Author Index

A

Abdolvand.Mehri Identifying and ranking the variables affecting credit guarantees on the growth and development of the export market Using Group Decision Making Technique (MCDM) [ Vol.15, Issue 2 - Summer Year 1399]
Aghaei Kordshami.Abozar Investigating the effect of Content and Social-Relation Gratification in Instagram on customer purchase intention, explaining the mediating role of customer resonance [ Vol.15, Issue 1 - Spring Year 1399]
Aghaei.Mohammad The Impact of Applying Brand Positioning and Customer Experience on Loyalty (Case Study: Hamrahe Aval) [ Vol.15, Issue 3 - Autumn Year 1399]
ahmadi.sirous The Relationship between Sensory Marketing and the Loyalty of Private Sports Club Customers, the Mediated Role of Perceived Value and Location dependency [ Vol.15, Issue 2 - Summer Year 1399]
Aliarabi.Leila The Interplay of Strategic and Green Marketing Orientation on Competitive Advantage [ Vol.15, Issue 2 - Summer Year 1399]

B

Badri.Ehsan The effect of market sensibility on company performance with mediating role of innovation capability and brand management system [ Vol.15, Issue 4 - Winter Year 1399]
Bastanifar, Eman.Bastanifar, Eman Presenting the Brand Leverage Model for Iranian Professional Football Clubs Approach: Grounded Theory [ Vol.15, Issue 1 - Spring Year 1399]
BostanAhmadi.Vahid The effect of product innovation features and brand communication on brand equity (Case study: Ramand Hungarian Mushroom Cultivation and Industry Company) [ Vol.15, Issue 3 - Autumn Year 1399]

E

ebrahimpour.amir Presenting the model of the effect of entrepreneurial marketing dimensions on consumer behavior with the approach of structural equations in startups in the field of new technology [ Vol.15, Issue 4 - Winter Year 1399]
esfidani.mohamman Consumers’ Narratives of consumption, a window to consumers mind a Systematic Literature Review approach [ Vol.15, Issue 3 - Autumn Year 1399]

F

farokhy ostad.mostafa The role of brand new components in promoting brand performance from customer’s perceived (Case of: customers of Hyper ME’s store chains in Mashhad) [ Vol.15, Issue 3 - Autumn Year 1399]

G

gharib navaz.nader The Impact of Applying Brand Positioning and Customer Experience on Loyalty (Case Study: Hamrahe Aval) [ Vol.15, Issue 3 - Autumn Year 1399]
Gholami.Nayereh The role of brand new components in promoting brand performance from customer’s perceived (Case of: customers of Hyper ME’s store chains in Mashhad) [ Vol.15, Issue 3 - Autumn Year 1399]
Golshani.Abbas Investigating the Role of Consumer Psychological Motives on Customer Engagement, Attachment and Brand Loyalty (Case Study: Me Hypermarket Chain Stores in Tehran) [ Vol.15, Issue 3 - Autumn Year 1399]

H

Hasani.Saeid Comparative evaluation and comparison of the functions of different types of international maritime bill of lading [ Vol.15, Issue 4 - Winter Year 1399]
Heidarzadeh Hanzaee.Kambiz Effect of the benefits of sales promotion formats on in-store brand expression and benefits perceived by consumer with an experimental approach [ Vol.15, Issue 1 - Spring Year 1399]
Heidarzadeh Hanzaee.Kambiz Investigating the moderating role of consumer diversification, innovation and consumer aptitude on the relationship between satisfaction with customer behavioral loyalty [ Vol.15, Issue 4 - Winter Year 1399]
Hozouri.somayeh Identifying and ranking the variables affecting credit guarantees on the growth and development of the export market Using Group Decision Making Technique (MCDM) [ Vol.15, Issue 2 - Summer Year 1399]
Hozouri.Somayeh Identifying and ranking the variables affecting credit guarantees on the growth and development of the export market Using Group Decision Making Technique (MCDM) [ Vol.15, Issue 2 - Summer Year 1399]

J

Jalalpour.Seyedeh Sedigheh The effect of websites reputation and quality on sentiment, perceived risk and the intention of online customers shopping (case-study: Digi Kala website) [ Vol.15, Issue 1 - Spring Year 1399]

