. Moreover based on the result rand image positively affect love-marks and love-marks can positively affect and enhanced the consumers’ brand loyalty. Therefore based on the result of this study managers, brand investigators and business developers may enhance consumer-based brand equity by focusing and enhancing FI, brand image, love-marks and brand loyalty. Manuscript profile -
Open Access Article
6 - Intellectual Paradigm and Draw a Scientific Map of International Research in the Field of Digital Marketing Tools in the Fashion and Clothing Industry
mona koshki Shahnaz Nayebzadeh Abolfazl Davodirokabadi Karim HamadiThe aim of this study was to analyze the intellectual paradigm and draw a scientific map of international research in the field of digital marketing tools in the fashion and clothing industry. This study has been performed on 1150 articles in the Web of Science database MoreThe aim of this study was to analyze the intellectual paradigm and draw a scientific map of international research in the field of digital marketing tools in the fashion and clothing industry. This study has been performed on 1150 articles in the Web of Science database following the interpretive paradigm and systematic review method based on defined search terms. In order to conduct research and achieve the desired goals, researchers have systematically studied all published research articles on digital marketing tools between 2002 and 2022 and analyzed the data using VOS viewer software version. 6.1 Done. To analyze the data, by searching for articles in the selected research database, they were entered into the analysis process in three stages after screening, and from the perspective of the year of research, co-authorship and keyword usage were examined. Based on the results, it was observed that most research in this field has been done in 2022. Also, the authors with the most research in recent years were identified and introduced, and it was determined which authors’ number of articles in the field of digital marketing is higher. The results also showed that the most important keywords include digital transfer, digitalization, social networks, digital marketing and artificial intelligence. Based on this, these factors can be considered as the most important factors related to digital marketing tools. Based on this, it can be concluded that social networks and artificial intelligence are the most important tools of digital marketing and researchers can study these tools in their research to increase article traffic. Also, for the fashion and clothing industry, these tools can be considered as the most effective digital marketing tools. Manuscript profile -
Open Access Article
7 - Designing a competitive advantage model with an emphasis on brand identity based on foundational data theory in the apparel industry
Iman Akhbarati Fariz Taherikia Seyed mehdi jalaliConsidering the competitive intensity in the clothing industry and the presence of foreign brands in the Iranian clothing market, it is necessary to pay more attention to the principle of competitive advantage to increase the competitiveness of domestic companies. This MoreConsidering the competitive intensity in the clothing industry and the presence of foreign brands in the Iranian clothing market, it is necessary to pay more attention to the principle of competitive advantage to increase the competitiveness of domestic companies. This research was done with the aim of designing a competitive advantage model with an emphasis on brand identity in the clothing industry. The statistical population includes 15 experts and managers of clothing manufacturing companies who were selected in a non-random way. The main tool of data collection is semi-structured in-depth interview. After confirming the reliability and validity of the interviews, a qualitative analysis method with a data base approach was used using MAXQDA software. Coding has been done in three stages: open, central and selective coding. Based on the obtained paradigm model, the components related to competitive advantage with emphasis on brand identity in the apparel industry in six categories of causal factors (brand identity and competitiveness factors), background conditions (product and service advantage), central phenomenon (competitive advantage), strategies (company planning), intervening conditions (competition management factors) and consequences (brand loyalty, brand identity, brand orientation and market share) were identified Manuscript profile -
Open Access Article
8 - Investigation the effect of Market Orientation, Innovation and Customer Loyalty on Business Performance (Case Study: Pol Clothing Group)
M. R. Pakdel Sh. Nayebzadeh H. Dehghan DehnaviThe present research aimed at investigating the market orientation, innovation and loyalty of the costumers with business performance of Pol clothing group. To this end the personnel of production, official, financial, trading, quality control, storekeeping and designin MoreThe present research aimed at investigating the market orientation, innovation and loyalty of the costumers with business performance of Pol clothing group. To this end the personnel of production, official, financial, trading, quality control, storekeeping and designing unit of Pol clothing were chosen as the research statistical population. The main variables of the research were market orientation, innovation performance, innovation rate, loyalty and business performance. A standardized questionnaire was used for studying the relationship between the research variables; the path analysis model has been used for hypothesis test. The findings of the study indicated that the increase in innovation degree was due to the increase in market orientation and this subject would lead to the better innovation performance in the company; the outcome of innovative performance was the increase in costumers' loyalty and would result in an increase in business performance. Manuscript profile -
