Presenting the model of factors affecting the image of users of medical tourism services with the approach Grounded theory
Subject Areas : Health Management Servicesadibeh jorfi 1 , leila Andervazh 2 , edris mahmoodi 3
1 - Department of Business Administration, International Branch, Khorramshahr, Islamic Azad University, Khorramshahr, Iran
2 - Assistant Professor, Department of Business Administration, International Branch, Khorramshahr, Islamic Azad University, Khorramshahr, Iran
3 - Assistant Professor, Department of Business Administration, Shahid Chamran University, Ahvaz, Iran
Keywords: Image, Medical tourism, Tourism industry development.,
Abstract :
Introduction: In the perspective of the therapeutic tourism industry, creating a mental image has become a strategic tool because it is possible to create economic prosperity and development of the country by increasing the income from the tourism industry. In this regard, the present research has been conducted with the aim of providing a model of factors affecting the mental image of the users of therapeutic tourism services with the approach of foundational data theory.
Methods: This research was conducted in terms of practical and qualitative purpose. In this research, the foundation's data approach and the interview tool were used to collect data until reaching theoretical saturation, and finally interviews were conducted with 12 experts and we reached theoretical saturation with the tenth expert.
Results: The results of qualitative data analysis show that 91 open codes or subcategories were extracted. Also, in the axial coding of the results, in this research, 91 subcategories were categorized in the form of 22 main categories or axial codes. Finally, based on the paradigm model, these categories were categorized in the form of causal factors, intervenors, background conditions, strategies and consequences.
Conclusion: The results show that the consequences of the mental image of the users of medical tourism services include three important consequences, including the stable income of the residents, the increase in the employment rate, and the development of the tourism industry. Therefore, it is suggested that causal factors, intervening factors, and background conditions for the formation of a suitable mental image for tourists should be taken into consideration in macro-planning.
1- Abbaspour, A., Rahimian, H., Shaarbafchizadeh, N., Maghari, A. and Danial, Z. Designing the competency-based training model of Iranian medical tourism, J Educ Health Promot, 2022; 11: 1-10.
2- Nilashi, Ahani, A., M., Ibrahim, O., Sanzogni, L., and Weaven, S. Market segmentation and travel choice prediction in Spa hotels through TripAdvisor’s online reviews. International Journal of Hospitality Management, 2019; 80: 52–77.
3- Nilashi, M., Ahani, A., Esfahani, M. D., Yadegaridehkordi, E., Samad, S., Ibrahim, O. and Akbari, E. Preference learning for eco-friendly hotels recommendation: A multi-criteria collaborative filtering approach. Journal of Cleaner Production, 2019; 215: 767–783.
4- Nilashi, M., Yadegaridehkordi, E., Ibrahim, O., Samad, S., Ahani, A. and Sanzogni, L. Analysis of Travellers’ Online Reviews in Social Networking Sites Using Fuzzy Logic Approach. International Journal of Fuzzy Systems; 2019:1–12.
5- Mehrbakhsh, N., Sarminah, S., Azizah, A.M. and Ahmadi, H. Factors influencing medical tourism adoption in Malaysia: A DEMATEL Fuzzy TOPSIS approach, Computers & Industrial Engineering, 2019; 137: 1-11.
6- Hunter, W.C. Medical Tourism: A New Global Niche. June 2015International Journal of Tourism Sciences, 2015; 7(1): 129-140.
7-Karimi, M., Rahmani, A., Asna Ashari, S. M. K. The Role of Advertising through Modern Visual Media in the Development of Tourism in the Qajari Gardens of Shiraz. Journal of Tourism and Development, 2022; 11(1): 225-241. doi: 10.22034/jtd.2021.266557.2230
8- Harandi, Ataale, Mirzaian Khamse, link. Explaining the health tourist attraction model: using a classical foundational data theory strategy. Urban Tourism Magazine, 2016; 4(1): 87-98. doi: 10.22059/jut.2017.61997
9- Woodman, J. Patients beyond borders: Everybody's guide to affordable, world-class medical travel. Healthy Travel Medi.; 2015.
