Identify and Prioritizing the Critical Success Factor of the New Product Development with Fuzzy Inference System

Subject Areas : Industrial Management

Saeid Jafari Khanshir ¹ ( Department of Economic and Management, Science and Research Branch, Islamic Azad university, Tehran,Iran. )
Reza Radfar ² ( Associate Professor, Faculty of Management and Economics, Tehran Science and Research Branch, Islamic Azad University, Tehran, Iran )
Reza Hosnavi ³ ( Associate Professor in Industrial Engineering, Malek ashtar University of Technology, Tehran, Iran )
Reza Azarafza ⁴ ( Assistant Professor in Industrial Engineering, Sanandj Branch, Islamic Azad Univeristy, Sanandaj, Iran )

Received: 2018-01-10 Accepted : 2018-01-10 Published : 2012-10-22

Keywords:

Abstract :

New product development (NPD) as modern approach applied for facing to environmental changes and is necessary to enter and remain (or survive) in the competitive environment and achieve competitive advantages. Firms according to identify the critical success factors (CSF) of NPD and obtain the profitable results from this factor, can achieve competitive advantages. Researchers analysis CSFs of NPD in 35 years and concluded that managing of the new product is the more important factor. The important of NPD in complex and product system (CoPS) is highlighted. The firm can assess the process whit CSF’s and improve the process and achieve the effectiveness of activities. Studying the relevant article and literature reviews, 40 factors influencing the success of NPD has identified in this paper. Applying fuzzy inference system (FIS) and studying some aerospace project as NPD projects that is relevant with CoPS, in the next step,  input variety (the level of activity of factor in NPD projects and the level of project success from the viewpoint) and indicator (cost, time and quality of NPD’s product) are analyzed. The MATLAB software and SAJENO model of FIS were applied for analyzing data.  As result, the selected CSF’s with brainstorming is categorized into in 3 groups: development team abilities, organizational resources and organizational process and 20 factors as CSF of NPD identified and prioritized. Thus, focusing in these factors, managers can achieve the competitive advantages. 

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