List of Articles

• Open Access Article
  • Abstract Page
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  1 - Effectiveness of entrepreneurship education in manufacturing industries
  Shahram Bayat Afsaneh Zamani Moghadam Hossein Vazifeh Doost
  10.30495/jomm.2023.69893.1980
• Open Access Article
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  2 - The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company
  Zeinab Shabaninejad Ehsaneh Nejad Mohammad Nameghi Hassan Esmailpour
  10.30495/jomm.2023.70340.1987
• Open Access Article
  • Abstract Page
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  3 - Presenting a model of marketing market variables of potential markets with a value-based approach to dairy products (Case study: Regional market of Iranian dairy products) Provide a model of marketing effectiveness variables
  Zahra Rahimi Naser Azad Abdullah Naami Mahmoud Modiri
  10.30495/jomm.2023.68082.1947
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - The Role of Media and Peers on Tendency of Female Students towards Beauty Products Based on the Extended Theory of Reasoned Action
  Mohammad Nazaripour Bahar Dastaran
  10.30495/jomm.2023.74941.2077
• Open Access Article
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  5 - Ranking and interpretive structural modeling of sustainable and innovative business factors of dam tourist resorts in Khuzestan province (case study of Maron dam tourist resort)
  mohamad amin izadjoo maryam darvishi Mohammad Hemati Ghanbar Amirnejad
  10.30495/jomm.2023.73086.2040
• Open Access Article
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  6 - Presenting the imitative brand model in buying behavior of luxury brands in internet businesses using Grounded Theory
  Mohammad Rahimzadeh Majid Fattahi Nilofar Imankhan
  10.30495/jomm.2023.76151.2096
• Open Access Article
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  • Full-Text
  
  7 - A Qualitative approach to Developing a content marketing model
  Maryam Ghaderifar, Jamshid Salar Aliakbar Aghajani afrouzi,
  10.30495/jomm.2023.74138.2066
• Open Access Article
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  8 - Presenting the paradigmatic model of social marketing based on ethical marketing to create brand value in the country's social security organization
  Gholamreza Tizfahmefard Hassan Esmailpour fariza taherikia leila Andervazh
• Open Access Article
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  9 - Investigating the impact of advertising in social networks on the purchase intention of teenage customers in the restaurant industry (the study of adolescents aged 14 to 17 years old in Tehran schools)
  Mahsa Ebrahimi Ehsan Abedi
• Open Access Article
  • Abstract Page
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  10 - Presentation and validation of brand-customer communication model in social networks
  Nazanin Emamgholi Shahram Hashemnia Ozhan Karimi