The Model of Interactive/Qualitative Analysis (IQA) of Perceptual themes on the base of Self-Fulfilling Prophecy in Support of Green Products: Study of Knowledge-Based Companies in the Field of Food

Subject Areas : Food Security

Majid  Sabouri ¹ (PhD Student, Department of Business Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran.)
Bodaghi Khajeh Noubar  Hossein ² (Assistant Professor, Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran. *(Corresponding Author))
Mohammadreza  Abdoli ³ (Associate Professor, Department of Accounting, Shahroud Branch, Islamic Azad University, Shahroud, Iran.)
Yaghub  Alavimatin ⁴ (Assistant Professor, Department of Industrial Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran.)
Mehdi  Zinali ⁵ (Assistant Professor, Department of Accounting, Tabriz Branch, Islamic Azad University, Tabriz, Iran.)

Received: 2020-12-08 Accepted : 2021-02-07 Published : 2021-11-22

Keywords: Support of Green Products, Perceptual themes on the base of Self-Fulfilling Prophecy, Interactive/Qualitative Analysis,

Abstract :

Background and Objective: The Purpose of this research is The Model of Interactive/Qualitative Analysis (IQA) of Perceptual themes on the base of Self-Fulfilling Prophecy in Support of Green Products about of Knowledge-Based Companies in the Field of Food.Material and Methodology: In this study, which was conducted in two qualitative and interactive sections, 15 specialists and experts in the field of marketing at the university level and 20 managers in knowledge-based companies participated in these two sections.Findings: Results in the qualitative part of the existence of three main.Discussion and Conclusion: The results in the qualitative section also showed that the main driver of perceptual approaches in the aesthetics of green products is the proposition of using material design as an aesthetic ecosystem in capturing the minds of customers, which will have consequences such as brand identity of green products.It was also found that the main stimulus for perceptual approaches to green product health was the use of international logos and the insertion of special codes (USDA) into green product health, which led to the stimulation of customers' perceptions of the organic nature of green food products.

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