List of Articles رفتار خرید Open Access Article Abstract Page Full-Text 1 - Diamond model of impulse buying behavior JAVAD JOUKAR BORAZJANI Seid kamel kamali Vahid-Reza Mirabi Soheil Sarmad saeidi Open Access Article Abstract Page Full-Text 2 - Macro analysis of decision making models predicting consumer buying behavior seyedmohammadhosein mousavi Karimkarim Hamdi hosein vazifehvoust 10.30495/jmfr.2022.19494 Open Access Article Abstract Page Full-Text 3 - Investigating the effect of augmented reality on customer buying behavior considering the mediating role of perceived pleasure and customer satisfaction in the tourism industry in Iran seyedeh fatemeh hosseini khorrami rasoul asgarpour Open Access Article Abstract Page Full-Text 4 - Identifying the in-store non-verbal cues affecting the buying behavior of customers in the home appliance industry Maryam Jaberi Karim Hamdi Farhad Hosseinzadeh lotfi Open Access Article Abstract Page Full-Text 5 - Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty Abbas Ghaedamini Harouni Mehrdad Sadeghi de cheshmeh Siamak Korang Beheshti Majed Maharani Barzani Open Access Article Abstract Page Full-Text 6 - Designing an Industrial Marketing Research (B2B) Evaluation Model with Emphasis on Organizational Purchasing Behavior Pattern کریم Esgandari leila beigloo Open Access Article Abstract Page Full-Text 7 - Design and Measure the Antecedents and Consequences of Consumer Purchasing Behavior in the Selection of Environmentally Friendly Packaging with a Mixed Approach SEYEDEH FATEMEH Alavi Foumani ALI Gholipour Soleimani hamidreza rezaei kelidbari 10.30495/jomm.2022.67825.1943 Open Access Article Abstract Page Full-Text 8 - The Influence of Hedonic Values on Consumer Behaviors K. Heidarzadeh E. Hasani Parsa Open Access Article Abstract Page Full-Text 9 - Impact of Product Packaging and Family Communication Patterns on Children and Parents Buying Behavior (Children and Parents Who Go Shopping in Entertainment and Shopping Centers) M. Miarrostami B. Kheiry Open Access Article Abstract Page Full-Text 10 - Examining the Effects of Consumers' Personality Traits on Buying Behavior in Retail Stores by Structural Equation Model M. Samadi H. Farsizadeh M. Nurani Open Access Article Abstract Page Full-Text 11 - A Study of Effects of the Media Advertising as one of the Marketing Strategies on the Buyers’ Behavior in Car Industry F. Ghouchani Sh. Hashemnia R. Eghbal Open Access Article Abstract Page Full-Text 12 - Impact of the Theory of Consumption Values on Green Purchasing Behavior with Emphasis on Mediator Role of Environmental Concern (Case study: Consumers of green products in Tehran) Mirza Hasan Hoseini Reza norouzi ajirloo 10.22034/jest.2019.31549.3981 Open Access Article Abstract Page Full-Text 13 - Evaluating the Effects of Altruistic Value, Environmental Awareness, and Social Media on Green Purchasing Behavior with the Mediating Role of Normative Goal and Environmental Concern Fereshteh Mohammadsalehi alireza rousta Majid Ahmadi 10.30495/jest.2023.69983.5767 Open Access Article Abstract Page Full-Text 14 - شناسایی نقش تجربه مشتریان در درک رفتار خرید در فروشگاههای زنجیرهای تخفیفی گلنار شجاعی باغینی Eshagh Ghorchi beygi Open Access Article Abstract Page Full-Text 15 - Render Pattern in Order to Recognition Role of Customers Experiment in Purchase Understanding Behavior in Discount Chainstores. Eshagh Ghorchi beygi Golnar Shojaei Baghini Open Access Article Abstract Page Full-Text 16 - The Role of Marketing Innovation and Creative Advertising in Customer Purchase intention of Digikala Company Alireza Rousta Open Access Article Abstract Page Full-Text 17 - Investigating the impact of decision-making structure & characteristics of supermarket goods on the change of consumer purchasing behavior from offline to online with the mediating roles of technology acceptance & consumer innovativeness Pejman AhangarDavudi Farzad Asayesh Seyed Mahmoud Hashemi Sedigheh Tootian Open Access Article Abstract Page Full-Text 18 - تعیین میزان تأثیر تاکتیکهای بازاریابی ارتباطی بر رفتار خرید مصرف کنندگان اسماعیل ابراهیمی محمد سلامت مغانلو عسگر نوروززاده مغانلو Open Access Article Abstract Page