Author Index

A

Abdolvand.Mehri Identification Effect Factors on Customer Relationship Management in Retail Banking [ Vol.11, Issue 2 - Summer Year 1395]
Abdolvand.Mehri Identification and ranking of effective factors in competitiveness on the growth and development of the export market using fuzzy multi-criteria decision-making techniques [ Vol.11, Issue 4 - Winter Year 1395]
alavi.seyyed moslem AIDA model simulation with an emphasis on integrated marketing communications (Case of study: Ligno activator product of Jahan Kesht Falat Sabz) [ Vol.11, Issue 4 - Winter Year 1395]
Ataei.sepideh Skeptical Buyers and Their Price Sensitivity in buying Optional Insurance [ Vol.11, Issue 3 - Autumn Year 1395]
Azodi.Razia Merchandising Effect on Customer Satisfaction and Decision (Case Study: Shiraz Chain Stores) [ Vol.11, Issue 1 - Spring Year 1395]

B

Bagheri Behrouz.Hossein The Effect of Relative Marketing on Predicting Future Interactions of Customers and the Bank (Case Study of Mellat Bank of Tehran) [ Vol.11, Issue 3 - Autumn Year 1395]
beigloo.leila Designing an Employer Brand Model for Social Security Organization with an Emphasis on Internal Marketing [ Vol.11, Issue 4 - Winter Year 1395]

D

Daneshian.Marjan The Effect of Brand Personality and Brand Image on Word of Mouth [ Vol.11, Issue 3 - Autumn Year 1395]
Dehghan Chachkami.Mohadeseh Studying the Effect of Marketing Capabilities on Competitive Advantages and Commercial Performance of Insurance Companies (A Comparative Study of Social Security Insurance and Health Services) [ Vol.11, Issue 2 - Summer Year 1395]

E

esfidani.mohamman A Survey on the Market Oriented Advertising in the Food Industry, Qualitative Approach [ Vol.11, Issue 3 - Autumn Year 1395]

F

feizabadi.akram The Effect of Brand Personality and Brand Image on Word of Mouth [ Vol.11, Issue 3 - Autumn Year 1395]

H

haji hoseini.effat Impact of marketing mix and marketing efforts of social media on consumer response according to the mediating role of brand equity [ Vol.11, Issue 3 - Autumn Year 1395]
Heidarzadeh Hanzaee.Kambiz Investigation of the Moderator Effect of Perceived Risk and Knowledge in the Satisfaction-Purchase Intention Relationship in a New Product Experiment [ Vol.11, Issue 2 - Summer Year 1395]
Heidarzadeh Hanzaee.Kambiz The Effect of Hotel Segments and Expected Experience of Hotel Services on Cognitive, Emotional and Behavioral Responses of Hotel Guests with Regard to the Misleading Images on Websites [ Vol.11, Issue 4 - Winter Year 1395]
Heidarzadeh.kambiz The Effect of Hotel Segments and Expected Experience of Hotel Services on Cognitive, Emotional and Behavioral Responses of Hotel Guests with Regard to the Misleading Images on Websites [ Vol.11, Issue 4 - Winter Year 1395]
Hozouri.somayeh Identification and ranking of effective factors in competitiveness on the growth and development of the export market using fuzzy multi-criteria decision-making techniques [ Vol.11, Issue 4 - Winter Year 1395]

I

imani.abbas The effect of new product development and international marketing strategies on export performance (Case study: Manufacturing and Export Companies of West Azarbaijan Province) [ Vol.11, Issue 1 - Spring Year 1395]

J

Jafarpour.Mahmoud Studying the Effect of Marketing Capabilities on Competitive Advantages and Commercial Performance of Insurance Companies (A Comparative Study of Social Security Insurance and Health Services) [ Vol.11, Issue 2 - Summer Year 1395]

K

Kazemi.Fazlollah Merchandising Effect on Customer Satisfaction and Decision (Case Study: Shiraz Chain Stores) [ Vol.11, Issue 1 - Spring Year 1395]
Kazemi.Seyed Hossein Identification and Classification of clearance barriers in Shahriyar customs office in Tehran City Using Analytical Hierarchy Process (AHP) [ Vol.11, Issue 4 - Winter Year 1395]
khalilzade.Mohsen The effect of new product development and international marketing strategies on export performance (Case study: Manufacturing and Export Companies of West Azarbaijan Province) [ Vol.11, Issue 1 - Spring Year 1395]
khanderou.Narges The effect of the key marketing factors on the success of technology-based small and medium sized enterprises [ Vol.11, Issue 3 - Autumn Year 1395]
kia.keyhan The Relationship between Customer Relationship Management, Service Quality and Satisfaction in Service Organizations (The Case of Nursing Homes) [ Vol.11, Issue 2 - Summer Year 1395]

L

ladoni.tania A Study of the Effect of mechanisms reward systems in new product development (Case study: Home appliances manufacturing companies in Esfahan Province) [ Vol.11, Issue 1 - Spring Year 1395]

