Author Index

A

Abasalizadeh.ALI Presenting Agricultural Marketing Model with Emphasis on Medicinal Herbs in Iran [ Vol.18, Issue 1 - Spring Year 1402]
Abbasi nehjoei.Morteza Developing a digital marketing strategy model for Iranian successful startups based on the Grounded Theory [ Vol.18, Issue 3 - Autumn Year 1402]
Abdolvand.Mehri A Review of Tourism Destination Love: Management Implications for Tourism Businesses [ Vol.18, Issue 1 - Spring Year 1402]
abedi.ehsan Investigating the impact of advertising in social networks on the purchase intention of teenage customers in the restaurant industry (the study of adolescents aged 14 to 17 years old in Tehran schools) [ Vol.18, Issue 4 - Winter Year 1402]
Agha Mohammad Ali Kermani.Mehrdad Scientific Mapping and Analysis of Keywords "Gasification in Marketing" Using the Scientometric Method and Social Network Analysis [ Vol.18, Issue 3 - Autumn Year 1402]
Aghajani afrouzi,.Aliakbar A Qualitative approach to Developing a content marketing model [ Vol.18, Issue 4 - Winter Year 1402]
ALAVI FOUMANI.SEYEDEH FATEMEH Design and Measure the Antecedents and Consequences of Consumer Purchasing Behavior in the Selection of Environmentally Friendly Packaging with a Mixed Approach [ Vol.18, Issue 1 - Spring Year 1402]
andervazh.leila Presenting the paradigmatic model of social marketing based on ethical marketing to create brand value in the country's social security organization [ Vol.18, Issue 4 - Winter Year 1402]
Asadi.Abas Studying the Effect of the High Level of Mental Involvement of the Customer in the Marketing Process of Influential People on the Desire to Travel to the Destination, the Attitude Towards the Brand and the Desire to Buy [ Vol.18, Issue 2 - Summer Year 1402]
Asayesh.Hamid The Mechanism of Effect of Economic Factors on the Volume of Bank Deposits in Islamic Banking Systems [ Vol.18, Issue 2 - Summer Year 1402]
Asayesh.Hamid Profit and Risk Management Is Necessary To Increase the Efficiency of Melli Bank of Iran Branches [ Vol.18, Issue 1 - Spring Year 1402]
azadi.siamak Provide a Framework to Explain the Components of Sustainable Marketing Using the Meta-Synthesis and Delphi Method in Knowledge-Based Companies [ Vol.18, Issue 3 - Autumn Year 1402]

B

Bahadorinejad.Mohmmad Presenting a Model for Sustainable Marketing Development Using Digital Marketing [ Vol.18, Issue 1 - Spring Year 1402]
Bayat.Shahram Effectiveness of entrepreneurship education in manufacturing industries [ Vol.18, Issue 4 - Winter Year 1402]
behnaz.khodayari Studying the Effect of the High Level of Mental Involvement of the Customer in the Marketing Process of Influential People on the Desire to Travel to the Destination, the Attitude Towards the Brand and the Desire to Buy [ Vol.18, Issue 2 - Summer Year 1402]
budaghi.hossien Brand equity modeling in Sepah Bank (A New Approach to Delphi-Fuzzy Type 2 Electro-Type 3 Techniques and Structural Equations) [ Vol.18, Issue 2 - Summer Year 1402]
budaghi.hossien Validation of Municipal Customer Participation Pattern Based on Social Trust Marketing (Case Study: Tehran Municipality) [ Vol.18, Issue 3 - Autumn Year 1402]

D

DADASHZADEH.ERPHAN Retaining Customers with the Experience of Using Mobile Phones in Omni channels: The Moderating Effects of Product Information Overload and the Attractiveness of Alternative Products [ Vol.18, Issue 3 - Autumn Year 1402]
darvishi.maryam Ranking and interpretive structural modeling of sustainable and innovative business factors of dam tourist resorts in Khuzestan province (case study of Maron dam tourist resort) [ Vol.18, Issue 4 - Winter Year 1402]
Dastaran.Bahar The Role of Media and Peers on Tendency of Female Students towards Beauty Products Based on the Extended Theory of Reasoned Action [ Vol.18, Issue 4 - Winter Year 1402]
Davodirokabadi.داودی رکن آبادی Intellectual Paradigm and Draw a Scientific Map of International Research in the Field of Digital Marketing Tools in the Fashion and Clothing Industry [ Vol.18, Issue 1 - Spring Year 1402]
dehghani ashezari.mohammadreza Investigating the Scientific Outputs of the Field of Viral Marketing in the Web of Science [ Vol.18, Issue 3 - Autumn Year 1402]

