New product development

Open Access Article

1 - Conceptual Model For New Product Development In Concurrent Engineering Environment
S. M. Seied Hoseini S. J. Iranban

Today necessary and important of new product, conversion as a necessary strategy for stay in business.Chief companies try to use new approaches for improvement of new product development (NPD) process.One of these new approaches is concurrent engineering (CE). Many rese More

Today necessary and important of new product, conversion as a necessary strategy for stay in business.Chief companies try to use new approaches for improvement of new product development (NPD) process.One of these new approaches is concurrent engineering (CE). Many researches and studies about thisapproach was carried out or is doing now. In the general perspective, concurrent engineering presenting thepattern that have three aspects of design, production and customer. In other words, concurrent engineeringapproaches try to consider the design, manufacturing and customer of product for achievement thesignificant improvements in business. In this article try to consideration all three aspects of concurrentengineering and finally presenting the conceptual model of new product development (NPD) in thisenvironment. Manuscript profile

Open Access Article

2 - Development of Engineering Structures on NPD (New Product Development) Processes in Industry
S.M. Seyad-Hosseini J. Nazemi

New product development is a major competitive advantage of any enterprise in today’s golden market. In spite of the many researches that have been done on the subject of product development, still there is a lack of knowledge of answering to this question ‘ More

New product development is a major competitive advantage of any enterprise in today’s golden market. In spite of the many researches that have been done on the subject of product development, still there is a lack of knowledge of answering to this question ‘why some companies are so successful while others fail.’ The main objective of this paper is to introduce the organizational structure and processes of companies in their NPD practices which causes delays, cost disadvantages and missed market opportunities on their projects. The paper then proposes a model for situational analysis and assist companies to compare themselves with others. Based on the developed model, the description of characteristics, weaknees and strengths of companies also has been investigated. Manuscript profile

Open Access Article

3 - Strategy design of process model for agility of new product development cycle with world-class production policy in Iran Khodro Company (qualitative approach)
pegah tarmast Aboutorab Alirezaei Gholamreza Hashemzadeh Ashraf Shahmansouri

The purpose of this study was to design and explain the agility new product development cycle model in IKCO.This study, in terms of purpose, functional, in terms of approach, exploration, and in terms of data analysis, is mixed method. During this phase, the snowball sa More

The purpose of this study was to design and explain the agility new product development cycle model in IKCO.This study, in terms of purpose, functional, in terms of approach, exploration, and in terms of data analysis, is mixed method. During this phase, the snowball sampling method was used and the process continued until the theoretical saturation of the researcher was reached and a total of 11 interviews were conducted. In the quantitative phase, all senior, middle and senior executives of IKCO Industrial Group were considered as the statistical population and 210 of them were selected by simple random sampling. In the qualitative phase of the research, because of the fundamental data theory approach, the main tool for data collection was in-depth, unstructured interviews with experts. In the quantitative phase of the research, SPSS and Lisrel softwares were used to perform descriptive and inferential analyzes. Finally, the research results led to the design of a agility new product development cycle model in IKCO (based on the paradigm model structure), and in a large community, hypothetical model relationships were tested and validated. Manuscript profile

Open Access Article

4 - To evaluate the role of organizational functions in new product development(NPD) (Emphasizing on the auto industry in Iran)
Farzam Zamani سید محمد سید حسینی

The competition puts many challenges in front of companies and one of the most important one among them is New Product Development (NPD). NPD is a multidisciplinary concept and is considered in many researches, but the researches have not paid attention to role of diffe More

