ارزیابی میزان رضایت مندی گردشگران از خدمات اقامتی و پذیرایی مجتمع های گردشگری ( مطالعه موردی: محور نوشهر-رامسر)
محورهای موضوعی : مطالعات برنامه ریزی شهری و منطقه ایمحمد علی الهی چورن 1 , جمشید عینالی 2 , مهدی رمضان زاده لسبوئی 3
1 - استادیار گروه جغرافیا، دانشگاه زنجان، زنجان، ایران
2 - دانشیار گروه جهانگردی، دانشگاه مازندران، بابلسر، ایران
3 - دانش آموخته کارشناسی ارشد جغرافیا و برنامه‌ریزی گردشگری، دانشگاه زنجان، زنجان، ایران
کلید واژه: گردشگری, رضایت مندی گردشگران, محورنوشهر- رامسر,
چکیده مقاله :
رضایتمندی گردشگران یکی از مهم ترین عوامل رقابتی و بهترین شاخص برای تضمین رشد و توسعه آتی مقاصد گردشگری محسوب می شود. بر اساس دیدگاه صاحب نظران میزان رضایت گردشگران به عنوان معیاری مهم برای سنجش کیفیت و کارآمدی خدمات ارایه شده در مقاصد گردشگری دارد. ونوع تحقیق توصیفی – تحلیلی است برای تجزیه وتحلیل داده ها از آزمون tتک نمونه ای استفاده شده است. داده های مورد نیاز به صورت میدانی با استفاده از ابزار پرسشنامه و همچنین به صورت کتابخانه ای جمع آوری گردیده است به منظور سنجش رضایتمندی گردشگران با حجم نمونه 214نفرو با 7مولفه و 43شاخص ارزیابی، و از آرمون tتک نمونه ای استفاده شده است به طوری که، نتایج نشان می دهد که کیفیت خدمات اقامتی و پذیرایی در منطقه مورد مطالعه در میزان رضایتمندی گردشگران تاثیر مثبت بر جای گذاشته است به طوری که، از بین مولفه‌های مورد بررسی به ترتیب مولفه‌های با تمایل به مراجعه مجدد (63/3 ) ویژگی کلی منطقه با (13/3)بیشترین مقادیر میانگین عددی را به خود اختصاص داده‌اند. در ادامه تحقیق به منظور رتبه بندی مجتمع‌های گردشگری از نظر میزان رضایتمندی گردشگران این مهم حاصل شد که در بین مجتمع های گردشگری از لحاظ کیفیت خدمات اقامتی به ترتیب مجتمع تفریحی توریستی نمک ابرود با میانگین 11/133دررتبه اول رضایت مندی را دارا می‌باشد.
Satisfaction of tourists is one of the most important competitive factors and the best indicator for ensuring growth and development of tourism destinations. According to the opinion of tourists, the satisfaction of tourists is an important criterion for assessing the quality and efficiency of the services provided for tourism purposes. The purpose of this study was to investigate the factors affecting the satisfaction of tourists from residential services and catering services provided to tourists in tourism complexes in west of Mazandaran province. The type of research is descriptive-analytic based on completing the questionnaire. Regarding the fact that the number of tourists visiting the seven complexes in the west of Mazandaran province was not clear, 214 samples were selected as samples and the questionnaire was distributed randomly among the visitors to the tourism complexes. One-sample t-test and Kruskal-Wallis test were used to analyze the data. The results of the study showed that the satisfaction rate of tourists from residential and catering services of the studied complexes is higher than the average. So, the degree of satisfaction with the desire to recursion with a mean of 3.63 and the general characteristics of the area with an average of 3.13 was higher than the average. In order to rank the tourism complexes in terms of tourist satisfaction, it was concluded that among the tourist complexes, in terms of the quality of services provided, the recreational tourism complex of salt water, with a mean of 133/36, was the first, and the recreation satisfaction.
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