E

Ebrahimi.Mahsa Investigating the impact of advertising in social networks on the purchase intention of teenage customers in the restaurant industry (the study of adolescents aged 14 to 17 years old in Tehran schools) [ Vol.18, Issue 4 - Winter Year 1402]
Emamgholi.Nazanin Presentation and validation of brand-customer communication model in social networks [ Vol.18, Issue 4 - Winter Year 1402]
Esgandari.Karim The Critical Thinking Model of Bank Mellat Employees Based On Internal Marketing Components [ Vol.18, Issue 1 - Spring Year 1402]
eslami.ghasem The Effect of Customers’ Perception of Corporate Social Responsibility on Their Extra-Role Behaviors by Mediation of Brand Attachment and Moderation of Spirituality [ Vol.18, Issue 2 - Summer Year 1402]
esmailpour.hasan Presenting the paradigmatic model of social marketing based on ethical marketing to create brand value in the country's social security organization [ Vol.18, Issue 4 - Winter Year 1402]
esmailpour.hasan The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company [ Vol.18, Issue 4 - Winter Year 1402]

F

faalnasiri.Mohammadreza The Mechanism of Effect of Economic Factors on the Volume of Bank Deposits in Islamic Banking Systems [ Vol.18, Issue 2 - Summer Year 1402]
Falahnezhad.Abas A Review of Tourism Destination Love: Management Implications for Tourism Businesses [ Vol.18, Issue 1 - Spring Year 1402]
FathiAbdullahi.Ahmad The Critical Thinking Model of Bank Mellat Employees Based On Internal Marketing Components [ Vol.18, Issue 1 - Spring Year 1402]
fattahi.majid Presenting the imitative brand model in buying behavior of luxury brands in internet businesses using Grounded Theory [ Vol.18, Issue 4 - Winter Year 1402]

G

Ghaderifar,.Maryam A Qualitative approach to Developing a content marketing model [ Vol.18, Issue 4 - Winter Year 1402]
ghasemi.beyza Designing a Retail Space Model and Self-Concept, Customer Consumerism with a Grounded Theory Approach [ Vol.18, Issue 1 - Spring Year 1402]
Ghasemi.Yalda The Factors Affecting Furniture Changing or Buying in today’s Lifestyle [ Vol.18, Issue 1 - Spring Year 1402]
Gholipour Soleimani.Ali Design and Measure the Antecedents and Consequences of Consumer Purchasing Behavior in the Selection of Environmentally Friendly Packaging with a Mixed Approach [ Vol.18, Issue 1 - Spring Year 1402]
Gilanipour.javad Designing a Qualitative Model of Entrepreneurial Marketing in Corporate Banking [ Vol.18, Issue 2 - Summer Year 1402]
Golafshan Yousefi,.Yasamin Presenting a Brand Development Model in Tourism of Natural Places [ Vol.18, Issue 3 - Autumn Year 1402]

H

hamdi.karim Retaining Customers with the Experience of Using Mobile Phones in Omni channels: The Moderating Effects of Product Information Overload and the Attractiveness of Alternative Products [ Vol.18, Issue 3 - Autumn Year 1402]
hamdi.karim Intellectual Paradigm and Draw a Scientific Map of International Research in the Field of Digital Marketing Tools in the Fashion and Clothing Industry [ Vol.18, Issue 1 - Spring Year 1402]
hamdi.karim Brand equity modeling in Sepah Bank (A New Approach to Delphi-Fuzzy Type 2 Electro-Type 3 Techniques and Structural Equations) [ Vol.18, Issue 2 - Summer Year 1402]
hashemnia.shahram Designing a Digital Marketing Model in the Brand of Online Business Companies [ Vol.18, Issue 2 - Summer Year 1402]
Hashemnia.Shahram Presentation and validation of brand-customer communication model in social networks [ Vol.18, Issue 4 - Winter Year 1402]
hataminasab.sayyed hasan Investigating the Scientific Outputs of the Field of Viral Marketing in the Web of Science [ Vol.18, Issue 3 - Autumn Year 1402]
Heidarzadeh Hanzaee.Kambiz The Role of Store’s Fitting Room (Clothes Changing Room) at Tehran Shopping Centers on Recall Shopping Experiences: Mixed Method Approach [ Vol.18, Issue 3 - Autumn Year 1402]
Heidarzadeh Hanzaee.Kambiz A Review of Tourism Destination Love: Management Implications for Tourism Businesses [ Vol.18, Issue 1 - Spring Year 1402]
Hemati.Mohammad Ranking and interpretive structural modeling of sustainable and innovative business factors of dam tourist resorts in Khuzestan province (case study of Maron dam tourist resort) [ Vol.18, Issue 4 - Winter Year 1402]

