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Open Access Article

1 - Hegemony of Media Planning ; In Advertising
بهروز Kafi کامبیز Heidarzadeh

Media  planning  directs  the  advertising  message  to  the  right  people  at  the  right  time . It  involves  many  decisions ; where  to  advertise  and  when , whic More

Media  planning  directs  the  advertising  message  to  the  right  people  at  the  right  time . It  involves  many  decisions ; where  to  advertise  and  when , which  media  to use , and  how  often  to  use  them. Media   planners  need  both  financial  skills  and  creativity. The  media  are  the  carriers  of messages  to  the target  audience . The  correct  selection  of  media  requires  a  sound  understanding  of  the  media  and  a  sound  appreciation  of  target  audiences , Unless  both  are  identified  correctly , bridge cannot  be  built  between  the  brand  and  the  consumer , the  organization  and  its  target  audiences . Good  media  implementation  is  central  to  the  role  of  marketing  communications. Manuscript profile

Open Access Article

2 - Topological complexity and Lusternik Schnirelmann category of manifolds
Fezzeh Akhtarifar Mohammad Ali Asadi Golmankhaneh

Lusternik schnirelmann category and topological complexity are important invariant of topological spaces, now a days a lot of mathematician are interested to work in this area. In this paper in order to detect properties of spaces, we will compute Lusternik schnirelmann More

Lusternik schnirelmann category and topological complexity are important invariant of topological spaces, now a days a lot of mathematician are interested to work in this area. In this paper in order to detect properties of spaces, we will compute Lusternik schnirelmann category and topological complexity of some of these spaces by computing the cup-length and zero-cup-length. These include the manifolds that we will calculate for the topological complexity and Lusternik Schnirelmann category are some of the Gressmannian manifolds, such as G_2 (R^4), and the products of manifolds, especially the products of the real projective spaces and their wedge products. Let TC(X) denotes the topological complexity of the path connected topological space X, and also cat(X) denots the Lusternik Schnirelmann category of topological space X. In the calculation of these numbers, we will first compute the upper and lower bounds of these invariants for considerable spaces, and we will try to approximate the boundaries with the methods and techniques to get the exact number. In this paper, we will use the cup-length and zero divisors cup length of spaces as the lower bounds for calculating TC and cat that are important computational tools for calculating these numbers. Manuscript profile

Open Access Article

3 - A special subspace of weighted spaces of holomorphic functions on the upper half plane
M. A. Ardalani

In this paper, we intend to define and study concepts of weight and weighted spaces of holomorphic (analytic) functions on the upper half plane. We study two special classes of these spaces of holomorphic functions on the upper half plane. Firstly, we prove these spaces More

In this paper, we intend to define and study concepts of weight and weighted spaces of holomorphic (analytic) functions on the upper half plane. We study two special classes of these spaces of holomorphic functions on the upper half plane. Firstly, we prove these spaces of holomorphic functions on the upper half plane endowed with weighted norm supremum are Banach spaces. Then, we investigate these spaces of holomorphic functions on the upper half plane from a new aspect which has not been considered up to now. Indeed we prove that without any necessary condition on a weight such as restricting the rate of growth from below or above (constructing the upper bound or lower bound) or limit condition (except the continuity on the upper half plane) any weighted spaces of holomorphic functions on the upper half plane has a special subspace which can be written as countable intersection of closed sets. Manuscript profile

Open Access Article

4 - Investigating the Effects of Psychological Distance on Judgment and Decision Making in Accounting
Kazem Javidi Ramazanali Royaei Ghodratollah Talebnia Bahman Banimahd

This research investigates the effects of psychological distance on judgment and decisionmaking in accounting. Construal level theory of psychological distance, a framework recently developed in the field of social psychology, constitutes the theoretical foundation for More

This research investigates the effects of psychological distance on judgment and decisionmaking in accounting. Construal level theory of psychological distance, a framework recently developed in the field of social psychology, constitutes the theoretical foundation for this study. The purpose of this study is to investigate the effect of spatial distance and risk category on risk managers’ probability assessment regarding the occurrence of different risk factors. The statistical population of the research is the corporate risk managers and the domain of the time of research is 1396. Chi-square, covariance analysis and multiple regression models were used to analyze the data and test the hypotheses. The results show that spatial distance influences decision makers' judgment about the possibility of realizing different risk factors. As anticipated, results show that risk managers who evaluate a spatially remote risk target judge the probability that various risk factors will materialize to be lower than their counterparts who evaluate a spatially proximate risk target. Furthermore, no support is found for the prediction that risk managers perceive operational risk factors as more likely to occur than non-operational risk factors. Overall, the results of this study show that psychological distance and level of abstraction resulting from it systematically affects judgments and evaluations of organizational decision makers (accountants and managers).Thus, the present research identifies the psychological distance as a potential source of decision-making orientation during the risk assessment process. Therefore, decision makers should pay attention to the critical role of mental interpretation in individual judgment and decision making. Manuscript profile

