List of Articles Buying behavior Open Access Article Abstract Page Full-Text 1 - Diamond model of impulse buying behavior JAVAD JOUKAR BORAZJANI Seid kamel kamali Vahid-Reza Mirabi Soheil Sarmad saeidi Open Access Article Abstract Page Full-Text 2 - Investigating the effect of augmented reality on customer buying behavior considering the mediating role of perceived pleasure and customer satisfaction in the tourism industry in Iran seyedeh fatemeh hosseini khorrami rasoul asgarpour Open Access Article Abstract Page Full-Text 3 - Identifying the in-store non-verbal cues affecting the buying behavior of customers in the home appliance industry Maryam Jaberi Karim Hamdi Farhad Hosseinzadeh lotfi Open Access Article Abstract Page Full-Text 4 - The effect of Consumer’s received value, effectiveness and risk on Purchase Intention of Green Products (case study: Islamic Azad University,Science and Research Brand student’s) عادله سمیعی زفرقندی shahnaz nayebzadeh hassan dehnavi Open Access Article Abstract Page Full-Text 5 - Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty Abbas Ghaedamini Harouni Mehrdad Sadeghi de cheshmeh Siamak Korang Beheshti Majed Maharani Barzani Open Access Article Abstract Page Full-Text 6 - Designing a beauty and fashion consumer buying behavior model using digital marketing (with emphasis on Foundation data theory) Somayeh Hozouri mohamad ali Abdolvand Kambiz Heidarzadeh Mohsen Khunsiavash Open Access Article Abstract Page Full-Text 7 - The Influence of Hedonic Values on Consumer Behaviors K. Heidarzadeh E. Hasani Parsa Open Access Article Abstract Page Full-Text 8 - Impact of Product Packaging and Family Communication Patterns on Children and Parents Buying Behavior (Children and Parents Who Go Shopping in Entertainment and Shopping Centers) M. Miarrostami B. Kheiry Open Access Article Abstract Page Full-Text 9 - Identifying and Validating the Factors Affecting Online Social Media Marketing about Consumer Buying Behavior Reyhaneh Toudeh Bahambari Hossein Hakim pour Mehdi Mahmoudzadeh Vashan Hamid Rezaeifar 10.30495/jsm.2022.1957940.1642 Open Access Article Abstract Page Full-Text 10 - Application of the Theory of Planned Behavior to examine consumer’s green purchase intention Hessam ZandHessami Shima Parvinchi Open Access Article Abstract Page Full-Text 11 - How Situational Factors Affect Consumers’ Buying Behavior: Productivity of Kish Business Centers in Focus Ehsan Salimpour darioush Jamshidi Alireza Rousta 10.30495/qjopm.2021.1920697.3062 Open Access Article Abstract Page Full-Text 12 - Explaining the model of impulse buying behavior of young generation consumers with a mixed approach (Case study: Hypereme chain stores) Elham Fasih Mehdi Rouholamini Shahrbanoo Gholipour 10.22034/ssyj.2022.1951764.1231 Open Access Article Abstract Page Full-Text 13 - Designing the Impulse Buying pattern of young generation customers based on the Grounded Theory Approach Elham Fasih Mehdi Rouholamini Shahrbanoo Gholipour 10.22034/ssyj.2022.1951763.1230 Open Access Article Abstract Page Full-Text 14 - Studying the Relationship between Regular Marketing and Re-buying Behaviors in Chain Stores of Gorgan City M. T. Jalali Gorgan H. Mehrani Open Access Article Abstract Page Full-Text 15 - ارائه مدل رفتاری خریداران واقعی محصولات ارگانیک در استان گیلان رویا شریفی بهرام خیری یلدا رحمتی غفرانی Open Access Article Abstract Page Full-Text 16 - The Relationship between Neural Marketing and Instant Buying Behavior of Sports Brand Buyers mahdi davari Bagher Morsal ali fahiminejad seydmostafa tayebi Open Access Article Abstract Page Full-Text 17 - Fear caused by the epidemic covid-19 and consumer buying behavior in the different Iranian generation groups mahshad ameli bita yazdani Mehri Mahdikhani Open Access Article Abstract Page Full-Text 18 - Fear caused by the epidemic covid-19 and consumer buying behavior in the different Iranian generation groups Mahshad Ameli Bita Yazdani Mehri Mahdikhani