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      • Open Access Article

        1 - Implications of Cause-Related Marketing in the Banking System and its Impact on Customer Loyalty to Banks
        Ali Valipour Mahmoud Noraei Kamyar Kavosh
        Purpose: Identifying the consequences of implementing cause-related marketing in banks and its impact on customer loyalty to the banking system in the form of a conceptual model. Methodology: This research is of mixed method and has been done by two methods of phenomen More
        Purpose: Identifying the consequences of implementing cause-related marketing in banks and its impact on customer loyalty to the banking system in the form of a conceptual model. Methodology: This research is of mixed method and has been done by two methods of phenomenology (qualitative part) and survey (in quantitative part). The statistical population is the qualitative part of the senior managers of the bank and university experts and the statistical community is the quantitative part of the customers of Keshavarzi Bank. The data of the qualitative part were analyzed by open and axial coding method with MaxQDApro12 software and the quantitative part by structural equation modeling method by SmartPLS2 software. Findings: The findings of this study not only show the different implications of Cause-related marketing and also its impact on customer loyalty. Research Limitations: This research has been done mainly in the field of Bank Keshavarzi Iran and its customers and the existing conceptual model has been developed according to the conditions of Bank Keshavarzi. Managerial Implications: This research can provide an idea for bank managers to use social responsibilities, especially cause-related marketing strategies in the banking industry and share the benefits of banking operations. Originality/Valve: Based on the research background, the cause-related marketing model in the banking system has been implemented for the first time in Iran, which in this respect is innovative. Manuscript profile
      • Open Access Article

        2 - Proposing a strategic management accounting model based on playing the role of social responsibilities
        Reza Mozaffari Mohammadreza PoorAli Lakaye Mahmoud Samadi Lorgani Seyed Fakhrodin Fakhr Hoseini
        The success of any organization in achieving its goals depends significantly on the decisions of managers. The success of strategic management accounting also depends on being able to improve managers' decision-making by providing useful information; But the main i More
        The success of any organization in achieving its goals depends significantly on the decisions of managers. The success of strategic management accounting also depends on being able to improve managers' decision-making by providing useful information; But the main issue in strategic management accounting is paying attention to the stakeholders and effective management on them through the use of social responsibility components, which recently became one of the requirements of the accounting and financial field among businesses. , companies and organizations have been mentioned. For this purpose, in this article, using the method of thematic analysis, a conceptual model has been presented in line with the presentation of the accounting model of strategic management based on the role of social responsibilities through interviews with experts. It was targeted and accessible to 14 people until reaching theoretical saturation. The research results in the form of the presented model have four dimensions including binding factors, structural factors, foundational factors and facilitating factors, each of which has corresponding components and indicators. Manuscript profile
      • Open Access Article

        3 - A Process Model for Implementing Cause-Related Marketing in the Banking System of Iran and Its Outcomes
        Ali Valipour Mahmoud Noraei Kamyar Kavosh
      • Open Access Article

        4 - The Impact of Tourism Destinations Social Responsibilities on the Their Brand Equity from Domestic Tourists’ Perspectives (Case Study:Tabriz City)
        jafar bahari Shahla Bahari Hamed bahari
        This study aims to the impact of tourism destinations social responsibilities on the their brand equity from domestic tourists’ perspectives in tabriz city has been done in the summer of 2019. This research, in terms of purpose is functional and based on data coll More
        This study aims to the impact of tourism destinations social responsibilities on the their brand equity from domestic tourists’ perspectives in tabriz city has been done in the summer of 2019. This research, in terms of purpose is functional and based on data collection, is descriptive survey. Also, It has been used structural equation modeling through the Smart Pls software to analyze data. The statistical population of this study includes domestic tourism who have traveled to Tabriz city in the summer of 2019.The data required for this research has gathered by questionnaire with Simple random sampling method through domestic tourism in the city of Tabriz. Since the size of the population is unknown, the Cochran formula was used to determine the sample size, which is 384.The provided results indicate that tourism destinations social responsibilities Tabriz city on the their brand equity and each of its dimensions has a significant and positive impact. Manuscript profile
      • Open Access Article