Open Access Article

5 - The Biological Classification of Living Organisms According to the Holy Qur’ān and the Old Testament
محیالدین قنبری

There is no accurate description of a kind of "biological classification"in the Holy Qur’ān and the Old Testament. Moreover, in contrast to thebiological texts, Qur’ān and the Old Testament do not aim at scientificcategorization of creatures, and therefore i More

There is no accurate description of a kind of "biological classification"in the Holy Qur’ān and the Old Testament. Moreover, in contrast to thebiological texts, Qur’ān and the Old Testament do not aim at scientificcategorization of creatures, and therefore it seems that their verses arethe reflection of their addressees’ knowledge of the nature. Both thesebooks have similar attitudes toward creatures– particularly plants– andperhaps these similarities are rooted in their same revelatory origin orthe similar cultural background of their prophets and their addressees.However, the Qur’ān’s description of creatures is more elaborate thanthat of the Old Testament.Therefore, only through logical deductions from the verses of HolyQur’ān, the Old Testament and their interpretations one can talk aboutthe "biological classification" according to these two scriptures. Thisessay tries to give an account of such classification and to comparetheir similarities and discrepancies. This leads us to this conclusion:The cosmology of the holy scriptures basically differ from theviewpoints of the Greek philosophers. Manuscript profile

Open Access Article

6 - A Study of Aesthetic functions of Pron and in shamlu’s poets
mohammad mehdi dehrami

Althoagh a pronoun is not as varced as the other words such as an arjective, an adverb, anoun or the other grammatical categories, a can be ??? of the most impostant words by which a poet can playand be a goooe device for creativity and r??etics. The present research tr More

Althoagh a pronoun is not as varced as the other words such as an arjective, an adverb, anoun or the other grammatical categories, a can be ??? of the most impostant words by which a poet can playand be a goooe device for creativity and r??etics. The present research tries to focus on the poet’s cre-tivity using pran??ns and their artistic functions in a poes through chamlas poems. The method to do so is descript??ve and ane??ytic. thes linguistic category, which is more or less siteady in formad and non-literary works, can serve as agond basis fer creativity and fovegrounding in sha??lu’s poems. The most import and pronominal functions in his poems can be studied in the frelds of ???? structre and disconrse. The former consist’s of li??aistic and sematic fore g???nding through combination, pronmical cooles ???? traditionalism, syntactic sleills, brevity, mu???andetc. the latter consists of conesion, ambiga??ty, extension contrast, ???? focus and suspension etc. these are the most important functions of pronovuns in shamlu’s poems. To be of a great value in his poems regarding aesthics. Manuscript profile

Open Access Article

7 - Qualitative assessment and determination of pollutant potential of geothermal springs of Sarein
Somaye Nedaie Gilarlul Naser Hafezi moghadas Ebrahim Ghaneie

Sarein city from cities of Ardabil province is in Northwest of Iran that it has 9 hot springs. Water of springs used in spa and discharge in Kenzagh River that native inhabitants used for agriculture and livestock. Therefore, investigation the origin and type of sprin More

Sarein city from cities of Ardabil province is in Northwest of Iran that it has 9 hot springs. Water of springs used in spa and discharge in Kenzagh River that native inhabitants used for agriculture and livestock. Therefore, investigation the origin and type of spring water and the concentration of heavy metal and toxic elements in springs are essential. For investigation the type and source of water and waste water, sampled and some chemical and physical characteristic of the cation and anions main and heavy metal were measured. The results show that the amount of H2S and CO2 gases in the hot springs Sarein is high (8.16, 44 mg/l). According to Piper diagram, water of the hot springs is chloride and bicarbonate sodic type. The anion triangle diagram shows that the hot springs in the area Sarein peripheral and shallow waters is rich in carbonates. According to the Ficklin chart all springs are almost neutral. Maximum amount of detergent determined in 1 station that is 5.23 mg/l and Maximum amount of BOD is 1590 mg/l in 2 stations. Manuscript profile

