Although traditional bazaars have long been considered as one of the components of the identity of the Iranian cities, but today, with the expansion of stores and shopping centers, the role of traditional bazaars in many cities and especially in metropolitan areas of Ir
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Although traditional bazaars have long been considered as one of the components of the identity of the Iranian cities, but today, with the expansion of stores and shopping centers, the role of traditional bazaars in many cities and especially in metropolitan areas of Iran has declined, which if not planned properly, the likelihood of the deterioration of some of these markets will be strengthened. This research seeks to study effective factors on the prosperity of traditional bazaars (Case Study: Rasht Metropolis), with a structural equation modeling approach. This research is a survey based on research design and is applicable to the research purpose. The statistical population of this study is 956971 people and the sample size is 384 people. To analyze the data, structural equation modeling approach was applied using SPSS and Mplus software. In this research, the exploratory factor analysis and then the confirmatory factor analysis method were used. Finally, fitting indexes were used to assess the fit of the final model. The results of this study indicate that the five main factors driving traditional bazaars are: sellers attraction, physical attraction, economic attractions, welfare attractions and social attractions. Overall account for 86% of variance of all variables by this the main factors are covered. Also, the results of this study indicate that the structural model of this research has a good fit and the features of this research have had good explanatory power.
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