About the journal
Publisher: Islamic Azad University, Dehaghan Branch, Dehaghan,Iran.
Journal language: Farsi (English abstract)
Free and open access to articles: Yes
Recent Articles
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Open Access Article
1 - Optimal control of customer dynamics using machine learning method with polynomial kernel
seyed Hamid Emadi Abolfazl Sadeghian مژده ربانی Hasan Dehghan DehnaviIssue 3 , Vol. 10 , Autumn 2024In this research, a model of optimal control for customer dynamics based on marketing policies is investigated as a non-automatic system of differential equations. The main purpose of the model is to track and analyze the simultaneous changes in the behavior of regular, MoreIn this research, a model of optimal control for customer dynamics based on marketing policies is investigated as a non-automatic system of differential equations. The main purpose of the model is to track and analyze the simultaneous changes in the behavior of regular, referral and potential customers of the company from the time of its inception to now. Implementing an effective marketing policy to optimize these changes and increase the number of customers is of particular importance. In line with this goal, a new supervised machine learning algorithm is presented for the numerical simulation of the problem. The proposed algorithm uses polynomial kernels. Polynomial kernels make it possible to simulate a complex function of data in a way that helps to better understand customer dynamics. Support Vector Least Squares regression provides a simple optimization method for marketing strategies, with this approach, marketing strategies can be optimized without dealing with the details of each customer and instead focusing on the overall effect of this strategy. placed on the set of customers. This research shows how machine learning techniques can help in solving complex management and marketing problems. Over time, the number of regular customers increases and the number of potential customers decreases. However, the number of referral customers shows a rapid growth at the beginning of the time period and a fluctuating increasing pattern over time. Manuscript profile -
Open Access Article
2 - Investigating Organizational Socialization in Iran's Public Education Ecosystem
Mohsen Zamani Cheriani Badri Shah Talebi Hossein Abadi Narges Saeedian KhorsganiIssue 3 , Vol. 10 , Autumn 2024This research aimed to explore organizational socialization in the ecosystem of public education in Iran. This study was conducted using a mixed-method (qualitative-quantitative) approach. The qualitative part employed content analysis with an interpretive approach, fol MoreThis research aimed to explore organizational socialization in the ecosystem of public education in Iran. This study was conducted using a mixed-method (qualitative-quantitative) approach. The qualitative part employed content analysis with an interpretive approach, following Attride-Stirling’s approach. The research environment in this section included articles and books in the field of organizational socialization. Data analysis in the qualitative section revealed the dimensions of organizational Socialization, including organizational adaptability, active behavior, organizational culture, future envisioning, and organizational proceduralism. The quantitative part used a descriptive survey method. The statistical population in the quantitative section consisted of teachers employed in different grades of public schools in selected provincial centers in 2021, who were selected through convenience sampling. The research instrument was a 127-item questionnaire derived from the qualitative part of the research and based on a 5-point Likert scale with content validity confirmed by subject matter experts and face validity established by several members of the target population. Structural validity was assessed through confirmatory factor analysis, and reliability was measured with Cronbach's alpha, which exceeded 0.70 for all items. Quantitative data were analyzed using descriptive and inferential statistics, including factor analysis. Based on the factor loadings obtained for each item, the research model demonstrated desirable validity. To promote organizational socialization for novice and experienced teachers, it is recommended to utilize the actions derived from this research in organizational policy levels and teacher training programs. Manuscript profile -
Open Access Article
3 - Internal Branding Model Design Islamic Azad University of Isfahan Branch (Khorasgan)
هومن امیراحمدی Mehrdad Sadeghi de cheshmeh سیامک کورنگ بهشتیIssue 3 , Vol. 10 , Autumn 2024The aim of the present study is to identify the factors that affect internal branding with emphasis on the cultural approach of the Islamic Azad University, Khorasgan Branch. The research method is qualitative research (ground theory) and is applied in terms of purpose. MoreThe aim of the present study is to identify the factors that affect internal branding with emphasis on the cultural approach of the Islamic Azad University, Khorasgan Branch. The research method is qualitative research (ground theory) and is applied in terms of purpose. Interviews were used to collect information. The external validity and qualitative reliability of the data have been calculated and confirmed. The statistical population was a group of experts and professors of Khorasgan University, which was initially 9 people and then continued until the final saturation of 12 people. The ground theory method was used to analyze the data. First, categories and concepts were extracted through interviews and with the help of open coding and central coding, and the number of 91 open codes and 29 central categories was obtained. Internal branding is to increase employees' commitment to the organization; Of course, this will be achieved if the senior managers support the activities of human resources management and also the employees of the organization. The more this support, the commitment of the employees in the organization will increase and the internal brand will be better formed. Also, human resource managers were familiar with all factors of human resource management, such as the processes of recruitment, retention, performance evaluation, training, development, health and safety, communication, suggestion system, etc., and their main problem is the lack of implementation of these processes due to various reasons such as culture. Manuscript profile -
