List of Articles Purchasing Behavior Open Access Article Abstract Page Full-Text 1 - Designing an Industrial Marketing Research (B2B) Evaluation Model with Emphasis on Organizational Purchasing Behavior Pattern کریم Esgandari leila beigloo Open Access Article Abstract Page Full-Text 2 - Impact of the Theory of Consumption Values on Green Purchasing Behavior with Emphasis on Mediator Role of Environmental Concern (Case study: Consumers of green products in Tehran) Mirza Hasan Hoseini Reza norouzi ajirloo 10.22034/jest.2019.31549.3981 Open Access Article Abstract Page Full-Text 3 - Evaluating the Effects of Altruistic Value, Environmental Awareness, and Social Media on Green Purchasing Behavior with the Mediating Role of Normative Goal and Environmental Concern Fereshteh Mohammadsalehi alireza rousta Majid Ahmadi 10.30495/jest.2023.69983.5767 Open Access Article Abstract Page Full-Text 4 - Green Sport Marketing Mix on Sportswear Consumers Purchasing Behavior Mohammad Khorsandi-Fard Reza Ismaeelzadeh Open Access Article Abstract Page Full-Text 5 - Investigating the impact of decision-making structure & characteristics of supermarket goods on the change of consumer purchasing behavior from offline to online with the mediating roles of technology acceptance & consumer innovativeness Pejman AhangarDavudi Farzad Asayesh Seyed Mahmoud Hashemi Sedigheh Tootian Open Access Article Abstract Page Full-Text 6 - Explaining the role of the concept of touch in the buying behavior of customers of physical and online stores meisam aminzadeh vahedi Seyed Hamid khodadad Hosseini Beitollah Akbari Moghadam Open Access Article Abstract Page Full-Text 7 - Explaining the model of impulse buying behavior of young generation consumers with a mixed approach (Case study: Hypereme chain stores) Elham Fasih Mehdi Rouholamini Shahrbanoo Gholipour 10.22034/ssyj.2022.1951764.1231 Open Access Article Abstract Page Full-Text 8 - Designing the Impulse Buying pattern of young generation customers based on the Grounded Theory Approach Elham Fasih Mehdi Rouholamini Shahrbanoo Gholipour 10.22034/ssyj.2022.1951763.1230 Open Access Article Abstract Page Full-Text 9 - The effect of environmental factors on green purchasing behavior and empowering the performance of companies in Rasht's industrial estates SEYEDEH FATEMEH ALAVI FOUMANI Ali GHolipour soleimani HAMIDREZA Rezaee Kelidbari Open Access Article Abstract Page Full-Text 10 - Presenting a customer classification Pattern with a combined data mining approach (case study :Hygienic and Cosmetic products Industry ) omid Bashardoust Ezzatollah Asgharizadeh moHammadAli AfsharKazemi Open Access Article Abstract Page Full-Text 11 - Investigating the impact of decision-making structure & characteristics of supermarket goods on the change of consumer purchasing behavior from offline to online with the mediating roles of technology acceptance & consumer innovativeness Pejman AhangarDavudi Farzad Asayesh Seyed Mahmood Hashemi sedigheh tootian Open Access Article Abstract Page Full-Text 12 - Examining Factors Influencing Consumers' Willingness to Purchase and Stated Purchasing Behavior Towards Organic Food with the Moderating Role of Purchase Frequency Mahdi Panirian Seyyed Reza Jalalzadeh Abbas Ali Haji Karimi Sari