Full-Text 19 - Explaining the role of the concept of touch in the buying behavior of customers of physical and online stores meisam aminzadeh vahedi Seyed Hamid khodadad Hosseini Beitollah Akbari Moghadam Open Access Article Abstract Page Full-Text 20 - Application of the Theory of Planned Behavior to examine consumer’s green purchase intention Hessam ZandHessami Shima Parvinchi Open Access Article Abstract Page Full-Text 21 - The study of the role of transactional interactions on the consumer's immediate consumer buying behavior in the studied social trade Ghazal Laluha Abdolreza Miri Open Access Article Abstract Page Full-Text 22 - Recommending a model to assess Women purchase behavior in social networks (A qualitative Study) Sam Rahimzadeh Holagh Reza Ebrahimzadeh Dastjerdi Alborz Gheitani Akbar Etebarian khorasgani 10.30495/jwsf.2022.1953585.1669 Open Access Article Abstract Page Full-Text 23 - How Situational Factors Affect Consumers’ Buying Behavior: Productivity of Kish Business Centers in Focus Ehsan Salimpour darioush Jamshidi Alireza Rousta 10.30495/qjopm.2021.1920697.3062 Open Access Article Abstract Page Full-Text 24 - شناسایی و اولویت بندی عوامل موثر بر رفتار خرید سبز (موردمطالعه: دانشجویان دانشگاه آزاد اسلامی واحد قشم) مرضیه دهقانی اسماعیل حسن پور سیف اله رهنما Open Access Article Abstract Page Full-Text 25 - The effect of environmental factors on green purchasing behavior and empowering the performance of companies in Rasht's industrial estates SEYEDEH FATEMEH ALAVI FOUMANI Ali GHolipour soleimani HAMIDREZA Rezaee Kelidbari Open Access Article Abstract Page Full-Text 26 - بررسی تاثیر سرمایه فرهنگی با نقش میانجی تبلیغات محیطی بر رفتار خرید مصرف کننده (مورد مطالعه: مشتریان کتاب فروشیهای شهر اصفهان) عباس قائدامینی هارونی علی رشیدپور مجید ماهرانی برزانی مهرداد صادقی ده چشمه 93 Open Access Article Abstract Page Full-Text 27 - Provide a model of random buying behavior tailored to internal and external factors and characteristics of customers using the Grounded theory method (Case study: Khorramabad Welfare chain store) seyed najmeddin mousavi maryam moumeni fatemeh akbari pasham Open Access Article Abstract Page Full-Text 28 - Ranking of personal factors affecting insurance purchase Postponement EHSAN MOHSENZADEHSHARIFI Leila Andervazh Ebrahim albonaiemi Open Access Article Abstract Page Full-Text 29 - Presenting a customer classification Pattern with a combined data mining approach (case study :Hygienic and Cosmetic products Industry ) omid Bashardoust Ezzatollah Asgharizadeh moHammadAli AfsharKazemi Open Access Article Abstract Page Full-Text 30 - تاثیر شایستگی های تجارت اجتماعی بر تمایل رفتار خرید زنان مسلمان (مطالعه موردی: کاربران طیف زن در شبکه های اجتماعی) عباس خدادادی سید مصطفی شاکریان مریم معظمی گودرزی امیر ابراهیم پور آزادبنی Open Access Article Abstract Page Full-Text 31 - تأثیر نام تجاری بر رفتار خرید مشتریان بیمه عبداله کولوبندی مهرداد حسن زاده حامد قباخلو Open Access Article Abstract Page Full-Text 32 - The Relationship between Neural Marketing and Instant Buying Behavior of Sports Brand Buyers mahdi davari Bagher Morsal ali fahiminejad seydmostafa tayebi Open Access Article Abstract Page Full-Text 33 - Fear caused by the epidemic covid-19 and consumer buying behavior in the different Iranian generation groups mahshad ameli bita yazdani Mehri Mahdikhani Open Access Article Abstract Page Full-Text 34 - Investigating the impact of decision-making structure & characteristics of supermarket goods on the change of consumer purchasing behavior from offline to online with the mediating roles of technology acceptance & consumer innovativeness Pejman AhangarDavudi Farzad Asayesh Seyed Mahmood Hashemi sedigheh tootian Open Access Article Abstract Page Full-Text 35 - Fear caused by the epidemic covid-19 and consumer buying behavior in the different Iranian generation groups Mahshad Ameli Bita Yazdani Mehri Mahdikhani Open Access Article Abstract Page Full-Text 36 - Examining Factors Influencing Consumers' Willingness to Purchase and Stated Purchasing Behavior Towards Organic Food with the Moderating Role of Purchase Frequency Mahdi Panirian Seyyed Reza Jalalzadeh Abbas Ali Haji Karimi Sari