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Open Access Article
1 - Investigating the development of sports tourism based on indigenous and local sports in Semnan province
elahe damavandi sahar Taheri Hashjin Hossein Poursoltani ZarandiPurpose: The purpose of this research is to investigate the development of sports tourism based on indigenous and local sports in Semnan province.Research method: The current research is applied in terms of purpose and descriptive-survey type. The statistical population MorePurpose: The purpose of this research is to investigate the development of sports tourism based on indigenous and local sports in Semnan province.Research method: The current research is applied in terms of purpose and descriptive-survey type. The statistical population was all the sports experts of the Ministry of Sports and the selected youths, the heads of the selected sports teams, sports management professors and experts in the field of sports tourism, experts of the Cultural Heritage and Tourism Organization and an unknown number. The non-random sampling method was available. The statistical sample size was considered to be 384 people using Cochran's formula and alpha 0.05. Data collection was done with a researcher-made questionnaire that included 4 components and 25 items, whose validity and reliability were confirmed. For data analysis, Kolmogorov Smirnov test was used to check the normality of data distribution, prioritization of variables using Friedman test and confirmatory factor analysis of variables using structural equation modeling.For data analysis, structural equation modeling was used by partial least squares method with the help of SPSS and PLS Smart statistical software.Findings: The validity analysis of model divergence, the square root of variance of optimal structures, social factor, infrastructural factor, cultural factor, managerial factor, was calculated and to confirm the reliability of the questionnaire, the value of Cronbach's alpha and composite reliability are above 0.7 and two criteria (coefficient Cronbach's alpha and composite reliability coefficient) were used.Conclusion: The results of the research showed that there is a significant difference between the priorities of factors affecting the tourism development of Semnan province. Based on this, the priority of factors affecting the tourism development of Semnan province included management factor (2.86), cultural factor (2.78), infrastructural factor (2.77) and social factor (1.60). The research model was appropriate. Manuscript profile -
Open Access Article
2 - The Evaluation of Effective Factors of Tourism Development Consequent of National Sport Events from the Sport Authorities’ Point of View
Hossein Bayat Mirhassan SeyedAmeri Eskandar Hosseinpour Farough Fathi Kejal -
Open Access Article
3 - Analysis of sports tourism in the framework of SWOT method in Tehran
bahram ghadimiThe tourism industry in Iran has very high capacities for growth and development. The purpose of this study was to analyze sports tourism in the framework of SWOT method in Tehran.Methodology: This research was analyzed in three levels: descriptive, explanatory and mult MoreThe tourism industry in Iran has very high capacities for growth and development. The purpose of this study was to analyze sports tourism in the framework of SWOT method in Tehran.Methodology: This research was analyzed in three levels: descriptive, explanatory and multivariate analysis with appropriate techniques. In order to answer the research questions, binomial non-parametric statistics (proportion test) and Friedman's test were used, and SWOT model was used to formulate the strategic planning of sports tourism in Tehran province.Findings: A significant difference was observed between the priorities of weaknesses (df=28, significance level p=0.001, and chi-square value=327.009). There is a significant difference between the priorities of strengths (df = 19 and significance level p = 0.001 and chi-square value = 43.432). There is a significant difference between the priorities of threats (df = 22 and significance level p = 0.001 and chi-square value = 149.012).Discussion and conclusion: The results showed that the strengths of sports tourism in Tehran include: the existence of a suitable transportation system, access to welfare services, recreation and facilities at reasonable prices, the ability to participate in national sports leagues, favorable water centers (sea , lake, river and swimming pools) is desirable and... Also, the main opportunities include: publishing the principles of Islamic philosophy and Iranian religion through the development of tourism, the existence of a field for organizing sports festivals, creating a platform for close communication with neighboring cities and countries, etc. They make smooth and also some components receive a positive and favorable effect from the development of sports tourism. This impact is mainly outside the realm of sports and sports tourism, and in order to plan for the development of this industry, all weaknesses and strengths, threats and opportunities must be carefully examined. In the part related to the weaknesses of sports tourism, the findings of this study showed that the lack of transparency and availability of income statistics from this industry, the weakness of mass media and the press in the development of this industry, bureaucratic administrative rules for accepting and attracting tourists, Absence of sports medicine service centers and... respectively are considered as important and effective variables that the sports tourism industry in the city of Tehran is either lacking in the mentioned variables or is not very effective. Manuscript profile -