Open Access Article
9 - Problem analysis and presentation of strategies to improve the cultural identity of the youth of Ilam city
Taher Solimani alireza samet abasali ghaiyoomiThis study discussed the Design and delivery a model of Policy Making for enhancement of cultural identity of youths in Eilam. This research was an applied study of the purpose and methodologically as mixed methods. After analyzing the data, 27 components of 621 concept MoreThis study discussed the Design and delivery a model of Policy Making for enhancement of cultural identity of youths in Eilam. This research was an applied study of the purpose and methodologically as mixed methods. After analyzing the data, 27 components of 621 concept codes were obtained and then classified at six dimensions including, cultural identity, religiously, cultural Geography, language, cultural memory, clothing. In the second study, the sample size was estimated as 380 people based on Cochran formula and after data collection, the statistical analysis of survey data was performed in two descriptive levels using statistical parameters (such as frequency, percentage, elongation , mean) and inferential statistics (Levin test, t-test), confirmatory factor analysis using Spss 22 , Lisrel8.54 and Excel. Significant coefficients and parameters of factors, home business, culture making of women job involvement, job culture enhancement, neighborhood identity enhancement , Neighborhood oriented approach in urban Management ,empowerment of women.showed that all of the coefficients obtained are significant. The results of principal component analysis showed that among the dimensions of the enhancement of cultural identity of youths in Eilam, the cultural identity has the greatest impact (0/92).and the cultural Geography has the latest impact in the enhancement of cultural identity of youths in Eilam (0/69). And the respondents are not satisfied with all other components of questions and they express negative opinions and all components in the Cultural model for Policy Making for enhancement of cultural identity of youths in Eilam. Manuscript profile -
Open Access Article
10 - Analysis and interpretation of clothing functions in Kelidar's novel
Reyhane Faramarzi Kaffash Ali Eshghi Sardehi hasan Delbari abolghasem AmirAhmadiThe novel Keller is written by Mahmoud Dowlatabadi. This novel contains historical, social and epic themes. One of the most commonly used ways of expressing the material of the novel is the use of clothing and its relationships .The present article seeks out what the ro MoreThe novel Keller is written by Mahmoud Dowlatabadi. This novel contains historical, social and epic themes. One of the most commonly used ways of expressing the material of the novel is the use of clothing and its relationships .The present article seeks out what the role of clothing is in indirect and secret expression of the themes of the novel Keller and what functions can be considered for it. To answer the research question, it has been examined in a descriptive and analytical way based on the librarian's methodology. In the first article, a brief introduction of the ethnic folk clothing and local Sabzevar has been pointed out; then the clothing and its relation in the khorasan from the perspective of the rhetorical and narrative elements have been examined. In the end, it is concluded that Mahmoud Dowlatabadi, draw up the various functions of clothing and its relations with the social foundation, has plotted the history of the past and the historical events of the past in various social and individual situations using the abilities of language and rhetorical arts and the elements of fiction. Manuscript profile -
Open Access Article
11 - The History of Apparel in Pre-Zahhak Period
Fateme Mohseni GerdkouhiApparel is among human beings’ primary essentials. The representation of apparel in the oldest myths of nations reveals how significant it had been for man. This paper studies the origination and evolution of apparel among Iranian tribes. First, the early re MoreApparel is among human beings’ primary essentials. The representation of apparel in the oldest myths of nations reveals how significant it had been for man. This paper studies the origination and evolution of apparel among Iranian tribes. First, the early representations of clothing in Iranian myths are searched historically, and then, its different forms and functions in the varying lives of Iranians are uncovered. The search is based on the mythological phase of Iranian tribes, from the Pishdadian dynasty coming to power to Pre-Zahhak era, and displays the socio-ritual impressions of using apparel in the literary, historical and mythological texts related to those eras. Accordingly, the Ghats, as the oldest Iranian text, is examined first, and the later Avestan and other medieval and Islamic narrations are studied after. Manuscript profile -
Open Access Article
12 - Globalization of Culture and Traditional Clothing of Ethnic Identities With Emphasis On Survival Of Kurdish Women's Clothing In West Of Iran
