ارزیابی جاذبه ها و ظرفیت های گردشگری شهری در نظام مطالعاتی طرح های توسعه شهری کرمانشاه از منظر برد گردشگری
محورهای موضوعی : مطالعات برنامه ریزی شهری و منطقه ایمحمدصالح احمدی 1 , محمدتقی رهنمایی 2 , اسماعیل علی اکبری 3
1 - دانشجوی دکتری جغرافیا و برنامه ریزی شهری، دانشگاه پیام نور، تهران، ایران
2 - دانشیار گروه جغرافیا و برنامه ریزی شهری، دانشکده جغرافیا، دانشگاه تهران، تهران، ایران
3 - دانشار جغرافیا و برنامه ریزی شهری، دانشگاه پیام نور، تهران، ایران
کلید واژه: استان کرمانشاه, گردشگری شهری, ظرفیت برد جاذبه‌ها, طرح‌های توسعه شهری,
چکیده مقاله :
عدم توجه نظام برنامه‌ریزی شهری استان منجر به ضعف جایگاه گردشگری در طرح‌های مختلف توسعه شهری شده است. تحقیق حاضر با هدف بررسی جاذبه‌ها و ظرفیت‌های توجیه‌کننده جایگاه گردشگری در نظام مطالعاتی طرح‌های توسعه‌ی شهری استان کرمانشاه از منظر برد توریستی می‌باشد. روش تحقیق کیفی و شیوه نظریه مبنایی و نمونه‌گیری هدفمند(گلوله برفی) است. از طریق مصاحبه به شناسایی جاذبه‌ها و تعیین برد آنها و در نهایت با تشکیل ماتریس پورتفولیوی جاذبه‌های گردشگری مستخرج از طرح‌های توسعه شهری استان کرمانشاه صورت گرفت.نتایج حاکی از آن است که، در طبقه‌بندی مفهومی جاذبه‌ها در طرح‌های توسعه شهری استان، مفهوم تاریخی و فرهنگی با 10 مورد بیشترین و مفهوم طبیعی و اکوتوریسم با 7 مورد در رده سوم فراوانی قرار گرفت. مفهوم معماری، کالبدی، مذهبی اقتصادی با 3 مورد در یک طبقه و مفهوم تأسیساتی با 2 مورد و مفهوم درمانی با یک مورد در پایین‌ترین درجه فراوانی قرا گرفتند. جاذبه‌های گردشگری بر اساس برد محلی، منطقه‌ای، ملی و بین‌المللی، نتایج نشان داد که نیمی از این جاذبه‌ها قابلیت توسعه بیشتر و پذیرش گردشگر در سطوح بالاتر را دارند. که بر اساس ماتریس پورتفولیوی جاذبه‌های گردشگری سه راهکار، توسعه تجربیات و تقویت اقدامات بازاریابی در کنار استراتژی‌های سرمایه‌گذاری و رشد؛ برای جاذبه‌ای خانه شماره 4و سرمایه‌گذاری در محصول و بازار؛ برای خانه شماره 3 رهاسازی و عقب‌نشینی در طرح‌های توسعه شهری برای جاذبه‌هایی که در خانه شماره 1 ، پیشنهاد داده شد.
Failure to pay attention to the city planning system has led to a weakness in tourism status in various urban development plans. The purpose of this study is to investigate the attractions and potentials justifying the status of tourism in the study system of urban development plans of Kermanshah province from a touristic perspective. Qualitative research methodology is the "basic theory" method and purposeful sampling (snowball). Through interviewing, identifying attractions and determining their range and eventually creating a tourism portfolio attraction portfolio matrix from urban development plans of Kermanshah province. The results indicate that, in the conceptual classification of attractions in urban development plans The province, the historical and cultural concept with the 10 most natural and ecotourism concepts, was ranked third in 7th place. The concept of architecture, physical, economic, religious, with 3 items in one class and the concept of facilities with 2 cases and the concept of treatment with one case at the lowest rate were taken. Tourist attractions based on local, regional, national and international outcomes showed that half of these attractions could be further developed and accommodated at higher levels. Based on the portfolio matrix of tourist attractions, three strategies, the development of experiences and the strengthening of marketing actions along with investment and growth strategies; for the attraction of house No. 4 and investment in the product and market; for house number 3 release and retreat in urban development plans for attractions House No. 1 was offered.
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