Open Access Article
4 - Designing a Customer Loyalty Model in the Hotel Industry with a Sports Tourism Planning Approach (Case Study of Hotels in Mazandaran Province)
Ali Jersarai Morteza Dosti Pasha Seyed Hossein Alavi Farshad amamiThe purpose of this study is to design a customer loyalty model in the hotel industry with a sports tourism planning approach in Mazandaran province. The research method in this qualitative research is inductive in the field of paradigm and is derived from a semi-struct MoreThe purpose of this study is to design a customer loyalty model in the hotel industry with a sports tourism planning approach in Mazandaran province. The research method in this qualitative research is inductive in the field of paradigm and is derived from a semi-structured interview. The statistical population includes all university professors in the field of sports and sports management who have studied in this field. Sampling was performed using theoretical method and purposeful judgment method and was followed until theoretical saturation was reached, which includes a total of 38 experts. The results of the quality section showed that customer loyalty in the hotel industry includes 48 concepts and 5 dimensions (hospitality, service, product quality, facilities, trust) Manuscript profile -
Open Access Article
5 - Zoning of sports tourism in Sabzevar County with emphasis on climatic indicators
Seyed Mahdi Azim Seyed Mostafa Tayebi Sani Bagher Morsal Ali FahiminejadThe purpose of this study is to determine the appropriate times for sports tourism in Sabzevar city based on thermal climate. For this purpose, two quantitative indices of Olgyay and effective temperature (ET) were used. For this purpose, statistical data related to tem MoreThe purpose of this study is to determine the appropriate times for sports tourism in Sabzevar city based on thermal climate. For this purpose, two quantitative indices of Olgyay and effective temperature (ET) were used. For this purpose, statistical data related to temperature and relative humidity of the study area over a period of 25 years was evaluated. The results showed that according to the Olgyay index, the months of May, June, July and September are in the zone of thermal comfort and are the best times for sports tourism. Also, July is not a good time for outdoor tourism due to high temperatures and November, December, January, February and March due to high cold. The minimum average relative humidity was set at 34%, which is not outside the standard range of the Oleg index. The natural attractions of Sabzevar county and natural spaces that have the possibility of sports tourism are classified into 3 main areas and 3 zones. Manuscript profile -
Open Access Article
6 - Evaluating the effective variables and presenting the special value model of the green brand from the point of view of sports tourists on the island of Kish
Ali Bagheri Farshad Tojari Ali ZareBackground and Objective: The green brand is an environmental label that shows that the product is somehow related to environmental protection and sustainable business practices and adheres to two basic principles in its development goals, environmental protection and s MoreBackground and Objective: The green brand is an environmental label that shows that the product is somehow related to environmental protection and sustainable business practices and adheres to two basic principles in its development goals, environmental protection and sustainable business. The purpose of this research is to investigate the factors influencing the formation of the green brand for sports tourism in Kish Island. Material and Methodology: This research is a kind of descriptive-analytical research, of an applied type. The statistical population is 550 people and the statistical sample is 225 people using Morgan's table, which is available to the questions of two standard questionnaires of brand value and tourism destination (Mahmoudi, 2015 and Dastjardi, 2015) answered. Structural equations and LISREL8 software were used to investigate the relationships between research variables. Findings: The results of factor loadings and path coefficients and significant coefficients showed that the destination brand awareness component has the ability to predict sports tourism in Kish tourism destination. The destination brand image component has the ability to predict sports tourism in Kish tourism destination. The perceived quality component of the destination brand has the ability to predict sports tourism in the tourist destination of Kish. The component of the perceived value of the destination brand has the ability to predict sports tourism in the tourist destination of Kish. All components of Sabz brand equity can predict sports tourism in Kish tourism destination. (Chi-Square=9126.43, df=923, P-value=0.00000, RMSEA=0.060) Discussion and Conclusion: From the point of view of sports tourists, Kish Island has a high potential for green branding, and this indicates that the management and planning of sports tourism development in this island should take steps to strengthen the variables discussed in this research. Manuscript profile -