Shima Karimpour Marzieh PiravivanakThe purpose of this study was to describe the authenticity of the women's clothing industry, identifying the identity of the traditional garment, and, consequently, the process of globalization as one of the main reasons for identity stripping, to be explained by its im MoreThe purpose of this study was to describe the authenticity of the women's clothing industry, identifying the identity of the traditional garment, and, consequently, the process of globalization as one of the main reasons for identity stripping, to be explained by its impact on the design of a new traditional garment. The research population was the Kurdish women, relying on objective evidence of the Kurdish women dressing in western Iran and at the same time observing the Kurdish women clothes living in Western countries through internet and virtual networks. In the present paper, the method of descriptive-analytical research was used and the data was collected from library, online and field observation with data gathering tools such as index cards and computers and finally the traditional Kurdish women's clothing of western Iran was compared with traditional Kurdish women's clothing in Non-Iranian societies. After identifying one of the main causes of the change in these traditional garments in other countries, the modified structure of Kurdish women's clothing was described and the reasons for maintaining original structure in western Iran was investigated. Finally, the results showed that traditional Kurdish women's clothing in the countries containing the ethnic population of these people, influenced by the cultural effects of globalization in the design of fashion and clothing, has a minimalistic (minimal) structure and the components and indications that are the main factor Identity to this garment has been simplified or lost, and in different parts of it, aesthetic values have been overcome by beliefs and functions. Meanwhile, the causes of the survival of this garment in its original structure in western Iran can be attributed to the efficient planning of the state in preserving ethnic identities, the persistence of the Iranian Kurds and their ethnic traditions, even the most superficial cultural expressions, and ultimately their own characteristics In line with the Islamic culture's clothing of Islamic culture. Manuscript profile -
Open Access Article
13 - Study of Women's Clothing in the Sixth Century (AH) and its Impact on the Social Status of Women Based on Enamel -Work Pottery Figures
Khadijeh Sharif Kazemi Fakhredin Mohamadian Sayyed Rasool Mousavi HajiThe purpose of the present study was to investigate the type of Iranian women's clothing in the sixth century (AH), and its impact on the social status of women of that period based on the enamel -work paintings. The population of the present study was the female motifs MoreThe purpose of the present study was to investigate the type of Iranian women's clothing in the sixth century (AH), and its impact on the social status of women of that period based on the enamel -work paintings. The population of the present study was the female motifs on the enamel -work pottery which have been studied based on objective documentation of women's clothing. This research was conducted with a descriptive-analytical method. To collect data library resources and field studies were used via visiting and examining clay art collections. The rational and methodological study of archaeological evidence, examples of how the clothing of past societies can play an important role in rebuilding their social and cultural system. Archaeological evidence in the middle period of Islam such as paintings and paintings on enamel -work and luster painted potteries could be valuable in recognizing and reflecting the attitudes and influences of social and cultural structures on women's clothes in this period. The results of this study showed that there were several factors in this course such as the type of climate of the region, the pattern of the traditional styles, indigenous styles, and the type of demand for quality and the appearance of clothing has been impressive. The type of women's clothing in this period was proportional to the social atmosphere and the venue in which they would attend. In fact, the themes and types of motifs on the women's clothing of the Seljuk period can represent a part of the culture and position of the women of that period. Manuscript profile -
Open Access Article
14 - Historical study of clothing characteristics in the Safavid era
gholamreza mahdiravanjiUndoubtedly, clothing as one of the basic human needs has undergone many changes due to geographical, cultural and social conditions. The development and growth of arts such as painting, artifacts and textiles in the framework of Iranian and Islamic thought during the S MoreUndoubtedly, clothing as one of the basic human needs has undergone many changes due to geographical, cultural and social conditions. The development and growth of arts such as painting, artifacts and textiles in the framework of Iranian and Islamic thought during the Safavid rule brought a relatively noticeable change in the clothing of that period, this period is a combination of two traditions in clothing by the Safavids based on values Iranian religion and thought revived indigenous and Iranian designs, and on the other hand, the volume of exchanges with the outside world, the influx of Europeans to Iran, and the presence of other religions and ethnicities in the political-cultural arena had a great impact in this regard. Extensive Islamic designs in clothing and revival of indigenous and Iranian designs, avoidance of Far Eastern style in the preparation and design of clothing and finally the emergence of pieces of clothing, especially in women's clothing is influenced by religious teachings of clothing innovations and clothing changes in this period. This article focuses on the correct visual representation of different types of clothing during the Safavid period and by resorting to library research and citing historical sources of the Safavid,s age, seeks to answer the question that the basic characteristics of clothing in the three parts of head covering, body What was the cover or cover of the trunk and legs? Manuscript profile -
