List of Articles لوازم خانگی

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Identifying the in-store non-verbal cues affecting the buying behavior of customers in the home appliance industry
  Maryam Jaberi Karim Hamdi Farhad Hosseinzadeh lotfi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Comparative study of the brand's prominence effect on purchase decision in Iranian and foreign home appliances with Grounded Theory Approach
  Niousha Dehbini Mohammad Haghighi Abdolkhalegh Gholami
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - Consumer Ethnocentrism in Small Appliances Industry of Iran
  M. A. Amirshahi Sh. Mazhary
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - Presentation of the financial supply chain model in the assembly industry with a qualitative approach of theme analysis (Case study: home appliance industry)
  Mohammad Ali Razaghi Heris Habibolah Javanmard Iraj Nouri
  10.30495/imj.2023.1983375.1841
• Open Access Article
  • Abstract Page
  • Full-Text
  
  5 - Designing and explicating the policy making model of business organizations to adapt to environmental uncertainty conditions in the home appliance industry.
  Mohamad Taghi َAmini Faezeh Zarif Mohammadreza Mashyekh Seyed Moosa Khademi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  6 - Design and presentation of brand personality marketing model to enhance customer loyalty
  reza begmoradi Alireza Rousta Esfandiar Doshmanziyari
• Open Access Article
  • Abstract Page
  • Full-Text
  
  7 - Presenting an effective model of advertising message with emphasis on the national culture of Iran in the home appliance market.
  Seyyed Vahid Jabbarzade Seyyed Abbas Heydari Sina Nematizadeh
• Open Access Article
  • Abstract Page
  • Full-Text
  
  8 - Development of a conceptual model for the perception of product safety in home appliances consumers (Case study: home appliances consumers in Mashhad)
  saeed ahmadian seyed kamran Nourbakhsh Ghasemali Bazayee Seyed Abbas Heydari
• Open Access Article
  • Abstract Page
  • Full-Text
  
  9 - بررسی نقش علایم تجاری و سایر عوامل موثر بر وفاداری مشتری
  وحیدرضا میراثی فرشاد تقوی پور بنام
• Open Access Article
  • Abstract Page
  • Full-Text
  
  10 - Analysis of improving the capabilities of the supply chain and achieving the agility of the organization through the promotion of information technology capabilities in the industry (case study: home appliance industry)
  peyman barzegar kaliji hasanali aghajani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  11 - Identifying and Prioritizing Effective Factors on Productivity of Manufacturing Industries: A Case Study of Pharmaceutical and Household Appliances Industries in Guilan Province
  hamzeh amintahmasebi Neda Karimi Mahdi Zarepour Seyed Esmail  Moghaddas
  10.71737/jpm.2024.1184875