Open Access Article
4 - Investigating the effective elements and components of the poster advertising model in the field of public health
Fatemeh Haghnejad Rasoul Asgarpour Ahmadreza Shekarchizadeh Reza Ebrahimzadeh Dastjerdi Shiva Samsam shariat Mohammad hossein ArmanIssue 3 , Vol. 10 , Autumn 2024The purpose of this research is to investigate the effect of using the poster advertising model in the field of public health. In terms of purpose, this research is descriptive-survey in the category of applied research and based on the method of data collection. The st MoreThe purpose of this research is to investigate the effect of using the poster advertising model in the field of public health. In terms of purpose, this research is descriptive-survey in the category of applied research and based on the method of data collection. The statistical population of this research includes all managers of health centers in Isfahan province who were employed in 1401 and their number was 249 people, of which 150 people were selected as the research sample by stratified random sampling method. A researcher-made questionnaire was used whose validity and reliability were confirmed. To analyze the collected data, Kolmogorov-Smirnov tests were used for the normality of the data, as well as confirmatory factor analysis and structural equation method using the software (AMOS24).The findings showed that among the studied components, respectively: solutions with path coefficient (0.80), effectiveness (0.84), ruling platforms (0.92), obstacles with path coefficient (0.94) and effective components (0.97) are most effective in the poster advertising model in the field of public health. The model obtained from this research can open the way for practitioners and planners of the health and treatment sector to plan for the effectiveness of poster advertising campaigns in the field of public health and to improve the level of public health and health, as well as to create innovative opportunities to increase productivity in this field. Manuscript profile -
Open Access Article
5 - Presenting a reverse logistics optimization model to reduce environmental effects based on waste management
Mahta Kakooee Mahmoud Modiri Ghanbar Abbaspour EsfedenIssue 3 , Vol. 10 , Autumn 2024Solid waste has become one of the most critical environmental issues in the world. Therefore, a waste management system to prevent further destruction of the environment is essential. Waste management includes collection, transport, cleaning, recycling, and disposal of MoreSolid waste has become one of the most critical environmental issues in the world. Therefore, a waste management system to prevent further destruction of the environment is essential. Waste management includes collection, transport, cleaning, recycling, and disposal of the wastes. In recent years, due to environmental concerns, manufacturers have been forced to offer environmentally friendly products. So, the area of reverse logistics (RL) has recently received considerable attention, due to a combination of environmental, economic, and social factors. In this research, the design of a multi-product and eleven-level reverse logistics network is conducted, which collects all the waste in one place and separates them according to the needs of the factories (in terms of the type and material of the waste, etc.) and sends them to the intended destination. This model can support all kinds of industries in which the revival of recycling and destruction of products. This study provides a mixed integer mathematical model to reduce the costs of the whole system. The number of centers, the number of products and parts that should be sent from one center to another, the amount of CO2 emissions, and the total cost of the model were determined. Finally, the sensitivity analysis was done on the parameters of the model. The model was validated by changing the input data in two different cases. Manuscript profile
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Open Access Article
1 - Causal mapping of successful brand in Iran higher education (case study: Technical and Vocational University)
Shahnaz Nayebzadeh Arsalan Nami Seyyed Hassan Hatami-nasab Mohammad Taghi HonariIssue 1 , Vol. 10 , Summer 2024This goal of the research is identify, categorize and causally map the components of a successful brand in higher education. This research in terms of purpose; functional, in nature; exploratory-analytical; in data collection method, it is a combined (qualitative-quanti MoreThis goal of the research is identify, categorize and causally map the components of a successful brand in higher education. This research in terms of purpose; functional, in nature; exploratory-analytical; in data collection method, it is a combined (qualitative-quantitative) method. In the qualitative phase, the components of a successful brand were identified by reviewing the literature and research background and experts' confirmation. Then, using the opinion of experts, these components were categorized. Ultimately, by using a pairwise comparison questionnaire, the required data was extracted from 11 experts of the technical and vocational university, and by using the causal mapping approach, the successful brand model was designed with the integration mental map of the experts. The findings of the qualitative phase showed that a successful brand in higher education consists of 6 components, which were divided into university image, costs and financial matters, university services and facilities, advertising and external communications, planning and success of education and the location of the university. The highest relationship between variables is related to the relationship between university services and facilities with costs and financial items. Then, between the university image variables and university services and facilities. The weakest relationship is between the cost and financial variables with the university image and educational planning and success with costs and financial items. Successful brand consists of university image, costs and financial matters, university services and facilities, advertising and external communications, planning and success of education and the location of the university. Manuscript profile -
