Author Index

A

Aghasi.Saied Validation of social marketing of cultural products based on risk management (Study case: Isfahan Municipality's Cultural Vice-Chancellor) [ Vol.2, Issue 4 - Winter Year 1402]
ahmadi.javid Investigating the Effectiveness of Organizational Capacities on The Adoption of Business Strategies in Iran's Food Industry [ Vol.2, Issue 1 - Spring Year 1402]
akaber.yagub Structural model of the impact of innovation culture on market performance with mediating role, marketing and product innovation in Tabriz auto parts manufacturing companies. [ Vol.2, Issue 3 - Autumn Year 1402]
arvin.rasol Investigating the relationship between market orientation and innovation with regard to the mediating role of entrepreneurial orientation [ Vol.2, Issue 2 - Summer Year 1402]

B

Bagheri.Ramin Identifying fanatical consumers’ mental models toward luxurious brands [ Vol.2, Issue 1 - Spring Year 1402]
bahramikia.Mahnaz Analysis of vital factors affecting trust after use and its effect on citizens' intention to continuously use electronic services in Tehran laboratories [ Vol.2, Issue 2 - Summer Year 1402]
Bayat.Omid Identifying and Prioritizing of Factors Affecting the Development of Food Tourism in Yazd City [ Vol.2, Issue 3 - Autumn Year 1402]

C

Cheraghali.Mahmoudreza The effect of international entrepreneurial marketing orientation on export performance in Iranian stone industry businesses [ Vol.2, Issue 4 - Winter Year 1402]

D

Dalvi.Mohammad Reza Validation of social marketing of cultural products based on risk management (Study case: Isfahan Municipality's Cultural Vice-Chancellor) [ Vol.2, Issue 4 - Winter Year 1402]

E

Elahi.Gholamreza Financial empowerment strategies in small and Medium Enterprises with a fuzzy Delphi approach [ Vol.2, Issue 3 - Autumn Year 1402]

F

Farokhian.Sahel Designing and explaining intelligent marketing based on the Internet of Things in the banking industry using the cognitive mapping method [ Vol.2, Issue 3 - Autumn Year 1402]
foumani.alireza The importance of privacy concerns in permission marketing [ Vol.2, Issue 1 - Spring Year 1402]

G

Ghaedamini Harouni.Abbas The effect of organizational branding strategies on organizational and employee-based brand equity: The mediating role of brand-oriented leadership [ Vol.2, Issue 1 - Spring Year 1402]
Ghafari.peyman The effect of entrepreneurial marketing model dimensions on the performance of Iran's hotel industry after Corona [ Vol.2, Issue 4 - Winter Year 1402]
gorganli davaji.jomadoordi Financial empowerment strategies in small and Medium Enterprises with a fuzzy Delphi approach [ Vol.2, Issue 3 - Autumn Year 1402]

H

Hooshangi.Fatemeh Investigating the relationship between software support of the company's capabilities and the company's performance with regard to the mediating role of value and business strategy [ Vol.2, Issue 2 - Summer Year 1402]
hoseini ravesh.seyed mohamad hosein The effect of customer experience management on word-of-mouth advertising with the mediating role of customer relationship management in Mashhad bodybuilding clubs [ Vol.2, Issue 2 - Summer Year 1402]
Hosseini.Seyedah Alameh The formation of customer loyalty from brand awareness and perceived quality through special value Borujerd Textile Factories sleepwear brand [ Vol.2, Issue 2 - Summer Year 1402]

I

ImanKhan.Niloufar Investigating The effect of planning and sales strategy on the performance of knowledge-based companies [ Vol.2, Issue 3 - Autumn Year 1402]

J

janatifar.hossein The effect of entrepreneurial marketing model dimensions on the performance of Iran's hotel industry after Corona [ Vol.2, Issue 4 - Winter Year 1402]

K

Khademi.Ebrahim Analyzing the relationship between corporate social responsibility and Corporate image and with the mediating role of the Service quality insurance Dana Corporate [ Vol.2, Issue 4 - Winter Year 1402]
khalili.farzaneh Investigating the Effectiveness of Organizational Capacities on The Adoption of Business Strategies in Iran's Food Industry [ Vol.2, Issue 1 - Spring Year 1402]
Khizab.Razieh The Mediating Role of Customer Commitment and Trust in the Relationship Between Corporate Social Responsibility and Customers' Behavioral Intentions [ Vol.2, Issue 1 - Spring Year 1402]

