Author Index

A

Abbas pour.bagher Examining the impact of website quality, customer emotion and satisfaction on e-customers' loyalty on travel booking websites [ Vol.13, Issue 1 - Spring Year 1397]
Abdolvand.Mehri The impact of customers' attitudes towards green hotels on their willingness to pay and their recurrence intentions [ Vol.13, Issue 2 - Summer Year 1397]
abedini.ali The relationship between the marketing of computer games and the willingness to buy with the mediating role of culturalization [ Vol.13, Issue 2 - Summer Year 1397]
Adel.Hossein Identifying the effective role of trust orientation and consumer gender in repurchase intention and online marketing with foresight approach (case study: sina integrated settlement complex) [ Vol.13, Issue 3 - Autumn Year 1397]
aliesmaeili.zohreh Authentic Marketing Pragmatic Marketing (Components, Foregrounds, Outcomes): Interactions & Conflicts [ Vol.13, Issue 3 - Autumn Year 1397]
amirkhani.fereshte Place brand value and citizen's brand attachment; analyzing the role of mediator of place satisfaction [ Vol.13, Issue 1 - Spring Year 1397]
Amoei Ojaki.Ali From Importance of Features in Purchasing to Consumers’ Personal Values: Overview of Laddering Technique and How It Works in Marketing Research [ Vol.13, Issue 3 - Autumn Year 1397]
avazzadeh.fariborz Presentation of Conceptual Model of Customer Experience Management of Brand Relation Based on Foundation Data Theory [ Vol.13, Issue 2 - Summer Year 1397]
Azad.Naser The Effect of Market Mavens Dimensions on Hedonic Shopping [ Vol.13, Issue 3 - Autumn Year 1397]

B

Badizadeh.Ali Investigating the Influential Factors on Customer Experience Management on Bank Indicators (Case Study of Maskan Bank of Kermanshah City) [ Vol.13, Issue 1 - Spring Year 1397]
Bahrami.Susan Using Theory of Trying to Investigating the Adoption of Mobile Banking [ Vol.13, Issue 4 - Winter Year 1397]
Baniasadi.Neda Investigating the Effects of Marketing Factors on the Development of Date Conversion and Supplementary Industries in Kerman Province [ Vol.13, Issue 4 - Winter Year 1397]

D

Dashti.Jahangir Effects of social media marketing on online customer behavior Saderat Bank of Bushehr City [ Vol.13, Issue 1 - Spring Year 1397]
dini.behrooz Analyzing customers’ perceived risks in electronic tickets of airline companies based on technology acceptance model (Case study: Iran Airline Company) [ Vol.13, Issue 4 - Winter Year 1397]

E

Esgandari.Karim Investigating the Impact of Managers Personal Branding On Building Level Five Leaders (Case Study: of Government Banks) [ Vol.13, Issue 2 - Summer Year 1397]

F

Farajollah Hosseini.seyed Jamal Investigating the Effects of Marketing Factors on the Development of Date Conversion and Supplementary Industries in Kerman Province [ Vol.13, Issue 4 - Winter Year 1397]
Fardipoor.reza The role of social factors organizational to the exchange of tacit knowledge and marketing effectiveness of Sport Brand [ Vol.13, Issue 1 - Spring Year 1397]
Faridchehr.Elham impact Entrepreneur characteristics،Market orientation and continuation on the entrepreneurial marketing (Case Study: Pharmaceutical companies in Tehran) [ Vol.13, Issue 3 - Autumn Year 1397]
Fathi.Hanieh Place brand value and citizen's brand attachment; analyzing the role of mediator of place satisfaction [ Vol.13, Issue 1 - Spring Year 1397]
Fattahi.Raheleh The Impact of Value-Added Services on Bran`s Quality and Equity in the Beverages Industry (Case Study: Zamzam Beverages Factory, Isfahan) [ Vol.13, Issue 2 - Summer Year 1397]
feyzi.zahra Review the effect of social media content on purchase intention according to mediating role normative social and informational influence and customer’s relationship (Novin leather’s customers through social network of Instagram) [ Vol.13, Issue 4 - Winter Year 1397]