Open Access Article

8 - Design of a Multiplier for Similar Base Numbers Without Converting Base Using a Data Oriented Memory
Majid Jafari Ali Broumandnia Navid Habibi Shahab Forgani

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Open Access Article

9 - Filo centrism in Iranian family magazines stories between 91 and 92 years
Shahram Esfandyarzadeh Maleki Sirous Fakhrayi

This research using content analysis, studies the “filo centrism in the stories of Iranian family magazines between years91 and”. Secondary objectives of this study included studying relationship between parental concerns about the future of children, parent More

This research using content analysis, studies the “filo centrism in the stories of Iranian family magazines between years91 and”. Secondary objectives of this study included studying relationship between parental concerns about the future of children, parental conflict, instrumental attitude to parents, parents’ ignorance from their needs, parents and children’s different values with filo centrism. In this regard these theoretical basics are used in this study:  parental concerns about the future of children from Cooley and Stryker, parental conflict from Veblen and mothers traditional role from James theory, instrumental attitude to parents from Stryker and Veblen, parents’ ignorance from their needs from Veblen, parents and children’s different values from reference groups (Merton theory). This research is conducted in two parts: theoretical and practical. In terms of theory, the data gathered using the library and documents and in practical way using content analyze the data gathered through categorization and taking notes from samples. According to research findings, filo centrism has been promoted in stories of Iranian family magazines explicitly or implicitly. The main reasons of filo centrism in these magazines are parental concerns about the future of children, parental conflict, instrumental attitude to parents, parents’ ignorance from their needs, parents and children’s different values.  Manuscript profile

Open Access Article

10 - E-Commerce Admission Obstacles in the Industry of Dried Fruits Export ,Case Study: East Azerbaijan Province
Mohammad Mahmoudi Meimand Ali Ghorbani Mohammad Bakhtazmay Bonab

The industry of Dried Fruit Export is one of undeveloped industries regarding E-Commerce in Iran. This research is an attempt to investigate E-commerce admission obstacles in the industry of Dried Fruit Export of Iran and present its solutions. To achieve this purpose, More

The industry of Dried Fruit Export is one of undeveloped industries regarding E-Commerce in Iran. This research is an attempt to investigate E-commerce admission obstacles in the industry of Dried Fruit Export of Iran and present its solutions. To achieve this purpose, we have identified the most important admission obstacles of E-commerce through reviewing the research literature and have classified them in the form of Tri-category (3C) Model in three co-structural, content and context dimensions as three research hypotheses. After distributing and collecting questionnaires among 61 randomly selected Dried Fruit Exporting companies of East Azerbaijan province and analyzing the data, all three dimensions of obstacles were supported and co-structural obstacles were recognized as the most important factors in the non-admission of E-commerce in the Industry of Dried Fruit Export. The government and related commercial organizations can consider the recommendations presented in this paper in order to help the private sector to implement E-commerce and remove the found obstacles for developing export.   Manuscript profile

Open Access Article

11 - Modeling Of Irrigation and Drainage Networks with Remote Sensing and Gis (Case Study of Debye Sabili Area)
ali afrous Ebrahim Nohani Hamid Behfar

Underground water is one of the important sources of exploitation in arid and semi-arid regions. Therefore, in order to preserve the quality of groundwater, it is important to be aware of the local transmittal and temporal distribution of them. The purpose of this study More

Underground water is one of the important sources of exploitation in arid and semi-arid regions. Therefore, in order to preserve the quality of groundwater, it is important to be aware of the local transmittal and temporal distribution of them. The purpose of this study was to investigate the local variations of groundwater quality in Sabili lands using interpolation method. Sabilly area is located in the north of Khuzestan province, north of Dezful city, which is under planting about 9100 hectares. After landing, reference and digitization of the map and data of the Sabilly area including meteorological parameters, groundwater quality in the area as well as soil science, geology and land classification, layers were created in the ArcCatalog layer. To prepare a variety of quality maps of the area, firstly, the wells studied by x and y (latitude and longitude) were created as points with qualitative information in the GIS software. Then, with the help of interpolation techniques (IDW), the quality maps of the region have been extracted. The results of groundwater quality zoning showed that TDS deviations from 160 mg / lit in the north of the area in al-Mahdi township to 1646 mg / lit in the east of the region in Sarbisheh village has changed.The amount of sodium and potassium in the Sarbisheh area is high and around the Gurpsifid is medium and the rest of the plain is low. The sodium absorption ratio (SAR) in the Sarbisheh area is high and around the Gurpsifid is medium and the rest of the plain is low. The results also showed that, in terms of the bicarbonate hazard of the region, is in the proper category for irrigation, Also the studied area was desirable for irrigation because of this place has been rich in calcium and magnesium. Manuscript profile