Open Access Article
7 - Identifying and Prioritizing the Factors Affecting the Competitiveness of Start-up Businesses in the Country with a Sports Tourism Approach
seyed emad hoseini maryam naghib hoseini farshad emamiThe purpose of this research is to investigate the factors affecting the competitiveness of start-up businesses related to sports tourism in the country. The type of research is applied, was done through a mixed method and a survey. The Delphi panel was used to confirm MoreThe purpose of this research is to investigate the factors affecting the competitiveness of start-up businesses related to sports tourism in the country. The type of research is applied, was done through a mixed method and a survey. The Delphi panel was used to confirm the list of components, as well as experts in the field of sports business to prioritize them. The fuzzy hierarchical analysis method was used to weigh the components and inferential statistics methods were used to analyze the statistical data. The results showed that a total of 5 components and 13 items are considered effective factors. From the point of view of the experts, the component of "optimal technology" with a weight of 0.78754 has the highest degree of importance, followed by the component of "social popularity" with a weight of 0.69094 and "dynamic economy" with a weight of 0.66889. At the end, two components "service quality" and "structural and administrative" are located with weights of 0.63022 and 0.59443, respectively. Also, 13 items were identified, which were: "Internet network and infrastructure", "Tourism market update and competition", "Government incentives and support", "Financing chain", "Administrative licenses", "Marketing requirements", "Compatibility with current needs", "Popularity of social networks and virtual space", "accepting society", "cost savings", "user satisfaction", "unique services" and "avoiding time wastage". Since Kendall's coefficient of agreement was 0.798, the overall fit is also confirmed. Manuscript profile -
Open Access Article
8 - Presenting the Particular Value Model of the Green Brand from the Point of View of Sports Tourists on the Island of Kish
Ali Bagheri Farshad Tojari Ali ZareThe purpose of this research is to investigate the factors affecting the formation of the green brand in sports tourism in Kish Island. Two standard questionnaires on a 5-point Likert scale have been used. The statistical population of this research is 550 sports touris MoreThe purpose of this research is to investigate the factors affecting the formation of the green brand in sports tourism in Kish Island. Two standard questionnaires on a 5-point Likert scale have been used. The statistical population of this research is 550 sports tourists who traveled to the target destination to participate in a training camp, an event, or a sports competition, and the statistical sample of the research was determined by the available method according to the Morgan Table of 225 people. Content validity was used for validity, and Cronbach's alpha coefficient was used for reliability. The component of awareness of the destination brand can predict sports tourism in the tourist destination of Kish (t=7.34). The brand image component of the destination has the ability to predict sports tourism in the tourist destination (t = 8.12). The perceived quality component of the destination brand can predict sports tourism in the tourist destination of Kish (t = 8.23). The component of the perceived value of the destination brand can predict sports tourism in the tourist destination (t = 8.35). All the components of Green Brand Equity (GBBE) can predict sports tourism in the tourist destination of Kish. Manuscript profile -
Open Access Article
9 - Designing the Green Tourism Supply Chain Management Model in the Sport Industry
Ali Eslaminejad Seyed Mostafa Taybi Sani Bagher Morsal -
Open Access Article
10 - Designing a sociological model for the development of the range of sports tourism in the northwest of the country
farid pourbeirami hir Mehrdad Moharamzade Masoud Imanzadeh Simin Esgandari DastgiriObjective : The purpose o f this research was t o designing a sociological model for the development of the range of sports tourism in the northwest o f the country . Methodology : The research method was descriptive - correlation type. The statistical population o f th MoreObjective : The purpose o f this research was t o designing a sociological model for the development of the range of sports tourism in the northwest o f the country . Methodology : The research method was descriptive - correlation type. The statistical population o f the research was manager s and employees o f touri sm institution s in the northwest o f the country . Estimation of the statistical sample t o a sufficient number based o n each item , 10 people were randomly selected . Therefore , 1 30 peop le were estimated t o have 10 times the number o f variable questions with the highest number o f 1 3 question s in the variable ( building the capacity o f the chain o f sports tourism destinations ) . Ten scientific and executive experts were asked t o evaluate content validity . Then, the combined