Author Index

A

abbasi.nazanin Segmentation and Profiling of Customers of Arvand License Plate Registered Vehicles Using Neural Network Algorithm of Self-Organizing Maps Model [ Vol.17, Issue 4 - Winter Year 1401]
Ahmadnejad Masti.Amirreza The Impact of Social Media Advertising Features on Costumer Purchase Intention [ Vol.17, Issue 2 - Summer Year 1401]
Akbari.Hamid The Effect of Branding on Marketing and Export of Knowledge Companies Products (Case Study: Companies under Mazandaran Science and Technology Park) [ Vol.17, Issue 1 - Spring Year 1401]
akbari.mohammad Investigating the Effect of Social Media Marketing Activities on Repurchase Intention and Sustainable Social Communication (Case Study: Atiesaz Iranian Company in Mashhad) [ Vol.17, Issue 1 - Spring Year 1401]
alipoor.vahideh The Effect of Communication Effectiveness on Customer Satisfaction with the Mediating Role of Perceived Value, Perceived Quality and Customer Trust (Case Study: Customers of Bank Shahr in Qazvin Province) [ Vol.17, Issue 3 - Autumn Year 1401]
Alizadeh meshgani.Fataneh Designing and Explaining the Entrepreneurial Marketing Model on E-Marketing with the Effect of Brand Personality Differentiation on Purchasing Intention [ Vol.17, Issue 4 - Winter Year 1401]
Andervazh.leila Presenting a strategic model of marketing capacities and its impact on performance in order to develop open innovation in Khuzestan steel industry [ Vol.17, Issue 3 - Autumn Year 1401]
Ashouri.Fatemeh Influential variables on changing consumer attitudes based on cognitive dissonance approach [ Vol.17, Issue 2 - Summer Year 1401]
Azad.Naser Influential variables on changing consumer attitudes based on cognitive dissonance approach [ Vol.17, Issue 2 - Summer Year 1401]

B

Bahadorinejad.Mohmmad Identifying and Prioritizing the Factors Affecting the Intention of Viral Marketing Behavior in Customers with a Multi-Criteria Decision Approach (Fuzzy Hierarchical Analysis) [ Vol.17, Issue 3 - Autumn Year 1401]
beigloo.leila Designing an Industrial Marketing Research (B2B) Evaluation Model with Emphasis on Organizational Purchasing Behavior Pattern [ Vol.17, Issue 1 - Spring Year 1401]
Borhaninejad.Abdolreza Designing and Explaining the Entrepreneurial Marketing Model on E-Marketing with the Effect of Brand Personality Differentiation on Purchasing Intention [ Vol.17, Issue 4 - Winter Year 1401]

C

cheraghi.amir Social Responsibility and Investment Efficiency: The Moderating Role of the Type of Business Strategy of the Company (Case Study: Companies Listed On the Tehran Stock Exchange) [ Vol.17, Issue 4 - Winter Year 1401]

D

darvishi.maryam Segmentation and Profiling of Customers of Arvand License Plate Registered Vehicles Using Neural Network Algorithm of Self-Organizing Maps Model [ Vol.17, Issue 4 - Winter Year 1401]
Dehghan.Arash Brand Authenticity in the Healthcare Industry: Analyzing of the Antecedents, Consequences and Dimensions by Using Qualitative Approach [ Vol.17, Issue 1 - Spring Year 1401]

E

Ebrahimpour.Ali Reza Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty [ Vol.17, Issue 1 - Spring Year 1401]
Elahi Hossein Abadi.Hosna The Impact of Social Media Marketing Efforts on Customer Value in Luxury Brands (Case study: luxury brands in the clothing market) [ Vol.17, Issue 4 - Winter Year 1401]
Esgandari.Karim Designing an Industrial Marketing Research (B2B) Evaluation Model with Emphasis on Organizational Purchasing Behavior Pattern [ Vol.17, Issue 1 - Spring Year 1401]

F

faraji.maisam Social Responsibility and Investment Efficiency: The Moderating Role of the Type of Business Strategy of the Company (Case Study: Companies Listed On the Tehran Stock Exchange) [ Vol.17, Issue 4 - Winter Year 1401]