I

ImanKhan.Niloufar Presenting the imitative brand model in buying behavior of luxury brands in internet businesses using Grounded Theory [ Vol.18, Issue 4 - Winter Year 1402]
izadjoo.mohamad amin Ranking and interpretive structural modeling of sustainable and innovative business factors of dam tourist resorts in Khuzestan province (case study of Maron dam tourist resort) [ Vol.18, Issue 4 - Winter Year 1402]

J

Jafari.Behzad Identifying and Prioritizing Factors Affecting the Development of Transportation, Customs and Transit Cooperation between Iran and Other Countries [ Vol.18, Issue 3 - Autumn Year 1402]
jalali.maryam Developing a Satisfaction Model for Service Recreation with an Emphasis on Grounded Theory-based Brand Loyalty in Banking Industry [ Vol.18, Issue 2 - Summer Year 1402]

K

karimi.ozhan Designing a Digital Marketing Model in the Brand of Online Business Companies [ Vol.18, Issue 2 - Summer Year 1402]
Karimi.Ozhan Presentation and validation of brand-customer communication model in social networks [ Vol.18, Issue 4 - Winter Year 1402]
Kasegarha.Mehdi Designing a Qualitative Model of Entrepreneurial Marketing in Corporate Banking [ Vol.18, Issue 2 - Summer Year 1402]
Khodayari.Farank The Effect of Customers' Negative Emotions on Negative Electronic Word of Mouth Advertising With the Mediating Role of Revenge and Desire to Improve (Case Study: Digikala Company) [ Vol.18, Issue 1 - Spring Year 1402]
Khonsiavash.Mohsen The Role of Store’s Fitting Room (Clothes Changing Room) at Tehran Shopping Centers on Recall Shopping Experiences: Mixed Method Approach [ Vol.18, Issue 3 - Autumn Year 1402]
Khoshtinat.Behnaz Validation of Municipal Customer Participation Pattern Based on Social Trust Marketing (Case Study: Tehran Municipality) [ Vol.18, Issue 3 - Autumn Year 1402]
khosravi.nayereh Designing ecological models of startups in the field of medical services [ Vol.18, Issue 2 - Summer Year 1402]
Kohandl., Mohamad Presenting Agricultural Marketing Model with Emphasis on Medicinal Herbs in Iran [ Vol.18, Issue 1 - Spring Year 1402]
koshki.mona Intellectual Paradigm and Draw a Scientific Map of International Research in the Field of Digital Marketing Tools in the Fashion and Clothing Industry [ Vol.18, Issue 1 - Spring Year 1402]

L

lazar.farinoosh Investigating the Consequences of Social Media Marketing Activities on Brand Equity Based on the Mediating Role of E-Brand Experience (Case Study: Denolix Academy of Dental Sciences) [ Vol.18, Issue 2 - Summer Year 1402]
lotfi ashtiani.seyed mohamad hosein Developing a Satisfaction Model for Service Recreation with an Emphasis on Grounded Theory-based Brand Loyalty in Banking Industry [ Vol.18, Issue 2 - Summer Year 1402]