G

ghafariashtiani.peyman Review the effect of social media content on purchase intention according to mediating role normative social and informational influence and customer’s relationship (Novin leather’s customers through social network of Instagram) [ Vol.13, Issue 4 - Winter Year 1397]
Ghazanfari.Mehdi Identifying the Factors Affecting Marketing Success at One of the Branches of Tejarat Bank Using Data Mining Techniques [ Vol.13, Issue 1 - Spring Year 1397]
Ghobadi.Behroz Investigating the effect of nostalgic advertising on purchasing intention regarding its intermediate role of perceived self-perpetuating, brand attitude and emotional response to the brand (Case Study: Pak Co. Products) [ Vol.13, Issue 3 - Autumn Year 1397]
Ghorbani Dinani.Hasan The Impact of Value-Added Services on Bran`s Quality and Equity in the Beverages Industry (Case Study: Zamzam Beverages Factory, Isfahan) [ Vol.13, Issue 2 - Summer Year 1397]
ghorbany asiabar.mojtaba The Impact of Affiliates on the Special Brand Value of the Iranian Football Clubs [ Vol.13, Issue 4 - Winter Year 1397]
goli.samane Investigating the Impact of Managers Personal Branding On Building Level Five Leaders (Case Study: of Government Banks) [ Vol.13, Issue 2 - Summer Year 1397]
Golkaran Mohgadam.Samira Analyzing customers’ perceived risks in electronic tickets of airline companies based on technology acceptance model (Case study: Iran Airline Company) [ Vol.13, Issue 4 - Winter Year 1397]

H

Heshmati.Ebrahim Investigating the Influential Factors on Customer Experience Management on Bank Indicators (Case Study of Maskan Bank of Kermanshah City) [ Vol.13, Issue 1 - Spring Year 1397]

J

Jalali.Seyed Mahdi Identifying the effective role of trust orientation and consumer gender in repurchase intention and online marketing with foresight approach (case study: sina integrated settlement complex) [ Vol.13, Issue 3 - Autumn Year 1397]
Jouzdani.Maryam The Impact of Value-Added Services on Bran`s Quality and Equity in the Beverages Industry (Case Study: Zamzam Beverages Factory, Isfahan) [ Vol.13, Issue 2 - Summer Year 1397]

K

Karimi Dehkordi.Maryam The Impact of Young Brand Identity on Brand Loyalty by Mediating Customer Satisfaction in the Mobile Industry [ Vol.13, Issue 1 - Spring Year 1397]
khademi.mehdi Place brand value and citizen's brand attachment; analyzing the role of mediator of place satisfaction [ Vol.13, Issue 1 - Spring Year 1397]
kheiri.bahram Authentic Marketing Pragmatic Marketing (Components, Foregrounds, Outcomes): Interactions & Conflicts [ Vol.13, Issue 3 - Autumn Year 1397]

M

masoomzadeh.abalfazl Analyzing customers’ perceived risks in electronic tickets of airline companies based on technology acceptance model (Case study: Iran Airline Company) [ Vol.13, Issue 4 - Winter Year 1397]
mohammadzadeh.ali The impact of customers' attitudes towards green hotels on their willingness to pay and their recurrence intentions [ Vol.13, Issue 2 - Summer Year 1397]
Moradi Mogoyi.Mohamadreza Using Theory of Trying to Investigating the Adoption of Mobile Banking [ Vol.13, Issue 4 - Winter Year 1397]
Moshkelgosha.Elham The role of social factors organizational to the exchange of tacit knowledge and marketing effectiveness of Sport Brand [ Vol.13, Issue 1 - Spring Year 1397]

N

Naderinasab.Mehdi The Impact of Affiliates on the Special Brand Value of the Iranian Football Clubs [ Vol.13, Issue 4 - Winter Year 1397]
naeimi majd.arezoo The impact of customers' attitudes towards green hotels on their willingness to pay and their recurrence intentions [ Vol.13, Issue 2 - Summer Year 1397]
Nasir.Melika From Importance of Features in Purchasing to Consumers’ Personal Values: Overview of Laddering Technique and How It Works in Marketing Research [ Vol.13, Issue 3 - Autumn Year 1397]
Nazari.Rasool The role of social factors organizational to the exchange of tacit knowledge and marketing effectiveness of Sport Brand [ Vol.13, Issue 1 - Spring Year 1397]

O

Omidi Najafabadi.Maryam Investigating the Effects of Marketing Factors on the Development of Date Conversion and Supplementary Industries in Kerman Province [ Vol.13, Issue 4 - Winter Year 1397]

R

Ramazani.Mojtaba Investigating the Impact of Managers Personal Branding On Building Level Five Leaders (Case Study: of Government Banks) [ Vol.13, Issue 2 - Summer Year 1397]

S

Samari.Davood Investigating the Effects of Marketing Factors on the Development of Date Conversion and Supplementary Industries in Kerman Province [ Vol.13, Issue 4 - Winter Year 1397]
shahinfar.elahe The Effect of Market Mavens Dimensions on Hedonic Shopping [ Vol.13, Issue 3 - Autumn Year 1397]

T

tabzar.afsaneh Influence of relationship marketing investment on customer's gratitude and loyalty in retailers (Case Study: Hakopian Chain Store Customers) [ Vol.13, Issue 4 - Winter Year 1397]