Strategy design of process model for agility of new product development cycle with world-class production policy in Iran Khodro Company (qualitative approach)
Subject Areas : Public Policy In Administrationpegah tarmast 1 , Aboutorab Alirezaei 2 , Gholamreza Hashemzadeh 3 , Ashraf Shahmansouri 4
1 - Islamic Azad University, South Tehran Branch / Tehran / Iran
2 - Associate Professor, School of Management, Faculty Member, Islamic Azad University, South Tehran Branch. (corresponding Author) a-alirezaei.faculty.azad.ac.ir
3 - Associate Professor, School of Management, Faculty Member, Islamic Azad University, South Tehran Branch
4 - Assistant Professor, School of Management, Faculty Member, Islamic Azad University, South Tehran Branch
Keywords: New product development, Strategy, . Agility, Iran Khodro Industrial Group, world-class production policy,
Abstract :
The purpose of this study was to design and explain the agility new product development cycle model in IKCO.This study, in terms of purpose, functional, in terms of approach, exploration, and in terms of data analysis, is mixed method. During this phase, the snowball sampling method was used and the process continued until the theoretical saturation of the researcher was reached and a total of 11 interviews were conducted. In the quantitative phase, all senior, middle and senior executives of IKCO Industrial Group were considered as the statistical population and 210 of them were selected by simple random sampling. In the qualitative phase of the research, because of the fundamental data theory approach, the main tool for data collection was in-depth, unstructured interviews with experts. In the quantitative phase of the research, SPSS and Lisrel softwares were used to perform descriptive and inferential analyzes. Finally, the research results led to the design of a agility new product development cycle model in IKCO (based on the paradigm model structure), and in a large community, hypothetical model relationships were tested and validated.
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