List of Articles Marketing capabilities Open Access Article Abstract Page Full-Text 1 - The effect of environmental factors on financial performance with the mediating role of coverage capabilities mohamad Hadi Asgari Nadia Montazeri Mitra Sadoughi Open Access Article Abstract Page Full-Text 2 - Studying the Effect of Marketing Capabilities on Competitive Advantages and Commercial Performance of Insurance Companies (A Comparative Study of Social Security Insurance and Health Services) Mahmoud Jafarpour Elnaz Nabizadeh Mamani Mohadeseh Dehghan Chachkami Open Access Article Abstract Page Full-Text 3 - Analysis the Factors Affecting the Performance of Manufacturing Companies in Industrial City of Gorgan from the Perspective of Marketing Management and Entrepreneurship Faezeh Fendereski Mehdi Zanganeh Hosain Dideh Khani Hormoz Mehrani Open Access Article Abstract Page Full-Text 4 - The Impact of external marketing capabilities and the mental involvement of customers on the company's performance with the mediating role of product innovation and flexible strategy Mostafa Hosseinzadeh shadan vahabzade hormoz mehrani Open Access Article Abstract Page Full-Text 5 - Influencing the Effect of Export Market Orientation on Export Performance: Mediating Role of Marketing Effectiveness and Marketing Capabilities (Case Study: Export Companies in Ahvaz) Atefeh Bagheri kahyesh Ghasem Bakhshandeh Open Access Article Abstract Page Full-Text 6 - A Paradigmatic Model on the Role of Electronic Marketing Capabilities in Promoting Iranian Carpet Export Capacity Zahra Naeini Peikani Shahnaz Nayebzadeh Sayyed Hasan Hataminasab 10.30495/jsm.2021.678901 Open Access Article Abstract Page Full-Text 7 - Agile marketing Systemability Statistic Model Mahdi Abedini Samad Aali Morteza Honarmand Azimi Mojtaba Maleki Open Access Article Abstract Page Full-Text 8 - The Effect of the Coronavirus Disease Pandemic on Efficiency with the Mediating Role of Marketing Capabilities and Strategic Orientation: A Case Study of Small and Medium-Sized Businesses of Tehran Province Dariush Tahmasebi Hashem Aghazade 10.30495/qjopm.2022.1957717.3364 Open Access Article Abstract Page Full-Text 9 - The Diamond Model of Digital Marketing Capabilities in Chain Stores with an Approach to Improving Productivity Tahmooreth Hasanqolipouriasori Maryam Osati Mohammad Aghaei Masoud Keimasi 10.30495/qjopm.2023.1961564.3394 Open Access Article Abstract Page Full-Text 10 - طراحی استراتژی های بازاریابی محصول کیوی جهت ورود به بازارهای بین المللی به روش گراندد تئوری و روش SWOT(مطالعه موردی: شرکت امین کاسپین شمال) مهدیه مددخواه ابراهیم چیرانی مریم اوشک سرایی Open Access Article Abstract Page Full-Text 11 - Designing an Integrated Development Model to Evaluate the Marketing Capabilities Criteria in Tejarat Bank: Explain the Resource-Based View Sayed Mehdi Ahmadi Afshar abbas heidari mina jamshidi Open Access Article Abstract Page Full-Text 12 - Agility in marketing capabilities, design and prioritization of criteria - studied health tourism anoosh omidi Alireza Pooya Hadi Bastam Ali Hosein zadeh Open Access Article Abstract Page Full-Text 13 - Exploratory Factor Analysis and Confirmatory Factor Analysis of Marketing Capabilities of Bank Melli Iran Brand in Tehran Province mohammad najafzadeh ziaodin Sayyed Abbas Heidari Bahram Kheiri Open Access Article Abstract Page Full-Text 14 - Representing a model for measuring social responsibility in Tejarat Bank by brand orientation approach Reza Jafari Afshar Seyyed Abbas Heidari Open Access Article Abstract Page Full-Text 15 - Provide a model of strategic marketing capabilities based on competitive advantage in the banking industry based on the foundation data approach Vahid javaheri abbas heydari Bahram Kheiri Open Access Article Abstract Page Full-Text 16 - Conceptual framework of export marketing capabilities based on competitive advantage mahboubeh derakhshandeh kamel kamali masoureh aligholi Open Access Article Abstract Page Full-Text 17 - Provide a Strategic Model based on Machine Learning Approach to Automatically Opinion Assessment and Explore Product Information in Digital Marketing Alireza AshouriRoudposhti hormoz mehrani Karim Hamdi Open Access Article Abstract Page Full-Text 18 - The effect of marketing capabilities on export risk performance with the mediating role of competitive strategy and marketing communications Mohsen Nazem Bokaei Mohaddaseh Ashrafian Rahaghi