10- Najjari H, Didehkhani H, Mostaghimi M, Hosseini S M. Identifying and prioritizing the dimensions of medical tourism with emphasis on technological entrepreneurship. Jha, 2021; 24(1) :11-22
11- Jiang, L., Wu, H. and Song, Y. Diversified demand for health tourism matters: From a perspective of the intra-industry trade. Social Science & Medicine, 2022; 293: 114630.
12- Nargasi, Shahin; Babaki, Rooh Elah and Efati, Mahnaz. Investigating the relationship between tourism, economic growth and financial development in Iran (1368-1395). Financial Economics, 2017; 12(44): 41-68.
13- Rasouli, Seyyed Hasan; Koranjik, Abdul Ghafar and Rajaei, Marjan. Review and evaluation of the strategic and executive plan for the development of economic and tourism industry in Sari city. The second international conference on modern researches in civil engineering, architecture and urban planning; 2014.
14- Doshmangir, Leila; Sadat Sajjadi,Parinaz, Alizadeh Bipanah, Gisu. Analysis of the health tourism system of Iran. Journal of Health Image, 2017; 9(2): 73-80
15- Aminzadeh, Mania, Hajiha, Sagher, Vazifeh Dost, Hossein, Rahnamai Rudpashti, Fereydoun Presenting the management model of health tourism attraction in the future of Iran. The future of management research, 2021: 124(32): 123-137
16- Ozbek, O. and Hassan, A. Medical Tourism and the Application of Technology. Handbook of Technology Application in Tourism in Asia; 2022: 607–627.
17- Beladi, H., Chao, C.C., Ee, M.S. and Hollas, D. Does medical tourism promote economic growth? A cross-country analysis. Journal of Travel Research, 2019; 58(1): 121–135.
18- Tham, A. Sand, surgery and stakeholders: A multi-stakeholder involvement model of domestic medical tourism for Australia’s Sunshine Coast. Tourism Management Perspectives, 2018; 25: 29–40
19- Khosravi,farsani,azadeh,hesam,somayyeh,vahdat,shaghayegh. 'Factors Affecting the Attraction of Medical Tourism in Selected Educational and the Rapeutic Hospitals of Shahid,Journal of healthcare management; 2023: 49-59
20- Farshad,loghman,Durban Astana,Alireza.pourahmad,Ahmad. Analysis of the Role of the Mental Image of the Destination Brand in Tourism Development, Case Study: Marivan City,Journal of urban Tourism, 2022; 9(1): 49-65.
21- Shaidaie Mehneh, Majid. Investigating the impact of local community behavior on tourists' satisfaction with destination services (case study: Mashhad city tourists) Master's Thesis, Department of Tourism, Shandiz Institute of Higher Education; 2021.
22- Heesup Han, Yunhi Kim, Chulwon Kim, Sunny Ham. Medical hotels in the growing healthcare business industry: Impact of international travelers' perceived outcomes. Journal of Business Research, 2015; 68(9): 1869-1877.
23- Musa, G., Thirumoorthi, T and Doshi, D. (2012). Travel behavior among inbound medical tourists in Kuala Lumpur. Current Issues in Tourism, 2012; 15(6): 525-543.
24- Mathieson, A. and Wall, G. Tourism Economic, Physical and Social Impacts. London: Longman; 2012.
25- Yang, C-C., Shen, C-C., Mao, T.-Y., Lo, H.-W. and Pai, C.-J. A Hybrid Model for Assessing the Performance of Medical Tourism: Integration of Bayesian BWM and Grey PROMETHEE-AL. Fuzzy Sets and Their Applications in Mathematics; 2022. https://doi.org/10.1155/2022/5745499
26- Mohammadipour,Elham,MazrouiNasrabadi,esmaeil.Determining Coping Strategies with Health Tourism Supply Chain Risks(Case study: Ayatollah Yasrebi Hospital, Kashan).Journal of healthcare management, 2021;3(2): 37-46
27- Leto Barone, A.A., Grzelak, M. J. and Frost et al. Atypical mycobacterial infections after plastic surgery procedures abroad: a multidisciplinary algorithm for diagnosis and treatment. Annals of Plastic Surgery, 2020; 84(3): 257–262.