L

Lalehzarimosalla.Behzad The effect of international entrepreneurial marketing orientation on export performance in Iranian stone industry businesses [ Vol.2, Issue 4 - Winter Year 1402]

M

Mahmoodzadeh.Mahdi The Impact of Gestalt Visual Principles on Consumer Perception in Digital Marketing [ Vol.2, Issue 4 - Winter Year 1402]
marzi alamdari.jabrail Structural model of the impact of innovation culture on market performance with mediating role, marketing and product innovation in Tabriz auto parts manufacturing companies. [ Vol.2, Issue 3 - Autumn Year 1402]
mirabi.vahidreza Explaining the Effectiveness of Factores Affecting the Satisfaction of Small and Medium Companies from Electronic Banking Services from the Perespective of Entrepreneurship. [ Vol.2, Issue 3 - Autumn Year 1402]
Mirza Suzani.Samad Analysis of vital factors affecting trust after use and its effect on citizens' intention to continuously use electronic services in Tehran laboratories [ Vol.2, Issue 2 - Summer Year 1402]
Mirzaei.Vahid Analyzing the relationship between corporate social responsibility and Corporate image and with the mediating role of the Service quality insurance Dana Corporate [ Vol.2, Issue 4 - Winter Year 1402]
Misaghi.Hasan Designing and explaining intelligent marketing based on the Internet of Things in the banking industry using the cognitive mapping method [ Vol.2, Issue 3 - Autumn Year 1402]
modaberi.iman Analyzing the relationship between corporate social responsibility and Corporate image and with the mediating role of the Service quality insurance Dana Corporate [ Vol.2, Issue 4 - Winter Year 1402]
Moghadam.Amir The effect of customer experience management on word-of-mouth advertising with the mediating role of customer relationship management in Mashhad bodybuilding clubs [ Vol.2, Issue 2 - Summer Year 1402]
Mohammadi nejad.Hamed Investigating the relationship between market orientation and innovation with regard to the mediating role of entrepreneurial orientation [ Vol.2, Issue 2 - Summer Year 1402]
Mohammadi.Mohammad The Impact of Gestalt Visual Principles on Consumer Perception in Digital Marketing [ Vol.2, Issue 4 - Winter Year 1402]
Mohammadzadeh Emamverdikhan.Zahra The importance of privacy concerns in permission marketing [ Vol.2, Issue 1 - Spring Year 1402]
mokhtarikarchegani.masood Validation of social marketing of cultural products based on risk management (Study case: Isfahan Municipality's Cultural Vice-Chancellor) [ Vol.2, Issue 4 - Winter Year 1402]

N

Naeimi Nezamabad.Mehdi A review of research in the study of ethical consumption [ Vol.2, Issue 1 - Spring Year 1402]
Naeimi Nezamabad.Mehdi Identifying fanatical consumers’ mental models toward luxurious brands [ Vol.2, Issue 1 - Spring Year 1402]
nasiri.majid The Mediating Role of Customer Commitment and Trust in the Relationship Between Corporate Social Responsibility and Customers' Behavioral Intentions [ Vol.2, Issue 1 - Spring Year 1402]
negahdary.AliAsghar The effect of entrepreneurial marketing model dimensions on the performance of Iran's hotel industry after Corona [ Vol.2, Issue 4 - Winter Year 1402]

O

Omidi.Fereydoun The impact of information technology management on green electronic supply chain (case study: Khorramshahr customs staff) [ Vol.2, Issue 4 - Winter Year 1402]
Omidi.Fereydoun Determining the role of brand on the relationship between consumer culture and word-of-mouth advertising [ Vol.2, Issue 1 - Spring Year 1402]
omidi.feridon Presenting the relationship model of customer hostility with mixed elements of marketing in the Modirankhodro company [ Vol.2, Issue 3 - Autumn Year 1402]

P

Pagheh.Abdolaziz Identifying fanatical consumers’ mental models toward luxurious brands [ Vol.2, Issue 1 - Spring Year 1402]
poorteymoor.aliasghar Presenting the relationship model of customer hostility with mixed elements of marketing in the Modirankhodro company [ Vol.2, Issue 3 - Autumn Year 1402]
Poranjafzadeh Ardakani.MohammadBagher The Role of Human Capital Impact on Competitive Advantage with the Mediating Role of Brand Management Capability and Market Dynamics Moderator [ Vol.2, Issue 2 - Summer Year 1402]
pour Ghasemi.Shahrzad The effect of organizational branding strategies on organizational and employee-based brand equity: The mediating role of brand-oriented leadership [ Vol.2, Issue 1 - Spring Year 1402]

