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    • List of Articles فریبرز رحیم نیا

      • Open Access Article

        1 - Impact of Exploratory and Refining Strategies on Brand Image and Commitment by Brand Performance
        Zahra hosseinnejad shamsodin nazemi fariborz rahimnia
        Nowadays, branding is no longer limited to commodities, but higher education departments also seeking to benefit from branding. Since universities have recognized the importance of attracting students by creating a distinctive image in a competitive market, they first n More
        Nowadays, branding is no longer limited to commodities, but higher education departments also seeking to benefit from branding. Since universities have recognized the importance of attracting students by creating a distinctive image in a competitive market, they first need to focus on their performance as prerequisite for creating such distinctive image that requires proper strategy. The main goal of this research was to investigate the effect of exploration and refinement strategies on brand image and commitment through the mediating role of the interface of brand performance. The statistical population of the study was graduate students in one of reputable northeastern universities of Iran, that with non-random sampling method 370 students were selected.The validity and reliability of data were measured by SPSS statistical software. In order to analysis research data Structural Equation Modeling and Barn and Kenny tests were used . The results indicate that exploratory and refining strategies have a significant effect on brand performance. Also, the effect of brand performance on brand image and commitment was positive and meaningful. In addition, the mediating role of brand performance between exploration and refinement strategies ,brand image and commitment was confirmed.   Manuscript profile
      • Open Access Article

        2 - The Investigation of Innovation Leadership and Knowledge Sharing on Organizational Performance with Mediator of Strategic Fit
        fariborz rahimnia alireza pouya solmaz elhami
        Today, which is more important than the past for organizations, is their ability to cope with environmental changes. Organizations’ leaders create individual initiative spatial; that can drive organization to adapt to changes and consequently supply the organizati More
        Today, which is more important than the past for organizations, is their ability to cope with environmental changes. Organizations’ leaders create individual initiative spatial; that can drive organization to adapt to changes and consequently supply the organizational goals. Moreover, managers knowledge sharing assists the organization in coordination to level strategies and adaptable ability. The purpose of this study is to investigate the effect of innovation leadership and knowledge sharing to organizational strategies on environmental changes. The population of this study was the subsidiary companies of Tavanir (The Management, Production, Transmission and Electricity Distribution Company of Iran) and based on notifications in this company, totally 86 companies included state and regional electrical companies, has been selected for analysis. The minimum and maximum necessary sample gained by Cochran formula was 58 to 70. Data collection was based on a questionnaire by 25 questions that finally 68 questionnaires were returned. Descriptive and analytical Square Equation Modeling (SEM) analysis was performed by SPSS & SmartPLS Software. Then, the analytical results show which, of the seven hypotheses, four hypotheses are approved that indicates that in turbulence environment, the knowledge sharing and innovative leadership, has positive and direct effect on organizational performance. Also, these variables can increase the strategic coordination of organization by external environment, but the strategic fit does not effect on organizational performance that could be due to the failure of strategic planning review. Manuscript profile