List of Articles Perceived Quality Open Access Article Abstract Page Full-Text 1 - The impact of social responsibility and perceived quality are the preferred brand in the export of bank branches Amol Hajieh Rajabi Farjad Iman Ghasemi Hamedani Open Access Article Abstract Page Full-Text 2 - The Effect of Brand Equity on Purchase intention With Mediating Role of Brand Attitude Ehsaneh Nejad Mohammad Nameghi Abas Asadi zahra khakrizi Mohammad Ali Berangi, Open Access Article Abstract Page Full-Text 3 - Examining the Effect of Perceived Brand Innovativeness on Customer-Based Brand Equity Seyed Mohammad Saleh Hashemi Apourvari yaser sobhanifard Mohammad Hossein Maziarfar Open Access Article Abstract Page Full-Text 4 - The effect of brand equity to attract new customers and retain existing customers (the case of food products Calais) hosein vazifehdust behrooz gholipoor hamed abbasi Open Access Article Abstract Page Full-Text 5 - Studying the effect of perceived e-service quality and perceived security on brand equity Mohsen Khunsiavash elika amirasl Majid Mohamadipour Open Access Article Abstract Page Full-Text 6 - The role of brand new components in promoting brand performance from customer’s perceived (Case of: customers of Hyper ME’s store chains in Mashhad) Nayereh Gholami mostafa farokhy ostad saeedeh Babajani Mohamadi Open Access Article Abstract Page Full-Text 7 - The Effect of Communication Effectiveness on Customer Satisfaction with the Mediating Role of Perceived Value, Perceived Quality and Customer Trust (Case Study: Customers of Bank Shahr in Qazvin Province) vahideh alipoor mohammad Bashokouh Ajirlo atefeh mehri bazghaleh anis mehri bazghaleh 10.30495/jomm.2022.66113.1921 Open Access Article Abstract Page Full-Text 8 - Brand equity modeling in Sepah Bank (A New Approach to Delphi-Fuzzy Type 2 Electro-Type 3 Techniques and Structural Equations) KUMARS MOHSENIMEHR hossain budaghi khaje nobar 10.30495/jomm.2023.68874.1964 Open Access Article Abstract Page Full-Text 9 - Changes in Consumer Behavior in the Wake of Sanctions P. Ghaffari Ashtiyani A. Mozafari Z. Alemojtaba Open Access Article Abstract Page Full-Text 10 - Evaluating the Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavorial Intentions K. Heidarzadeh H. Zandehesami S. S. Ghafelehbashi Open Access Article Abstract Page Full-Text 11 - Exploring the Role of Quality Attributes for Traditional Food Products (With PDO) on Consumer Behavi H. Vazifehdoust V. R. Mirabi M. Mohammadi Open Access Article Abstract Page Full-Text 12 - Studying Effective Elements in Brand Equity From the Consumer's Perspective (Based on Aaker's Model) M. Mohamadian R. Shafiha Open Access Article Abstract Page Full-Text 13 - Media Mix Elements Affecting Service Brand Equity (Case Study: Sina Bank) A. A. Farhangi R. Abedini Open Access Article Abstract Page Full-Text 14 - Evaluating the Influence of Consumers' Perceived Corporate Image on Brand Extensions B. Kheiry N. Nobandegani Open Access Article Abstract Page Full-Text 15 - Explaining the Role of Organizational Citizenship Behavior on Customer Based Brand Equity M. Mahmoudi Maymand A. Harandi Open Access Article Abstract Page Full-Text 16 - Effects on Consumer-Based Brand Equity: Evaluation of Factors A. H. Ebrahimi B. kheiry S. Yadegari Open Access Article Abstract Page Full-Text 17 - Evaluate the Effect of Marketing Mix on Perceived Value, Destination Image and Loyalty of Tourists for Sustainable Tourism Development (Case Study: Astara Coastal City) mohammad rahimi Mohammad Alizadeh 10.30495/jisds.2007.21260 Open Access Article Abstract Page Full-Text 18 - Evaluate the Effect of Marketing Mix on Perceived Value, Destination Image and Loyalty of Tourists for Sustainable Tourism Development (Case Study: Astara Coastal City) محمد علیزاده محمد رحیمی سعیده اسماعیلی سونیا ازهری Open Access Article Abstract Page Full-Text 19 - Providing a model to explain brand equity tourism destinations (Case study: Shiraz city) jafar bahari shahla bahari مرجان بذله hamed bahari Open Access Article Abstract Page Full-Text 20 - Measuring staff’s job satisfaction of employees of Khuzestan Province Agricultural Jihad Organization Using the extended satisfaction model bahman khosravipour Masoud Yazdanpanah Ameneh SavariMombeni Amine Lotfian 10.30495/jaeer.2022.68913.10936 Open Access Article Abstract Page Full-Text 21 - Designing and explaining the final purchasing model with the financial risk and investment approach