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        1 - Explaining social health management strategies from the perspective of the elderly (a phenomenological study)
        leila fathi Nayere hafezi
        The purpose of this study is to explain social health management strategies from the perspective of the elderly. Social health, along with physical and mental health, is one of the main pillars of the general health of society and family. Social health becomes dynamic w More
        The purpose of this study is to explain social health management strategies from the perspective of the elderly. Social health, along with physical and mental health, is one of the main pillars of the general health of society and family. Social health becomes dynamic when an elderly person communicates in the family and the society in which he lives in the form of social norms, and as a result, social health in the family has a significant impact on the health of the society, and the society moves towards vitality and dynamism. Gives. The current research was conducted using the phenomenological method and the Van Mannen technique. The participants in this research were 18 elderly people living in Tehran, who were selected in a purposeful way, and the data and lived experience of this group were collected using semi-structured interviews. The results of the analysis from the interviews are 12 sub-themes and 5 main themes; Appropriate free time was the basis for the social health of the elderly, economic constraints weakened the social health of the elderly, social support facilitated the social health of the elderly, social exclusion reduced the social health of the elderly, and quality of life strengthened the social health of the elderly. Manuscript profile
      • Open Access Article

        2 - Investigate the Antecedents and Consequences of Brand Love with the Approach of Contrasting Social Media Marketing Activities and Customers’ Lived Experience (Study case: Alifard Company, Sanich Industrial Group)
        farinoosh lazar Reza Kiani
        Today, it is no secret that satisfaction with another brand could not comprehensively create a competitive advantage for an organization. In fact, in the present age, gaining a competitive advantage and the success of a brand in general is linked to a phenomenon called More
        Today, it is no secret that satisfaction with another brand could not comprehensively create a competitive advantage for an organization. In fact, in the present age, gaining a competitive advantage and the success of a brand in general is linked to a phenomenon called “brand love”. Thus, investigating the antecedents and consequences of brand love is the most important topic in marketing science and among researchers. On the other hand, regarding the increasing influence and spread of social media in businesses, the main purpose of the present research is to investigate the antecedents and consequences of brand love with the approach of contrasting social media marketing activities and customers’ lived experience. The statistical population of the study included all the Sunich brand customers in social networks who were selected through convenience sampling. In line with the purpose of the research, the descriptive-survey research method was used in the study. In this research, library and field research methods were used in order to collect the necessary information and a questionnaire was used as a research instrument. The collected data from the statistical sample were analyzed by SPSS software and Smart-PLS software. The research results indicate that all seven research hypotheses are confirmed. This means that social media marketing activities have a positive impact on self-expressive brand. Also, social media marketing activities, self-expressive brand and brand experience have a positive impact on brand love; and finally, brand love has a positive impact on purchase intention, loyalty intention and the participation intention. Manuscript profile
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        3 - Analyzing the lived experience of adult students studying in Islamic Azad University
        Hatam Abdollahpoor Alireza Ghasemizad amin baghericrachi pari mashaywkh
        Purpose: Learning at any age can be useful and effective, and adults can also benefit from higher education. The main purpose of this research was to analyze the lived experience of adult students studying in Islamic Azad University. Method: The qualitative method of t More
        Purpose: Learning at any age can be useful and effective, and adults can also benefit from higher education. The main purpose of this research was to analyze the lived experience of adult students studying in Islamic Azad University. Method: The qualitative method of theme analysis was used in the research method. The participants were adult graduate students and retirees studying at the university, and 23 people were selected from among them through a purposeful criterion-based sampling method. The criteria for selecting the participants was having the necessary experience in the field of adult education and being among adult students or retired graduate students. The selection criteria for sampling was the theoretical saturation of the data. Validation of the research was done using four criteria of credibility (credibility), impartiality (verifiability), reliability (compatibility), and applicability (transferability). Findings: The findings showed that the conceptual framework of adult higher education consists of 3 dimensions (key, content and executive) and 20 criteria (belonging to the mind, freedom of action and respect, self-awareness, group-oriented, motivational, self-expression, skill-oriented, communication, lifelong learning, flexibility, evaluation and mentorship, need-oriented, goal setting, policy making, platform creation, content creation, implementation and evaluation). Conclusion: Paying attention to the dimensions and criteria discovered in this research provides the way to create higher adult education and the necessary sensitivity in this field. Manuscript profile
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        4 - Persistence in mourning: A phenomenological study of the experience of abnormal mourning after the death of a family member
        parvin oskui kiumars farahbakhsh omid moradi
        tThe purpose of this present study was to investigate the experience of the research participants after mourning the death of a family member.This study used a descriptive phenomenological research approach to collect and analyze data. This study participants consisted More