Open Access Article
15 - The Main Issues of Attention to Clothing in Ibn Battuta's Travel Writing
masoumeh feyzabadi taheri azimzadeh shahrbano delbariClothing, as one of the most important visual aspects of each culture, is the most prominent cultural symbol of tribes and nations that can play an essential role in tracking the influence and impressibility of cultures. The geographic scope of Islam in areas with many MoreClothing, as one of the most important visual aspects of each culture, is the most prominent cultural symbol of tribes and nations that can play an essential role in tracking the influence and impressibility of cultures. The geographic scope of Islam in areas with many cultural differences reveals the importance and necessity of addressing the issue of clothing in the land of Islam.Ibn Battuta, in his logbook, while addressing a wide range of different issues, such as economic, social items and etc., also mentioned indications to the issue of clothing in the form of clothes, turbans, cloth, and sometimes its material and color. He was often associated with kings and courtiers and spoke of the determining role of court clothing during his travels. However, he was not indifferent to the social life of the common people, and also described the social affairs of this group of people and had some indications to the people's clothing of some regions.The present paper tries to study the main issues of clothing in this logbook through finding statement and conceptualizing propositions with a descriptive-analytical approach and benefiting library documentations. What is important about clothing in this itinerary is Ibn Battuta's further attention to the clothing of the courtiers and special people than the ordinary people. Manuscript profile -
Open Access Article
16 - Designing a Brand Model in Social prodution to Improve Domestic Clothing Industry
Sayed mousa Khademi MirzaHasan Hoseini Mohammad mehdi Parhizgar Fahime AskariThe present study aims to design a brand model in the social manufacturing efficiency of the domestic clothing industry. The present study has a descriptive-explanatory design. The qualitative data required for the interview were collected from social manufacturing acti MoreThe present study aims to design a brand model in the social manufacturing efficiency of the domestic clothing industry. The present study has a descriptive-explanatory design. The qualitative data required for the interview were collected from social manufacturing activists in the textile industry. Sampling in this study was done using theoretical sampling method. To design a brand model in the social production efficiency of the domestic clothing industry, Strauss and Corbin’s grounded theory was used. Based on the results of open and axial coding, the factors of communication networks, industry dynamics, branding goals and motivations, social production associations and authorities’ support are among the causal factors. Capacities of participation, brand development, legal frameworks, agile organizational structure, training capacities of branding and ideation capabilities in branding are in the category of requirements. Legal ownership challenges, management challenges, planning challenges and unpredictable developments are among the intervening factors. Also, custom manufacturing, improving the quality of services, improving relations with the target market, developing brand research activities, increasing organizational agility, developing ideas to increase brand power, developing partnership networks and integrating micro-social producers are among the most important strategies. Reducing costs, increasing profitability, optimal planning and development of communication channels are among the most important consequences of the research model. Manuscript profile -
Open Access Article
17 - Iranian food and clothing in the Umayyad era
amirahmad momeniha mohammad sepehri Houshang Khosro BeigiThe arrival of Islam in Iran had profound and profound effects on the body of this institution, so that the political, social, cultural, economic, and livelihood structures of the people underwent fundamental changes. The main question of the research is what was the ch MoreThe arrival of Islam in Iran had profound and profound effects on the body of this institution, so that the political, social, cultural, economic, and livelihood structures of the people underwent fundamental changes. The main question of the research is what was the character of Iranian food and clothing as elements of social, cultural and livelihood structure of the Umayyads? It has been hypothesized that part of the ancient Persian text continued in the early Islamic centuries. During the period under review while maintaining some of the national and social traditions and traditions, Iranian society had the greatest influence on the Umayyad in the area of Iranian food, while preserving ancient traditions and local foods, and part of the Arab diet. And Iranian food diversity also changed Arabs' eating habits, so in this part of the tradition we see the influence of both sides on each other. This research will explain the subject under the descriptive-analytical method. Manuscript profile -
