List of Articles درگیری ذهنی

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  1 - Identification and Ranking the Components and indicators of Future Purchase Intention of High-Involvement Products Using Fuzzy Delphi Logic (Case Study: LG’s Brand Products in Iran)
  Iliya Amini Nezhad Hossein Vazifeh Doost Afsaneh Zamani Moghadam
• Open Access Article
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  2 - The Impact of external marketing capabilities and the mental involvement of customers on the company's performance with the mediating role of product innovation and flexible strategy
  Mostafa Hosseinzadeh shadan vahabzade hormoz mehrani
• Open Access Article
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  3 - Brand Authenticity in the Healthcare Industry: Analyzing of the Antecedents, Consequences and Dimensions by Using Qualitative Approach
  Arash Dehghan Mohammad Javad Taghipourian Sohiela Nazarpour Marzieh Gorji
• Open Access Article
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  4 - The Effect of Affiliate Marketing on Purchase Intention of Customers: Investigation of the Mediator Role of Customer Trust and the Moderator Role of Customer Involvement and Customer Perceptions. (Case Study: Food Industry)
  Maedeh Masoumi Asadollah Kordenaeij Asghar Moshabaki
  10.30495/jomm.2022.63707.1877
• Open Access Article
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  5 - Studying the Effect of the High Level of Mental Involvement of the Customer in the Marketing Process of Influential People on the Desire to Travel to the Destination, the Attitude Towards the Brand and the Desire to Buy
  samin zahabi abas asadi khodayari behnaz
  10.30495/jomm.2022.69502.1972
• Open Access Article
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  6 - Evaluation of the Effect of Country-of-origin Image, Product Knowledge and Product Involvement on Consumer Purchase Decisions
  K. Heidarzadeh Sh. Khosrozadeh
• Open Access Article
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  7 - Investigation of the Relationship between Product Involvement and Brand Commitment
  M. A. Abdolvand F. Nickfar
• Open Access Article
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  8 - Consumer Involvement and Purchase Decision (Cell Phone as a Case Sstudy)
  O. Mahdieh N. Chubtarash
• Open Access Article
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  9 - تاثیر درگیری ذهنی و ویژگیهای شخصی افراد بر خدمات درک شده و نقش آن در انتخاب بانک (مطالعه موردی: بانک کشاورزی)
  سمانه رمضانی زیارانی رضا شعبان نژاد
• Open Access Article
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  10 - The Role of Utilitarian And Hedonic Value In Apparel Shopping Satisfaction In Iran
  Kambiz Heidarzadeh Neda Irani
• Open Access Article
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  11 - Investigating the Effect of Tourism Destination Brand Involvement on the Destination Brand Equity and the Tourism Destination Revisit Intention (Yazd City as a Case Study)
  amir konjkav monfared Mohamad ghaffari Amin taslimi
• Open Access Article
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  12 - Investigation of the Effect of Loyalty on Customer Repurchase of Dairy Products
  Javad Rafati; Reza Aghamoosa Abdollah Naami
• Open Access Article
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  13 - Identifying the lifestyles of investors, the degree of mental conflict and the type of purchasing decision with a financial-behavioral approach
  Sayyed Mohammadtaghi Hosseini kia Vahid Reza Mirabi
• Open Access Article
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  14 - عوامل جذابیت محصول و تأثیر آن بر رفتار مشتری
  سینا نعمتی زاده محمدجواد سراجی