K

Kasiri.Sahar The impact of social factors on the intention of customers in social networks via trust in the seller and the product [ Vol.15, Issue 3 - Autumn Year 1399]
kavosh.kamyar Implications of Cause-Related Marketing in the Banking System and its Impact on Customer Loyalty to Banks [ Vol.15, Issue 1 - Spring Year 1399]
kazemi.seyed abbas The Interplay of Strategic and Green Marketing Orientation on Competitive Advantage [ Vol.15, Issue 2 - Summer Year 1399]
Khademi.Tayebeh Investigating the Role of Consumer Psychological Motives on Customer Engagement, Attachment and Brand Loyalty (Case Study: Me Hypermarket Chain Stores in Tehran) [ Vol.15, Issue 3 - Autumn Year 1399]
Khademi.Tayebeh The effect of market sensibility on company performance with mediating role of innovation capability and brand management system [ Vol.15, Issue 4 - Winter Year 1399]
Khajeheian.Datis Consumers’ Narratives of consumption, a window to consumers mind a Systematic Literature Review approach [ Vol.15, Issue 3 - Autumn Year 1399]
Khalaj.Mehran Estimating Service Quality Impacts by SERVQUAL Approach in Leasing Market of Iran Khodro Company [ Vol.15, Issue 3 - Autumn Year 1399]
Khodayari.Farank The effect of product innovation features and brand communication on brand equity (Case study: Ramand Hungarian Mushroom Cultivation and Industry Company) [ Vol.15, Issue 3 - Autumn Year 1399]
Khodayari.Farank The effect of the antecedents of brand attractiveness on brand commitment and positive WOM: Mediating role of consumer-brand identification [ Vol.15, Issue 4 - Winter Year 1399]
Khorsand Delche.Ali The effect of websites reputation and quality on sentiment, perceived risk and the intention of online customers shopping (case-study: Digi Kala website) [ Vol.15, Issue 1 - Spring Year 1399]

M

mahmodzade.mehdi Investigating the Effectintive factors on online shopping consumers with by Grand Theory Method [ Vol.15, Issue 1 - Spring Year 1399]
merikh nejad asl.aida Effect of the benefits of sales promotion formats on in-store brand expression and benefits perceived by consumer with an experimental approach [ Vol.15, Issue 1 - Spring Year 1399]
Mohammad Davoudi,.Amir Hossein Identifying, ranking the factors affecting educational marketing in the units of Islamic Azad University of Tehran and presenting an appropriate model [ Vol.15, Issue 2 - Summer Year 1399]
mohammadi.zahra The effect of the antecedents of brand attractiveness on brand commitment and positive WOM: Mediating role of consumer-brand identification [ Vol.15, Issue 4 - Winter Year 1399]
mohammadian mahmoditabar.mahmoud Consumers’ Narratives of consumption, a window to consumers mind a Systematic Literature Review approach [ Vol.15, Issue 3 - Autumn Year 1399]
mohammadiha.paria Identifying, ranking the factors affecting educational marketing in the units of Islamic Azad University of Tehran and presenting an appropriate model [ Vol.15, Issue 2 - Summer Year 1399]
Mohtaram.Rahim Effect of the benefits of sales promotion formats on in-store brand expression and benefits perceived by consumer with an experimental approach [ Vol.15, Issue 1 - Spring Year 1399]
moradi dizgarani.milad Investigating the effect of Content and Social-Relation Gratification in Instagram on customer purchase intention, explaining the mediating role of customer resonance [ Vol.15, Issue 1 - Spring Year 1399]
Mosleh.Maryam Identifying, ranking the factors affecting educational marketing in the units of Islamic Azad University of Tehran and presenting an appropriate model [ Vol.15, Issue 2 - Summer Year 1399]