reliability and validity o f the structure was checked and confirmed in the final stage using PLS software .Results : The result s of the factor analysis o f the construct s o f each o f the nine main variable s showed that all the component s have a significant explanatory role . The path analysis also showed that the relationship s between the nine main variable s i n a sequence from independent variable s t o dependent variable s are positive and significant, and the conceptual model has a good fit .Conclu sion : Based o n the find ing s o f the research, the current developed model can create a tremendou s change i n sport s tourism in the northwest o f the country, and i t is necessary for the interested and relevant official s t o develop physical, ecological, social, and political capacitie s for the development and development o f sport s tourism . and economic and include them in the plan s and provide tourism destination s with main and support ing services f or perfect and enjoyable delivery t o sports tourist s . Manuscript profile -
Open Access Article
11 - Explaining the components of the sports tourism development model: the sociological landscape approach of Isfahan city
Amir Ali Aghili shahram AroufzadPurpos:Tourism is the biggest industry in the world and sports is also one of the biggest and most important industries in today's world. The aim of this peresent study was Explaining the components of the sports tourism development model: the sociological landscape app MorePurpos:Tourism is the biggest industry in the world and sports is also one of the biggest and most important industries in today's world. The aim of this peresent study was Explaining the components of the sports tourism development model: the sociological landscape approach of Isfahan city.Methodology:The current research is survey type and practical in terms of purpose. The data collection method in this research is field type. The statistical population included sports tourists, sports managers of Isfahan city and sports management professors in the number of 500 people. Delphi technique was used to prepare and compile the questionnaire. The researcher's questionnaire was based on the dimensions of sports tourism. In this research, descriptive and inferential statistics methods were used in two separate sections to analyze the statistical information of the findings. To investigate the interactive effect of demographic characteristics, multivariate analysis of variance (MANOVA) was used to establish a relationship between dependent and independent variables and to present the model (Amos).Results: According to the results, it can be said that every economic activity in the tourism industry, the destinations must have a detailed knowledge of the market they are facing and the audience and products, and has analyzed the tourism market.Counclusion:In general, it should be acknowledged that by focusing on the views and interests of sports tourists and determining the target market for them with appropriate advertising and information about the Isfahan sports tourism market, creating transportation facilities and a suitable transportation system, social stability , improving the health and service situation, creating welfare and accommodation facilities and welcoming tourists and attending stadiums. In order to achieve this issue successfully, it is necessary to combine the perspective of politics, planning, sports management, control and supervisory processes and coherent social learning of Isfahan city, which this active participation can increase the efficiency and effectiveness of sports in the field of tourism and its sustainable development. to create On the other hand, market segmentation is predicted with the assumption that each market is made up of groups or segments with almost different demands and needs. It can be said that tourism marketing is of special importance; Because if marketing is considered a management process, all planning activities, provision of tourism products and attraction of tourists need marketing operations and activities. Manuscript profile -
Open Access Article
12 - Identification and prioritization of integrated management indicators in Iran's sports tourism industry
Taraneh Karimi Ali Mohammad Safania Rahim Sarvar Salaheddin NaghshbandiSports tourism in Iran is facing many challenges.In spite of the efforts to remove the obstacles and identify the capacities of this field of tourism in the country,there is still a long way to its effectiveness.What is needed is an integrated management approach toward MoreSports tourism in Iran is facing many challenges.In spite of the efforts to remove the obstacles and identify the capacities of this field of tourism in the country,there is still a long way to its effectiveness.What is needed is an integrated management approach towards the development of this industry.The current research is of a mixed type(qualitative-quantitative)with an exploratory approach.In the qualitative section, semi-structured interviews were used to collect data, and20experts in the fields of tourism,sports management,and geography were selected through snowball sampling.Also,data analysis in this section was carried out by borrowing from the foundational data theory and approach.Glazer took place.In the quantitative part,the data collection tool is a researcher-made