List of Articles تصویر ذهنی Open Access Article Abstract Page Full-Text 1 - Investigation the Role of Country of Origin (COO) on Evaluation Consumer about Foreign Product K. Heidarzadeh M. Sanati Open Access Article Abstract Page Full-Text 2 - Vol. 2, No. 4, winter 2012 Designing the pattern of organizational legitimacy in order to making pleasure organizational self image tending to successful implementation of organizational strategies in N.I.O.P.D.C سعید قربان نژاد ملکی جعفر بیکزاد یوسف بیگزاده محمد مبینی خدیجه امیننژاد Open Access Article Abstract Page Full-Text 3 - Urban Restoration and Revitalization of Community Centers and Pathology of Historical Urban Fabric of Jolfa District Hassan Osanloo Open Access Article Abstract Page Full-Text 4 - Legible Urban Landmarks: a Typological Approach (Case Study: Vali’asr Street in Tehran) Elina Mohammad Hassani Abolfazl Toghraei Morteza Mirgholami Open Access Article Abstract Page Full-Text 5 - The effect of open innovation on brand authenticity of football clubs through the mediation of brand image amir derakhshan mehdi kohandel Hossein Abdulmalek said namat khalifeh 10.30495/jism.2023.75659.1086 Open Access Article Abstract Page Full-Text 6 - Investigating the effect of marketing mix of services on perceived values, customer satisfaction and behavioral intentions in the restaurant nadereh sadat najafi zadeh Ali Akbar Mirzaee Open Access Article Abstract Page Full-Text 7 - Investigating the Effect of Cognitive Distortion on the Brand d Image (Case Study: the Customers of System Group Company) Neda Moradi mohammad ghaffari Open Access Article Abstract Page Full-Text 8 - Evaluation of the Effect of Country-of-origin Image, Product Knowledge and Product Involvement on Consumer Purchase Decisions K. Heidarzadeh Sh. Khosrozadeh Open Access Article Abstract Page Full-Text 9 - Investigating Effective Factors on Purchase Intention of Luxury Products B. Kheiri M. Fathali Open Access Article Abstract Page Full-Text 10 - Investigating Factors Influencing Tejarat bank's Customer Loyalty M. A. Abdolvand K. Abdoli Open Access Article Abstract Page Full-Text 11 - The Affect of Selected Marketing Mix Elements on Brand Equity K. Heidarzadeh S. A. Zarbi Open Access Article Abstract Page Full-Text 12 - Investigation of the Effects of Brand Image and Perceived Public Relation Activities on Customers Loyalty K. Heidarzadeh F. Torabi Open Access Article Abstract Page Full-Text 13 - Exploring and Evaluating the Relationship between Brand and Country of Origin Knowledge and Country of Origin Image B. Kheiry Open Access Article Abstract Page Full-Text 14 - Surveying Factors Influencing Customers Loyalty in Private Banks Based on Fast Response Organization`s Model A. Zamani Moghaddam K. Lahiji Open Access Article Abstract Page Full-Text 15 - Evaluating the Joint Effect of Brand Cognitive and Brand Relationships Variables on Consumers’ Purchase Intentions M. Samadi Z. Ziaei Open Access Article Abstract Page Full-Text 16 - Evaluating the Influence of Consumers' Perceived Corporate Image on Brand Extensions B. Kheiry N. Nobandegani Open Access Article Abstract Page Full-Text 17 - Determining the Relationship between Store Image, Customer Satisfaction, Behavioral Intention and Short Distance (Case Study in Shahvand Chain Super Market of Tehran) H. Javanmard S. Hoseini Open Access Article Abstract Page Full-Text 18 - The Influence of Image from Banking Network on" Quality of Services-Satisfaction–Loyalty" Process in Karafarin Bank Customers Branches Provinces of