The competition puts many challenges in front of companies and one of the most important one among them is New Product Development (NPD). NPD is a multidisciplinary concept and is considered in many researches, but the researches have not paid attention to role of different functions on NPD simultaneously. Considering this gap, this research is shaped and named “To evaluate the role of organizational functions in new product development(NPD)”. The research is looking for the effects of different roles on NPD through an integrated managerial model to manage NPD well. The research has integrated the major functions in NPD process. These functions are organized in a model to study their effects concurrently. The developed model has four sub-model including operation, financial, human resources and marketing. These functions and their roles have been integrated through considering the objectives of NPD. Based on literature review these objectives are considered as ” cost, quality and time” which are set for products before the development. The research can be considered as fundamental and applied one in terms of its objectives. Based on the research method, hierarchical multiple regression is used to analyze the data for 122 projects on the auto industry in Iran. Findings of the research which are valuable to be considered to manage NPD projects show:  Using “concurrency and formality” through development process are associated with NPD objectives  Using cost “management techniques” has a positive association with cost and time objectives of NPD projects  Using a suitable organizational structure has a positive association with NPD objectives  Achieving NPD objectives have positive associations with product success in the market. Manuscript profile

Open Access Article

5 - The effect of new product development and international marketing strategies on export performance (Case study: Manufacturing and Export Companies of West Azarbaijan Province)
reza rezaee mehdi safarkhani abbas imani Mohsen khalilzade

International marketing in the past years great importance to firms and organizations and even governments around the world has found. Recently, entry into foreign markets has played an important role in economic development. The purpose of this study is to investigate More

International marketing in the past years great importance to firms and organizations and even governments around the world has found. Recently, entry into foreign markets has played an important role in economic development. The purpose of this study is to investigate the effect of new product development and international marketing strategies on export performance. This research in terms of purpose is functional and in terms of research is descriptive survey. Statistical society includes manufacturing and export companies of West Azarbaijan and statistical samples 55 companies are manufacturing and export firms of Urmiy. The data were collected in the second half of the 93-94 by the use of census and interview methods. For collecting data, the library and filed methods, also package-response questionnaire and Likert multilevel scale were used, to calculate the reliability of the questionnaire the Cronbach alpha, comprehensive analysis, Kolomogrov -smimov test, regression,SPSS 21 and Smart PLS were used. The results show that product development and international marketing strategy have significant impact on export performance. The secondary hypothesis suggests new product development and international marketing strategy have significant effect on export performance. But international marketing strategy on new product development had no significant effect. Manuscript profile

Open Access Article

6 - The Impact of Open Innovation on Success of New Product Development in Food Industry (Case Study: Golestan Company)
Arezou Taghizadeh Asef Karimi

The main purpose of this study is to investigate the influence of open innovation on success of new product development in food industry that is based on purpose and is an applied descriptive study. The statistical population of this research included 320 managers and s More

The main purpose of this study is to investigate the influence of open innovation on success of new product development in food industry that is based on purpose and is an applied descriptive study. The statistical population of this research included 320 managers and staffs of Golestan Company. According to Krejcy and Morgan table a sample size of 185 was selected by using the sampling method. A questionnaire was used to collect data. In this study both content validity and factor validity were established. A pilot study was conducted to establish reliability of the instrument by Cronbach's alpha. The collecting data were analyzed by the description and inferential statistic methods using SPSS and LIZREL software. According to the results open innovation and all its dimensions has a positive and significant impact on success of new product development. Manuscript profile

Open Access Article

7 - The Effect of Applying Customer Knowledge on Innovation and New Product Efficiency (Case Study: Samasamaneh Software Company)
faranak khodayari بهزاد kh

10.30495/jomm.2022.64206.1882

In this paper, we have studied the impact of utilizing the customer knowledge on the innovation and new products’ performance in Sama Samaneh Software Co. Theoretical foundations and similar researches’ literature was reviewed to design a research model. Thr More

In this paper, we have studied the impact of utilizing the customer knowledge on the innovation and new products’ performance in Sama Samaneh Software Co. Theoretical foundations and similar researches’ literature was reviewed to design a research model. Three types of customer engagement are identified (customer as the information source, customer as the innovative colleague, and customer as innovative) and their correlation with other variables are proposed as the main hypotheses. Ninety Sama Samaneh holding employees and managers were randomly chosen for the descriptive survey method. A questionnaire consisting of seven-level Likert scale closed questions was designed to measure the main variables. Validity and reliability of the questionnaire was measured as very good, and the data was analyzed using SPSS and PLS software. The results show that the proposed model can predict the performance of new products in 80% of the cases. They also show that the nature of customer’s knowledge impacts their type of engagement in developing new products, and the performance of new product development relies on customer’s engagement type.  Manuscript profile

