Author Index

Abdolvand.Mehri Investigation of the Relationship between Product Involvement and Brand Commitment [ Vol.6, Issue 4 - Winter Year 1390]
Abdolvand.Mehri The Impact of After- Sales Services Quality on Behavioral Intentions of Buyers of Industrial Products [ Vol.6, Issue 2 - Summer Year 1390]
Afsordegan.A. A Study on the Effective Factors on Young Consumer’s Green Willingness: Tehran case study [ Vol.6, Issue 3 - Autumn Year 1390]
Akbari.M. The Priority of Effective Factors on Customer's Loyalty with Using of ECSI Model [ Vol.6, Issue 1 - Spring Year 1390]
Ashraf.M. The Study Some of the Factors Consequences in Relationship Quality Employee - Customer in the Hotel Industry by Fuzzy Logic [ Vol.6, Issue 2 - Summer Year 1390]

Bakhshizadeh Borj.Kobra Determining the Kinds of Dominant Decision Making on Purchasing in Different Kinds of VALS Life Style (Low Resource) [ Vol.6, Issue 3 - Autumn Year 1390]
Baradaran Kazemzadeh.Reza A study of Matching between Marketing Problem Solving Modes and Marketing Management Support Systems in Systems Used by Auto Parts Manufacturers [ Vol.6, Issue 2 - Summer Year 1390]
Behboudi.Mehdi Intangible Advertising of Brand and Its Effect on Consumer’s Choice [ Vol.6, Issue 4 - Winter Year 1390]

Emari.H. Determinants of Brand Equity: Offering a Model to Chocolate Industry [ Vol.6, Issue 4 - Winter Year 1390]

Ghafari Ashtiani.P. Assessing the Relationship between Loyalty Program Attributes, Store Satisfaction and Store Loyalty [ Vol.6, Issue 1 - Spring Year 1390]
ghafari ashtiani.peyman Investigating Impact of E-trust and Subjective Norms on Customers’ Acceptance of E-commerce Website (Case Study: Raja Passenger Trains Co) [ Vol.6, Issue 3 - Autumn Year 1390]
Ghanavati.M. The Attractiveness of Personalized Services for Mobile Users and Its Effect on the Service Providers Switching Behavior of the Customers [ Vol.6, Issue 1 - Spring Year 1390]
Gholipoor Sangelaji.P. A Study on the Effects of Traditional Political Marketing Tools on the Voters Behavior [ Vol.6, Issue 3 - Autumn Year 1390]

Haghighatmonfared.Jalal The Strategy Formulation for Customer Relationship Management System with Balance Score Card Approach (CRM SCORE CARD) in Sapco Company [ Vol.6, Issue 1 - Spring Year 1390]
Haghighi.Mohammad The Role of Emotional Satisfaction in Customers’ Behavioral Intentions Regarding Service Quality in the Hotel Industry [ Vol.6, Issue 3 - Autumn Year 1390]
Heidarzadeh Hanzaee.Kambiz Evaluation of the Effect of Country-of-origin Image, Product Knowledge and Product Involvement on Consumer Purchase Decisions [ Vol.6, Issue 2 - Summer Year 1390]
Heidarzadeh Hanzaee.Kambiz Intangible Advertising of Brand and Its Effect on Consumer’s Choice [ Vol.6, Issue 4 - Winter Year 1390]

Javadi.M. The Examination of the Relationship between Role Stress with Customer Orientation and Job Performance of Retail Salespeople [ Vol.6, Issue 4 - Winter Year 1390]

Khodadad Hosseini.Seyed Hamid Conceptualizing Entrepreneur’s Individual Role in Home Based Business Marketing [ Vol.6, Issue 2 - Summer Year 1390]

Maghami.Amir Examining the Impact of Feelings and Brand Perceptions in Purchasing of the Same Name Fragrances [ Vol.6, Issue 2 - Summer Year 1390]
Mousavi.M. Investigating Antecedents and Consequences of Service Customer Extra-role Behavior [ Vol.6, Issue 4 - Winter Year 1390]

Pashang.L. Evaluation of the Effective Factors on Relational Marketing in Mature Buyer – seller Relationships in Bahman Diesel Company [ Vol.6, Issue 4 - Winter Year 1390]

safarzadeh.habib The Impact of Contextual Factors, Brand Loyalty and Brand Switching on Purchase Decisions Young Consumers [ Vol.6, Issue 1 - Spring Year 1390]
Samiei Nasr.M. An Investigation into Factors that Affect Brand Choice Using Factor Analysis Approach [ Vol.6, Issue 1 - Spring Year 1390]
Sarabadani.M. Effects of Soft-sell and Hard-sell Advertising Appeals on Consumer’s Purchase Intention [ Vol.6, Issue 3 - Autumn Year 1390]

Zolfaghar Dehnavi.H. The Study on the Consumers' Perceptions of Electronic Banking Services of Keshavarzi Bank in the Southern Regions of Kerman Province [ Vol.6, Issue 2 - Summer Year 1390]