Open Access Article
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پریسا کاشانی نژاد فریده حقشناس کاشانیIssue 13 , Vol. 5 , Summer 1395 -
Open Access Article
3 - The impact of knowledge management on smart organizations with the mediating role of technology capabilities
Nadi Alizadeh Hossein DadfarIssue 3 , Vol. 8 , Autumn 1401The purpose of this study was to investigate the impact of knowledge management on smart organizations with the mediating role of technology capabilities. This study was functional in terms of purpose and methodological in terms of survey. The statistical populati MoreThe purpose of this study was to investigate the impact of knowledge management on smart organizations with the mediating role of technology capabilities. This study was functional in terms of purpose and methodological in terms of survey. The statistical population of the study were all employees of Keshavarzi bank branches in Tehran from which 310 persons were selected by using Cochran formula with limited population through relative stratified sampling. The standard questionnaire was used to measure the variables in the present study. To measure knowledge management, Conrad and Newman (1999) questionnaire, to measure technology capabilities, Panda and Ramantan (1996) and to measure the components of intelligent organization, the questionnaire presented in the study of Najar et al. (2015) were used. Spss and Lisrel softwares were used for data analysis Results of research hypotheses based on structural equation model showed that knowledge management components (knowledge creation, knowledge storage, knowledge sharing and knowledge utilization) through technology capabilities have a significant impact on smart organization, knowledge storage and knowledge sharing had more effect on the smart organization. Manuscript profile -
Open Access Article
4 - Title Designing a performance improvement model based on relationship management with Kaknan (in Melli Bank of Iran)
Mohammad Reza Dalvi Zakieh Beiki DemenehIssue 3 , Vol. 8 , Autumn 1401 Employee relationship management forms an emerging trend in human resource management by building and maintaining personal and mutually valuable relationships with employees based on information technology. Employee relationship management can be a strategic tool More Employee relationship management forms an emerging trend in human resource management by building and maintaining personal and mutually valuable relationships with employees based on information technology. Employee relationship management can be a strategic tool and process to empower managers to manage resources. Considered human. The purpose of this research is to design a performance improvement model based on relationship management with the Foundation's data approach. The research method is qualitative-inductive and Strauss-Corbin's contextual theory is used. The data collection tool was a semi-structured interview, and the information using Open, central, and selective coding methods were analyzed. The participants were qualified subject matter experts in the National Bank of Iran, who reached the theoretical saturation level of data through snowball sampling. The results were presented with 10 general categories in the form of a paradigm model that Including the causal conditions (culturalization, interaction with organizational, structural human capitals), the central phenomenon (improvement of performance based on relationship management with Kaknan), background conditions (banking culture platform), intervening conditions (emotional management) and strategies (performance improvement, optimal The creation and structure is based on the management of communication with Kaknan and the consequences (improvement of the banking system, efficiency and effectiveness). Manuscript profile -
Open Access Article
5 - Predicting product choice by customers based on neuromarketing with Chaotic salp swarm algorithm
Marzieh Maleki Zahra Dasht LaliIssue 1 , Vol. 10 , Summer 2024Understanding how consumers make decisions is one of the important things in customer behavior that is addressed by neuromarketing. The purpose of this article is to present a new solution in neuromarketing by receiving brain signals and extracting and selecting importa MoreUnderstanding how consumers make decisions is one of the important things in customer behavior that is addressed by neuromarketing. The purpose of this article is to present a new solution in neuromarketing by receiving brain signals and extracting and selecting important features and classification to increase the prediction of product selection by customers. In this article, brain signals from twenty-five participants who have seen the products have been received and characterized by the high-order spectrum method. In order to select the best features, in this article, the swarm algorithm of salp chaos has been presented, which can identify the effective features with high search power, and for the final prediction, different classifications have been used in the form of multiple learning. In the proposed model, the high-order spectra method was applied in extracting the phase information of the electroencephalogram signal in order to investigate the relationship between liking and disliking the product, which included more than seven hundred features. Then feature selection was used with the improved Salp swarm algorithm with logistic chaos mapping and the features were reduced from 742 to 198 features. The results showed that the proposed model was able to have an average accuracy of 75.99% in detecting the choice of users in all products, which shows a 3.75% improvement in the results compared to similar researches. Manuscript profile -
Open Access Article
6 - A study of organizational jealousy and job conflict through Deceptive behaviors