Open Access Article

8 - To Evaluate the Role of Organizational Functions in New Product Development (NPD) (Emphasizing on the Auto Industry in Iran)
S. M. Seyedhoseini F. Zamani

Entering the new century, has encountered companies with many competitive forces. The competition puts many challenges in front of companies and one of the most important one among them is New Product Development (NPD). NPD is a multidisciplinary concept and i More

Entering the new century, has encountered companies with many competitive forces. The competition puts many challenges in front of companies and one of the most important one among them is New Product Development (NPD). NPD is a multidisciplinary concept and is considered in many researches, but the researches have not paid attention to role of different functions on NPD simultaneously. Considering this gap, this research is shaped and named “To evaluate the role of organizational functions in new product development (NPD)”. The research is looking for the effects of different roles on NPD through an integrated managerial model to manage NPD well.The research has integrated the major functions in NPD process. These functions are organized in a model to study their effects concurrently. The developed model has four sub-model including operation, financial, human resources and marketing. These functions and their roles have been integrated through considering the objectives of NPD. Based on literature review these objectives are considered as “cost, quality and time” which are set for products before the development. The research can be considered as applied one in terms of its objectives and descriptive in terms of data gathering. Based on the research method, hierarchical multiple regression is used to analyze the  data for 122 projects on the auto industry in Iran.Findings of the research which are valuable to be considered to manage NPD projects show:- Using “concurrency and formality” through development process are associated with NPD objectives- Using a suitable organizational structure has a positive association with NPD objectives - Achieving NPD objectives have positive associations with product success in the market (in terms of sales and customer satisfaction).   Manuscript profile

Open Access Article

9 - Study the Role of Organizational Factors and Green New Product Development Effects on financial Performance of Iran Nanotechnology Firms
mohsen moradian HassanAli Aghajani

10.22034/jest.2019.15346.2396

Background and Objective: Today, organizations have to accept environmental responsibilities in providing products and services in order to paint a desirable social image of themselves. Therefore, they should be able to improve their environmental performance, promote m More

Background and Objective: Today, organizations have to accept environmental responsibilities in providing products and services in order to paint a desirable social image of themselves. Therefore, they should be able to improve their environmental performance, promote moral and social values in their organization and at the same time be able to ensure the economic and financial success of their enterprise. The purpose of this study is to investigate the effect of organizational factors and mediating effects of the success of the new green product on the financial performance of nanotechnology organizations in the country. Accordingly, senior managers, sales managers and employees of manufacturing companies active in the nanotechnology industry are considered as the statistical community. Methodology: The research method was analytical in nature and 150 samples were collected through sampling of respondents in the 8th International Exhibition of Nanotechnology Industries. To collect the data, a questionnaire was used to determine its validity and reliability. Validity included content validity and construct validity. Content validity was verified based on the opinions of supervisors and consultants as well as a number of management experts. Confirmatory factor analysis was used for construct validity. Also, a prototype was used for the reliability of the questionnaire and Cronbach's alpha coefficient was calculated and more than 0.7 was obtained for all variables. Data were also analyzed by structural equation modeling using PLS software. Findings: The collected experimental data confirms all research hypotheses. Also, as is clear in the conceptual model of the research, organizational factors directly affect the development of a new green product and indirectly affect the financial performance of organizations. In fact, the success of the new green product will lead to the economic success of nanotechnology companies. Discussion and conclusion: Findings suggest that organizational factors include environmental commitment, environmental benchmarking, cross-functional integration and R & D strength has a positive impact on the success of green new product. Also, the performance of green product innovation has a positive impact on financial performance of nanotechnology companies. Manuscript profile

Open Access Article

10 - Presenting the New Product Development Success Model with the Approach of Green Products Appraisal in the Food Industry
Mohammad sadegh Dehgani Bahreghani Hasan Dehghan Dehnavi Mohammad Reza Dehghani Ashkazari Mehdi Akaberi Tafti

