The Impact of Open Innovation on Success of New Product Development in Food Industry (Case Study: Golestan Company)

Subject Areas : Jounal of Marketing Management

Arezou Taghizadeh ¹ , Asef Karimi ²

1 - Master of Entrepreneurship Management, Department of Science and Research, Islamic Azad University, Tehran, Iran
2 - Assistant Professor, Business Management Department, Farabi Campus, University of Tehran, Iran

Received: 2019-11-15 Accepted : 2020-04-08 Published : 2019-12-22

Keywords: external exploitation, open innovation, New product development, external exploration, internal exploitation, internal exploration,

Abstract :

The main purpose of this study is to investigate the influence of open innovation on success of new product development in food industry that is based on purpose and is an applied descriptive study. The statistical population of this research included 320 managers and staffs of Golestan Company. According to Krejcy and Morgan table a sample size of 185 was selected by using the sampling method. A questionnaire was used to collect data. In this study both content validity and factor validity were established. A pilot study was conducted to establish reliability of the instrument by Cronbach's alpha. The collecting data were analyzed by the description and inferential statistic methods using SPSS and LIZREL software. According to the results open innovation and all its dimensions has a positive and significant impact on success of new product development.

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