Open Access Article
18 - طراحی مدل تصمیمگیری اخلاق سبز مصرفکنندگان صنعت پوشاک
سعید مهدی زاده چافجیری علی قلی پور سلیمانی فرزین فرحبد حمیدرضا رضایی کلیدبری -
Open Access Article
19 - Investigating the reflection of Bakhtiari women's social status through clothing in local poetry
Ebrahim Zaheri Abdvand Rohalla karimi Noor -o-dinvandThe purpose of the present study is to examine the social status of Bakhtiari’s women through their clothing in local poems such as love, wedding and mourning poems based on the theoretical principles of reflection and documentary method. The results indicat MoreThe purpose of the present study is to examine the social status of Bakhtiari’s women through their clothing in local poems such as love, wedding and mourning poems based on the theoretical principles of reflection and documentary method. The results indicate that Bakhtiari’s women earn social status in two ways of beautiful clothes and expensive ones. To illustrate the beauty of the clothes, the element of color is noticed. And the costliness of the material and decorations are noticed, too. In romantic poems, the women enjoy respect and finally social status through beautiful colors which are mostly blue, green and red. In wedding poems show the social status of women besides the beauty, the element of wealth is also highlighted through referring to the material and decorations. In mourning poems, the poets are more likely to show the social status of the deceased and her family; so, in describing her clothes, the material, newness and cleanliness of her clothes which show the woman’s personality is noticed. Manuscript profile -
Open Access Article
20 - The Impact of Sensory Marketing on Customer Loyalty in The Iranian Clothing Brand Industry: With an Emphasis on the Sensory Marketing Mix
Mohammad hadi Asgari mehran Fazeli VeisariIn the customer's interaction with the company, environmental information is received by the five senses. The compatibility or lack of compatibility of the environment's characteristics with the customer's sensory tastes can cause the customer's satisfaction or dissatis MoreIn the customer's interaction with the company, environmental information is received by the five senses. The compatibility or lack of compatibility of the environment's characteristics with the customer's sensory tastes can cause the customer's satisfaction or dissatisfaction. The purpose of this research was to investigate the effect of mixed sensory marketing on customer loyalty in Iran's clothing industry. The research method is descriptive-survey and practical in terms of purpose. Considering that the statistical population of the research is unlimited and includes buyers and consumers of clothes from 18 Iranian brands in the age group of children, teenagers and adults, therefore, the sample size was determined using Cochran's formula of 384 and selected using non-probability sampling method. In order to collect the data, the mixed marketing questionnaires of Hassi-Kian and Loui, 2009, as well as the customer loyalty questionnaire by Vaida Kenopite, 2015, were used, which were subjected to confirmatory factor analysis, the general structure of the research questionnaires was subjected to content construct validity and homogeneity by Cronbach's alpha method. They were also approved. In order to analyze the data, structural equation technique was used using LISREL software. The results of the research showed that all sensory marketing components, except the interaction component, have a positive and significant effect on customer loyalty. Manuscript profile -
Open Access Article
21 - مروری بر پارچه ها، پوشاک، نقوش و نمادهای آنها در دوره هخامنشی
علی اکبر ذوالریاستین سارا روحانی -
Open Access Article
22 - منسوجات ساسانی و اوایل اسلام
جواد رحمانی مجید ساریخانی -
Open Access Article
23 - The Role of Service Revival in the Influence of Ethical Marketing on Attitudinal Loyalty
Mohammad Javad Barati Mohammad Hadi AsgariThe present study analyzed the circular role of service revival in the influence of ethical marketing on customers' attitudinal loyalty. The results have been obtained by examining the opinions of customers of LC Man clothing stores in Tehran. The research method is des MoreThe present study analyzed the circular role of service revival in the influence of ethical marketing on customers' attitudinal loyalty. The results have been obtained by examining the opinions of customers of LC Man clothing stores in Tehran. The research method is descriptive, which was implemented by the survey method. The sample size of the research was 384 people, which was obtained based on Cochran's formula based on an unknown statistical population. Non-probability sampling method was available. Data collection was done based on ethical marketing questionnaires by Safari et al. (2016), service revival by Sengupta et al. (2014), and attitudinal loyalty by Ivanchitzky et al. (2006). The validity of the questionnaires was examined and confirmed based on content validity using the opinions of experts, face validity based on the views of a number of statistical societies, and construct validity using the factor analysis method. Attitudinal loyalty was estimated at 0.84 and service recovery at 0.77. Data analysis was done at two levels, descriptive statistics and inferential statistics, including structural equation modeling by Smart-PLS statistical software. The results showed that ethical marketing and service revival has an effect on attitudinal loyalty with effect coefficients of 0.336 and 0.355, respectively, and ethical marketing has an effect on service restoration with an effective coefficient of 0.413. Finally, it can be said that ethical marketing has, directly and indirectly, affected the attitudinal loyalty of customers; In other words, service revival has played a mediating role in influencing ethical marketing on customers' attitudinal loyalty. Manuscript profile -