10.30495/jest.2023.70034.5768

Background & Objective: In today's world, increasing environmental changes; wastage; intensity of competition; The shortening of the product life cycle and on the other hand the movement of production towards new technology and knowledge have forced companies to dev More

Background & Objective: In today's world, increasing environmental changes; wastage; intensity of competition; The shortening of the product life cycle and on the other hand the movement of production towards new technology and knowledge have forced companies to develop green products as one of the competitive strategies. Therefore, in this research, it was carried out with the aim of presenting a presenting the new product development success model with the approach of green products appraisal in the food industry. Material and Methodology:  The type of research methodology is mixed and based on the result, it is placed in the category of developmental research. In this research, interviews are used to collect data in the qualitative part, and matrix checklists based on pairwise comparisons are used in the quantitative part. The target population in the qualitative section was 14 university specialists who were considered experts both scientifically and experimentally. Sampling in the qualitative methodology section was theoretical sampling and how to determine the snowball sample. But the target population in the quantitative part was 24 managers of knowledge-based companies, who were selected based on work experience and level of technical and specialized knowledge through homogeneous sampling. Findings: The results of the research in the qualitative part of the existence of 810 open codes; there are 107 concepts and 20 categories in the form of a paradigm model for the development of green products in the food industry. Also, the results in the quantitative section showed that the percentage of impact of green technology is higher than the other consequences of green product development, which means that the most effective result of green product development at the level of knowledge-based companies is food products. Discussion and conclusion: The obtained result shows the fact that green technology, which is created during infrastructural processes based on green product development plans, provides the possibility of classifying and categorizing information from social platforms and customers to knowledge-based companies and provides the conditions So that companies can improve their level of knowledge about environmental changes and customers' tastes and expectations, and in this way, they can be ahead of the development of competitive functions in the field of green products in the long term. Manuscript profile

Open Access Article

11 - Identifying and investigating the factors affecting investment in new product development in the area of supervisory financial technologies (Case study of Tejarat Bank)
Soroush Motamedi fard AMIR BAYAT TORK Jalal Haghighat Monfared

Technological changes lead to new challenges and opportunities in various industries. The inability of organizations to adapt their business models to these changes may lead them to leave the market. The banking industry is no exception, and regulatory financial technol More

Technological changes lead to new challenges and opportunities in various industries. The inability of organizations to adapt their business models to these changes may lead them to leave the market. The banking industry is no exception, and regulatory financial technologies are one of the most important technological trends in recent years. Concerning the widespread impact of these technologies on the banking industry, investment in regulatory financial technologies has a great importance. Therefore, identifying and investigating factors affecting investment in new product development in the field of financial technology with a supervisory approach is necessary. in order to implement the results of new research and to help solve such problems. The purpose of this research is applied and is a descriptive-survey method. Factors Influencing New Product Development Investment in Regulatory Financial Technologies Extracted from Literature Review and Opinion of Banking Industry Experts in Tejarat Bank and the approved questionnaire is distributed in the community of experts and the results are analyzed by confirmatory factor analysis and structural equations using Smart-PLS3 software. In this study, 4 main factors were identified and confirmed with 29 factors all of which are important. All key identified factors have a significant impact on investment in development of new financial technology products with a regulatory approach. Manuscript profile

Open Access Article

12 - A Model of Direct and Indirect Effects of Fuzzy-Front-End on New Product Development
Javad Iranban Zahra Nemati

Manuscript profile

Open Access Article

13 - A Study on Effective Factors on New Product Development with an Emphasis on Fuzzy Hierarchical Analysis Approach
Javad Iranban Sanaz Davodzadeh

Manuscript profile

Open Access Article

14 - Developing a methodology to improve the performance of joint invention process
PARIA ABDI BARAFTABI MOHAMAD REZA ZAHEDY vahid kiani MORTEZA ABBASI

The rapid advancement of technology in the present competitive environment has encouraged many organizations to expand their NPD activities across organizational boundaries. In recent years, the joint creation method has been used as one of the most successful and effec More