Significance-Performance (IPMA) Aliakbar Shahri Mejarshin Alireza Rousta Abdullah Naami Open Access Article Abstract Page Full-Text 22 - On the relative efficiency in general network structures Fatemeh Boloori Jafar Pourmahmoud Open Access Article Abstract Page Full-Text 23 - A Model for Factors Affecting on Online Purchase Intention Raja Company Case Study Soheila Sardar Donighi Ehsan Nour Mohammadi Open Access Article Abstract Page Full-Text 24 - Investigating the impact of personalization of social media on brand loyalty and perceived quality with regard to consumer brand interaction and brand attachment (case study: customers of Samsung smartphones in Mashhad) Mohammad Ghasemi Roya Eghbal Ehsan Mohammadi Bajgiran Open Access Article Abstract Page Full-Text 25 - Proposing a Conceptual Model of The Effects of Nature on Residential Satisfaction, Case Study: Selected Residential Complexes in Tehran Mohammadhossein Azizibabani Mohammadreza Bemanian Mansour Yeganeh 10.22094/soij.2022.1964784.1508 Open Access Article Abstract Page Full-Text 26 - A Study of Factors Affecting the Brand Equity of University (Case Study: Qazvin Islamic Azad University) Mahdi Ghasemi Mirzaei Morteza Mousakhani Open Access Article Abstract Page Full-Text 27 - Surveying Consumer Purchase Behavior Toward Foreign Versus Local Brands alireza nalchi kaashi mohsen rasoulian hossein bujaari Open Access Article Abstract Page Full-Text 28 - the effectiveness of group education based on religious spiritual approach Islam oriented on psychological distress, Guilt and quality of perceived marital relationship of educable student's mothers Nazila Mazruei Marziyeh. Alivandivafa. Naeimeh Moheb 10.30495/jwsf.2023.1975613.1790 Open Access Article Abstract Page Full-Text 29 - Comparison of the Effectiveness of Group Training Based on Mindfulness, Gestalt Theory and Islam-oriented Spiritual-Religious Approach on the Perceived Marital Relationship Quality of Mothers of Mentally Retarded Students nazila mazruei marziyeh. alivandivafa naeimeh moheb 10.30495/jinev.2023.1975835.2814 Open Access Article Abstract Page Full-Text 30 - Examine the mediating role of Perceived quality in the impact of Quality relationship with the customer on customer loyalty in the hotel industry (Case Study: five star hotels Tabriz) jafar bahari Banafsheh Farahani Shahla Bahari Marjan Bazleh Hamed Bahari Open Access Article Abstract Page Full-Text 31 - ارزیابی تاثیر کیفیت درک شده از خدمات بانکداری الکترونیک بر رضایت و تعهد مشتریان بانک صادرات استان تهران شادان وهاب زاده سانیا محمودکلائی Open Access Article Abstract Page Full-Text 32 - Evaluation of brand equity in the tourist destination From the perspective domestic tourists (Case Study: Tabriz city) jafar bahari banafsheh farahani Shahla Bahari Marjan Bazleh Hamed Bahari Open Access Article Abstract Page Full-Text 33 - Examining the Factors Affecting the Particular Value of the Destination Brand for Health Tourism (A Case Study of Atieh Hospital in Hamedan) fg ghm mohammad azim khodayari Open Access Article Abstract Page Full-Text 34 - The formation of customer loyalty from brand awareness and perceived quality through special value Borujerd Textile Factories sleepwear brand S. Alameh Hosaini Peiman Valipour Open Access Article Abstract Page Full-Text 35 - Examining the impact of social responsibilities of the bank on employee performance and customer satisfaction and loyalty علی حمیدی زاده رسول ثانوی فرد مهسا اسدالله 10.30495/jmemiau.2022.576451.1140 Open Access Article Abstract Page Full-Text 36 - Evaluate the effect of marketing mix on the perceived value, destination image and loyalty of Tourists (Case Study: Khalkhal City) nasrollah molaeihashjin saeideh esmaili mohammad alizadeh samaneh eskandari Open Access Article Abstract Page Full-Text 37 - The Impact of Social Media Content on Brand Equity based on Firm Generated Content and User Generated Content. Amirshayan Ghazanfari Abbas Saghaei Kambiz Heidarzadeh Open Access Article Abstract Page Full-Text 38 - The Impact of Advertising on Brand Equity(Case Study: Chocolate Mamufacturing Companies of East Azerbaijan) roghayyeh khorrami hossein boodaghi Open Access Article Abstract Page Full-Text 39 - the Effectiveness of Group Education based on the Islam—Oriented Religious Spiritual Approach on the Psychological Distress, Guilt and Quality of Perceived Marital Relationship of intellectually disabled student's mothers nazila mazruei Marzieh Alivandi Vafa نعیمه محب