A

  • Aghasi.Saied Validation of social marketing of cultural products based on risk management (Study case: Isfahan Municipality's Cultural Vice-Chancellor) [ Vol.2, Issue 4 - Winter Year 1402]
  • ahmadi.javid Investigating the Effectiveness of Organizational Capacities on The Adoption of Business Strategies in Iran's Food Industry [ Vol.2, Issue 1 - Spring Year 1402]
  • akaber.yagub Structural model of the impact of innovation culture on market performance with mediating role, marketing and product innovation in Tabriz auto parts manufacturing companies. [ Vol.2, Issue 3 - Autumn Year 1402]
  • arvin.rasol Investigating the relationship between market orientation and innovation with regard to the mediating role of entrepreneurial orientation [ Vol.2, Issue 2 - Summer Year 1402]

B

  • Bagheri.Ramin Identifying fanatical consumers’ mental models toward luxurious brands [ Vol.2, Issue 1 - Spring Year 1402]
  • bahramikia.Mahnaz Analysis of vital factors affecting trust after use and its effect on citizens' intention to continuously use electronic services in Tehran laboratories [ Vol.2, Issue 2 - Summer Year 1402]
  • Bayat.Omid Identifying and Prioritizing of Factors Affecting the Development of Food Tourism in Yazd City [ Vol.2, Issue 3 - Autumn Year 1402]

C

  • Cheraghali.Mahmoudreza The effect of international entrepreneurial marketing orientation on export performance in Iranian stone industry businesses [ Vol.2, Issue 4 - Winter Year 1402]

D

  • Dalvi.Mohammad Reza Validation of social marketing of cultural products based on risk management (Study case: Isfahan Municipality's Cultural Vice-Chancellor) [ Vol.2, Issue 4 - Winter Year 1402]

E

  • Elahi.Gholamreza Financial empowerment strategies in small and Medium Enterprises with a fuzzy Delphi approach [ Vol.2, Issue 3 - Autumn Year 1402]

F

  • Farokhian.Sahel Designing and explaining intelligent marketing based on the Internet of Things in the banking industry using the cognitive mapping method [ Vol.2, Issue 3 - Autumn Year 1402]
  • foumani.alireza The importance of privacy concerns in permission marketing [ Vol.2, Issue 1 - Spring Year 1402]

G

  • Ghaedamini Harouni.Abbas The effect of organizational branding strategies on organizational and employee-based brand equity: The mediating role of brand-oriented leadership [ Vol.2, Issue 1 - Spring Year 1402]
  • Ghafari.peyman The effect of entrepreneurial marketing model dimensions on the performance of Iran's hotel industry after Corona [ Vol.2, Issue 4 - Winter Year 1402]
  • gorganli davaji.jomadoordi Financial empowerment strategies in small and Medium Enterprises with a fuzzy Delphi approach [ Vol.2, Issue 3 - Autumn Year 1402]

H

  • Hooshangi.Fatemeh Investigating the relationship between software support of the company's capabilities and the company's performance with regard to the mediating role of value and business strategy [ Vol.2, Issue 2 - Summer Year 1402]
  • hoseini ravesh.seyed mohamad hosein The effect of customer experience management on word-of-mouth advertising with the mediating role of customer relationship management in Mashhad bodybuilding clubs [ Vol.2, Issue 2 - Summer Year 1402]
  • Hosseini.Seyedah Alameh The formation of customer loyalty from brand awareness and perceived quality through special value Borujerd Textile Factories sleepwear brand [ Vol.2, Issue 2 - Summer Year 1402]

I

  • ImanKhan.Niloufar Investigating The effect of planning and sales strategy on the performance of knowledge-based companies [ Vol.2, Issue 3 - Autumn Year 1402]

J

  • janatifar.hossein The effect of entrepreneurial marketing model dimensions on the performance of Iran's hotel industry after Corona [ Vol.2, Issue 4 - Winter Year 1402]

K

  • Khademi.Ebrahim Analyzing the relationship between corporate social responsibility and Corporate image and with the mediating role of the Service quality insurance Dana Corporate [ Vol.2, Issue 4 - Winter Year 1402]
  • khalili.farzaneh Investigating the Effectiveness of Organizational Capacities on The Adoption of Business Strategies in Iran's Food Industry [ Vol.2, Issue 1 - Spring Year 1402]
  • Khizab.Razieh The Mediating Role of Customer Commitment and Trust in the Relationship Between Corporate Social Responsibility and Customers' Behavioral Intentions [ Vol.2, Issue 1 - Spring Year 1402]

