Identification and prioritization of integrated management indicators in Iran's sports tourism industry

Subject Areas : ُSport Recreation

Taraneh Karimi ¹ , Ali Mohammad Safania ² , Rahim Sarvar ³ , Salaheddin Naghshbandi ⁴

1 - Ph.D. Student of Sport Management, Department of Sport Sciences, Science and Research ‎Branch, Islamic Azad University, Tehran, Iran.‎
2 - Professor of Sports Management Department, Science and research Branch, Islamic Azad University, Tehran, Iran
3 - Ph.D. Professor in Geography and Urban Planning, Department of Geography, Science and Research Branch, Islamic Azad University, Tehran, Iran.
4 - Assistant Professor in Sport Management, Department of Sport Sciences, Science and Research Branch, Islamic Azad University, Tehran, Iran.

Received: 2022-12-07 Accepted : 2023-05-03 Published : 2023-02-20

Keywords: Sports tourism", ", GroundedTheory", policy making", integrated management", budgeting",

Abstract :

Sports tourism in Iran is facing many challenges.In spite of the efforts to remove the obstacles and identify the capacities of this field of tourism in the country,there is still a long way to its effectiveness.What is needed is an integrated management approach towards the development of this industry.The current research is of a mixed type(qualitative-quantitative)with an exploratory approach.In the qualitative section, semi-structured interviews were used to collect data, and20experts in the fields of tourism,sports management,and geography were selected through snowball sampling.Also,data analysis in this section was carried out by borrowing from the foundational data theory and approach.Glazer took place.In the quantitative part,the data collection tool is a researcher-made questionnaire from the first part,the validity of which was determined according to the opinions of the professors and the reliabilitywas determined based on Cronbach's alpha coefficient.Based on the three-stage coding,the findings show24variables in8main factors:political-programmatic,duty,managerial,legal.Institutional, structural,tools and resources were thebeneficiaries.Identification of the effective factors of the research was done through one-sample statistical tests, prioritization of indicators was done with the help of theAHPpaired questionnaire.Statistical analyzes were carried out usingSPSand Expert Choice software.The results of the present study indicated the multiplicityof decision-making centersin sports tourism,by removing legal gaps, analyzing the shortcomings of laws and efforts to create new legislative capacities,as well as the allocation of duties in the field of tourism.Sports,together with Iran's rich culture and specialized budgeting,it is possible to explain and compile comprehensive policies and programs to gain synergy,and finally,the main form of integrated management in this field can be planned.

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