questionnaire from the first part,the validity of which was determined according to the opinions of the professors and the reliabilitywas determined based on Cronbach's alpha coefficient.Based on the three-stage coding,the findings show24variables in8main factors:political-programmatic,duty,managerial,legal.Institutional, structural,tools and resources were thebeneficiaries.Identification of the effective factors of the research was done through one-sample statistical tests, prioritization of indicators was done with the help of theAHPpaired questionnaire.Statistical analyzes were carried out usingSPSand Expert Choice software.The results of the present study indicated the multiplicityof decision-making centersin sports tourism,by removing legal gaps, analyzing the shortcomings of laws and efforts to create new legislative capacities,as well as the allocation of duties in the field of tourism.Sports,together with Iran's rich culture and specialized budgeting,it is possible to explain and compile comprehensive policies and programs to gain synergy,and finally,the main form of integrated management in this field can be planned. Manuscript profile -
Open Access Article
13 - Investigating the effects of sports tourism on sustainable urban development Using Geographic Information System (GIS)
MASOOD HAJIBIKLO باقر morsalToday, the role of sports in industry and economic prosperity in cities and regions is undeniable. It is urban development. Method: Descriptive research is a survey. The statistical population consists of university physical education professors, physical education expe MoreToday, the role of sports in industry and economic prosperity in cities and regions is undeniable. It is urban development. Method: Descriptive research is a survey. The statistical population consists of university physical education professors, physical education experts, tourism experts and tour leaders of Mehdi Shahr city who answered the standard questionnaires arbitrarily. Geographic information system was used to describe tourist areas, sports venues and study areas. After collecting data, confirmatory factor analysis test was used to evaluate the construct validity of the research variables and their indicators. Results: The results showed that the number of tourist areas in Mahdishahr city is sufficient and appropriate and there are a number of good sports facilities in this city. On the other hand, route analysis showed that sports tourism has a positive and significant effect on urban development. Conclusion: Increasing the demand for tourism with environmental and socio-cultural harms caused by economic benefits and the effects of the presence of tourists in a vulnerable environment has led to increasing attention to development sustainability issues in tourism that should be considered by officials. Therefore, extensive research is needed on the capacity of sports facilities in Mehdi Shahr to hold sports events and the amount of money required to develop and beautify them. Manuscript profile -
Open Access Article
14 - Determining the strategic position of sports tourism in the field of citizens' health
Rozita Hajiahmadi Mehdi Naderinasab Nima MajediThe purpose of this study is determining the strategic position of citizens' health and its strategies. information was collected from sports tourism experts in the field of citizens' health and sports management. Sampling was done by whole number method which was equal MoreThe purpose of this study is determining the strategic position of citizens' health and its strategies. information was collected from sports tourism experts in the field of citizens' health and sports management. Sampling was done by whole number method which was equal to 112 people. The results showed that the sports tourism industry has 10 strengths, 14 weaknesses, 10 opportunities and 12 threats in different areas in the field of health of the citizens of the country. To rank each of them, Friedman test was used at the level of p <0.05. The matrix of internal factors of the sports tourism industry in the field of citizens 'health showed that the total score of the matrix is 2.927, which shows the strengths overcoming the weaknesses of the sports tourism industry in the field of citizens' health in Iran. The matrix of external factors of the sports tourism industry in the field of citizens' health showed that the total score of the external matrix is 1.573, which indicates the dominance of threats over environmental opportunities in this industry. The general conclusion is that the analysis of internal and external matrix shows that the sports tourism industry in the field of health of the citizens of Iran is strategically in the ST position, in other words, it can be said that due to the strengths over strengths and weaknesses of the tourism industry. Sports in the field of health of the country's citizens, as well as trying to overcome the anticipated threats, Manuscript profile -
Open Access Article
15 - Recreational- Sport Ski Site Selection (case study; Isfahan Province)