M

mahdizadeh.hossein Effective Factors on Healthy Food Consumption among Students (Ilam University and Ilam University of Medical Sciences [ Vol.11, Issue 4 - Winter Year 1395]
malekzadeh.hourieh The effect of the key marketing factors on the success of technology-based small and medium sized enterprises [ Vol.11, Issue 3 - Autumn Year 1395]
malihe.imani The Effect of Market Orientation on Innovation in Esfarayne Bank's Saderat Bank Services [ Vol.11, Issue 3 - Autumn Year 1395]
mansoury.sara Customer Satisfaction Study in Integrated Supply Chains (Case Study: Customers in Welfare Chains in Kermanshah Province) [ Vol.11, Issue 2 - Summer Year 1395]
Mirabi.Vahid Reza The Relationship between Customer Relationship Management, Service Quality and Satisfaction in Service Organizations (The Case of Nursing Homes) [ Vol.11, Issue 2 - Summer Year 1395]
Mohammadi Arezoochi.Khadijeh Identification and Classification of clearance barriers in Shahriyar customs office in Tehran City Using Analytical Hierarchy Process (AHP) [ Vol.11, Issue 4 - Winter Year 1395]
Mohammadi.Masoumeh Ranking Factors Influencing the Performance of CRM in Banking Industry Using GAHP Approach [ Vol.11, Issue 3 - Autumn Year 1395]
mortezazadeh.Afshin The Effect of Advertising Gifts on Consumer's Overall Evaluation (Case Study: Isfahan Irancell's Consumers) [ Vol.11, Issue 2 - Summer Year 1395]
Motamedinia.Zohreh Effective Factors on Healthy Food Consumption among Students (Ilam University and Ilam University of Medical Sciences [ Vol.11, Issue 4 - Winter Year 1395]
Mozafari.Amin The Relationship between Customer Relationship Management, Service Quality and Satisfaction in Service Organizations (The Case of Nursing Homes) [ Vol.11, Issue 2 - Summer Year 1395]

N

Naalchi Kashi.Alireza Investigating the Impact of emotions on the Intention to buy customers of Green Products (Studied case: Students of the Islamic Azad University of Kashan) [ Vol.11, Issue 1 - Spring Year 1395]
Nazari.Kamran Customer Satisfaction Study in Integrated Supply Chains (Case Study: Customers in Welfare Chains in Kermanshah Province) [ Vol.11, Issue 2 - Summer Year 1395]
Nazari.Rasool Double jeopardy Effect Strategies, market share Conformity with the bran and behavioral and attitudinal loyalty Football and volleyball fans [ Vol.11, Issue 4 - Winter Year 1395]
nejati.mehrnaz Effect of failed service quality on customer loyalty in banking industry [ Vol.11, Issue 1 - Spring Year 1395]
Norouzi Daryakenari.Nafiseh Skeptical Buyers and Their Price Sensitivity in buying Optional Insurance [ Vol.11, Issue 3 - Autumn Year 1395]

P

payab.behrooz The effect of brand equity to attract new customers and retain existing customers (the case of food products Calais) [ Vol.11, Issue 1 - Spring Year 1395]
pourjamshidi.hadis Effective Factors on Healthy Food Consumption among Students (Ilam University and Ilam University of Medical Sciences [ Vol.11, Issue 4 - Winter Year 1395]

R

Rahmanian.Emad A Survey on the Market Oriented Advertising in the Food Industry, Qualitative Approach [ Vol.11, Issue 3 - Autumn Year 1395]
REZAEE.MOHAMMAD SALEH The effect of new product development and international marketing strategies on export performance (Case study: Manufacturing and Export Companies of West Azarbaijan Province) [ Vol.11, Issue 1 - Spring Year 1395]

S

Sadeghi.Tooraj The effect of the key marketing factors on the success of technology-based small and medium sized enterprises [ Vol.11, Issue 3 - Autumn Year 1395]
safarkhani.mehdi The effect of new product development and international marketing strategies on export performance (Case study: Manufacturing and Export Companies of West Azarbaijan Province) [ Vol.11, Issue 1 - Spring Year 1395]
Salimifard.Khodakaram Ranking Factors Influencing the Performance of CRM in Banking Industry Using GAHP Approach [ Vol.11, Issue 3 - Autumn Year 1395]
Sgandari.Karim Designing an Employer Brand Model for Social Security Organization with an Emphasis on Internal Marketing [ Vol.11, Issue 4 - Winter Year 1395]
Sheikhesmaeili.سامان Model Construction of Engagement and Outcomes in Consumers Food Life: Evidence from C stores Customers [ Vol.11, Issue 2 - Summer Year 1395]
sohrabi.abolfazl Impact of marketing mix and marketing efforts of social media on consumer response according to the mediating role of brand equity [ Vol.11, Issue 3 - Autumn Year 1395]

T

Taghipourian.Mohammad Javad Skeptical Buyers and Their Price Sensitivity in buying Optional Insurance [ Vol.11, Issue 3 - Autumn Year 1395]

V

varamini.masoumeh Investigation of the Moderator Effect of Perceived Risk and Knowledge in the Satisfaction-Purchase Intention Relationship in a New Product Experiment [ Vol.11, Issue 2 - Summer Year 1395]
vazifehdust.hossein The effect of brand equity to attract new customers and retain existing customers (the case of food products Calais) [ Vol.11, Issue 1 - Spring Year 1395]

Z

Zanganeh.Mehdi Identification and Classification of clearance barriers in Shahriyar customs office in Tehran City Using Analytical Hierarchy Process (AHP) [ Vol.11, Issue 4 - Winter Year 1395]