L

  • Lalehzarimosalla.Behzad The effect of international entrepreneurial marketing orientation on export performance in Iranian stone industry businesses [ Vol.2, Issue 4 - Winter Year 1402]

M

  • Mahmoodzadeh.Mahdi The Impact of Gestalt Visual Principles on Consumer Perception in Digital Marketing [ Vol.2, Issue 4 - Winter Year 1402]
  • marzi alamdari.jabrail Structural model of the impact of innovation culture on market performance with mediating role, marketing and product innovation in Tabriz auto parts manufacturing companies. [ Vol.2, Issue 3 - Autumn Year 1402]
  • mirabi.vahidreza Explaining the Effectiveness of Factores Affecting the Satisfaction of Small and Medium Companies from Electronic Banking Services from the Perespective of Entrepreneurship. [ Vol.2, Issue 3 - Autumn Year 1402]
  • Mirza Suzani.Samad Analysis of vital factors affecting trust after use and its effect on citizens' intention to continuously use electronic services in Tehran laboratories [ Vol.2, Issue 2 - Summer Year 1402]
  • Mirzaei.Vahid Analyzing the relationship between corporate social responsibility and Corporate image and with the mediating role of the Service quality insurance Dana Corporate [ Vol.2, Issue 4 - Winter Year 1402]
  • Misaghi.Hasan Designing and explaining intelligent marketing based on the Internet of Things in the banking industry using the cognitive mapping method [ Vol.2, Issue 3 - Autumn Year 1402]
  • modaberi.iman Analyzing the relationship between corporate social responsibility and Corporate image and with the mediating role of the Service quality insurance Dana Corporate [ Vol.2, Issue 4 - Winter Year 1402]
  • Moghadam.Amir The effect of customer experience management on word-of-mouth advertising with the mediating role of customer relationship management in Mashhad bodybuilding clubs [ Vol.2, Issue 2 - Summer Year 1402]
  • Mohammadi nejad.Hamed Investigating the relationship between market orientation and innovation with regard to the mediating role of entrepreneurial orientation [ Vol.2, Issue 2 - Summer Year 1402]
  • Mohammadi.Mohammad The Impact of Gestalt Visual Principles on Consumer Perception in Digital Marketing [ Vol.2, Issue 4 - Winter Year 1402]
  • Mohammadzadeh Emamverdikhan.Zahra The importance of privacy concerns in permission marketing [ Vol.2, Issue 1 - Spring Year 1402]
  • mokhtarikarchegani.masood Validation of social marketing of cultural products based on risk management (Study case: Isfahan Municipality's Cultural Vice-Chancellor) [ Vol.2, Issue 4 - Winter Year 1402]

N

  • Naeimi Nezamabad.Mehdi Identifying fanatical consumers’ mental models toward luxurious brands [ Vol.2, Issue 1 - Spring Year 1402]
  • Naeimi Nezamabad.Mehdi A review of research in the study of ethical consumption [ Vol.2, Issue 1 - Spring Year 1402]
  • nasiri.majid The Mediating Role of Customer Commitment and Trust in the Relationship Between Corporate Social Responsibility and Customers' Behavioral Intentions [ Vol.2, Issue 1 - Spring Year 1402]
  • negahdary.AliAsghar The effect of entrepreneurial marketing model dimensions on the performance of Iran's hotel industry after Corona [ Vol.2, Issue 4 - Winter Year 1402]

O

  • Omidi.Fereydoun Determining the role of brand on the relationship between consumer culture and word-of-mouth advertising [ Vol.2, Issue 1 - Spring Year 1402]
  • Omidi.Fereydoun The impact of information technology management on green electronic supply chain (case study: Khorramshahr customs staff) [ Vol.2, Issue 4 - Winter Year 1402]
  • omidi.feridon Presenting the relationship model of customer hostility with mixed elements of marketing in the Modirankhodro company [ Vol.2, Issue 3 - Autumn Year 1402]

P

  • Pagheh.Abdolaziz Identifying fanatical consumers’ mental models toward luxurious brands [ Vol.2, Issue 1 - Spring Year 1402]
  • poorteymoor.aliasghar Presenting the relationship model of customer hostility with mixed elements of marketing in the Modirankhodro company [ Vol.2, Issue 3 - Autumn Year 1402]
  • Poranjafzadeh Ardakani.MohammadBagher The Role of Human Capital Impact on Competitive Advantage with the Mediating Role of Brand Management Capability and Market Dynamics Moderator [ Vol.2, Issue 2 - Summer Year 1402]
  • pour Ghasemi.Shahrzad The effect of organizational branding strategies on organizational and employee-based brand equity: The mediating role of brand-oriented leadership [ Vol.2, Issue 1 - Spring Year 1402]