The rapid advancement of technology in the present competitive environment has encouraged many organizations to expand their NPD activities across organizational boundaries. In recent years, the joint creation method has been used as one of the most successful and effective approaches to the development of competitive advantages, especially in large organizations. Suppliers and some of the leading international organizations are expanding their activities towards each other and in accordance with the literature of creation and value extraction for both sides jointly and simultaneously. Joint creation means the active participation of the supplier in some activities of the organization, one of the most fundamental principles of this emerging view.Contrary to previous research in this paper, in addition to a integrated look at the factors affecting the performance of the process of joint creation with suppliers, the relative value of each factor, taking into account their impact on each other, has been examined.for this purpose, firstly, main factors effecting of joint invention performance are identified. Then these factors classified and organized in a decision model. Because of hierarchical and mutual affects between the factors, analytical network process (ANP) model is proposed. Using the model, ranking of the factors achieved. The Delphi technique is used to identify the most important performance metrics and the ANP has been used to assess the priority of the criteria. The results show that R & D, production, supplier-related propulsion forces and end-of-life management have the most importance and poor status, and Provided some ways to improve them. Manuscript profile

Open Access Article

15 - Categorization of new product development using content analysis
Hasan Dehghan Dehnavi Mohammad Nasirian

Many manufacturers are confronted with the challenge of successfully implementing their new product development process. This challenge is generally normal, but there is no definite answer. Because every industrial cluster, every market, every production system, every s More

Many manufacturers are confronted with the challenge of successfully implementing their new product development process. This challenge is generally normal, but there is no definite answer. Because every industrial cluster, every market, every production system, every society and every level has its own particular conditions. Therefore, a specific pattern should be considered for each production set, and perhaps for each unique company. These patterns can be similar in nature and type of elements, but they are completely different in terms of the quality of elements and function. For this purpose, in this paper, the results of identifying the components of new product development, especially in the food industry of Fars province, are presented. This research is a qualitative research of content analysis that initially extracted the measures in the process of development of the new product through comprehensive literature review and then was evaluated and corrected based on the opinion of 11 experts in the form of semi-directed interviews.Then, in a six-step process, content analysis was analyzed using the MAXQDA software using a categorization approach. The results show that the four main factors affecting the development of new products in the food industry are: technical development, conceptual development, market development and resource development. These four components are derived from 13 sub-components, 34 selective codes and finally 73 primary codes. Accordingly, it is recommended that any kind of product development in the food industry of the province, taking into account all aspects of this complex, is made. Manuscript profile

Open Access Article

16 - Identify and Prioritizing the Critical Success Factor of the New Product Development with Fuzzy Inference System
Saeid Jafari Khanshir Reza Radfar Reza Hosnavi Reza Azarafza

New product development (NPD) as modern approach applied for facing to environmental changes and is necessary to enter and remain (or survive) in the competitive environment and achieve competitive advantages. Firms according to identify the critical success factors (CS More

New product development (NPD) as modern approach applied for facing to environmental changes and is necessary to enter and remain (or survive) in the competitive environment and achieve competitive advantages. Firms according to identify the critical success factors (CSF) of NPD and obtain the profitable results from this factor, can achieve competitive advantages. Researchers analysis CSFs of NPD in 35 years and concluded that managing of the new product is the more important factor. The important of NPD in complex and product system (CoPS) is highlighted. The firm can assess the process whit CSF’s and improve the process and achieve the effectiveness of activities. Studying the relevant article and literature reviews, 40 factors influencing the success of NPD has identified in this paper. Applying fuzzy inference system (FIS) and studying some aerospace project as NPD projects that is relevant with CoPS, in the next step,  input variety (the level of activity of factor in NPD projects and the level of project success from the viewpoint) and indicator (cost, time and quality of NPD’s product) are analyzed. The MATLAB software and SAJENO model of FIS were applied for analyzing data.  As result, the selected CSF’s with brainstorming is categorized into in 3 groups: development team abilities, organizational resources and organizational process and 20 factors as CSF of NPD identified and prioritized. Thus, focusing in these factors, managers can achieve the competitive advantages.  Manuscript profile

Open Access Article

17 - Fuzzy model for evaluating business plans on new products
Amir Bahramipour SADEGH ABEDI Ali Reza Irajpour