Q

qaed amini harouni.abbas The effect of organizational branding strategies on organizational and employee-based brand equity: The mediating role of brand-oriented leadership [ Vol.2, Issue 1 - Spring Year 1402]

R

rahimpour.amir Designing and explaining intelligent marketing based on the Internet of Things in the banking industry using the cognitive mapping method [ Vol.2, Issue 3 - Autumn Year 1402]
Rahmati.Fariba Creating Brand Equity by Evaluating Social Media Marketing Strategies (Case Study: Borujerd Textile Brand) [ Vol.2, Issue 4 - Winter Year 1402]
rostami jam khaneh.maryam The Mediating Role of Customer Commitment and Trust in the Relationship Between Corporate Social Responsibility and Customers' Behavioral Intentions [ Vol.2, Issue 1 - Spring Year 1402]
Rostami.Bagher Analyzing the relationship between corporate social responsibility and Corporate image and with the mediating role of the Service quality insurance Dana Corporate [ Vol.2, Issue 4 - Winter Year 1402]

S

Saberi Haghaegh.Rahmat Ali The importance of privacy concerns in permission marketing [ Vol.2, Issue 1 - Spring Year 1402]
Sadeghi de cheshmeh.Mehrdad The effect of organizational branding strategies on organizational and employee-based brand equity: The mediating role of brand-oriented leadership [ Vol.2, Issue 1 - Spring Year 1402]
saeidi.parviz Identification and analysis of factors affecting strategic entrepreneurial modernization in the Deputy of Transportation of Tehran Municipality [ Vol.2, Issue 4 - Winter Year 1402]
saeidi.parviz Investigating the relationship between corporate payment services and credit risk in corporate banking [ Vol.2, Issue 2 - Summer Year 1402]
saeidi.parviz Financial empowerment strategies in small and Medium Enterprises with a fuzzy Delphi approach [ Vol.2, Issue 3 - Autumn Year 1402]
Salehi.mohammadhossein Investigating the relationship between corporate payment services and credit risk in corporate banking [ Vol.2, Issue 2 - Summer Year 1402]
samiee.roohallah Identification and analysis of factors affecting strategic entrepreneurial modernization in the Deputy of Transportation of Tehran Municipality [ Vol.2, Issue 4 - Winter Year 1402]
Sanaeepour.Hadi The effect of international entrepreneurial marketing orientation on export performance in Iranian stone industry businesses [ Vol.2, Issue 4 - Winter Year 1402]
Sarshar.Mina Investigating The effect of planning and sales strategy on the performance of knowledge-based companies [ Vol.2, Issue 3 - Autumn Year 1402]
shahtalebi.badri An analysis on the ethical component of brand personality in higher education [ Vol.2, Issue 3 - Autumn Year 1402]
Sharifzadeh.Mohammad sharif The effect of international entrepreneurial marketing orientation on export performance in Iranian stone industry businesses [ Vol.2, Issue 4 - Winter Year 1402]
Shirazi.Hossein The effect of entrepreneurial marketing model dimensions on the performance of Iran's hotel industry after Corona [ Vol.2, Issue 4 - Winter Year 1402]
Shokatpoor.Mohamadhoseyan Multimodal transportation development strategies in order to increase competitiveness and infrastructural development in the country's transit and logistics space [ Vol.2, Issue 1 - Spring Year 1402]
sokaini.zahra The role of service quality and perceived value on repurchase intention and customer satisfaction in Internet businesses [ Vol.2, Issue 2 - Summer Year 1402]

V

Valipour.Peiman Creating Brand Equity by Evaluating Social Media Marketing Strategies (Case Study: Borujerd Textile Brand) [ Vol.2, Issue 4 - Winter Year 1402]
Valipour.Peiman The formation of customer loyalty from brand awareness and perceived quality through special value Borujerd Textile Factories sleepwear brand [ Vol.2, Issue 2 - Summer Year 1402]
vazifehdust.hossein A review of research in the study of ethical consumption [ Vol.2, Issue 1 - Spring Year 1402]
vazifehdust.hossein Explaining the Effectiveness of Factores Affecting the Satisfaction of Small and Medium Companies from Electronic Banking Services from the Perespective of Entrepreneurship. [ Vol.2, Issue 3 - Autumn Year 1402]

Z

zarinjoi alvar.soheila Presenting the relationship model of customer hostility with mixed elements of marketing in the Modirankhodro company [ Vol.2, Issue 3 - Autumn Year 1402]