Q

  • qaed amini harouni.abbas The effect of organizational branding strategies on organizational and employee-based brand equity: The mediating role of brand-oriented leadership [ Vol.2, Issue 1 - Spring Year 1402]

R

  • rahimpour.amir Designing and explaining intelligent marketing based on the Internet of Things in the banking industry using the cognitive mapping method [ Vol.2, Issue 3 - Autumn Year 1402]
  • Rahmati.Fariba Creating Brand Equity by Evaluating Social Media Marketing Strategies (Case Study: Borujerd Textile Brand) [ Vol.2, Issue 4 - Winter Year 1402]
  • rostami jam khaneh.maryam The Mediating Role of Customer Commitment and Trust in the Relationship Between Corporate Social Responsibility and Customers' Behavioral Intentions [ Vol.2, Issue 1 - Spring Year 1402]
  • Rostami.Bagher Analyzing the relationship between corporate social responsibility and Corporate image and with the mediating role of the Service quality insurance Dana Corporate [ Vol.2, Issue 4 - Winter Year 1402]

S

  • Saberi Haghaegh.Rahmat Ali The importance of privacy concerns in permission marketing [ Vol.2, Issue 1 - Spring Year 1402]
  • Sadeghi de cheshmeh.Mehrdad The effect of organizational branding strategies on organizational and employee-based brand equity: The mediating role of brand-oriented leadership [ Vol.2, Issue 1 - Spring Year 1402]
  • saeidi.parviz Investigating the relationship between corporate payment services and credit risk in corporate banking [ Vol.2, Issue 2 - Summer Year 1402]
  • saeidi.parviz Financial empowerment strategies in small and Medium Enterprises with a fuzzy Delphi approach [ Vol.2, Issue 3 - Autumn Year 1402]
  • saeidi.parviz Identification and analysis of factors affecting strategic entrepreneurial modernization in the Deputy of Transportation of Tehran Municipality [ Vol.2, Issue 4 - Winter Year 1402]
  • Salehi.mohammadhossein Investigating the relationship between corporate payment services and credit risk in corporate banking [ Vol.2, Issue 2 - Summer Year 1402]
  • samiee.roohallah Identification and analysis of factors affecting strategic entrepreneurial modernization in the Deputy of Transportation of Tehran Municipality [ Vol.2, Issue 4 - Winter Year 1402]
  • Sanaeepour.Hadi The effect of international entrepreneurial marketing orientation on export performance in Iranian stone industry businesses [ Vol.2, Issue 4 - Winter Year 1402]
  • Sarshar.Mina Investigating The effect of planning and sales strategy on the performance of knowledge-based companies [ Vol.2, Issue 3 - Autumn Year 1402]
  • shahtalebi.badri An analysis on the ethical component of brand personality in higher education [ Vol.2, Issue 3 - Autumn Year 1402]
  • Sharifzadeh.Mohammad sharif The effect of international entrepreneurial marketing orientation on export performance in Iranian stone industry businesses [ Vol.2, Issue 4 - Winter Year 1402]
  • Shirazi.Hossein The effect of entrepreneurial marketing model dimensions on the performance of Iran's hotel industry after Corona [ Vol.2, Issue 4 - Winter Year 1402]
  • Shokatpoor.Mohamadhoseyan Multimodal transportation development strategies in order to increase competitiveness and infrastructural development in the country's transit and logistics space [ Vol.2, Issue 1 - Spring Year 1402]
  • sokaini.zahra The role of service quality and perceived value on repurchase intention and customer satisfaction in Internet businesses [ Vol.2, Issue 2 - Summer Year 1402]

V

  • Valipour.Peiman The formation of customer loyalty from brand awareness and perceived quality through special value Borujerd Textile Factories sleepwear brand [ Vol.2, Issue 2 - Summer Year 1402]
  • Valipour.Peiman Creating Brand Equity by Evaluating Social Media Marketing Strategies (Case Study: Borujerd Textile Brand) [ Vol.2, Issue 4 - Winter Year 1402]
  • vazifeh dust.hossine Explaining the Effectiveness of Factores Affecting the Satisfaction of Small and Medium Companies from Electronic Banking Services from the Perespective of Entrepreneurship. [ Vol.2, Issue 3 - Autumn Year 1402]
  • vazifeh dust.hossine A review of research in the study of ethical consumption [ Vol.2, Issue 1 - Spring Year 1402]

Z

  • zarinjoi alvar.soheila Presenting the relationship model of customer hostility with mixed elements of marketing in the Modirankhodro company [ Vol.2, Issue 3 - Autumn Year 1402]