Presenting the New Product Development Success Model with the Approach of Green Products Appraisal in the Food Industry
Subject Areas :
Environmental Economics
Mohammad sadegh Dehgani Bahreghani
1
,
Hasan Dehghan Dehnavi
2
,
Mohammad Reza Dehghani Ashkazari
3
,
Mehdi Akaberi Tafti
4
1 - PhD student, Department of Industrial Management, Yazd Branch, Islamic Azad University, Yazd, Iran.
2 - Associate Professor, Department of Industrial Management, Yazd Branch, Islamic Azad University, Yazd, Iran. *(Corresponding Authors)
3 - Assistant Professor, Department of Management, Yazd Branch, Islamic Azad University, Yazd, Iran.
4 - Assistant Professor, Department of Economics, Meybod University, Meybod, Iran.
Received: 2022-10-21
Accepted : 2023-02-08
Published : 2023-05-22
Keywords:
Green Consequences,
Food Industry,
New product development,
Abstract :
Background & Objective: In today's world, increasing environmental changes; wastage; intensity of competition; The shortening of the product life cycle and on the other hand the movement of production towards new technology and knowledge have forced companies to develop green products as one of the competitive strategies. Therefore, in this research, it was carried out with the aim of presenting a presenting the new product development success model with the approach of green products appraisal in the food industry.
Material and Methodology: The type of research methodology is mixed and based on the result, it is placed in the category of developmental research. In this research, interviews are used to collect data in the qualitative part, and matrix checklists based on pairwise comparisons are used in the quantitative part. The target population in the qualitative section was 14 university specialists who were considered experts both scientifically and experimentally. Sampling in the qualitative methodology section was theoretical sampling and how to determine the snowball sample. But the target population in the quantitative part was 24 managers of knowledge-based companies, who were selected based on work experience and level of technical and specialized knowledge through homogeneous sampling.
Findings: The results of the research in the qualitative part of the existence of 810 open codes; there are 107 concepts and 20 categories in the form of a paradigm model for the development of green products in the food industry. Also, the results in the quantitative section showed that the percentage of impact of green technology is higher than the other consequences of green product development, which means that the most effective result of green product development at the level of knowledge-based companies is food products.
Discussion and conclusion: The obtained result shows the fact that green technology, which is created during infrastructural processes based on green product development plans, provides the possibility of classifying and categorizing information from social platforms and customers to knowledge-based companies and provides the conditions So that companies can improve their level of knowledge about environmental changes and customers' tastes and expectations, and in this way, they can be ahead of the development of competitive functions in the field of green products in the long term.
References:
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Sushil (2017a), “Multi- criteria valuation of flexibility initiatives using integrated TISM–IRP with a big data framework, Production Planning & Control, 28(11/12): 999-1010.
Chithambaranathan, P., Subramanian, N. and Palaniappan, P.K. (2015). An innovative framework for performance analysis of members of supply chains, Benchmarking: An International Journal, 22(2): 309-334
Ahmadi, F, A., Nasiriyan, Kh., Abazari, P. (2008). Delphi technique: a tool in research. Iranian Journal of Medical Education, 8(1): 175-185. (In Persian)
Speziale, HS, Streubert, HJ, & Carpenter, DR. (2011). Qualitative research in nursing: Advancing the humanistic imperative. Lippincott Williams &
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Lehmann, R. J., Reiche, R., & Schiefer, G. (2012). Future internet and the agri-food sector: State-of-the-art in literature and research. Computers and Electronics in Agriculture, 89, 158-174.
Pinna, C., Plo, L., Robin, V., Girard, P., & Terzi, S. (2017). An approach to improve implementation of PLM solution in food industry-case study of Poult Group. International Journal of Product Lifecycle Management, 10(2), 151-170.
Moskowitz, H. R., Saguy, I. S., & Straus, T. (2009). An integrated approach to new food product development. CRC Press. pp. 113–131.
Harmancioglu, N., Droge, C., & Calantone, R. J. (2009). Strategic fit to resources versus NPD execution proficiencies: what are their roles in determining success?. Journal of the Academy of Marketing Science, 37(3), 266-282.
Lisboa, A., Skarmeas, D., & Lages, C. (2011). Entrepreneurial orientation, exploitative and explorative capabilities, and performance outcomes in export markets: A resource-based approach. Industrial marketing management, 40(8), 1274-1284.
O'Cass, A., Heirati, N., & Ngo, L. V. (2014). Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas. Industrial Marketing Management, 43(5), 862-872.
Stewart, H., & Martinez, S. (2002). Innovation by food companies key to growth and profitability. FOOD REVIEW-WASHINGTON DC-, 25(1), 28-32.
