The main purpose of this study is to identify the most likely future scenarios of the banking industry in order to investigate and analyze the sub-objectives of the research, including identifying key factors and strategic drivers affecting the Iranian banking industry.
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The main purpose of this study is to identify the most likely future scenarios of the banking industry in order to investigate and analyze the sub-objectives of the research, including identifying key factors and strategic drivers affecting the Iranian banking industry. Therefore, this study seeks to identify the most important possible scenarios for the banking industry while identifying the strategic factors affecting the future of the banking industry and also examining and analyzing their interactions.
The research is practical in terms of purpose and cross-sectional in time. In order to identify the strategic factors affecting the banking industry, the library method was used and 84 factors were identified. Then, using the fuzzy Delphi method, strategic factors were selected and academic and industry experts selected 37 factors. Then, the interaction analysis matrix method and Micmac software were used to evaluate and identify key factors, and 9 strategic factors were included in the scenario wizard software to form the portfolio of future scenarios of the banking industry. Finally based on the output of the scenario wizard, two scenarios including two optimal and critical modes are drawn and analyzed
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