M

Maghsoudi.mohammad Taghi Scientific Mapping and Analysis of Keywords "Gasification in Marketing" Using the Scientometric Method and Social Network Analysis [ Vol.18, Issue 3 - Autumn Year 1402]
maroofi.fakhredin Provide a Framework to Explain the Components of Sustainable Marketing Using the Meta-Synthesis and Delphi Method in Knowledge-Based Companies [ Vol.18, Issue 3 - Autumn Year 1402]
mehdipour ojani.nastaran Designing ecological models of startups in the field of medical services [ Vol.18, Issue 2 - Summer Year 1402]
Mehrnia.Farid Scientific Mapping and Analysis of Keywords "Gasification in Marketing" Using the Scientometric Method and Social Network Analysis [ Vol.18, Issue 3 - Autumn Year 1402]
mirab khanbaghi.negin The Critical Thinking Model of Bank Mellat Employees Based On Internal Marketing Components [ Vol.18, Issue 1 - Spring Year 1402]
mirhosseini.sayyed majid Investigating the Scientific Outputs of the Field of Viral Marketing in the Web of Science [ Vol.18, Issue 3 - Autumn Year 1402]
Modiri.Mahmood Presenting a model of marketing market variables of potential markets with a value-based approach to dairy products (Case study: Regional market of Iranian dairy products) Provide a model of marketing effectiveness variables [ Vol.18, Issue 4 - Winter Year 1402]
Mokhtari.Mehran Designing a Qualitative Model of Entrepreneurial Marketing in Corporate Banking [ Vol.18, Issue 2 - Summer Year 1402]
Moradi ziba.Sepideh Developing a digital marketing strategy model for Iranian successful startups based on the Grounded Theory [ Vol.18, Issue 3 - Autumn Year 1402]
Moradi.Alireza Provide a Framework to Explain the Components of Sustainable Marketing Using the Meta-Synthesis and Delphi Method in Knowledge-Based Companies [ Vol.18, Issue 3 - Autumn Year 1402]
Mosayebi Amidabadi.Benyamin Designing a Digital Marketing Model in the Brand of Online Business Companies [ Vol.18, Issue 2 - Summer Year 1402]
Mostafavi.Saadat The Effect of Customers’ Perception of Corporate Social Responsibility on Their Extra-Role Behaviors by Mediation of Brand Attachment and Moderation of Spirituality [ Vol.18, Issue 2 - Summer Year 1402]

N

najafi.kobra The Role of Store’s Fitting Room (Clothes Changing Room) at Tehran Shopping Centers on Recall Shopping Experiences: Mixed Method Approach [ Vol.18, Issue 3 - Autumn Year 1402]
namamian.Farshid Provide a Framework to Explain the Components of Sustainable Marketing Using the Meta-Synthesis and Delphi Method in Knowledge-Based Companies [ Vol.18, Issue 3 - Autumn Year 1402]
nasrollahniya.mohammad Presenting Agricultural Marketing Model with Emphasis on Medicinal Herbs in Iran [ Vol.18, Issue 1 - Spring Year 1402]
Nayebzadeh.Shahnaz Intellectual Paradigm and Draw a Scientific Map of International Research in the Field of Digital Marketing Tools in the Fashion and Clothing Industry [ Vol.18, Issue 1 - Spring Year 1402]
Nayebzadeh.Shahnaz Investigating the Scientific Outputs of the Field of Viral Marketing in the Web of Science [ Vol.18, Issue 3 - Autumn Year 1402]
Nazaripour.Mohammad The Role of Media and Peers on Tendency of Female Students towards Beauty Products Based on the Extended Theory of Reasoned Action [ Vol.18, Issue 4 - Winter Year 1402]
Nejad Mohammad Nameghi.Ehsaneh The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company [ Vol.18, Issue 4 - Winter Year 1402]
Nematizadeh.Sina Presenting a Brand Development Model in Tourism of Natural Places [ Vol.18, Issue 3 - Autumn Year 1402]

O

omidi.fereydoun Identifying and Prioritizing Factors Affecting the Development of Transportation, Customs and Transit Cooperation between Iran and Other Countries [ Vol.18, Issue 3 - Autumn Year 1402]
Orafaye Jamshidi.Shadi The Critical Thinking Model of Bank Mellat Employees Based On Internal Marketing Components [ Vol.18, Issue 1 - Spring Year 1402]

R

radfar.reza Developing a digital marketing strategy model for Iranian successful startups based on the Grounded Theory [ Vol.18, Issue 3 - Autumn Year 1402]
Rahimi.Zahra Presenting a model of marketing market variables of potential markets with a value-based approach to dairy products (Case study: Regional market of Iranian dairy products) Provide a model of marketing effectiveness variables [ Vol.18, Issue 4 - Winter Year 1402]
Rahiminik.Azam Presenting a Brand Development Model in Tourism of Natural Places [ Vol.18, Issue 3 - Autumn Year 1402]
Rahimzadeh.Mohammad Presenting the imitative brand model in buying behavior of luxury brands in internet businesses using Grounded Theory [ Vol.18, Issue 4 - Winter Year 1402]
Rahnama Roodposhti.Fereydoon Explaining the Effectiveness of Applying of Circular Economy Business Model for Knowledge-Based Companies [ Vol.18, Issue 3 - Autumn Year 1402]
Rekabdar.Ghasem Identifying and Prioritizing Factors Affecting the Development of Transportation, Customs and Transit Cooperation between Iran and Other Countries [ Vol.18, Issue 3 - Autumn Year 1402]
Reshadatjoo.Hamideh Designing ecological models of startups in the field of medical services [ Vol.18, Issue 2 - Summer Year 1402]
rezaii kelidbari.hamid reza Design and Measure the Antecedents and Consequences of Consumer Purchasing Behavior in the Selection of Environmentally Friendly Packaging with a Mixed Approach [ Vol.18, Issue 1 - Spring Year 1402]
Rostami arooshaki.Elahe Scientific Mapping and Analysis of Keywords "Gasification in Marketing" Using the Scientometric Method and Social Network Analysis [ Vol.18, Issue 3 - Autumn Year 1402]
rouholamini.mehdi Designing a Retail Space Model and Self-Concept, Customer Consumerism with a Grounded Theory Approach [ Vol.18, Issue 1 - Spring Year 1402]