        5 - طراحی استراتژی های بازاریابی محصول کیوی جهت ورود به بازارهای بین المللی به روش گراندد تئوری و روش SWOT(مطالعه موردی: شرکت امین کاسپین شمال)
        مهدیه مددخواه ابراهیم چیرانی مریم اوشک سرایی
        با توجه به حمایت دولت از صادرات غیرنفتی و اهمیت کشت و اشتغالزایی کیوی در استان های شمالی کشور از یک طرف و محدودیت در نحوه توزیع و همچنین رقابت کشورهای تولید کننده در بازارهای جهانی لازم است میزان آمادگی شرکت امین کاسپین شمال در صادرات کیوی برای ورود به بازار جهانی و عوا More
        با توجه به حمایت دولت از صادرات غیرنفتی و اهمیت کشت و اشتغالزایی کیوی در استان های شمالی کشور از یک طرف و محدودیت در نحوه توزیع و همچنین رقابت کشورهای تولید کننده در بازارهای جهانی لازم است میزان آمادگی شرکت امین کاسپین شمال در صادرات کیوی برای ورود به بازار جهانی و عوامل موثر بر آن مورد بررسی قرار گیرد.روش این تحقیق توصیفی که بر مبنای فرآیند مطالعات استراتژیک انجام شد و به لحاظ هدف کاربردی و دارای رویکرد کیفی بوده و از روش گراندد تئوری و ماتریس swot جهت طراحی استراتژی استفاده شده است. براساس یافته های پژوهش و پس از تجزیه و تحلیل اطلاعات نتیجه ماتریس ارزیابی عوامل داخلی عدد 2.08 و نتیجه ماتریس ارزیابی عوامل خارجی عدد2.24 محاسبه و تعیین شد و موقعیت استراتژیک شرکت امین کاسپین شمال در وضعیت تدافعی قرار گرفت. Manuscript profile
      • Open Access Article

        6 - Paradigm analysis of the production-oriented policies in Iranian oil & gas industry and the impacts on the local communities (Case of Study: Darkhovein local inhabitant)
        Shahram Farzi mansor vosooghi
        Darkhovein oil field local community, along last century. have been encountered to sugarcane industries, nuclear power plant and oil and gas industries as three iconic symbols of the industrial development. The production-oriented policies domination, has had the enviro More
        Darkhovein oil field local community, along last century. have been encountered to sugarcane industries, nuclear power plant and oil and gas industries as three iconic symbols of the industrial development. The production-oriented policies domination, has had the environmental, social, cultural and political implications and caused accumulation of claims and unheard voices of the inhabitants of this geopolitical region. In the current essay by applying Grounded Theory (GT) approach among the oil industry officials and staff, we made an effort to give an explanation to the present status. The policies adopted by oil industry practitioners have been identified in four paradigm models: distrust, ignorance, interest preferences (short-term, individual, organizational) and conditional interaction and within them the Alienation, as the core phenomena, has been emerged. These policies, along with factors such as the lack of, the socio-cultural-environmental context of projects, the newness and lack of integrated implementation of corporate social responsibility(CSR) as well as the normative pressure of the local and corporate subcultures, have yielded various results and affected on the local community both social and individual dimensions. At social dimension,, consequences have led destruction of the traditional economy, the disruption of Indigenous knowledge, pollution and environmental degradation, increasing ethnic-security tensions.َAt individual dimension phenomena as life time job-seeking, feeling hopelessness- inefficiency- powerlessness -isolation, and dependency with mutual distrust have been emerged. Manuscript profile
      • Open Access Article

        7 - Developing a model to improve the credit of companies based on financial reporting and social responsibilities
        Dariush Ghorbani Mostafa Ghasemi Abdolreza Mohseni
        Purpose: The purpose of this research is to investigate the influential factors for improving the credit rating of companies based on financial reporting and social responsibilities.Methodology: This study is a fundamental research that formulates a model to improve the More
        Purpose: The purpose of this research is to investigate the influential factors for improving the credit rating of companies based on financial reporting and social responsibilities.Methodology: This study is a fundamental research that formulates a model to improve the credit rating of companies based on financial reporting and social responsibilities. It provides insights for other studies and addresses some credit-related issues. Additionally, a quantitative approach has been employed in this research. The sample size was estimated to be 384 individuals using the Morgan table. The determinants of companies' credit rating based on financial reporting and social responsibilities were analyzed through Grounded Theory.Findings: The result of this process led to the development of a paradigmatic pattern consisting of six main categories: causal conditions, central phenomenon, intervening conditions, background conditions, strategies, and consequences. Twenty interviews were conducted, which resulted in the identification of 16 fundamental categories: organizational factor, environmental factor, specialized factor, organizational commitment factor, organizational goals factor, strategic (management) factor, structural factor, human factor, knowledge factor, requirement factor, professional environment factor, progress factor, supportive factor, foundational factor, and efficiency factor. These dimensions comprise the pattern for improving the credit rating of companies based on financial reporting and social responsibilities.Originality / Value: The results obtained from the structural equations demonstrate a significant relationship between causal factors and central phenomenon, between central phenomenon and strategic factors, between background factors and strategic factors, between intervening factors and strategic factors, and between strategic factors and consequences. Manuscript profile