List of Articles Open Access Article Abstract Page Full-Text 1 - The influence of personal values on customer loyalty in agricultural bank of Tehran MOHAMMAD ALI Abdolvand leila Andervazh zahra atf iman ghasemi hamedani Open Access Article Abstract Page Full-Text 2 - Investigating the Impact of Market Orientation on Innovation Strategies faranak khodayari Behnaz Khodayari فاطمه نوری Open Access Article Abstract Page Full-Text 3 - The mediating role of brand equity in the relationship between perceived value and customer life value in the banking industry bahram seyedin hossein budaghi khaje nobar mojtaba ramezani Open Access Article Abstract Page Full-Text 4 - Designing a Special Value Brand Model for Peykan Volleyball Team in Tehran morad Roumiyani Najaf Aghaei, Amir hosein Monazami Saeed Rouniyani mina gandomi Open Access Article Abstract Page Full-Text 5 - Developing an Inter-agency Factor Model Effective on Attracting Sponsors in Championship Sports hadi bagheri bagher morsal ali fahiminejad Open Access Article Abstract Page Full-Text 6 - Measuring Model of Consumer’s Moral Emotions in Sport Marketing: A Scale Development Jasem Manouchehri Open Access Article Abstract Page Full-Text 7 - Comparative Study of Factors Affecting on Customer Satisfaction in Public and private banks (Case Study: Meli and Eghtesad Novin Banks) mehdi badpa