Mazandaran and Golestan H. Mehrani M. Yousefi Sh. Keshavarzi Open Access Article Abstract Page Full-Text 19 - Determinants of Brand Equity: Offering a Model to Chocolate Industry H. Vazifehdust H. Emari Open Access Article Abstract Page Full-Text 20 - Mental Image Model in Evaluating the Spaces of High-Rise Residential Buildings parya Shafipouryourdshahi Mostafa Kiani Manoochehr Moazzemi 10.30495/ums.2023.22335 Open Access Article Abstract Page Full-Text 21 - The Study Librarians’ organizational self Image of AllamehTabataba’i University Libraries Mahnaz Hajihasani Fahimeh Babolhavaeji Nadjla Hariri Open Access Article Abstract Page Full-Text 22 - Comparative study of images in the poems of Nader Naderpour and Nezar Qabbani (Analysis of mental images with images of creation world) Zahra Firoozian Mohammad-Ali Sharifian Mohammad Qaderi Moghadam Zovaram 10.30495/clq.2023.1983119.2542 Open Access Article Abstract Page Full-Text 23 - The Effect of Logotherapy Training on Mental Image Of God, Death Anxiety, And Religiousness Among Secondary School Students In Ahvaz City Iran Amirloo Farah Naderi Open Access Article Abstract Page Full-Text 24 - The Relationship Between Body Image Concen, Self-Concept, Self- Esteem with Eating Disorders in Female Students of Islamic Azad University Ahvaz Branch سحر Safarzadeh فاطمه سادات Marashian Open Access Article Abstract Page Full-Text 25 - A Model of the Causal Relationships of the Effectiveness of Advertising for Exporting Non-oil Products of East Azerbaijan Province to CIS Countries Mojtaba Ramazani Open Access Article Abstract Page Full-Text 26 - ارائه الگویی از روابط علت و معلولی اثربخشی تبلیغات برای صادرات محصولات غیرنفتی استان آذربایجان شرقی به کشورهایCIS مجتبی رمضانی طاهر روشندل اربطانی طهمورث حسنقلی پور حبیب ابراهیم پور Open Access Article Abstract Page Full-Text 27 - Exploring the Effects of Demographic Factors and Brand Perception on the Intention of Iranian Consumers to Purchase Luxury Automobiles Kambiz Heidarzadeh Fereshteh Rais Rohani Open Access Article Abstract Page Full-Text 28 - Explaining and Examining of Loyalty Programs on Buying Decision of Customers (Case Study) Ali Khatami Firouzabadi Mojtaba Salehi Fatemeh Taheri Open Access Article Abstract Page Full-Text 29 - The Impact of Brand Image on Employee Loyalty Mirza Hassan Hosseini Vahid Reza Halvaeiha Saeed Ramazani Open Access Article Abstract Page Full-Text 30 - Rossi affects the logo of the company on the company's image and reputation (Case Study: Banking Industry) Sara Mehraban Ahmad Rahchamani Open Access Article Abstract Page Full-Text 31 - Investigating the effective spaces on the mental image based on the comparative comparison of Pahlavi era houses and tall residential buildings in Urmia city parya Shafipouryourdshahi Mostafa Kiani Manoochehr Moazzemi 10.22094/lsj.2023.704900 Open Access Article Abstract Page Full-Text 32 - Determining The Dimensions of Service Quality in Banking Industry: Examining The Gronroos Model in Pasargad Banks of the Northwest of Iran Soleyman Iranzadeh Hossien Emari Saeed Bakhshayesh Open Access Article Abstract Page Full-Text 33 - Evaluating the Mediating Role of Brand Image in the Formation ob Brand Equity Hossein Emari Ahmad Zende dell Open Access Article Abstract Page Full-Text 34 - A Study of the Factors Influencing Environmental Preferences in Contemporary Commercial Spaces from the Youth Perspective (A case of Isfahan’s City Center Complex) Sara sadeghi Bahram Shahedi Bahdor zamani samar haghighi boroojeni Open Access Article Abstract Page