Author Index

A

abdollahi bajestani.amir Identifying and classification of tools of Integrated marketing communications (IMC) in food industry by using of the AHP-FUZZY technique (Dina food industry) [ Vol.1, Issue 1 - Autumn Year 1397]
Abdolvand.Mehri Evaluation of factors affecting Internet banking adoption among governmental and private banks Customers in Tehran. [ Vol.1, Issue 1 - Autumn Year 1397]
Abedini.Razieh Media mix elements affecting service brand equity case study: bank sina [ Vol.1, Issue 1 - Autumn Year 1397]
akbari.peyman The Analysis Moderating Role of Job Satisfaction and Organizational Commitment in Relation Between Internal marketing and Customer Orientation Stuff (Case Study: Pharmaceutical and Food Distribution Co.) [ Vol.1, Issue 1 - Autumn Year 1397]
alizadeh.Rohoallah Surveying the effect of objective dimensions of electronic payment on using electronic payment systems with moderating role of perceived security and perceived trust of electronic transfer in Mellat Bank branches in Sari city [ Vol.1, Issue 1 - Autumn Year 1397]

B

baharestan.omid The Analysis Moderating Role of Job Satisfaction and Organizational Commitment in Relation Between Internal marketing and Customer Orientation Stuff (Case Study: Pharmaceutical and Food Distribution Co.) [ Vol.1, Issue 1 - Autumn Year 1397]
baharestan.omid The Analysis Moderating Role of Job Satisfaction and Organizational Commitment in Relation Between Internal marketing and Customer Orientation Stuff (Case Study: Pharmaceutical and Food Distribution Co.) [ Vol.1, Issue 1 - Autumn Year 1397]
banar.ahad Determination of the main factors influencing the Failure of customer relationship management projects (CRM) (Case Study: Customer Relationship Management Process Implementation Group Department of Mathematics and Computer Science, Amirkabir University of Technology) [ Vol.1, Issue 1 - Autumn Year 1397]

C

Carey.M. Colour Performance Online: A Study of 8 Colours in Banner Ads and Backgrounds in Defined Conditions [ Vol.1, Issue 2 - Autumn Year 1385]

D

Dehghan Dehnavi.Hasan The effect of Consumer’s received value, effectiveness and risk on Purchase Intention of Green Products (case study: Islamic Azad University,Science and Research Brand student’s) [ Vol.1, Issue 1 - Autumn Year 1397]
dorosti.ali Investigation of factors influencing innovation and knowledge-based trust in accepting mobile banking [ Vol.1, Issue 1 - Autumn Year 1397]

E

ebrahimi.hadis Brand extension feedback: The role of advertising(Case Study: tabarok Companyproducts) [ Vol.1, Issue 1 - Autumn Year 1397]
emami.latif A model for customers switching from National Bank by applying structured equations (Case Study: National Bank branches in Ilam province) [ Vol.1, Issue 1 - Autumn Year 1397]

F

Fani.M. R. Recognition and Assessment of Effective Factors Regarding Marketing of Alloy Steel Industry in Iran [ Vol.1, Issue 2 - Autumn Year 1385]
Farhangi.Ali Akbar Media mix elements affecting service brand equity case study: bank sina [ Vol.1, Issue 1 - Autumn Year 1397]
Farzm.F. “Iran Export Engineering &Technical Services” (Identifying Barriers & Offering Suggestions) [ Vol.1, Issue 2 - Autumn Year 1385]
fathali.matineh Investigating effective factors on purchase intention of luxury products [ Vol.1, Issue 1 - Autumn Year 1397]
fazlzadeh.alireza Investigation The Role Of Relationship Marketing , Experiential Marketing and Cause Marketing in Customer Loyalty [ Vol.1, Issue 1 - Autumn Year 1397]
feizabadi.akram Evaluating the Effects of Market Orientation on Successfulness of a New Product with regard to the mediating role of Intellectual Capital and Organizational Learning Capability [ Vol.1, Issue 1 - Autumn Year 1397]

G

ghasemi.ali knowing the Effective factors on acceptance of electronic government services from the point of citizen's view. Research point: The government counter offices in the city of Tehran [ Vol.1, Issue 1 - Autumn Year 1397]
ghasemi.samira knowing the Effective factors on acceptance of electronic government services from the point of citizen's view. Research point: The government counter offices in the city of Tehran [ Vol.1, Issue 1 - Autumn Year 1397]