Open Access Article

12 - Applying Catford’s Category Shifts to the Persian Translations of Three English Romantic Poems
Samad Mirza Suzani

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Open Access Article

13 - An Investigation into the Use of Category Shifts in the Persian Translation of Charles Dickens’ Great Expectations
Samad Mirza Suzani

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Open Access Article

14 - Advance Awards Education and Research Category Finalist
Mohammad Hassan Jouri

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Open Access Article

15 - Trading volume of stock market and economic growth: Moderating the role of Information and Communication Technology by considering to the development of countries
Gholamreza Mahfoozi Mohsen Akbari Mahsa Farkhonde Zahra Ayagh

One of the main factors behind the growth of various countries is the development of financial markets, which has facilitated and accelerated the role of information and communication technology (ICT) in recent years for countries. The purpose of this study is to invest More

One of the main factors behind the growth of various countries is the development of financial markets, which has facilitated and accelerated the role of information and communication technology (ICT) in recent years for countries. The purpose of this study is to investigate the effect of stock exchanges on economic growth with the moderation of ICT in developed and developing countries during the period 2011-2016. Data and information about the sample countries are gathered from the reports the global innovation index. The method of fitting the models in the present study is the panel data method using Eviews software. The results showed that ICT affects the relationship between volume of stock exchanges and economic growth only in developed countries, which is due to the development of these types of technologies in developed countries. It seems that developing countries need to be equipped with ICTs as well as developed countries to achieve greater economic growth. Manuscript profile

Open Access Article

16 - Subcategories of topological algebras
V. L. Gompa

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Open Access Article

17 - Topological spaces induced by homotopic distance
T. Vergili A. Borat

10.30495/jlta.2022.1955292.1482

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Open Access Article

18 - Some categorical aspects of coarse proximity spaces
Gh. Mirhosseinkhani

In this paper, we study some categorical structures of the category $\mathbf{CoarsePro}$, whose objects are coarse proximity spaces and whose morphisms are coarse proximity maps. We investigate the structure of initial, final, embedding and quotient morphisms in the con More

In this paper, we study some categorical structures of the category $\mathbf{CoarsePro}$, whose objects are coarse proximity spaces and whose morphisms are coarse proximity maps. We investigate the structure of initial, final, embedding and quotient morphisms in the construct $\mathbf{CoarsePro}$. A special attention is paid to investigate quotients by introducing some conditions that they exist. Also, it is shown that bimorphisms are exactly bijective coarse proximity maps, but not isomorphisms. Consequently, $\mathbf{CoarsePro}$ is not balanced. Manuscript profile

Open Access Article

19 - The Genetic Diversity of Some Citrus Varieties from North of Iran Using Microsatellite Molecular Markers
Babak Babakhani Yalda Naghashi Seyed Afshin Hosseini Boldaji Mahdieh Hoshani

AbstractThe genetic diversity of 29 varieties of citrus, including varieties of orange, mandarin, bergamot, pomelo, and natural types through using eight microsatellite primers were evaluated. Genomic DNA extracted from the samples using the amplification was reproduced More

AbstractThe genetic diversity of 29 varieties of citrus, including varieties of orange, mandarin, bergamot, pomelo, and natural types through using eight microsatellite primers were evaluated. Genomic DNA extracted from the samples using the amplification was reproduced and products using polyacrylamide gel were electrophoresed. A total of 97 bands were scored for marker ISSR, 78 bands were polymorphic bands of 80.22 percent. The highest and the lowest percentage of polymorphic were ISSR-8 primers with 90% and polymorphic ISSR-5 with 73% band, respectively. The average value of PIC was 0.18 in this test. The most of the PIC was reported by primer ISSR-6 and ISSR-8 with 0.27 and the lowest primer was also reported by ISSR-1 with 0.12. Based on the study, dendrogram of cluster resulted from the analysis of UPGMA method with simple matching coefficient; the cultivars were classified into five main groups. In this study, Pomelo was in a separate cluster. The ISSR molecular marker of Satsuma mandarin and clementine Suji Yama were grouped into two distinct groups. Therefore, this molecular marker presents the different levels of diversity at the genome level which can be useful in germplasm management and hereditary stocks. Genetic diversity analysis and kinship relationships in citrus provide useful information for breeding programs, selection, and registration of new varieties. Manuscript profile

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