Open Access Article
24 - پوشاک سنتی زنان گرجی ساکن ایران
معصومه محمدی سیف -
Open Access Article
25 - ارزیابی عوامل ریسک در زنجیره تامین به منظور انتخاب تامین کنندگان در صنعت پوشاک ورزشی
سیمین اسگندری دستگیری -
Open Access Article
26 - The Role of Sacred Objects in Healing: A Classification and Analysis with Focus on Key Mystical Prose Texts from the First Seven Centuries of Hijri
Afrooz KHodabandeloo s.mohsen hosseini s.ali ghasemzadehHealing is considered one of the most significant virtues of Sufi masters, with some instances involving the use of sacred and blessed objects associated with them. This research delves into the role of such objects within some Persian mystical texts using a descriptive MoreHealing is considered one of the most significant virtues of Sufi masters, with some instances involving the use of sacred and blessed objects associated with them. This research delves into the role of such objects within some Persian mystical texts using a descriptive-analytical approach that takes into account mythological and religious contexts. Through the study, it is observed that healing objects fall into three main categories: first, writings, such as manuscripts, amulets, and charms; second, the garments and various coverings worn by Sufi masters, including cloaks, shirts, coats, hats, and sandals; and finally, consumables, like partially eaten food, saliva, and items like toothpicks. What binds these diverse objects together is their shared attribute of being sanctified, blessed, and imbued with healing properties, attributed to them through their connection with Sufi elders. Manuscript profile -
Open Access Article
27 - Clothes in Mythical and Mystical Rites
Seyed mohsen hoseini moakher hojat godarzi korosh godarziMyths, after the age of mythology, have been present and have influenced various aspects the human life. In the present article, after a brief introduction of Iranian mythical and mystical rites, we try to show the marked and unmarked manifestation of clothes in the myt MoreMyths, after the age of mythology, have been present and have influenced various aspects the human life. In the present article, after a brief introduction of Iranian mythical and mystical rites, we try to show the marked and unmarked manifestation of clothes in the mythical and mystical texts till 7th A.H. century. It is shown that clothes have a ritualistic function in the myths and Islamic mysticism. Manuscript profile -
Open Access Article
28 - Identify the factors affecting consumer behavior through social media
masomeh jalilian Hossein Safarzadeh seyyed kamran nourbakhshToday, social media has become a new and important skill for everyone. The access of millions of users to the media has made these media the focus of modern societies and businesses and has gained considerable popularity. Proper knowledge of these media makes marketers MoreToday, social media has become a new and important skill for everyone. The access of millions of users to the media has made these media the focus of modern societies and businesses and has gained considerable popularity. Proper knowledge of these media makes marketers more than ever Be able to use these tools effectively and efficiently. The aim of this study was to identify the impact of social media on consumer behavior (Case study: clothing industry in Iran). The research method is descriptive-survey and in terms of practical purpose and sampling method is available and a researcher-made online questionnaire has been used. The statistical population of media users and consumers in Tehran with a sample size of 384 people was considered. Data analysis was performed at two levels of descriptive statistics and inferential statistics using SPSS 22 and Smart PLS 2.0 software. The results showed that the variables identified in the model have validity and the value of matching fit indicators is strong and indicates the high quality of the model. Manuscript profile -
Open Access Article
29 - Designing a Branding Model in the Iranian clothing industry
