تدوین برنامة راهبردی توسعة گردشگری با تأکید بر روستای هدف گردشگری کُلم در استان ایلام
محورهای موضوعی : مطالعات برنامه ریزی شهری و منطقه ای
حامد قاسم پور
1
,
رضا غفاری نیا
2
,
کرم خلیلی
3
1 - دانش‌آموختة کارشناسی‌ارشد مدیریت اجرایی، واحد ایلام، دانشگاه آزاد اسلامی، ایلام، ایران
2 - دکترای مدیریت آموزشی، دانشگاه فرهنگیان، ایلام، ایران
3 - استادیار گروه مدیریت، واحد ایلام، دانشگاه آزاد اسلامی، ایلام، ایران
کلید واژه: گردشگری روستایی, راهبرد, فرایند تحلیل سلسله مراتبی, برنامه‌ریزی راهبردی, روستای کُلم,
چکیده مقاله :
هر منطقه‌ای برای دستیابی به توسعة پایدار و نیز افزایش رقابت‌پذیری، به طرحی راهبردی نیازمند است. تحقیق حاضر به منظور ارائة راهبردهای مؤثر توسعة گردشگری در روستای هدف کُلم از توابع شهرستان بَدره در استان ایلام، روش‌شناسی و ابزارهای چارچوب جامع تدوین راهبرد و همچنین تکنیک AHP را مطمح‌نظر قرار داده است. براین‌اساس، با توجه به موضوع، تحقیق به لحاظ روش، از نوع توصیفی تحلیلی و بر مبنای هدف، کاربردی و از طریق دو شیوة گردآوری داده‌ها؛ اسنادی و میدانی به شناخت وضعیت موجود، تحلیل وضعیت و سپس ارائة پیشنهادات راهبردی پرداخته شده است. برای رسیدن به این مهم و ارزش‌گزاری عوامل پیش‌برنده و بازدارندة توسعه در قالب روش SWOT با استفاده از پرسشنامه میان 30 نفر از کارشناسان در سازمان‌های ذی‌نفع (میراث فرهنگی و گردشگری، جهاد کشاوزی، بنیاد مسکن، امور روستایی استانداری و منابع طبیعی و آبخیزداری) مبتنی بر روش قضاونی هدفمند، توزیع و نتایج استخراج شده است. در مجموع با عنایت به 30 نقطة قوت و فرصت و 35 نقطة ضعف و تهدید و نمره‌های حاصل از ماتریس عوامل داخلی و خارجی و همچنین نمودار 9 خانه‌ای، راهبرد استخراجی، حفظ و نگهداری می‌باشد. در نهایت، راهبردهای موضوعی توسعه با استفاده از فرایند AHP اولویت‌بندی و سپس برنامه‌های اجرایی به منظور پیاده‌سازی هریک از راهبردهای توسعة گردشگری برای حفظ و ارتقاء وضعیت موجود ارایه شده است.
Therefore, every region to achieve sustainable development and increased competitiveness, the strategic plan is needed. Research in order to provide effective strategies for tourism development in the village of cabbage goal of functions Badra city in Ilam province, methodology and tools and techniques AHP framework of a comprehensive strategy to put Mtmhnzr. Braynasas, according to the research in terms of methodology, a descriptive analysis based on objective, functional and via two-way data collection, documentation and field present situation, situation analysis and strategic recommendations are discussed. Qzavny targeted methods, distribution, and results obtained. In addition to looking at 30 and 35 strength and weakness opportunities and threats and scores matrix of internal and external factors as well as the diagram 9 house, extractive strategy, is maintenance. Finally, strategies for development using AHP process of prioritizing and implementing programs to implement each of the strategies of tourism development to maintain and enhance the current situation is presented.
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