تحلیل عوامل مؤثر بر توسعه‌ی گردشگری کشاورزی (مطالعه موردی: شهرستان محلات )
محورهای موضوعی : مطالعات برنامه ریزی شهری و منطقه ایعلی اکبر عنابستانی 1 , کبریا مرادی 2
1 - استاد جغرافیا و برنامه‌ریزی روستایی، دانشگاه فردوسی مشهد، مشهد، ایران
2 - دانشجوی دکتری جغرافیا وبرنامه‌ریزی روستایی، دانشگاه فردوسی مشهد، مشهد، ایران
کلید واژه: گردشگری, شهرستان محلات, گردشگری کشاورزی, فرایند تحلیل سلسله مراتبی فازی (FAHP),
چکیده مقاله :
گردشگری امروزه از جمله اولین فعالیت‌ها جهت اشتغال‌زایی و درآمدزایی در جهان محسوب می‌شود در سال‌های اخیر با رشدی شتابان جایگاه ویژه‌ای پیدا کرده است. صنعت گردشگری به دلیل ماهیت چتر گونه خود دارای انواع گوناگونی است و به بخش‌های متفاوتی تقسیم می‌شود که یکی از زیر مجموعه‌های آن گردشگری کشاورزی است. یکی از مهم ترین شروط برنامه‌ریزی و توسعه گردشگری، شناسایی عوامل مؤثر بر توسعه آن است. شهرستان محلات به دلیل برخورداری از جاذبه‌های زیبا و کم‌نظیر کشاورزی، به‌ویژه مزارع و باغات پرورش گل و گیاه قابلیت‌های فراوانی در زمینه گردشگری کشاورزی دارد. بنابراین برنامه ریزی و توسعه گردشگری گل و گیاه در شهرستان محلات نیازمند توجه به ابعاد مختلف تأثیرگذار بر توسعه این نوع گردشگری است که یکی از وجوه آن مسأله عوامل مؤثر بر توسعه گردشگری کشاورزی است. در این راستا هدف از پژوهش حاضر تعیین وزن هر یک از شاخص‌های مؤثر بر توسعه‌ی گردشگری‌کشاورزی شهرستان محلات است. این پژوهش از نوع پژوهش های توصیفی – تحلیلی است و از نظر هدف یک پژوهش کاربردی است. جامعه آماری پژوهش را مسئولین و صاحب‌نظران شهرستان محلات در حوزه گردشگری تشکیل می‌دهند. برای تجزیه و تحلیل داده‌ها از روش فرایند تحلیل سلسله مراتبی فازی (FAHP) استفاده گردید. نتایج پژوهش حاکی از آن است که عوامل فرهنگی- اجتماعی با ضریب (768/0) تأثیر گذارترین عامل برتوسعه گردشگری کشاورزی می‌باشد از این منظر قطب گردشگری با ضریب تأثیر (768/0)، فرهنگ سازی ضریب تأثیر (768/0) و تبلیغات ضریب تأثیر (768/0) بیشترین نقش را در توسعه گردشگری کشاورزی شهرستان محلات دارا می‌باشند.
Due to the umbrella-like nature of tourism industry, it has various types and is divided to different parts that agricultural tourism is one of its subsets. One of the most crucial factors of planning and development of tourism is the recognition of effective factors on its development. Mahalat County enjoys many potentialities in agritourist due to having scenic and exotic agricultural attractions particularly farms and gardens growing plants and flowers. Therefore, planning and development of plants and flowers of this province needs attention to various effective aspects on development of this type of tourism one of which is effective factors on development of agricultural tourism. In line with this matter, the aim of the present study is recognizing the effective factors on the development of agricultural tourism of Mahalat County. The study is descriptive-analytic and it is a practical study regarding its aim. The sample of the study consists of the officials and intellects in tourism field in Mahalt County. Fuzzy Analytic Hierarchy Process (FAHP) was used for the data analysis. The findings of the research indicate that social-cultural factors with an index of (%768) are the most influential factors on the development of agricultural tourism. From this perspective, agricultural pivot with the effect index of (%768), culturing with effect index of (%768), and advertisement with the effect index of (%768) have the most roles in the development of agricultural tourism in Mahalat County.
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