At the present time acceleration technology advances and increased understanding of the strategic implications of technology, especially has been very important for media managers, today the duty of a converting of media technology into a competitive advantage. Technolo
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At the present time acceleration technology advances and increased understanding of the strategic implications of technology, especially has been very important for media managers, today the duty of a converting of media technology into a competitive advantage. Technology can be used as a target or final product. With the advent of digital convergence that is possible through a new form of media emerge and be forward-thinking media executives, as well as analyze the media environment and notice of the change process forward so that he will comply with the conditions of future policies and strategy, media plan. According to ICT infrastructure development and increase in Internet users in our country Iran, the audience interaction with modern media technology has a written policy requiring According to Iranian interests and audience desires strategy for adoption and transfer of modern media technologies be developed at the individual level In this paper the qualitative research approach, the impact of convergence on the characteristics of the audience, content and new media technologies survey and the extent and terms of admission, transfer and dissemination of new media technology from the perspective of media industry experts will introduce and finally strategic model from the impact of convergence on adoption of new media and technology transfer will be explained.
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