امیر گندمکار Fatemeh Daneshvar Noushin GhasemiSports that depend on the geographical resources and attractions, are the most important part in sport tourism. One of the tourism events which grow in recent years is skiing that has also the high income part of the tourism industries economic and has caused even many MoreSports that depend on the geographical resources and attractions, are the most important part in sport tourism. One of the tourism events which grow in recent years is skiing that has also the high income part of the tourism industries economic and has caused even many small communities to take action to invest in this sector as an attractive tourism destination. Isfahan province highlands due to various climates and natural conditions as well as the existence of large cities and surrounding attractions, could be the construction of ski resort areas in IRAN country. Therefore, optimal skis site selection, especially in order to attract tourists in this region is necessary. This study assessed the possibility of establishing recreation-sport ski site in Isfahan province by using a combination of Boolean Logic and Decision Making Trial and Evaluation Laboratory (DEMATEL) methods in a geographical information system (GIS) environment. Boolean logic examined the sub-criteria of the climate and geology and for investigating the main criteria interactions (geology, climate and accessibility). DEMATEL is a comprehensive method for constructing and analyzing a structural model of the causal relationships between the complex and numerous factors. It was used to determine the criteria relationships. Manuscript profile -
Open Access Article
16 - The effect of quality of marketing mix elements on the satisfaction of winter sports tourists of Alvars ski resort in Ardebil province
sadaf hesari nasrin Azizian Kohan mehrdad mmoharramzadehNowadays, Ardabil province has become one of the tourism hubs in the country and this issue has provided a platform for investment in this city. Therefore, tourism marketing activities and programs, especially the marketing mix elements in this city, is considered neces MoreNowadays, Ardabil province has become one of the tourism hubs in the country and this issue has provided a platform for investment in this city. Therefore, tourism marketing activities and programs, especially the marketing mix elements in this city, is considered necessary and important. The present study was conducted to investigate the effect of the quality of marketing mix elements on the satisfaction of winter sports tourists in Alvares ski resort in Ardabil province. The research method is descriptive-analytical and applied that the statistical population is tourists with at least one ski experience in Ardabil. In this research, in order to assess the validity of the content, the views of supervisors, consultants and experts have been used. The reliability of all variables is in the acceptable range. To collect the necessary data to test the research hypotheses, the questionnaires of mixed marketing elements among tourists (110 questionnaires) were used; for descriptive analysis of the data, tables of graphs, scattering indices; Kolmogorov-Smirnov test is used in SPSS software package. Findings and results show that the main hypotheses are acceptable and the elements of marketing have a significant positive effect on satisfaction. Manuscript profile -
Open Access Article
17 - Modeling the attraction of investment in Iran's sports tourism industry with an emphasis on mix marketing and sustainable development
Azam Abbasi Hosein Akbari Yazdi Mohammadreza Moinfard Alireza ElahiThe present study was conducted with the aim of presenting a model for attracting investment in the Iranian sports tourism industry with an emphasis on the marketing mix and sustainable development. The statistical population of the research in the qualitative part incl MoreThe present study was conducted with the aim of presenting a model for attracting investment in the Iranian sports tourism industry with an emphasis on the marketing mix and sustainable development. The statistical population of the research in the qualitative part included all experts in the field of sports marketing management, sports tourism and tourism marketing management. A total of 17 interviews were conducted by purposive sampling method to reach theoretical saturation and in a small part of the same people plus capital Sports spenders and sports entrepreneurs were nationwide. The questionnaires were distributed electronically and finally 249 questionnaires were completed correctly. Research tools in the qualitative section, reconciliation and review of theoretical foundations, and in the quantitative section, a questionnaire made from the qualitative section with the focus on 3 mixed marketing variables in the Iranian sports tourism industry (7 items), sustainable development (6 items) and attracting investors in the tourism industry. It was sports (2 items). Exploratory factor analysis test was used to measure items and questions of each variable and structural equation modeling test was used with PLS software. The results of the research model showed that the mixed marketing path to sustainable development with the effect factor (0.899) had the greatest effect among the variables. The mixed marketing-to-investment path with an impact factor (0.484) was in the next category, and the sustainable development path to an investment with an impact factor (0.356) had the lowest effect among other variables. In a general conclusion, it should be mentioned that for the development of Iran's sports tourism industry, first of all, special attention should be paid to the marketing mix, because in this case, sustainable development can be achieved and investors can be encouraged to invest in the tourism industry. Import sports. Manuscript profile -