The current research was conducted with the aim of providing a fuzzy model for the evaluation of business plans focused on the development of new products. This research can be used in the industrial cluster of chemical production and systematically examines and analyze More

The current research was conducted with the aim of providing a fuzzy model for the evaluation of business plans focused on the development of new products. This research can be used in the industrial cluster of chemical production and systematically examines and analyzes the development of new products. It is an exploratory-modeling research method in terms of practical purpose and in terms of implementation. . In this research, the present research community consists of 12 experts from chemical industry companies. In order to analyze the data, fuzzy Delphi technique has been used. The results show that 6 exogenous variables were selected as key variables in the selection and development of a new product in the organization. In order to determine the importance of exogenous variables that experts doubt in specifying their importance, the method of fuzzy fuzzy analysis technique was used. (0.239), new product development strategy (0.209), level of passing standards and requirements (0.136), absorption of product development research funding (0.077) and absorption of applied research funding (0.061). The dynamic product development model, which is based on the cause and effect relationship, needs to be designed and tested in future studies to simulate the current and future decision-making performance. Manuscript profile

Open Access Article

18 - The Impact of the Strategic Orientation on the Performance of New Product Development
Kourosh Imami Saleh Maryam Hosseini Elahe Asgari Amer Dehgan NajmAbadi

The strategic orientation responds to the business environmental changes. Appling the appropriate strategy to gain an understanding of the existing opportunities leads to the development of new products and the creation of the competitive advantages over competitors. Th More

The strategic orientation responds to the business environmental changes. Appling the appropriate strategy to gain an understanding of the existing opportunities leads to the development of new products and the creation of the competitive advantages over competitors. The present research in terms of purpose is practical and regarding the data collection method is descriptive-survey. It has been examined the impact of the strategic orientation on the performance of the new product development. The statistical population of the study consisted of the 260 furniture retailers and providers. Using the Cochran formula and the simple- random sampling method, 155 individuals were selected as the sample size. The required data were collected through standard questionnaires. To analyse data and examine the hypotheses, the Structural Equation Modeling method (SEM) using Partial Least Squares method (PLS) has been applied. The research findings indicate that the strategic orientation influences the performance of the new product development. It was also concluded that the market trending, technological orientation, entrepreneurial orientation and network orientation have a significant effect on the performance of the new product development. Manuscript profile

Open Access Article

19 - An Innovation Measurement Model Based on THIO Classification: An Automotive Case Study
Seyed M.J. Mirzapour Al-e-Hashema Hamed Soleimani Zeinab Sazvar

10.22094/joie.2018.565918.1555

Manuscript profile

Open Access Article

20 - The Prediction of the Success of New Product Development Using the Combination of Factor Analysis and Artificial Neural Network
Gholamraza Soltani Fesaghandis Alireza Pooya Mostafa Kazemi Zahra Naji Azimi

The success of new products is as the greatest element for the company's success and even their survival. However, numerous studies show that the failure rate of new product development as a fundamental problem in many companies has been raised. Many companies are tryin More

The success of new products is as the greatest element for the company's success and even their survival. However, numerous studies show that the failure rate of new product development as a fundamental problem in many companies has been raised. Many companies are trying to predict the success of the development of new product before its development. The aim of this study was to predict the success of new product development using a combination of factor analysis and artificial neural network in the food and beverage industry. This research based on purpose is practical and based on method is descriptive. The population of this research is the food and beverage manufacturers in the province of East Azerbaijan in 1394. In order to collect data two questionnaires have been distributed among the population after the validity and reliability assessments. In order to analyze the data in this study, factor analysis and artificial neural network is used. Analysis of the data revealed the presence of six main structures as factors in the success of new product development: conceptualization of new product, market orientation, design orientation, technology orientation, use of sources, and management of new product development as the effective elements in the development of the success of new product. Furthermore, the prediction of the success of new product’s development using neural networks shows that the designed network was able to predict the success of the development of new product correctly. Manuscript profile

Open Access Article

21 - The Effect of Food Product Health Claims in Evaluating the Consumers and Developing New Products
F. Khodayari M. A. Abdolvand S. J. Tabibi H. Nikoomaram