Forouzandeh Azimi hosain vazifehdost Hamidreza saeedniaDespite its historical background, Iran's garment industry did not reach its historical status after industrialization, and after a period of prosperity, it has faced many challenges in the last two decades, and its share has decreased not only in the export sector but MoreDespite its historical background, Iran's garment industry did not reach its historical status after industrialization, and after a period of prosperity, it has faced many challenges in the last two decades, and its share has decreased not only in the export sector but also in the domestic economy. Has been found. Therefore, the main purpose of this study is to present a strategic model of branding in the Iranian clothing industry. This research is applied-developmental in terms of purpose and exploratory mixed method in terms of mixed strategy (qualitative, quantitative, two-stage exploratory exploration); In the first phase with the qualitative method of non-structural "grand theory" and Max QD software; The indicators, components and dimensions of the model are identified and then tested by a quantitative method. Information was collected by documentary (receipt) and field (interview and questionnaire) methods. The statistical population includes university professors in the field of marketing, apparel market experts who have at least 10 years of experience in one of the most famous and large apparel companies in the country and government managers related to the apparel industry who are selected by targeted method (snowball) And until the theoretical saturation continues, the size of the statistical population in the second phase is 100 people, which was randomly selected from the aforementioned population. Based on the research findings, the model with 4 dimensions (1) infrastructure development with 6 components and 53 indicators; (2) design and development of underwear product with 2 components and 17 indicators; (3) marketing in the domestic garment industry with 6 components and 71 indicators; (4) Marketing teachings in the domestic garment industry are also categorized and designed with 6 components and 39 indicators. Manuscript profile -
Open Access Article
30 - Anthropological Study of Women and Girls' Clothing in the Bakhtiari People (According to Van Jenep's "Rites of Passage" Point of View)
Valiyollah NasiriThe purpose of this study is to reflect the social status of Bakhtiari women through clothing before marriage, during marriage and after marriage. In this article, based on the view of anthropologist Van Janp and analysis of this view, we will deal with Bakhtiari women' MoreThe purpose of this study is to reflect the social status of Bakhtiari women through clothing before marriage, during marriage and after marriage. In this article, based on the view of anthropologist Van Janp and analysis of this view, we will deal with Bakhtiari women's clothing. In rites of passage, the etiquette is the transition from one social situation to another, which may vary according to different ethnicities and cultures. In Iran, there are different ethnic groups, each of which has different rites of passage. This article focuses on the customs of the Bakhtiari people (one of the tribes of Iran), has tried to study and analyze the type of clothing of Bakhtiari girls in three stages before marriage, during marriage and after marriage. The present paper is a combination of field and library methods, documentation and content analysis. The results of the study show that women in Bakhtiari culture choose their clothes based on their position and status and pay attention to color, clothing decoration and appropriate to the seasons of the year, and Bakhtiari women and girls by changing the type of clothing in each stage of life finds a new position in the process of socializing. The color of clothes and the type of clothing of Bakhtiari girls and women at every stage of life, reflects the responsibilities and expectations that they face in each period of life, according to biological and natural conditions. The type of clothing worn by Bakhtiari girls and the different meaning of the color of these clothes have made their culture different from other Iranian ethnic groups. Manuscript profile -
Open Access Article
31 - Rereading the Dimensions of Sustainable Development in the Traditional Clothing of the Turkmen of Iran
mahshid mosayebi MARYAM MONESI SORKHEHExcessive increase in inequality, poverty and hunger in the world; negative consequences of structural adjustment policies in response to the global economic crisis; degradation of the environment as a result of the use of technology; are three general categories of und MoreExcessive increase in inequality, poverty and hunger in the world; negative consequences of structural adjustment policies in response to the global economic crisis; degradation of the environment as a result of the use of technology; are three general categories of underlying factors of the idea of sustainable development. Sustainable development is a complex issue that has wide dimensions which does not have a long history in Iran in the field of clothing and textiles. In this study, the traditional concept of sustainable development has been developed with three dimensions of environmental, social and economic and two dimensions of culture and aesthetics in clothing have been studied. As one of the largest and most important Iranian tribe, familiarity with the methods and raw materials of preparing Turkmen fabrics, clothing and consumption patterns helps us to achieve the answer of correct methods of sustainability in the Iranian garment industry. In this research, an attempt has been made to define the concepts of stability characteristics in clothing and to analyze its appearance in Iranian Turkmen clothing. The data collection of this research is done in library. In the terms of purpose, it is applied analytical-descriptive method. The results of this study have shown that all stages of textile production and clothing, its consumption and maintenance in the Turkmen people of Iran are in line with the goals of sustainable development and its dimensions lie in the culture and lifestyle of the Turkmen Manuscript profile
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