        tThe purpose of this present study was to investigate the experience of the research participants after mourning the death of a family member.This study used a descriptive phenomenological research approach to collect and analyze data. This study participants consisted of 12 married or unmarried men and women with a diploma to a master's degree and in the age range of 30-50 years, who had the experience of staying in the mourning of a family member such as a child, parent, spouse or co-workers. Purposeful sampling was the selection and collection of data through in-depth interviews. The interview questions were open-ended (supplementary) with a general question: Tell us about your experience after the death of your loved one? It was starting. In the continuation of the interview, to explore the phenomenon in depth, follow-up questions such as can you explain more about this?. The participants attended in-depth interviews until data saturation was reached. Data analysis revealed 4 themes and 12 subthemes for the phenomenon, including: Psychological mechanisms with sub-themes: emotional mechanisms, behavioral mechanisms and cognitive mechanisms; Family contexts with sub-themes: lack of emotional support and family support, lack of functioning and change in family structure, lack of family transfer from mourning stages and non-functioning of family subsystems; Personal contexts with sub-themes: Interfering personality traits, the deceased's place in the phenomenal world of the individual, the impact of the individual's past experiences; Attitudes were with the sub-themes of religious or non-religious attitude and acceptance or non-acceptance of the fact of death. The findings of this study extend past literature on mourning in the family context.Keywords: mourning, normal mourning, abnormal mourning lived experience, phenomenology Manuscript profile
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        5 - The Iranian Mothers᾿ lived Cooperation Experience During Covid-19 Pandemic
        neda roshani Maryam Gholamzadeh Jofreh Rezgar Mohammadi
        The present study aimed to explain mothers’ cooperation experience during the COVID-19 pandemic. The research population included all Iranian mothers. The participants included 16 Iranian mothers living in Ahvaz whom were selected by purposive sampling as sample. More
        The present study aimed to explain mothers’ cooperation experience during the COVID-19 pandemic. The research population included all Iranian mothers. The participants included 16 Iranian mothers living in Ahvaz whom were selected by purposive sampling as sample. The study was a qualitative phenomenology. The data were collected by in-depth interviews with open-ended questions and analyzed by Colaizzi’s seven-step method. Finally, three main themes and nine sub-themes were obtained. The first main theme of marital harmony included (facilitation in household affairs, emotional support for each other, care during illness, financial and job support), the second main theme of kinship companionship included (mutual support with the family of origin, strengthening family relationships), the third main theme social empathy included (meeting material needs, meeting emotional and care needs, experiencing the joy of cooperation) were extracted. The results showed that there was the cooperation experience among women in the pandemic situation, both in the family center and on wider level of the society. Furthermore, the coincidence between the pandemic as a tension-causing event and a positive phenomenon such as cooperation could depict scenes of exchanging pure humanitarian experiences. In fact, cooperation was one of pure human experiences, whose place in the history of Iranian people has been known since the distant past, and now it is considered a part of the social and cultural heritage of this land. Manuscript profile
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        6 - Exploring the Effect of lived experience of the Iranian-Islamic lifestyle on the emotional atmosphere of the family from the perspective of young married women
        leila zoghi Mahboubeh Fatholahzadeh milad solgi
        Aim: This research was conducted with the aim of exploring the effect of Iranian-Islamic lifestyle experience on the emotional atmosphere of the family from the perspective of young married women. Method: This qualitative research was done based on the phenomenological More
        Aim: This research was conducted with the aim of exploring the effect of Iranian-Islamic lifestyle experience on the emotional atmosphere of the family from the perspective of young married women. Method: This qualitative research was done based on the phenomenological approach. The statistical population of the research contained young married women aged 22 to 35 who were students of the Islamic Azad University, Science and Research branch, who were selected using purposive sampling and were interviewed through in-depth interviews to the point of theoretical saturation in the number of 15 people. The data was analyzed using the Colaizzi's method. Findings: The findings of this study were analyzed with the  Colaizzi's  method and the main themes of the emotional atmosphere of the family were extracted. It should be noted that the three-way method (interviews with women, experts and text analysis) was used to validate the data. Family emotionality was coded in 4 common concepts (type of relationships, parenting, marital intimacy, quality of work life), each of which has sub-themes. Conclusion: The Iranian-Islamic lifestyle has an impact on various dimensions of life, including the emotional atmosphere of families; it makes family members stronger in coping with life's problems and leads them to a happier life. Manuscript profile
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        7 - Identifying Executive Challenges of Life Skills Education in Secondary School (A Phenomenological Study)
        Tayebeh Ranjbar Ahmadabadi Gholam Ali Ahmadi Mehdi Davaei Alireza Asareh
        Purpose: This study was aimed at understanding the lived experiences of teachers about the executive challenges of life skills education in secondary school.Methodology: This qualitative research was performed using the phenomenological method. Data collection tools wer More
