List of Articles تصویر برند

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  1 - An Overview of the Impact of Content ‌ Advertising on social media on Customers' Intentions to buy in home businesses
  Parima Khanbabaei naser azad Fattaneh Alizadeh Meshkani
• Open Access Article
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  2 - The effects of sustainable marketing activities on brand loyalty in dairy products with the intermediary effect of brand image, trust and customer satisfaction
  naser azad mahtab alsadat mousavi fard
• Open Access Article
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  3 - Brand equity and brand image with customer loyalty in pharmaceutical companies
  atiyeh moradi Hossein vazifehdust
• Open Access Article
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  4 - The Relationship between Customer Based Brand Equity with Purchase Intend (case study:Buyers of Hyundai Vehicle in Tehran)
  shiva jafari far َAfsaneh Zamani Moghadam Karim Hamdi
• Open Access Article
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  5 - The effect of brand equity to attract new customers and retain existing customers (the case of food products Calais)
  hosein vazifehdust behrooz gholipoor hamed abbasi
• Open Access Article
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  6 - The effect of Outdoor Advertising with the mediating role of Brand Equity on brand image from the viewpoints of Isfahan Sporting Goods customers (Case study: Darafsh sportswear brand)
  Abbas Ghaedamini Harouni Reza Ebrahimzadeh Dastjerdi Mehrdad Sadeghi deh cheshmeh Homira abdi
• Open Access Article
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  7 - The Impact of Brand Image, Ethical Behavior and Service Quality on Patient Loyalty Considering the Mediating Role of Patient Satisfaction (Case Study: Tehran Ophthalmology Private Centers)
  amirhossein samadzadeh Mohammad ail abdolvand mohsen KhunSiavash
• Open Access Article
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  8 - The Effect of Components of Social Media Marketing Activities through Brand Value on Customer Responsibility in the Tourism Industry
  firouze hajialiakbari narges moosavi
• Open Access Article
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  9 - Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty
  Abbas Ghaedamini Harouni Mehrdad Sadeghi de cheshmeh Siamak Korang Beheshti Majed Maharani Barzani
• Open Access Article
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  10 - The Impact of Fashion Innovativeness (FI) on Consumer-based Brand Equity
  Sayed mohammad Shamszadeh alavi
• Open Access Article
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  11 - Investigating the Role of Self-Concept Fit on the Loyalty of Tejarat Bank Customers through Brand Image and Brand Emotional Attachment
  Hossein Norouzi Dariush Tahmasebi Aghbelaghi
• Open Access Article
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  12 - The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company
  Zeinab Shabaninejad Ehsaneh Nejad Mohammad Nameghi Hassan Esmailpour
  10.30495/jomm.2023.70340.1987
• Open Access Article
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  13 - Presenting a model of marketing market variables of potential markets with a value-based approach to dairy products (Case study: Regional market of Iranian dairy products) Provide a model of marketing effectiveness variables
  Zahra Rahimi Naser Azad Abdullah Naami Mahmoud Modiri
  10.30495/jomm.2023.68082.1947
• Open Access Article
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  14 - Effect of Brand Extension Strategy on Brand Image on FMCG and Services Sectors
  H. Vazifehdust M. Hariri
• Open Access Article
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  15 - The Relationship between Customer Based Brand Equity with Purchase Intend (Case Study: Buyers of Hyundai Vehicle in Tehran)
  A. Zamani Moghadam Sh. Jafari far
• Open Access Article
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  16 - Brand Extension Feedback: The Role of Advertising (Case Study: Tabarrok Company Products)
  H. Ebrahimi M. Bagheri GalehSalimi
• Open Access Article
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  17 - The Impact of Service Quality on Customer Satisfaction, Customer Loyalty and Brand Image in the hotel industry (Case study: five star hotels Tabriz City)
  jafar bahari شهلا بهاری مرجان بذله حامد بهاری
• Open Access Article
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  18 - Typology of the Effective Constructions in the Consensual Map of the Ideal Political Brand for Iran's Presidency by Cross-Impact Matrix
  Mohammad Hossein Ghourchani Khouzani Zohreh Dehdashti Shahrokh
  10.22034/sej.2021.1935002.1356
• Open Access Article
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  19 - تأثیر رفتار شهروندی سازمانی بر تصویر برند در صنعت هتلداری (مطالعه موردی:هتل های بین المللی پارسیان استان مازندران)
  جعفر بهاری شهلا بهاری سمیرا محمدی
  1912-1249
• Open Access Article
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  20 - Designing the Sensory Impulses Model in Creating a Positive Brand Image (Case Study: Dairy Industry)
  ABDOLKARIM TAZESH esmaeil hasanpour qorughchi VahidReza Mirabi
• Open Access Article
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  21 - Investigating the impact of personalization of social media on brand loyalty and perceived quality with regard to consumer brand interaction and brand attachment (case study: customers of Samsung smartphones in Mashhad)
