Due to the umbrella-like nature of tourism industry, it has various types and is divided to different parts that agricultural tourism is one of its subsets. One of the most crucial factors of planning and development of tourism is the recognition of effective factors on More
Due to the umbrella-like nature of tourism industry, it has various types and is divided to different parts that agricultural tourism is one of its subsets. One of the most crucial factors of planning and development of tourism is the recognition of effective factors on its development. Mahalat County enjoys many potentialities in agritourist due to having scenic and exotic agricultural attractions particularly farms and gardens growing plants and flowers. Therefore, planning and development of plants and flowers of this province needs attention to various effective aspects on development of this type of tourism one of which is effective factors on development of agricultural tourism. In line with this matter, the aim of the present study is recognizing the effective factors on the development of agricultural tourism of Mahalat County. The study is descriptive-analytic and it is a practical study regarding its aim. The sample of the study consists of the officials and intellects in tourism field in Mahalt County. Fuzzy Analytic Hierarchy Process (FAHP) was used for the data analysis. The findings of the research indicate that social-cultural factors with an index of (%768) are the most influential factors on the development of agricultural tourism. From this perspective, agricultural pivot with the effect index of (%768), culturing with effect index of (%768), and advertisement with the effect index of (%768) have the most roles in the development of agricultural tourism in Mahalat County.
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