        Purpose: This study was aimed at understanding the lived experiences of teachers about the executive challenges of life skills education in secondary school.Methodology: This qualitative research was performed using the phenomenological method. Data collection tools were semi-structured interviews. For this purpose, using the criterion-based method and chain-based sampling, 13 interviews with teachers who were familiar with the skills of education were conducted. Thematic analysis was used to analyse the data. To validate the research, Lincoln and Guba's evaluative criteria were used.Findings: The analysis of the interviews indicates four comprehensive themes (social challenges, economic challenges, content challenges, and method challenges), 17 organizing themes, and 43 basic themes. The results showed that items such as non-involvement of students, non-involvement of parents, unfamiliarity with the life skills, resistance of stakeholders, ideological view, lack of attention to the needs of adolescents, lack of appropriate resources, irrelevant content, overemphasis on knowledge, chaotic content structure, double financial burden on the education system, lack of financial involvement of stakeholders, No budget allocation, lack of familiarity of teachers in teacher training with topics related to life skills, multiple academic pressure on students, inappropriate assessment and inappropriate teaching tools play a major role in the ineffective implementation of life skills training.Conclusion: According to the above findings, it can be said that teaching life skills will not be effective regardless of the challenges that exist in this regard, so solving these challenges is one of the most basic prerequisites for teaching life skills. Manuscript profile
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        8 - Analysis of elementary teachers' lived experiences of Lesson Study and presenting a conceptual model
        Mehri Rezaei Gholam Ali Ahmadi Mehdi Davaei Reza Saki
      • Open Access Article

        9 - Women's lived experience of maternal challenges in the urban space
        Mahnoush Karami Shohre Rowshani Mansoureh Zarean
        Today, social, cultural and economic developments have paved the way for increasing the presence of women in the urban space; However, some needs of women, especially in the role of mother, have not been taken into account in urban designs and their presence in the urba More
        Today, social, cultural and economic developments have paved the way for increasing the presence of women in the urban space; However, some needs of women, especially in the role of mother, have not been taken into account in urban designs and their presence in the urban space has faced difficulties. In this regard, the present study has studied maternal challenges in urban space with a qualitative method. The target population of the study included mothers living in Tehran, fifteen of whom were selected using purposive sampling based on data saturation criteria. Data were collected through interviews and analyzed using qualitative content analysis. In general, mothers do not have a satisfactory experience of being in urban space and face challenges in five main categories: "Inadequacy of the abundance of urban space facilities with the population", "Inadequate design of urban facilities and spaces with the needs of mother and child", " "It is costly to use the facilities of urban space", "pollution of urban space" and "feeling worried about being in the city". Finally, solutions to the challenges are suggested. Manuscript profile
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        10 - The lived experience of the second high school female Afghan immigrants’ students with an emphasis on internal developmental assets
        Motahare Akbarimoqadam kakhki Elahe Hejazi Marziye Aali
        In recent years, the migration flow of Afghans to Iran has become more intense, therefore, the number of immigrant children were born in Iran has increased. It seems this group needs opportunities and experiences that can lead to mental health and May their talents fl More
        In recent years, the migration flow of Afghans to Iran has become more intense, therefore, the number of immigrant children were born in Iran has increased. It seems this group needs opportunities and experiences that can lead to mental health and May their talents flourish. On the other hand, the developmental assets framework seeks to provide more attention to the positive developmental resources that youth need for successful growth, and internal developmental assets identify specific social emotional strengths that are necessary for success in life. With the aim of identifying the lived experience of Afghan students with emphasis on internal developmental assets and the descriptive phenomenological method, 20 female Afghan secondary school students living in Mashhad and its outskirts were subjected to a semi-structured interview using the snowball method. Each interview was about It lasted for 30 minutes. The findings indicate 4 main themes of internal developmental assets, including positive identity, social abilities, adherence to moral values, and in search of learning. The overall findings suggest that Afghan female student immigrants possess appropriate internal assets. School attendance,, adherence to societal moral values, motivation for progress, and efforts to create a better future are evident traits among Afghan girls today. Manuscript profile
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        11 - تجربة زیسته دختران و زنان مصرف‌کننده مواد مخدر صنعتی (مورد مطالعه: مؤسسه سرزمین خورشید سال 1394- تهران)
        Neda Abedini
        Abstract The research subject is Lived experience of Addict Girls who use synthetic Drugs with the goal of understanding the experiences of the users. The center of this researchis Haghani park in Darvazeh Ghare area of Tehran. Methodology of the research is quantitiati More
        Abstract The research subject is Lived experience of Addict Girls who use synthetic Drugs with the goal of understanding the experiences of the users. The center of this researchis Haghani park in Darvazeh Ghare area of Tehran. Methodology of the research is quantitiative with the approach on Phenomenology . The population which consists of 12 individuals are sampled and targeted for indepth interviews. The findings from this research concludes that participants ( 12 females ) have been living under difficult family and social conditions , and despite having many options to cope with their circumstances for reasons such as family difficulty and limitations Close contact with users Husbands pressure Lack of support systems Desire to increase their sex drive and their enjoyment misleading suggestions to improve illnesses, drug users have chosen drugs as a way to seek comfort and relieve their pain.   Manuscript profile