List of Articles Brand attitude

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  1 - Brand equity and brand image with customer loyalty in pharmaceutical companies
  atiyeh moradi Hossein vazifehdust
• Open Access Article
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  2 - The Effect of Brand Personality and Brand Image on Word of Mouth
  Marjan Daneshian  Shahnaz Nayebzadeh  Mahmoud Moien Addin Akram Eghbali
• Open Access Article
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  3 - The role of brand new components in promoting brand performance from customer’s perceived (Case of: customers of Hyper ME’s store chains in Mashhad)
  Nayereh Gholami mostafa farokhy ostad saeedeh Babajani Mohamadi
• Open Access Article
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  4 - Investigating the effect of nostalgic advertising on purchasing intention regarding its intermediate role of perceived self-perpetuating, brand attitude and emotional response to the brand (Case Study: Pak Co. Products)
  Mehdi Bagheri Maryam Ghiasabadi Farahani
• Open Access Article
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  5 - Design evaluating model of Nostalgic behavior on Hofsted Index, social factors and brand heritage & attitudes (case study: Nostalgic shopping center in Tehran)
  soraya fatholahi Elham Faridchehr nader ghareb navaz vahed reza mirabi
• Open Access Article
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  6 - Investigating the role of new media capabilities (platform: Instagram) on e-commerce (intention to buy women's clothing) according to the role of brand attitude
  Jafar Ramak homa Doroudi
  10.71856/impcs.2023.903159
• Open Access Article
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  7 - The role of social media on the purchase intention of customers with IR-MCI numbers (Case of study: Iranian tea)
  Shayan Basir Mohammadreza AzadehDel Maryam Ooshaksaraei
• Open Access Article
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  8 - Evaluating the Mediating Role of Brand Image in the Formation ob Brand Equity
  Hossein Emari Ahmad Zende dell
• Open Access Article
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  9 - Effects of Brand Experiences on the Customers Willingness to Pay More
  K. Raissifar H. Bakhtiari M. Taheri
• Open Access Article
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  10 - Designing an attitude development model for the Iranian brand in the household appliance industry with an emphasis on national values and religious beliefs
  omid zanganeh mahdi mahmoodzadeh vashan hosein hakimpour Mohammad Mohammadi
• Open Access Article
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  11 - The effect of the media on improving the attitude of the clients and their tendency towards IR-MCI services
  shayan basir mohammad reza azadehdel Maryam Ooshaksaraie
• Open Access Article
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  12 - Examining the effect of self-congruity on women purchase intention from luxury brands (Case study: Clothing Industry)
  hossein norouzi fatemeh darvish ali shojae
• Open Access Article
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  13 - The effect of brand attitude, electronic word-of-mouth advertising on the willingness to pay, higher price with the role of customer brand identity (case study: Saderat Bank)
  Ahmad Fallah Hoseini Hosein Vazifehdust Ehsaneh Nejadmohammad Nameghi
• Open Access Article
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  14 - The Effect of Brand Evidence, Brand Attitude, Brand Hearsay on Brand Loyalty. Case Study (Leather Companies in the City of Tabriz)
  Anisa Arya
• Open Access Article
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  15 - The effect of famous endorsers of international brands on brand love through online brand interactions: Examining the role of brand attitude (Mac brand customers in Iran)
  Fatemeh Behnam Feyzabadi, Omid Behboodi محسن مرادی