Omid Safari Fatemeh Hoseini Hadis Ghasemian غلامرضا صفریIssue 4 , Vol. 8 , Winter 2023The purpose of this study was to investigate the relationship between organizational jealousy and job conflict through deceptive behaviors in the physical education teachers of Mamasani and Rostam. This study was practical, and in terms of nature and method, a descripti MoreThe purpose of this study was to investigate the relationship between organizational jealousy and job conflict through deceptive behaviors in the physical education teachers of Mamasani and Rostam. This study was practical, and in terms of nature and method, a description of the type of correlation and timely. The statistical population of this study was all 87 physical education teachers in Mamasani and Rostam, of which 83 were sample and sampled with a number of sampling. Descriptive statistics methods were used to describe data and data analysis of Pearson correlation coefficient, reporting and structural equations in SPSS and PLS software. The results of the study showed that organizational jealousy and its components with deceptive behaviors have a positive and meaningful relationship between organizational jealousy and its components with a positive and significant relationship in the work, as well as between hypocritical behaviors and components with its components and components. Positive involvement in the work was observed in a negative and significant relationship, and finally the results of the study showed that there was a positive and significant relationship between organizational jealousy and positive involvement in the subject through deceptive behaviors in subjects. Therefore, organizational jealousy can provide the ground for hypocritical behaviors and reduce job conflict among teachers. It is suggested that in order to increase job involvement in teachers, managers and policy makers should observe the norms and behaviors of reducing organizational jealousy such as honesty, justice, commitment and responsibility in interaction with teachers. Manuscript profile -
Open Access Article
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نرگس دل افروز محمد طالقانی مصطفی فرحزادIssue 1 , Vol. 2 , Spring 1392 -
Open Access Article
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کاوه پرندین احسان مهری سید حسام وقفیIssue 1 , Vol. 8 , Spring 2028 -
Open Access Article
9 - The experiences of social security organization managers on the effectiveness of human resource management : phenomenological approach
Seyed Masoud Khalili Mehraban Hadi Peykani Reza Ebrahimzadeh DastjerdiIssue 2 , Vol. 9 , Autumn 2023This research was conducted with the aim of analyzing the phenomenological experiences of the effectiveness of human resource management in the social security organization. The research was conducted through the qualitative research approach of phenomenological type an MoreThis research was conducted with the aim of analyzing the phenomenological experiences of the effectiveness of human resource management in the social security organization. The research was conducted through the qualitative research approach of phenomenological type and using the Clayey method of data analysis, by studying the experiences of the senior managers of the Social Security Organization. The statistical population of the research included The all managers of the Social Security Organization. The research tool is a structured interview based on collaboration. Sampling method, theoretical sampling and considering 7 specific criteria, the sample members were selected. The interviews continued until the saturation point was reached The number of samples is 12 people. The findings showed that the factors affecting the effectiveness of human resources management are three main dimensions: The structural dimension , the cultural dimension and the human dimension. And focusing on these factors and their subgroup indicators can increase the effectiveness of human resources management and due to alignment with the goals of the entire organization, it will also increase the effectiveness of the entire organization. Manuscript profile -
Open Access Article
10 - Presenting a model of social innovation institutionalization with an emphasis on competitive advantage in commercial companiesKhuzestan province
Mohammad Sharifzadegan Fatemeh BehjatIssue 2 , Vol. 10 , Summer 2024Abstract In this research, the model of institutionalization of social innovation was presented with an emphasis on competitive advantage in order to gain more market share in complex competitive conditions. Based on the purpose, explanatory and exploratory which tries MoreAbstract In this research, the model of institutionalization of social innovation was presented with an emphasis on competitive advantage in order to gain more market share in complex competitive conditions. Based on the purpose, explanatory and exploratory which tries to determine the pattern of institutionalization of social innovation with emphasis on competitive advantage using Delphi method and structural-interpretive modeling. According to the results of this research, it is of a developmental type and also in terms of collecting information, it is of a mixed type. The statistical population of this research is the experts in commercial companies of Khuzestan province and the sampling method is of the targeted type and with the approach of selecting and using the specialized and scientific approaches of the experts.In order to collect the required data, 8 criteria and 49 sub-criteria were identified by creating a Delphi panel of 18 experts in commercial companies in Khuzestan province based on previous studies.In the order of applying different methods of marketing, the first rank, the focus of social activities, the second rank, the change and modification of marketing approaches, the third rank, focusing on expert human resources, the fourth rank, social marketing, the fifth rank, marketing innovation, the sixth rank, drawing a vision and Creation of common value ranked 7th, networking and development of mental image ranked 8th and the last priority of social innovation institutionalization criteria with emphasis on competitive advantage was achieved. Manuscript profile
