Identifying factors affecting the development of fintechs in Iran's sportswear field
Subject Areas : Innovation in Sports ManagementAmir Norouz 1 , Majid Solimani 2 , Adel Afkhar 3
1 - PhD student in sports management, Hamedan Branch, Islamic Azad University, Hamedan, Iran
2 - Assistant Professor, Department of Physical Education, Malayer branch, Islamic Azad University, Malayer, Iran
3 - Assistant Professor, Department of Physical Education, Malayer Branch, Islamic Azad University, Malayer, Iran
Keywords: Fintech, Clothing Industry, Sport, Financial funds.,
Abstract :
The current research was carried out with the aim of identifying the factors influencing the development of financial technology in sportswear in Iran. The research method was qualitative. The statistical population of the research includes knowledgeable professors in the field of financial technology, producers and supporters of financial technology programs and fields of information technology, software, financial management and sports management; There were people with experience in the field of financial technology (with more than 5 years of work experience) as well as research people in the field of financial technology who had at least 3 researches in this regard. The interview continued until theoretical saturation was reached. Finally, 13 interviews were conducted. The research tool included semi-structured interviews. Believability, transferability, and verifiability were used to check validity, and specialized committees were used to check reliability. In order to analyze the data, coding and thematic analysis method were used. The results showed that in the development of financial technology in the field of sportswear in Iran, there is a need to create non-technical requirements such as general knowledge, cultural issues and motivational issues. Also, there is a need to implement technical requirements including human aspects and infrastructure. This issue can create identity while developing financial technology in Iran's sportswear field, which is due to the development of information, finance and identity in this regard.
Alt, R., Beck, R., & Smits, M. T. (2018). FinTech and the transformation of the financial industry. Electronic markets, 28(3), 235-243.
ArehkeshSelmasi, M. (2022). The relationship between the use of financial technology (FinTech) and customer satisfaction with electronic services (Case study: National Banks of West Azarbaijan province). (In Persian)
Barbu, C. M., Florea, D. L., Dabija, D. C., & Barbu, M. C. R. (2021). Customer experience in fintech. Journal of Theoretical and Applied Electronic Commerce Research, 16(5), 1415-1433.
Bartlett, R., Morse, A., Stanton, R., & Wallace, N. (2022). Consumer-lending discrimination in the FinTech era. Journal of Financial Economics, 143(1), 30-56.
Belanche D, Casalo LV, Flavian C (2019) Artificial intelligence in FinTech: understanding robo-advisors adoption among customers. Ind Manage Data Syst 119(7):1411–1430
Chen ZM, Li YS, Wu YW, Luo JJ (2017). The transition from traditional banking to mobile internet finance: an organizational innovation perspective—a comparative study of Citibank and ICBC. Financ Innov 3(1):1–16
Das, S. (2023). Modern-Day Gaming and the Role of FinTech Applications in Popularising Various Entertainment Platforms Across the World. In Digital Entertainment as Next Evolution in Service Sector: Emerging Digital Solutions in Reshaping Different Industries (pp. 163-180). Singapore: Springer Nature Singapore.
Gai KK, Qiu MK, Sun XT (2018) A survey on FinTech. J Netw Comput Appl 103:262–273.
Gai KK, Qiu MK, Zhao H (2018) Energy-aware task assignment for mobile cyber-enabled applications in heterogeneous cloud computing. J Parallel Distrib Comput 111:126–135
Gomber P, Kauffman RJ, Parker C, Weber BW (2018) On the FinTech revolution: interpreting the forces of innovation, disruption, and transformation in financial services. J Manag Inf Syst 35(1):220–265
Haddad, C., & Hornuf, L. (2019). The emergence of the global fintech market: Economic and technological determinants. Small business economics, 53(1), 81-105.
Keneshli, H. (2022). Investigating the effective effects of fintech and its application in the modern economy, the first international congress and exhibition of the industry and market of new devices, Kish Island. (In Persian)
Khaund, S. (2020). Blockchain: From Fintech to the Future of Sport. In 21st Century Sports (pp. 191-203). Springer, Cham.
Lanbani, M., Siddiqi Malwani, A. (2022). The role of fintech in the digital economy, the first international congress and exhibition of the industry and market of new devices, Kish Island. (In Persian)
Leong, K., & Sung, A. (2018). FinTech (Financial Technology): what is it and how to use technologies to create business value in fintech way? International Journal of Innovation, Management and Technology, 9(2), 74-78.
Mention, A. L. (2019). The future of fintech. Research-Technology Management, 62(4), 59-63.
Miau S, Yang JM (2018) Bibliometrics-based evaluation of the Blockchain research trend: 2008-March 2017. Technol Anal Strateg 30(9):1029–1045
Putranto, J. S., Heriyanto, J., Achmad, S., & Kurniawan, A. (2023). Implementation of virtual reality technology for sports education and training: Systematic literature review. Procedia Computer Science, 216, 293-300.
Ruan JH, Wang YX, Chan FTS, Hu XP, Zhao MJ, Zhu FW, Shi BF, Shi Y, Lin F (2019) A life-cycle framework of green IoT-Based agriculture and its finance, operation and management issues. IEEE Commun Mag 57(3):90–96
Sforna, S. (2022). Fintech & sport nell’attuale panorama imprenditoriale: il caso della start-up Cheap Fit.
Shahmohammadi Kamachali, B., Mirkani, F. (2021). Challenges of fintech start-ups: a systematic review of literature, the fourth national conference and the first international conference on new management and business models, Tehran. (In Persian)
Sudiatmika, I. M. A., & Purwanti, P. A. P. (2020). The effect of Fintech transactions, e-commerce, and human resources quality on the competitiveness of small medium apparel industries in Denpasar City. American Journal of Humanities and Social Sciences Research (AJHSSR), 4(3), 184-192.
Suryono, R. R., Budi, I., & Purwandari, B. (2020). Challenges and trends of financial technology (Fintech): a systematic literature review. Information, 11(12), 590-599
Tayibnapis, R. G. (2020). The Effect of Diffusion of Fintech Information through Social Media on Changes in Payment Transaction Patterns among Young People in Jakarta. International Journal of Multicultural and Multireligious Understanding, 7(9), 81-92.
Tomanek, M., Cieslinski, W., & Polasik, M. (2022). Digital Business Models in Sport (p. 162). Taylor & Francis.
Varma, P., Nijjer, S., Sood, K., Grima, S., & Rupeika-Apoga, R. (2022). Thematic Analysis of Financial Technology (Fintech) Influence on the Banking Industry. Risks, 10(10), 186-191
Won, D., Chiu, W., & Byun, H. (2023). Factors influencing consumer use of a sport-branded app: The technology acceptance model integrating app quality and perceived enjoyment. Asia Pacific Journal of Marketing and Logistics, 35(5), 1112-1133.
Zorghi, M., Mashroh al-Hosseini, M. (2021). Identifying and prioritizing factors affecting the success of fintechs in Iran (socio-cultural and political-economic factors), the first international conference on the leap of management, economics and accounting sciences, Sari. (In Persian)
