Author Index

Abdolazimi.H. Evaluating the Factors Influencing the Adoption of Internet Banking: An Integration of TAM and TPB with Perceived Risk and Perceived Benefit [ Vol.7, Issue 2 - Summer Year 1391]
Abdolvand.Mehri Evaluating the Factors Influencing the Adoption of Internet Banking: An Integration of TAM and TPB with Perceived Risk and Perceived Benefit [ Vol.7, Issue 2 - Summer Year 1391]
Abdolvand.Mehri Investigation the Effects of Consumer Shopping Value on Satisfaction, Loyalty, Word of Mouth and Share of Purchase [ Vol.7, Issue 4 - Winter Year 1391]

Bajlan.A. The Survey of the Effects of Respect and Rapport on Relationship Quality Perception of Customers of Small Healthcare Firms [ Vol.7, Issue 2 - Summer Year 1391]
Behboudi.Mehdi Right Website Model, RWM Selecting Right Website for Publication of Internet Advertisement [ Vol.7, Issue 2 - Summer Year 1391]

Donyaei.M. Assessment Refah and Shahrvand Chain Stores’ Customers Loyalty (Case Study: Tehran Stores) [ Vol.7, Issue 1 - Spring Year 1391]

Fakhim Ghasemzadeh.P. The Relationship between Automobile Add-on Features and Consumer Product Evaluation [ Vol.7, Issue 2 - Summer Year 1391]

ghafari ashtiani.peyman The Survey Emotional Impact of Positive and Negative Word of Mouth on Potential Customers [ Vol.7, Issue 1 - Spring Year 1391]

Hariri.M. Effect of Brand Extension Strategy on Brand Image on FMCG and Services Sectors [ Vol.7, Issue 2 - Summer Year 1391]
Hasani Parsa.E. The Influence of Hedonic Values on Consumer Behaviors [ Vol.7, Issue 4 - Winter Year 1391]
Hashemi.H. Mining the Retail Banking Customers Characteristics Using Data Mining Techniques [ Vol.7, Issue 1 - Spring Year 1391]
Heidarzadeh Hanzaee.Kambiz Right Website Model, RWM Selecting Right Website for Publication of Internet Advertisement [ Vol.7, Issue 2 - Summer Year 1391]
Heidarzadeh Hanzaee.Kambiz The Influence of Hedonic Values on Consumer Behaviors [ Vol.7, Issue 4 - Winter Year 1391]

Jani.M. Investigation the Effects of Consumer Shopping Value on Satisfaction, Loyalty, Word of Mouth and Share of Purchase [ Vol.7, Issue 4 - Winter Year 1391]

Karbalaee Esmaili.H. R. Main Factors in Successful Export Model from the Perspective of Exporters [ Vol.7, Issue 4 - Winter Year 1391]
Karkhanei.S. A Proposed Model for Mobile Banking Adoption from Customers Perspective and Compare it with World Known Models [ Vol.7, Issue 3 - Autumn Year 1391]
Kia.A. R. Investigation of the Effects of Corporation Ability Association and Brand Awareness on Repurchase Intention and Mediator Roles of Quality Perception and Brand Resonance in Consumer Decision Marketing Process [ Vol.7, Issue 1 - Spring Year 1391]

Lahiji.K. Surveying Factors Influencing Customers Loyalty in Private Banks Based on Fast Response Organization`s Model [ Vol.7, Issue 3 - Autumn Year 1391]

Mashayekhnia.A. Study of the Relationship between the Country of Origin and the Brand Equity Case Study: Grad [ Vol.7, Issue 4 - Winter Year 1391]

Najafi.F. Investigating the Impact of Country of Origin on Customer Behavior: Investigation of the Moderating Roles of Product Involvement and Product Familiarity on Product Evaluation and Customer Behavioral Intentions [ Vol.7, Issue 4 - Winter Year 1391]
Najafi.M. Entry to New Markets with Using Influence Economical Mobile Government Services in Tourism Industry (Case Study: Kish Free Zone) [ Vol.7, Issue 1 - Spring Year 1391]
Nakhaei.A. Investigating the Impact of Selected Factors on Consumer Green Purchase Intention [ Vol.7, Issue 2 - Summer Year 1391]
Naysari Tabrizi.S. The Internet Banking Services (IBS) in the Youth Market (Case Study: Eghtesad Novin Bank) [ Vol.7, Issue 1 - Spring Year 1391]

Radfar.Reza Entry to New Markets with Using Influence Economical Mobile Government Services in Tourism Industry (Case Study: Kish Free Zone) [ Vol.7, Issue 1 - Spring Year 1391]
Rashidi.E. Developing a Model of Target Market Selection for Movie Products [ Vol.7, Issue 3 - Autumn Year 1391]

Soleymani.H. Investigation of the Effects of Hedonic Value and Utilitarian Value on General Attitude of Customers Evaluation of Shopping Mall (Case Study: Hyperstar) [ Vol.7, Issue 2 - Summer Year 1391]

Younesifar.S. M. Scale Survey of Internal Marketing and Effect on Quality Development of Service in Afshar Hospital [ Vol.7, Issue 3 - Autumn Year 1391]

zamani moghadam.afsaneh Surveying Factors Influencing Customers Loyalty in Private Banks Based on Fast Response Organization`s Model [ Vol.7, Issue 3 - Autumn Year 1391]