S

Sadeghi Afjeh.Saeedeh Validation of Municipal Customer Participation Pattern Based on Social Trust Marketing (Case Study: Tehran Municipality) [ Vol.18, Issue 3 - Autumn Year 1402]
sajadifar.seysd nosein The Mechanism of Effect of Economic Factors on the Volume of Bank Deposits in Islamic Banking Systems [ Vol.18, Issue 2 - Summer Year 1402]
salar.jamshid A Qualitative approach to Developing a content marketing model [ Vol.18, Issue 4 - Winter Year 1402]
sanagouyemoharer.gholamreza Designing ecological models of startups in the field of medical services [ Vol.18, Issue 2 - Summer Year 1402]
Shabaninejad.Zeinab The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company [ Vol.18, Issue 4 - Winter Year 1402]
Shadmehri.Niloofar The Factors Affecting Furniture Changing or Buying in today’s Lifestyle [ Vol.18, Issue 1 - Spring Year 1402]
Shafiei gol.Heydar ali Presenting a Model for Sustainable Marketing Development Using Digital Marketing [ Vol.18, Issue 1 - Spring Year 1402]
shahdkar.fatemeh Explaining the Effectiveness of Applying of Circular Economy Business Model for Knowledge-Based Companies [ Vol.18, Issue 3 - Autumn Year 1402]
shahhosseini bideh.shima Investigating the Scientific Outputs of the Field of Viral Marketing in the Web of Science [ Vol.18, Issue 3 - Autumn Year 1402]
Shamsi Gooshki.Sajjad Designing an Integrated Pattern for the Distribution of Basic Goods with the Aim of Fighting Brokering and Rent-Seeking [ Vol.18, Issue 2 - Summer Year 1402]
Solgi.Mohammad Designing an Integrated Pattern for the Distribution of Basic Goods with the Aim of Fighting Brokering and Rent-Seeking [ Vol.18, Issue 2 - Summer Year 1402]

T

Tabrizian.Bita Developing a Satisfaction Model for Service Recreation with an Emphasis on Grounded Theory-based Brand Loyalty in Banking Industry [ Vol.18, Issue 2 - Summer Year 1402]
Taghipourian.Mohammad Javad Designing a Qualitative Model of Entrepreneurial Marketing in Corporate Banking [ Vol.18, Issue 2 - Summer Year 1402]
taheri.Ali Profit and Risk Management Is Necessary To Increase the Efficiency of Melli Bank of Iran Branches [ Vol.18, Issue 1 - Spring Year 1402]
Taherikia.Fariz Presenting the paradigmatic model of social marketing based on ethical marketing to create brand value in the country's social security organization [ Vol.18, Issue 4 - Winter Year 1402]
Tizfahmefard.Gholamreza Presenting the paradigmatic model of social marketing based on ethical marketing to create brand value in the country's social security organization [ Vol.18, Issue 4 - Winter Year 1402]
torabi.taghi Explaining the Effectiveness of Applying of Circular Economy Business Model for Knowledge-Based Companies [ Vol.18, Issue 3 - Autumn Year 1402]

V

vazifeh dust.hossine Effectiveness of entrepreneurship education in manufacturing industries [ Vol.18, Issue 4 - Winter Year 1402]

Z

zahabi.samin Studying the Effect of the High Level of Mental Involvement of the Customer in the Marketing Process of Influential People on the Desire to Travel to the Destination, the Attitude Towards the Brand and the Desire to Buy [ Vol.18, Issue 2 - Summer Year 1402]
zolfaghari sadegh.amir hossein Designing ecological models of startups in the field of medical services [ Vol.18, Issue 2 - Summer Year 1402]