Roman Jakobson, one of the most prominent theorists of Russian formalism, in his theory of verbal communication model, stated that any verbal communication between the narrator and the narratee is based on six factors: sender, receiver, communication channel, contact, c
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Roman Jakobson, one of the most prominent theorists of Russian formalism, in his theory of verbal communication model, stated that any verbal communication between the narrator and the narratee is based on six factors: sender, receiver, communication channel, contact, code and subject. One of the communication patterns in the recent model is the "persuasive role". The orientation of the message in the persuasive role is towards the audience and the speaker tries to communicate with the audience by using the sentences which are mostly command, prohibition and supplication. "Theme" and "audience" are seen in such a way that beyond each of the mentioned classifications, the poet uses language means to persuade the audience with a message. The present article uses descriptive-analytical method and library resources in order to examine the methods of persuasive ethics and its classifications in Attar's sonnets based on Roman Jakobson's theory of verbal communication. The results of the present study show that persuasion has a special place in Attar's sonnets it is mainly represented in three classifications: religious and wisdom, social, and cultural, and behind these roles. The poet encourages issues such as leaving the world, avoiding hypocrisy, happiness, and so on. In addition to paying attention to the theological points and figurative language that have created a lot of literary value for this work, the appropriate and frequent use of persuasion as an educational method has added to the didactic richness of his sonnets.
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