Manuscript profile

Open Access Article

22 - Novel Approach for Assessing the Factors Affecting New Product Development
Mohsen Shafiei Nikabadi Hamzeh Aghababayi

10.30495/fomj.2022.1953624.1065

Manuscript profile

Open Access Article

23 - A meta-heuristic approach supported by NSGA-II for the design and plan of supply chain networks considering new product development
Zahra Alizadeh Afrouzy Mohammad Mahdi Paydar Seyed Hadi Nasseri Iraj Mahdavi

Manuscript profile

Open Access Article

24 - Fostering product development using combination of QFD and ANP: A case study
Tarun Soota Harvendra Singh R.C Mishra

Manuscript profile

Open Access Article

25 - The effect of startup accelerators on product performance With the role of creative leadership moderator
Arash Haji Karimi حسین شکیبی

The purpose of this study is to investigate the impact of startup accelerators on their performance with a moderating role of creative leadership. Without use of creative processes and innovation, the new product is doomed to destruction. Managers drive innovation by li More

The purpose of this study is to investigate the impact of startup accelerators on their performance with a moderating role of creative leadership. Without use of creative processes and innovation, the new product is doomed to destruction. Managers drive innovation by linking community needs to new product development opportunities. This study, considering 112 knowledge-based companies in Iran, explored the importance of engaging the creative process in new product performance. Data were analyzed using the questionnaire using pls software. The results indicate that all factors affect the speed of new product development. The factors accelerating the pace of new product development are improving the performance of new product development. Increasing the speed of new product development, reducing the production cycle time by maintaining good quality and high reliability. The speed of new product development reflects the power of adaptation to the changing environment of the company. Creative leadership has a positive moderating role in the relationship between components of the creative process interaction on new product development performance. Managers and leaders support new ideas from the idea start-up stage to the commercialization stage, ensuring success in the creative process and better performance of the new product development. Manuscript profile

Open Access Article

26 - Identifying and Investigating Key Factors Affecting the Management of New Product Development in the Field of Financial Regulatory Technologies (Case study: TEJARAT Bank)
Soroush Motamedi fard Amir Bayat Tork JALAL HAGHIGHAT MONFARED

The emergence of emerging technologies in recent years and the conduct of banking operations on various platforms, which is an evolution of the banking ecosystem, necessitate explaining the factors influencing new product development in the field of financial technology More

The emergence of emerging technologies in recent years and the conduct of banking operations on various platforms, which is an evolution of the banking ecosystem, necessitate explaining the factors influencing new product development in the field of financial technology to apply regulatory compliance with international standards. One of the differentiated aspects of new products and services is the observance of the standards that are required in the banking industry. Therefore, in order to help solve the existing problems, it is necessary to identify and investigate the factors affecting the development of new products in the field of financial regulatory technologies. The purpose of this research is applied and is a descriptive-survey method. Affecting factors extracted from the literature review, opinion of banking industry experts in Tejarat bank and the approved questionnaire distributed in the community of experts, and the results analyzed by confirmatory factor analysis and structural equations using Smart-PLS3 software. In this study, seven main factors with 46 sub factors influencing new product development in the field of regulatory technology identified and it was confirmed that all key identified factors had a significant impact on the development of new financial regulatory technology products. Manuscript profile

Open Access Article

27 - New product development through the Pro-innovation culture and organizational ambidexterity (Case study: Sports equipment manufacturers)
Mohammad masum NEGAR NOWROZI

Objective: The purpose of this study is investigating the effect of pro-innovation culture and organizational ambidexterity on new product development. This research in terms of paradigm is ultra-positivism that has been done with a quantitative approach. Also this pape More