G

gh.سید سپهر Analysis of Open Innovation Efforts alongside the biopharmaceutical industry’s value chain in Iran [ Vol.17, Issue 3 - Autumn Year 1401]
ghaed.Ebrahim The Impact of Social Media Marketing Efforts on Customer Value in Luxury Brands (Case study: luxury brands in the clothing market) [ Vol.17, Issue 4 - Winter Year 1401]
gharib navaz.nader Strategic Model of Branding of Research Services of Oil, Gas and Petrochemical Industries [ Vol.17, Issue 4 - Winter Year 1401]
Ghasemi namaghi.Mohammad Investigating the Effect of Social Media Marketing Activities on Repurchase Intention and Sustainable Social Communication (Case Study: Atiesaz Iranian Company in Mashhad) [ Vol.17, Issue 1 - Spring Year 1401]
Gheadamini Harouni.Abbas Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty [ Vol.17, Issue 1 - Spring Year 1401]
Ghorbi.-Sayede Somayeh Investigating the Effect of Social Media Marketing Activities on Repurchase Intention and Sustainable Social Communication (Case Study: Atiesaz Iranian Company in Mashhad) [ Vol.17, Issue 1 - Spring Year 1401]
Gorji.Marzieh Brand Authenticity in the Healthcare Industry: Analyzing of the Antecedents, Consequences and Dimensions by Using Qualitative Approach [ Vol.17, Issue 1 - Spring Year 1401]

H

hadadian.Alireza The Impact of Social Media Marketing Efforts on Customer Value in Luxury Brands (Case study: luxury brands in the clothing market) [ Vol.17, Issue 4 - Winter Year 1401]
Hamdi.Karim Providing a Model of Effective Components for the Renewable Energy Business Model (By Predicting the Status of Renewable Energy in Iran and the World by 2030) [ Vol.17, Issue 4 - Winter Year 1401]
Heidarzadeh Hanzaee.Kambiz The Impact of Social Media Advertising Features on Costumer Purchase Intention [ Vol.17, Issue 2 - Summer Year 1401]
Heidarzadeh Hanzaee.Kambiz Designing a Template for the Outcomes of Setting up a Pop-up Store in the Retail Industry of Fast-moving Consumer Goods: a Mixed Research [ Vol.17, Issue 4 - Winter Year 1401]
hosseinpour.mohammad Presenting a strategic model of marketing capacities and its impact on performance in order to develop open innovation in Khuzestan steel industry [ Vol.17, Issue 3 - Autumn Year 1401]
Houshmandynia.shahrzad Providing a Model of Effective Components for the Renewable Energy Business Model (By Predicting the Status of Renewable Energy in Iran and the World by 2030) [ Vol.17, Issue 4 - Winter Year 1401]

J

Javan Amani.Vadood The Effect of Branding on Marketing and Export of Knowledge Companies Products (Case Study: Companies under Mazandaran Science and Technology Park) [ Vol.17, Issue 1 - Spring Year 1401]

K

Karimi Jafari.Fatemeh Investigating the impact of social media advertising features on the intention to buy young customers in the electronics industry (case study: digikala) [ Vol.17, Issue 2 - Summer Year 1401]
kh.بهزاد The Effect of Applying Customer Knowledge on Innovation and New Product Efficiency (Case Study: Samasamaneh Software Company) [ Vol.17, Issue 3 - Autumn Year 1401]
Khodayari.Farank The Effect of Applying Customer Knowledge on Innovation and New Product Efficiency (Case Study: Samasamaneh Software Company) [ Vol.17, Issue 3 - Autumn Year 1401]

L

Lotfızadeh.Fereshteh The Impact of Social Media Advertising Features on Costumer Purchase Intention [ Vol.17, Issue 2 - Summer Year 1401]

M

Masoumi.Maedeh The Effect of Affiliate Marketing on Purchase Intention of Customers: Investigation of the Mediator Role of Customer Trust and the Moderator Role of Customer Involvement and Customer Perceptions. (Case Study: Food Industry) [ Vol.17, Issue 2 - Summer Year 1401]
mehri bazghaleh.anis The Effect of Communication Effectiveness on Customer Satisfaction with the Mediating Role of Perceived Value, Perceived Quality and Customer Trust (Case Study: Customers of Bank Shahr in Qazvin Province) [ Vol.17, Issue 3 - Autumn Year 1401]
mehri bazghaleh.atefeh The Effect of Communication Effectiveness on Customer Satisfaction with the Mediating Role of Perceived Value, Perceived Quality and Customer Trust (Case Study: Customers of Bank Shahr in Qazvin Province) [ Vol.17, Issue 3 - Autumn Year 1401]
Modiri.Mahmood Influential variables on changing consumer attitudes based on cognitive dissonance approach [ Vol.17, Issue 2 - Summer Year 1401]
mohammadi.omid Designing a Green Marketing Development Model for Organic Products [ Vol.17, Issue 1 - Spring Year 1401]
Moshabaki Esfahani.Asghar The Effect of Affiliate Marketing on Purchase Intention of Customers: Investigation of the Mediator Role of Customer Trust and the Moderator Role of Customer Involvement and Customer Perceptions. (Case Study: Food Industry) [ Vol.17, Issue 2 - Summer Year 1401]
mousavi.seyed najmodin Designing a Green Marketing Development Model for Organic Products [ Vol.17, Issue 1 - Spring Year 1401]