Full-Text 35 - Comparative Assessment of the Hierarchy of Mental Image of Men and Women towards Urban Spaces in District 8 of Tabriz bahman Shojaeivand Shahrivar Rostaei Akbar Asghari Zamani Open Access Article Abstract Page Full-Text 36 - Evaluation of brand equity in the tourist destination From the perspective domestic tourists (Case Study: Tabriz city) jafar bahari banafsheh farahani Shahla Bahari Marjan Bazleh Hamed Bahari Open Access Article Abstract Page Full-Text 37 - The relationship between the store image and service quality perceived value and the customers purchase intention Reyhaneh khizab Mohammadreza Hosseini Zeynab Montazeri Open Access Article Abstract Page Full-Text 38 - تأثیر ابعاد چهارگانه مسئولیت اجتماعی بر تصویر ذهنی از شرکت و رفتار مشتریان در شرکت بیمه ایران محسن فلاح حرمت اصغری وحید رضایی تبار Open Access Article Abstract Page Full-Text 39 - بررسی تاثیر تصویر ذهنی مشتریان از کشور تولید کننده محصول برنگرش و تمایل به خرید محصولات خارجی محمد طالقانی فروزش فلاح حسن پور Open Access Article Abstract Page Full-Text 40 - عوامل موثر بر عملکرد مدیریت ارتباط با مشتری، مبتنی بر رفتار مشتریان محمد طالقانی فروزش فلاح حسن پور Open Access Article Abstract Page Full-Text 41 - بررسی عوامل پیش بینی کننده وفاداری مشتریان در بخش رستوران های ممتاز شمس الدین ناظمی فهیمه سادات سعادت یار Open Access Article Abstract Page Full-Text 42 - Image of God and Paranoid Ideation in College Students Ali A. Hadadi Kohsar Bagher Ghobari Bonab Open Access Article Abstract Page Full-Text 43 - Designing a model for improving the mental image, awareness and recognition of the Post Bank of Iran brand in attracting customers Ahmad Shamsi Alireza Shirvani mashaallah valikhani Open Access Article Abstract Page Full-Text 44 - بررسی واکنش مصرف کننده در برابر استراتژی گسترش برند بهرام خیری محمد سعید زمانی Open Access Article Abstract Page Full-Text 45 - تعیین ارتباط بین تصویر ذهنی از فروشگاه، رضایت مصرف کننده از خرده فروشی بر تبلیغات شفاهی مثبت(مطالعه موردی: مشتریان فروشگاه های شهروند) پوریا حافظ تقوا حسن اسماعیل پور Open Access Article Abstract Page Full-Text 46 - بررسی تعدیل کنندگی نگرش نسبت به تبلیغات در روابط تصویر برند اصلی و وفاداری به برند بر توسعه برند شهناز نایب زاده اکرم اقبالی یاسین رادمنش Open Access Article Abstract Page Full-Text 47 - نقش آفرینیِ "زبانِ نام و نشان تجاری " در ارزش ادراکی مشتریان سوسن قهرمانی قاجار بهنوش جووری Open Access Article Abstract Page Full-Text 48 - Evaluative Image in Social Spaces by Enhancing Collective Memory and Likability in the City (Case Study: The Area of Quds Square to Imamzadeh Hassan in the City of Karaj) Sara Dasht Gard Maryam Akbari 10.30495/jsps.2023.1992888.1054 Open Access Article Abstract Page Full-Text 49 - Investigating the Effect of Perceived Service Quality on Customer Loyalty Mediated by Customer Satisfaction and Corporate Image with Regard to the Role of Moderating the switching costs (Case Study: Sina Bank Branches in Mashhad) Ahmad Tavakoli azar kafashpour Hossein Nikoo Open Access Article Abstract Page Full-Text 50 - The image of local residents in the development of tourism Case Study: Aran and Bidgol محسن Shaterian یونس Gholami مریم Kiani Open Access Article Abstract Page Full-Text 51 - Evaluation of branding techniques in image formation of Bushehr city with emphasis on three groups of tourists, citizens and urban experts gholamreza moradi mehran alalhesabi Open Access Article Abstract Page Full-Text 52 - Virtual social networks and the formation of women's mental image of their bodies mehran sohrab zade mohsen niazi azam nejadi hadi afra