Open Access Article
18 - A Mixed Modeling of Sustainable Marketing in Iranian Sports Tourism Industry
Azam Abbasi Hosein Akbari Mohammadreza Moinfard Alireza ElahiThis research is applied in terms of its purpose and employs a mixed research approach. The data collection methods used are of the descriptive survey type, and the nature of the data is both qualitative and quantitative. Initially, the research involved conducting libr MoreThis research is applied in terms of its purpose and employs a mixed research approach. The data collection methods used are of the descriptive survey type, and the nature of the data is both qualitative and quantitative. Initially, the research involved conducting library studies and interviews with experts in the fields of sports marketing management, sports tourism, and tourism marketing management. The objective was to identify effective elements within the sustainable marketing mix specific to the Iranian sports tourism industry. Subsequently, based on the identified elements, the primary components of the sustainable marketing mix in Iran’s sports tourism industry were categorized. This categorization was accomplished through a survey of experts within a Delphi group, who assisted in identifying items that explain each of the main components of the sustainable marketing mix in the sports tourism industry of Iran. Following this, a research questionnaire was created and distributed among the statistical population. In the qualitative part of the research, coding, summarizing, filtering, and Delphi techniques were employed to extract raw data. In the quantitative part, confirmatory factor analysis was conducted to assess the degree of alignment between the theoretical and experimental structures, utilizing Smart PLS software. The findings revealed a total of 104 items involved in the sustainable marketing mix within Iran’s sports tourism industry, categorized into 10 sustainable marketing mixes, including product, price, promotion, distribution and location, positioning and physical evidence, human resources and individuals, planning and management, principles, promise, and partnership. Manuscript profile -
Open Access Article
19 - Designing a Qualitative Model of Heroic Tourism Development in the Wrestling Federation of the Islamic Republic of Iran
Yaser Khalpour Alamdari Vahid Shojaei Mohammad HamiThe aim of this study was to design a qualitative model for the development of championship-breeding tourism in the Wrestling Federation of the Islamic Republic of Iran. The statistical sample in the qualitative section included all university experts and experts in the MoreThe aim of this study was to design a qualitative model for the development of championship-breeding tourism in the Wrestling Federation of the Islamic Republic of Iran. The statistical sample in the qualitative section included all university experts and experts in the field of sports tourism and elite wrestling coaches, which was equal to 15 people. The research instrument consisted of researcher-made coding sheets whose validity was confirmed by Delphi group members and its reliability was calculated by P-Scott criterion of 0.95. Findings showed that the factors related to the development model of sports tourism related to the championship in the country's wrestling federation were identified in the form of 28 categories and 136 concept codes. And pivotal: continuous sports businesses (3 categories), strategies (3 categories), contextual conditions (9 categories), intervening or mediating conditions (4 categories) and consequences (4 categories). In general, it can be concluded that using the findings of the study, it is possible to formulate comprehensive and diverse programs of sports tourism services in "macro", "medium" and "operational" strategies to develop sports tourism related to the championship in the Wrestling Federation. To be obtained in the country. Manuscript profile -
Open Access Article
20 - Presenting a Sports Tourism Development Model with Emphasis on Social Factors (Case study of Lorestan province)
porya baharan najaf aghaei Hamid ForoghipourThis study aimed to present a model for the development of sports tourism in the province of Lorestan, focusing on social factors. In this study, the research method was a survey using structural equation modeling and applied research in the field. The population of thi MoreThis study aimed to present a model for the development of sports tourism in the province of Lorestan, focusing on social factors. In this study, the research method was a survey using structural equation modeling and applied research in the field. The population of this study was all sports tourists in Lorestan province. According to Cochran's formula and cluster random sampling method in the first and second stages of non-probability, sampling method 384 persons were selected.The data-gathering tool in this study was based on expert opinions including 5 dimensions and 29 items. The social factors included security, socio-cultural, economics, tourism services, and advertising. lecturers and experts in terms of content validity approved these questionnaires. Using Cronbach's alpha coefficient, the reliability of cultural and social dimensions was 0. 