De Carlo, F., & Simioli, G. R. (2022). Lean Production and World Class Manufacturing: A Comparative Study of the Two Most Important Production Strategies of Recent Times. International Journal of Industrial and Operations Research, 1(1).
Joshi, Y., & Rahman, Z. (2015). Factors affecting green purchase behaviour and future research directions. International Strategic Management Review, 3(1-2): 128-143.
Wei, Sh., Ang, T., Jancenelle, V, E. (2018). Willingness to pay more for green products: The interplay of consumer characteristics and customer participation, Journal of Retailing and Consumer Services 45(2): 230-238.
Chen, T.B. & Chai, L.T. (2022). Attitude towards the Environment and Green Products: Consumers’ Perspective. Management Science and Engineering. 4(2): 27-39.
Du, L., Wu, A., Liu, G., Li, H., Yu, B., Zhen, H., Wang, X. (2020). Green auto fluorescence eleocytes from earthworm as a tool for detecting environmental iron pollution, Ecological Indicators, 108(3): 105-155. https://doi.org/10.1016/j.ecolind.2019.105695.
Mohammadian, M., Bakhshandeh, G. (2014). Exploring the Effective Factors on Consumers’ Attitude and Green Purchase Intention. Management Studies in Development and Evolution, 23(75): 39-68. (In Persian)
Ayoobian, N., Mousarezaei, R. (2018). The Role of Nuclear Power in the Reduction of Environmental Pollutants and Climate Changes Compared to other Power Plants in Iran. Journal of Nuclear Science and Technology (JonSat), 39(2): 49-60. (In Persian)
Meyersdorf, D., & Dori, D. (1997). System modeling of the R&D domain through the object–process methodology: a practical tool to help R&D satisfy its customers' needs. R&D Management, 27(4), 333-344.
Ulrich, K.T.; Eppinger, S.D. Product Design and Development; McGraw-Hill Education: New York, NY,USA, 2016.
Florén, H., Frishammar, J., Parida, V., & Wincent, J. (2018). Critical success factors in early new product development: a review and a conceptual model. International Entrepreneurship and Management Journal, 14(2): 411-427.
Dangelico, R. M, Pontrandolfo, P. (2009). Form green product definitions and classifications to the green option matrix. Journal of cleaner production. 1608-
Rizwan, M., Ubair Ahmad, SH., Mehboob, N. (2013). Enhancing the Green Purchase Intention Based on Green Marketing: An Empirical Study from Pakistan, Asian Journal of Empirical Research, 3(2): 208-219.
Tiwari, S., Tripathi, D., Srivastava, U., Yadav, P, K. (2011). Green Marketing- Emerging Dimensions, Journal of Business Excellence, 2(3): 18-23.
Cheah, I., Phau, I. (2011). Attitudes towards environmentally friendly products: The influence of Eco literacy, interpersonal influence and value orientation. Marketing Intelligence & Planning. 29(5): 452-472.
Wang, D., Walker, T. and Barabanov, S. (2022). A psychological approach to regaining consumer trust after greenwashing: the case of Chinese green consumers, Journal of Consumer Marketing, https://doi.org/10.1108/JCM-06-2019-3257.
Seif, M., Mazloumian, S., Rastegar, A., Amrollahi Jalal Abadi, M. (2016). Environmental and Psychological factors on Green Purchasing Willingness among Employees of Sarcheshmeh Copper Complex. Environmental Education and Sustainable Development, 4(2): 19-29. (In Persian)
Khare, A. (2022). Green Apparel Buying: Role of Past Behavior, Knowledge and Peer Influence in the Assessment of Green Apparel Perceived Benefits, Journal of International Consumer Marketing, https://doi.org/10.1080/08961530.2019.1635553
Strauss, A.L., & Corbin, J. (1998). Basics of qualitative research: Grounded theory: Procedures and Technique. (2nd Edition); Sage, Newbury Park, London.
Sushil (2017a), “Multi- criteria valuation of flexibility initiatives using integrated TISM–IRP with a big data framework, Production Planning & Control, 28(11/12): 999-1010.
Chithambaranathan, P., Subramanian, N. and Palaniappan, P.K. (2015). An innovative framework for performance analysis of members of supply chains, Benchmarking: An International Journal, 22(2): 309-334
Ahmadi, F, A., Nasiriyan, Kh., Abazari, P. (2008). Delphi technique: a tool in research. Iranian Journal of Medical Education, 8(1): 175-185. (In Persian)
Speziale, HS, Streubert, HJ, & Carpenter, DR. (2011). Qualitative research in nursing: Advancing the humanistic imperative. Lippincott Williams &