N

Nazarpour.Sohiela Brand Authenticity in the Healthcare Industry: Analyzing of the Antecedents, Consequences and Dimensions by Using Qualitative Approach [ Vol.17, Issue 1 - Spring Year 1401]

P

pirzad.ali Designing a Green Marketing Development Model for Organic Products [ Vol.17, Issue 1 - Spring Year 1401]
pour Ghasemi.Shahrzad Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty [ Vol.17, Issue 1 - Spring Year 1401]

R

Rabiheh.sajad The Effect of Social Customer Relationship Management on Financial Performance with the Mediating Role of Customer Commitment and Customer Satisfaction (Case Study of a Private Bank in Khuzestan Province) [ Vol.17, Issue 2 - Summer Year 1401]
Rashidi goghakhor.hashem The effect of business intelligence on financial performance with the role of mediating brand value and creativity (Case study of private banks in Khuzestan province) [ Vol.17, Issue 3 - Autumn Year 1401]
Rezaian.ali The Effect of Social Customer Relationship Management on Financial Performance with the Mediating Role of Customer Commitment and Customer Satisfaction (Case Study of a Private Bank in Khuzestan Province) [ Vol.17, Issue 2 - Summer Year 1401]
Rezaian.ali The effect of business intelligence on financial performance with the role of mediating brand value and creativity (Case study of private banks in Khuzestan province) [ Vol.17, Issue 3 - Autumn Year 1401]
Rostami.Mohammadreza Provide a Model for Customer Relationship Management (CRM) In Discount Chain Stores Through The Use of the Internet of Things and Big Data [ Vol.17, Issue 2 - Summer Year 1401]
Rostami.Mohammadreza Provide a Model for Customer Relationship Management (CRM) In Discount Chain Stores Through The Use of the Internet of Things and Big Data [ Vol.17, Issue 2 - Summer Year 1401]

S

Sadeghi.Mehrdad Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty [ Vol.17, Issue 1 - Spring Year 1401]
saeidnia.hamidreza Designing a Template for the Outcomes of Setting up a Pop-up Store in the Retail Industry of Fast-moving Consumer Goods: a Mixed Research [ Vol.17, Issue 4 - Winter Year 1401]
safizadeh.masoud Providing the Sales Model of New Products of the Country's tire Industry through Relational Marketing Methods [ Vol.17, Issue 2 - Summer Year 1401]
seifollahi.naser Identifying and Prioritizing the Factors Affecting the Intention of Viral Marketing Behavior in Customers with a Multi-Criteria Decision Approach (Fuzzy Hierarchical Analysis) [ Vol.17, Issue 3 - Autumn Year 1401]
Shahriari.Shadi The Effect of Guerrilla Marketing Dimensions through Usefulness Mediation Variables and Acceptance of Information in Brand Image in Social Networks Studied By Students of Tehran Azad University of Research Sciences [ Vol.17, Issue 1 - Spring Year 1401]

T

Taghipourian.Mohammad Javad Brand Authenticity in the Healthcare Industry: Analyzing of the Antecedents, Consequences and Dimensions by Using Qualitative Approach [ Vol.17, Issue 1 - Spring Year 1401]
Taherikia.Fariz Designing and Explaining the Model of Repeated Patronage of Counterfeit Products at the Industrial Market [ Vol.17, Issue 3 - Autumn Year 1401]
Tahmasebi.Darush Social Responsibility and Investment Efficiency: The Moderating Role of the Type of Business Strategy of the Company (Case Study: Companies Listed On the Tehran Stock Exchange) [ Vol.17, Issue 4 - Winter Year 1401]
taj amir.azadeh Presenting a strategic model of marketing capacities and its impact on performance in order to develop open innovation in Khuzestan steel industry [ Vol.17, Issue 3 - Autumn Year 1401]

V

vasheghani farahani.mohammad Strategic Model of Branding of Research Services of Oil, Gas and Petrochemical Industries [ Vol.17, Issue 4 - Winter Year 1401]

Y

yazdani.shahin Investigating the impact of social media advertising features on the intention to buy young customers in the electronics industry (case study: digikala) [ Vol.17, Issue 2 - Summer Year 1401]
Younesi.Mohammad Designing and Explaining the Model of Repeated Patronage of Counterfeit Products at the Industrial Market [ Vol.17, Issue 3 - Autumn Year 1401]

Z

zamani moghadam.afsaneh Providing the Sales Model of New Products of the Country's tire Industry through Relational Marketing Methods [ Vol.17, Issue 2 - Summer Year 1401]
zamani moghadam.afsaneh Providing a Model of Effective Components for the Renewable Energy Business Model (By Predicting the Status of Renewable Energy in Iran and the World by 2030) [ Vol.17, Issue 4 - Winter Year 1401]