H

Habibirad.Amin Determination of the main factors influencing the Failure of customer relationship management projects (CRM) (Case Study: Customer Relationship Management Process Implementation Group Department of Mathematics and Computer Science, Amirkabir University of Technology) [ Vol.1, Issue 1 - Autumn Year 1397]
haghighinasab.manije knowing the Effective factors on acceptance of electronic government services from the point of citizen's view. Research point: The government counter offices in the city of Tehran [ Vol.1, Issue 1 - Autumn Year 1397]
hamdi.karim The Relationship between Customer Based Brand Equity with Purchase Intend (case study:Buyers of Hyundai Vehicle in Tehran) [ Vol.1, Issue 1 - Autumn Year 1397]
hamidi.hodjat A Fuzzy Logic Approach to Evaluation of Customer Satisfaction [ Vol.1, Issue 1 - Autumn Year 1397]
hamidpour.mahsa University students’ attitudes toward online shopping in Tehran based on developing the Technology Acceptance Model and determining the effect of gender on it [ Vol.1, Issue 1 - Autumn Year 1397]
Harandi.Ata Explaining the role of organizational citizenship behavior on customer based brand equity [ Vol.1, Issue 1 - Autumn Year 1397]
Heidarzadeh Hanzaee.Kambiz Investigation of the Shopping Environment's Perceptions on Consumption Emotions, the Perceived Values and Tourist's Behavioral Intentions [ Vol.1, Issue 1 - Autumn Year 1397]
Heidarzadeh Hanzaee.Kambiz Investigation Of The Role Of Corporate Social Responsibility In Creating Sustainable Competitive Advantage By Enhancing Saipa Group’s Intellectual Capital [ Vol.1, Issue 1 - Autumn Year 1397]
Heidarzadeh Hanzaee.Kambiz Evaluation the Role of Entrepreneurial Proclivity Organization Structure and Market Orientation on Business Performance [ Vol.1, Issue 2 - Autumn Year 1385]
Hosseini Ozineh.Seyed Mehdi Surveying the effect of objective dimensions of electronic payment on using electronic payment systems with moderating role of perceived security and perceived trust of electronic transfer in Mellat Bank branches in Sari city [ Vol.1, Issue 1 - Autumn Year 1397]

J

jafari far.shiva The Relationship between Customer Based Brand Equity with Purchase Intend (case study:Buyers of Hyundai Vehicle in Tehran) [ Vol.1, Issue 1 - Autumn Year 1397]
Jamshidian.Mohammad Amin Study of the Effect Satisfaction and Trust on Customers Loyalty in Service Organizations (Case Study: Branches of Melli Bank in City of Arak) [ Vol.1, Issue 1 - Autumn Year 1397]
janani.hamid Investigation Of The Role Of Corporate Social Responsibility In Creating Sustainable Competitive Advantage By Enhancing Saipa Group’s Intellectual Capital [ Vol.1, Issue 1 - Autumn Year 1397]
Javani.Malihe Brand extension feedback: The role of advertising(Case Study: tabarok Companyproducts) [ Vol.1, Issue 1 - Autumn Year 1397]

K

Kamfiroozi.Mohammad Hassan Surveying the effect of internal marketing and internal branding on service quality (Case study: A Server Company) [ Vol.1, Issue 1 - Autumn Year 1397]
karamian.Hamed An Investigation of Influential Factors in Choosing Brands of Washing Products by Female Isfahanis Customers [ Vol.1, Issue 1 - Autumn Year 1397]
kazemi.mahnaz The influencing factors on consumer choice behavior regarding green products based on theory of Consumption Values [ Vol.1, Issue 1 - Autumn Year 1397]
kenarehfard.maryam The effect of social media on brand community markers, value creation practice, bran trust and brand loyalty (case study: comparison between Apple (Iphone) and Samsung’s (Galaxcy) mobile) [ Vol.1, Issue 1 - Autumn Year 1397]
khani.Elham Surveying the effect of objective dimensions of electronic payment on using electronic payment systems with moderating role of perceived security and perceived trust of electronic transfer in Mellat Bank branches in Sari city [ Vol.1, Issue 1 - Autumn Year 1397]
kheiri.bahram Investigating effective factors on purchase intention of luxury products [ Vol.1, Issue 1 - Autumn Year 1397]

M

Mahmoudi Maymand.Mohammad Explaining the role of organizational citizenship behavior on customer based brand equity [ Vol.1, Issue 1 - Autumn Year 1397]
Mirmohammadi Sadrabadi.Mohammad Evaluating the Effects of Market Orientation on Successfulness of a New Product with regard to the mediating role of Intellectual Capital and Organizational Learning Capability [ Vol.1, Issue 1 - Autumn Year 1397]
Mohammadi Almani.Amin The effect of word of mouth on intention to use insurance services among customers of insurance companies in Rasht [ Vol.1, Issue 1 - Autumn Year 1397]
mosavi.Seyyed Aliereza The effect of social media on brand community markers, value creation practice, bran trust and brand loyalty (case study: comparison between Apple (Iphone) and Samsung’s (Galaxcy) mobile) [ Vol.1, Issue 1 - Autumn Year 1397]
motahari nejad.fatemeh Studying the relationship between brand and consumer (case study: electrical home appliance) [ Vol.1, Issue 1 - Autumn Year 1397]

