Background and Objective: The Purpose of this research is The Model of Interactive/Qualitative Analysis (IQA) of Perceptual themes on the base of Self-Fulfilling Prophecy in Support of Green Products about of Knowledge-Based Companies in the Field of Food.Material and M More
Background and Objective: The Purpose of this research is The Model of Interactive/Qualitative Analysis (IQA) of Perceptual themes on the base of Self-Fulfilling Prophecy in Support of Green Products about of Knowledge-Based Companies in the Field of Food.Material and Methodology: In this study, which was conducted in two qualitative and interactive sections, 15 specialists and experts in the field of marketing at the university level and 20 managers in knowledge-based companies participated in these two sections.Findings: Results in the qualitative part of the existence of three main.Discussion and Conclusion: The results in the qualitative section also showed that the main driver of perceptual approaches in the aesthetics of green products is the proposition of using material design as an aesthetic ecosystem in capturing the minds of customers, which will have consequences such as brand identity of green products.It was also found that the main stimulus for perceptual approaches to green product health was the use of international logos and the insertion of special codes (USDA) into green product health, which led to the stimulation of customers' perceptions of the organic nature of green food products.
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Background and Objective: Green products are considered as one of the social consumerism approaches that need to have a collectivist perception in order to support it under today's environmental conditions. The purpose of this research is Effect Pygmalion in Support of More
Background and Objective: Green products are considered as one of the social consumerism approaches that need to have a collectivist perception in order to support it under today's environmental conditions. The purpose of this research is Effect Pygmalion in Support of Green Food Products.Material and Methodology: This research is combined in terms of methodology, because focusing on qualitative and quantitative analysis processes seeks to provide a model and then explain it at the level of knowledge-based companies in the field of oil industry. The statistical population of the study was in the qualitative part of academic experts and in the quantitative part the managers of knowledge-based companies in the food sector participated.Findings: The results in the quantitative part also showed that identifying the green brand as a theme of perception based on sustainable development is the most effective basis of perception based on the success of transcendentalism (Pygmalion) in supporting the greenness of food products at the level of knowledge-based companiesDisscotion & Conclusion: This result shows that knowledge-based companies that are active in the field of green food products and their derivatives, both in terms of the product itself and in terms of production processes, can identify the brand position of their green products in this field. Create a more coherent understanding of the environmental support of institutions and customers, especially their major customers.
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