  Mohammad Ghasemi Roya Eghbal Ehsan Mohammadi Bajgiran
• Open Access Article
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  22 - The utilization of customer relationship management system for assessment of the level of customer loyalty and its impact on brand image (Case Study: Davan Sanaat Company in Shiraz)
  Mina Akhbariazad Mehrnaz Amiri davani
• Open Access Article
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  23 - The Effect of Brand Mental Association on Brand Equity with the Mediating Role of Green Trust and Green Satisfaction )Case study: The Customers of Keshavarzi Bank at Qazvin Province(
  Niloofar Amousa Mehdi Zakipour
• Open Access Article
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  24 - The Impact of Brand Equity on Consumer Loyalty
  Mohammad Mahdi Parhizkar Saeed Ramezani Vahid Reza Halvaeiha
• Open Access Article
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  25 - Effect of Customer-based brand equity on brand image in the hotel industry (Case Study: : five star hotels Tabriz City)
  jafar bahari Banafsheh Farahani Shahla Bahari Marjan Bazleh Hamed Bahari
• Open Access Article
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  26 - The Effect of Components of Social Media Marketing Activities Through Brand Value on Customer Responsibility in the Tourism Industry Case Study of Zanjan Province
  Firozeh hajialiakbari narges moosavi
• Open Access Article
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  27 - Examining the Factors Affecting the Particular Value of the Destination Brand for Health Tourism (A Case Study of Atieh Hospital in Hamedan)
  fg ghm mohammad azim khodayari
• Open Access Article
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  28 - Investigating the Effects of Brand Experience, Brand Image, and Brand Trust on Brand Attachment and Purchase Intention" (Case study: iPhone Consumers in Iran)
  Zeinab olsadat Tabatabaei Yeganeh
• Open Access Article
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  29 - Investigating the effect of social networks on consumer purchase intention among social network users
  Seyed Rasoul Hoseini Hosein Asgari Ammar Moghaddas Shargh
• Open Access Article
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  30 - The Relationship between Social Responsibility And Company Image, Brand Image and Customer Purchase Intention
  Habibeh Nazari Elham Fazeli Veisari
• Open Access Article
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  31 - Factors Affecting Customer Loyalty: Study on the Role of Customer Relationship Management Quality as mediation and Brand image as moderator
  Ehsan Safaei Seyed Morteza Ghayour Baghbani Morteza Rojui Toktam Pishfang
• Open Access Article
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  32 - Analysis of factors affecting brand equity in rural tourism destinations (Case study: Qalat tourism target village in Shiraz)
  Ali Rahimi mohammad reza rezvani Mohammadamin Khorasani
• Open Access Article
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  33 - Social Analysis and Presentation the Indigenous Model of the Impact of Tehran Shopping Centers Brand Image on Female Consumer Behavior
  mona manian bahram kheiri
• Open Access Article
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  34 - تحلیل ارتباط علّی اعتماد برند و تصویر برند با وفاداری مصرف‌کنندگان محصولات ورزشی در شهر یزد
  داوود نصر اصفهانی آرزو سادات وزیری
• Open Access Article
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  35 - Identifying Operational, Cognitive, Affective and Behavioral Consequences of Brand Schizophrenia: Grounded Theory Approach
  Hamid Tahmasebifard Bahram kheiri Mandan Momeni
• Open Access Article
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  36 - بررسی تأثیر رفتارهای شهروندی سازمان بر تصویر برند
  هاشم آقازاده غلامرضا جندقی زینب مولوی
• Open Access Article
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  37 - بررسی تأثیر کیفیت خدمات بر تصویر برند با نقش میانجی بازاریابی رابطه ای، ارزش ادراک شده برند و وفاداری به برند (مورد مطالعه ای: شرکت های ارائه دهنده خدمات اینترنتی و ارتباطی شهر خرم آباد)
  نجم الدین موسوی راضیه فعلی محمد بوعذار
• Open Access Article
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  38 - Impact of Exploratory and Refining Strategies on Brand Image and Commitment by Brand Performance
  Zahra hosseinnejad shamsodin nazemi fariborz rahimnia
• Open Access Article
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  39 - Structural model of desire to use electronic banking services based on personality dimensions and brand management
  marzieh yarizanganeh Alireza  Nik Seresht
• Open Access Article
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  40 - A survey on the impact of electronic word of mouth advertising on brand image and consumer purchase intention (case study: Final buyers of Samsung Mobile phone in Islamic Azad university-Aliabad Katoul Branch)
  Hormoz Mehrani Mansoureh sadeghi Majid saftari
• Open Access Article
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  41 - تحلیلی بر نقش تصویر برند بر توسعه گردشگری شهری مطالعه موردی: کلان شهر تبریز
  رحیم حیدری چیانه ناصر صنوبر حسین سعدلونیا
• Open Access Article
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  42 - Consequences of Value Co-creation Strategy in Educational Services
  Fatemeh Zargaran Khouzani Hossein Rahmanseresht seyed mohammad sobhani fatemeh fakhri
  10.30495/jedu.2022.25429.5059