94, economic 0. 97, security 0. 96, quality of tourism services 0. 92 advertisement and 0. 94. For data analysis, descriptive statistics, chart, mean and standard deviation, and inferential statistics of skewness and elongation test, t-test and SWARA, and structural equation modeling were used. The results showed that security: 30. 261, socio-cultural: 28. 121, quality of tourism services: 25. 759, economics: 25. 433 and advertisement: 20. 307 had a significant effect on the development of sports tourism in the Lorestan province. Among all of these factors, security 30. 261 has obtained the first rank in effects of sports tourism development. Furthermore, according to the structural equation modeling results, the main research model had a good fit, which indicates that the conceptual model of sport tourism development with emphasis on social factors is optimal and fits. Using all dimensions as independent variables, the Lorestan province sports tourism development can be predicted. It is concluded that authorities should focus on all social variables to design a tourism development model. Manuscript profile -
Open Access Article
21 - Designing a Role Model for Social Networks in Sport Tourism
aminreza chenari reza shahbazi hamed karimi ebrahim alidoustThe purpose of this study was to design a model for the role of social networks in sports tourism. The method of the present study was descriptive-survey, and it was applied research which was conducted as fieldwork. The statistical population of the research was manage MoreThe purpose of this study was to design a model for the role of social networks in sports tourism. The method of the present study was descriptive-survey, and it was applied research which was conducted as fieldwork. The statistical population of the research was managers and specialists of sports, tourism, cultural heritage, and sports media. The sampling method was selected from the available options, and 384 questionnaires were analyzed. The research tool was a researcher-made questionnaire whose validity was confirmed by 12 professors of sports management, tourism, and media. Convergent and divergent validity and composite reliability were also tested and confirmed by PLS software. Descriptive statistics methods, including frequency and percentage, and structural equation tests were performed by SPSS software version 25 and PLS version 3 to analyze the data. The results showed that social networks have a positive role in developing the dimensions of sports tourism; The results showed that social networks have a positive role in developing the dimensions of sports tourism; therefore, the use of social networks can play a positive role in the mental image of sports tourists. Manuscript profile -
Open Access Article
22 - Design and Validation of a Sustainable Development Model for Sports Purposes Based on Tourist Behavior
negar matinnia ابوالفضل فراهانی mohsen bagrian farah abadi Ali-Mohammad SafaniaObjective: The aim of this research was to design and validate a sustainable development model for sports purposes based on tourist behavior. Method: This study employed a mixed-methods approach, combining qualitative and quantitative methods. The qualitative study uti MoreObjective: The aim of this research was to design and validate a sustainable development model for sports purposes based on tourist behavior. Method: This study employed a mixed-methods approach, combining qualitative and quantitative methods. The qualitative study utilized grounded theory as the theoretical framework, while the quantitative study employed a descriptive-survey method. The qualitative sample consisted of stakeholders who were selected using snowball sampling technique, and 17 participants were chosen based on theoretical saturation. The quantitative sample included employees of the Ministry of Cultural Heritage and Tourism, employees of travel and tourism companies, sports tour organizers, and guides, with a sample size of 270 individuals selected through simple random sampling. Interviews were used as the qualitative research tool, while a questionnaire was utilized for the quantitative research. To assess the quality and validity of the qualitative findings, the evaluation criteria of Lincoln and Guba (1985), including credibility, transferability, dependability, and conformability, was employed. In the quantitative section, content validity, construct validity, and Cronbach's alpha were used. Findings: Based on the research findings, the behavioral correspondences of sports tourists with the goal of sustainable development for sports purposes were categorized into nine sub-dimensions and three main dimensions (core behaviors) under the titles of environmental behaviors, socio-cultural behaviors, and economic behaviors. All defining structures of these factors were confirmed and identified through factor analysis, indicating that the theoretical model possesses the necessary validity. Results: As observed, the behavioral objectives of sports tourists based on sustainable development for sports purposes emphasize the creation of balance in tourism development through environmental behaviors, socio-cultural behaviors, and economic behaviors. Manuscript profile
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