N

Naeimabadi.Mahta The Effect of social media marketing activities on brand equity and customer response (Case study: Yal lock Company) [ Vol.15, Issue 2 - Summer Year 1399]
Nategh.Tahmineh Design structural model of impulsive buying and its validation in chain stores [ Vol.15, Issue 2 - Summer Year 1399]
Nazari.Rasool Presenting the Brand Leverage Model for Iranian Professional Football Clubs Approach: Grounded Theory [ Vol.15, Issue 1 - Spring Year 1399]
Nazari.Rasool Providing a Conceptual Model for Sporting Events in Iran [ Vol.15, Issue 2 - Summer Year 1399]
Noori Babian.Ramezan The Impact of Applying Brand Positioning and Customer Experience on Loyalty (Case Study: Hamrahe Aval) [ Vol.15, Issue 3 - Autumn Year 1399]
Noraei.Mahmoud Implications of Cause-Related Marketing in the Banking System and its Impact on Customer Loyalty to Banks [ Vol.15, Issue 1 - Spring Year 1399]

R

Rahmanian.Emad Consumers’ Narratives of consumption, a window to consumers mind a Systematic Literature Review approach [ Vol.15, Issue 3 - Autumn Year 1399]
Rezaee.Faezeh Investigating the moderating role of consumer diversification, innovation and consumer aptitude on the relationship between satisfaction with customer behavioral loyalty [ Vol.15, Issue 4 - Winter Year 1399]
Rezaeinejad.Iraj Comparative evaluation and comparison of the functions of different types of international maritime bill of lading [ Vol.15, Issue 4 - Winter Year 1399]
roohani.karen Comparative evaluation and comparison of the functions of different types of international maritime bill of lading [ Vol.15, Issue 4 - Winter Year 1399]

S

Sadeghi.Amir Estimating Service Quality Impacts by SERVQUAL Approach in Leasing Market of Iran Khodro Company [ Vol.15, Issue 3 - Autumn Year 1399]
Salarinahand.Ebrahim Design structural model of impulsive buying and its validation in chain stores [ Vol.15, Issue 2 - Summer Year 1399]
Salimi.Mehdi Providing a Conceptual Model for Sporting Events in Iran [ Vol.15, Issue 2 - Summer Year 1399]
sanagouyemoharer.gholamreza Presenting the model of the effect of entrepreneurial marketing dimensions on consumer behavior with the approach of structural equations in startups in the field of new technology [ Vol.15, Issue 4 - Winter Year 1399]
Shakiba.Ahmad The impact of social factors on the intention of customers in social networks via trust in the seller and the product [ Vol.15, Issue 3 - Autumn Year 1399]
sheikhlar.leyla The effect of product innovation features and brand communication on brand equity (Case study: Ramand Hungarian Mushroom Cultivation and Industry Company) [ Vol.15, Issue 3 - Autumn Year 1399]
soleymani.majid The Relationship between Sensory Marketing and the Loyalty of Private Sports Club Customers, the Mediated Role of Perceived Value and Location dependency [ Vol.15, Issue 2 - Summer Year 1399]
Soori.Hossein Estimating Service Quality Impacts by SERVQUAL Approach in Leasing Market of Iran Khodro Company [ Vol.15, Issue 3 - Autumn Year 1399]

T

Taghipourian.Mohammad Javad The impact of social factors on the intention of customers in social networks via trust in the seller and the product [ Vol.15, Issue 3 - Autumn Year 1399]
tootian.sedigheh The effect of the antecedents of brand attractiveness on brand commitment and positive WOM: Mediating role of consumer-brand identification [ Vol.15, Issue 4 - Winter Year 1399]

V

Valipour.Ali Implications of Cause-Related Marketing in the Banking System and its Impact on Customer Loyalty to Banks [ Vol.15, Issue 1 - Spring Year 1399]

Z

ziyari.arezo Investigate the Relationship between Talent Management, Product Market Competition and Intellectual Capital [ Vol.15, Issue 4 - Winter Year 1399]
zohrevand.ali akbar The Relationship between Sensory Marketing and the Loyalty of Private Sports Club Customers, the Mediated Role of Perceived Value and Location dependency [ Vol.15, Issue 2 - Summer Year 1399]
zolfahgari.hosein Investigating the Effectintive factors on online shopping consumers with by Grand Theory Method [ Vol.15, Issue 1 - Spring Year 1399]