N

namdar joyami.ehsan Examine the relationship of mouth communication on buying handsets domestic production ‎‎(Case study GLX G5 phone buyers in the esfahan city for the relevant agencies)‎ [ Vol.1, Issue 1 - Autumn Year 1397]
namdar joyami.ehsan Examine the relationship of mouth communication on buying handsets domestic production (Case study GLX G5 phone buyers in the esfahan city for the relevant agencies) [ Vol.1, Issue 1 - Autumn Year 1397]
nesaei.khabat Co- brand Strategy, based on customers' attitude in Lap top, Cell phone and automobile products [ Vol.1, Issue 1 - Autumn Year 1397]

O

osmani.amjad 0 [ Vol.1, Issue 1 - Autumn Year 1397]

P

Panahi Vanani.Mandana The Survey of Effect of Pleasurable Services and Trust on Loyalty [ Vol.1, Issue 1 - Autumn Year 1397]
Peshman.Razieh Proposing and Analyzing a Model for the Influence of Ethical Sales Behavior on Customers Loyalty with a Case Study in Parsian Insurance Company. [ Vol.1, Issue 1 - Autumn Year 1397]
Poorashraf.Yassan Allah Studying the relationship between brand and consumer (case study: electrical home appliance) [ Vol.1, Issue 1 - Autumn Year 1397]
Poorashraf.Yassan Allah A model for customers switching from National Bank by applying structured equations (Case Study: National Bank branches in Ilam province) [ Vol.1, Issue 1 - Autumn Year 1397]
Pourreza.Mohammad The Role of Cognitive Age in Status Consumption of Educated, Middle-Aged Iranian Consumers [ Vol.1, Issue 1 - Autumn Year 1397]

R

Radfar.Reza Analyzing the effect of internet advertising on Iran’s industrial market, using a systemic approach and Fuzzy DEMATEL method [ Vol.1, Issue 1 - Autumn Year 1397]
rezaei-malek.narges Evaluating Improvement in Bank Service Management and Customer Loyalty by Customer Knowledge Management and Mobile Banking (Case Study: Mellat Bank) [ Vol.1, Issue 1 - Autumn Year 1397]
rismankarzadeh.reyhaneh An Investigation of Influential Factors in Choosing Brands of Washing Products by Female Isfahanis Customers [ Vol.1, Issue 1 - Autumn Year 1397]

S

s.s Surveying the effect of internal marketing and internal branding on service quality (Case study: A Server Company) [ Vol.1, Issue 1 - Autumn Year 1397]
sadeghi azar haris.fereshteh Investigating the influence of customer equity framework on purchase intention of leasing companie’s customer [ Vol.1, Issue 1 - Autumn Year 1397]
Saeidipour.Bahman The Analysis Moderating Role of Job Satisfaction and Organizational Commitment in Relation Between Internal marketing and Customer Orientation Stuff (Case Study: Pharmaceutical and Food Distribution Co.) [ Vol.1, Issue 1 - Autumn Year 1397]
Salehi.Sayed Alireza The influencing factors on consumer choice behavior regarding green products based on theory of Consumption Values [ Vol.1, Issue 1 - Autumn Year 1397]
SHAHABI.ALI Analyzing the effect of internet advertising on Iran’s industrial market, using a systemic approach and Fuzzy DEMATEL method [ Vol.1, Issue 1 - Autumn Year 1397]
shekarchizadeh.ahmad An Investigation of Influential Factors in Choosing Brands of Washing Products by Female Isfahanis Customers [ Vol.1, Issue 1 - Autumn Year 1397]
shekari.somayeh The effect of Relationship marketing on purchase intention the moderating effects of word-of-mouth [ Vol.1, Issue 1 - Autumn Year 1397]

T

Tavakkoli Moghaddam.Reza Evaluating Improvement in Bank Service Management and Customer Loyalty by Customer Knowledge Management and Mobile Banking (Case Study: Mellat Bank) [ Vol.1, Issue 1 - Autumn Year 1397]
Torkaman.Mahdi knowing the Effective factors on acceptance of electronic government services from the point of citizen's view. Research point: The government counter offices in the city of Tehran [ Vol.1, Issue 1 - Autumn Year 1397]

Z

zamani moghadam.afsaneh The Relationship between Customer Based Brand Equity with Purchase Intend (case study:Buyers of Hyundai Vehicle in Tehran) [ Vol.1, Issue 1 - Autumn Year 1397]
Zamani.Farzam To evaluate the role of organizational functions in new product development(NPD) (Emphasizing on the auto industry in Iran) [ Vol.1, Issue 1 - Autumn Year 1397]
Zarezadeh Mehrizi.Mahboubeh Evaluating the Effects of Market Orientation on Successfulness of a New Product with regard to the mediating role of Intellectual Capital and Organizational Learning Capability [ Vol.1, Issue 1 - Autumn Year 1397]