Objective: The purpose of this study is investigating the effect of pro-innovation culture and organizational ambidexterity on new product development. This research in terms of paradigm is ultra-positivism that has been done with a quantitative approach. Also this paper is an applied research that in terms of data collection is descriptive_survey. Target population of this study is all managers of sports equipment manufacturer companies, that 69 individuals were selected as the sample members using simple random sampling. In this study two methods of library and field research were used to collect data, that in order to ensure the reliability of the questionnaire, two criteria of cronbach's alpha and composite reliability were used and also convergent validity, divergent validity and content validity were applied to examine its validity. In this research, in order to investigate the relationship between variables and data analysis, the partial least squares method (PLS) and smart-pls software have been used. The results showed that pro-innovation culture had a positive and significant effect on organizational ambidexterity and new product development. The results also showed that organizational ambidexterity including exploration and exploitation capabilities had a positive and significant effect on new product development. Manuscript profile

Open Access Article

28 - Defining the Structural Equations Model of the Design and Development Process of the New Product with Focus on Design of Iranian Car Platform
mahdieh etehad sina nematizade AZAM RHIMINIK manocher mantghi

The aim of research is explaining the paradigm model and in the continuation of the structural equations model of the design and development process in the new Iranian vehicle based on platform view. The research approach is grounded theory and a quantitative approach o More

The aim of research is explaining the paradigm model and in the continuation of the structural equations model of the design and development process in the new Iranian vehicle based on platform view. The research approach is grounded theory and a quantitative approach of SEM. The problem is deviation from 1404 plan in the field of car production, exports and new world trends in the field of car development contradiction car market share. Data collection methods have been structured based on semi-structured interviews and questionnaire tools. The result represent the need for the rhythmic motion of product development in the governmental ecosystem based on structural, strategic, and infrastructural topics with the focus of factors similar to car Future Research roadmap based on worldwide car new generation, sanction defense program, national cooperation inter industries model car policy making course creating, Knowledge based organization company cooperation, Iranian car industry domestic patent Creation. Manuscript profile

Open Access Article

29 - Identifying Factors Affecting the Agility of the Design and Development of the New Product in the Design of the Car Platform
hosein safi AZAM RHIMINIK SINA nematizade manocher mantghi

The purpose of this study is to identify the factors affecting the agility of the design and development of new product in vehicle platform field based on the survey method derived from the theoretical foundations and background of the research and finally identificatio More

The purpose of this study is to identify the factors affecting the agility of the design and development of new product in vehicle platform field based on the survey method derived from the theoretical foundations and background of the research and finally identification of the twentieth affecting factors. The statistical population of the research consists of the 178 experts of the product development chain of the development phases in SAIPA corp. Based on the t one-sample test, the results of the research show the maximum average in the factors of creative ideas , research and development – marketing cooperation , technological change, information updates ,agile response, design teams , innovation networks and … Suggestion has been classified in infrastructure, structural and strategies category similar to، car policy making course creating,identify and localize advanced technologies for sanction defense, knowledge based organization creating in car industry field for compensation deviation form 1404 Plan. Manuscript profile

Open Access Article

30 - Designing and Explaining the Marketing Intelligence Model based on the New Product Development in Iran's Automotive Industry
nika habibi azam rahiminik FARIDEH HAGHSHENAS KASHANI

The aim of the current research is to design a marketing intelligence model based on new product development in Iran's automotive industry and to identify the relationships between the components, antecedents and consequences of the model. The current research method is More

The aim of the current research is to design a marketing intelligence model based on new product development in Iran's automotive industry and to identify the relationships between the components, antecedents and consequences of the model. The current research method is of mixed type - exploratory design, in the qualitative stage based on the foundational data theory and in the quantitative stage descriptive survey. The sampling method was purposeful in the qualitative stage and continued until theoretical saturation was reached and finally 15 in-depth interviews were conducted. The number of samples in the quantitative stage was 385. The results of data coding in the qualitative stage led to the creation of a paradigmatic model, and for the quantitative part of the research, a process model was used. , marketing intelligence, market orientation of management, information technology, evaluation of development of roadmap of product features, customization of products and services based on customer taste, evaluation of new product development process and the final dependent variable include reduction of new product development waste, customer satisfaction, competitiveness. . The results indicate the confirmation of 16 research hypotheses, which indicate that there is a positive and significant relationship between the components. Manuscript profile

List of Articles New product development

Sanad

Links

Related Centers

Technical Support

Official pages