About the journal
Public Services Marketing Quarterly is a theoretical and experimental magazine that deals with various issues of development in the Islamic Republic of Iran, and the purpose of its publication is to lay the groundwork for Iran's progress and achieve the goals of the twenty-year vision. Public Service Marketing is proud to be a source of ideas. For this purpose, the editorial board of Public Services Marketing Quarterly invites all professors, experts and researchers to send their scientific and research articles for publication in this quarterly
According to the evaluation of the quarterly magazine "Marketing of Public Services" by the evaluation system of Islamic Azad University publications, this magazine was able to get a grade of "B" and from now on, the articles published in this magazine will be awarded to researchers. Now this publication is ready to accept the articles of respected researchers and professors for publication in the next issue...
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Open Access Article
1 - The effect of travelers' recommendations on word-of-mouth advertising and reuse intention with the mediating role of safety and perceived value and the moderating role of education
majid pabarjaei zanjani احمد راه چمنیIssue 2 , Vol. 2 , Spring 2024 -
Open Access Article
2 - Investigate the Antecedents and Consequences of Brand Love with the Approach of Contrasting Social Media Marketing Activities and Customers’ Lived Experience (Study case: Alifard Company, Sanich Industrial Group)
farinoosh lazar Reza KianiIssue 2 , Vol. 2 , Spring 2024 -
Open Access Article
3 - Structural model of desire to use electronic banking services based on personality dimensions and brand management
marzieh yarizanganeh Alireza Nik SereshtIssue 2 , Vol. 2 , Spring 2024 -
Open Access Article
4 - Brand Transgression and it’s Consequences in the Iranian Banking Industry
Gholamreza Shahbazi ُSoleyman Iranzadeh Bagher AsgarnezhadIssue 2 , Vol. 2 , Spring 2024 -
Open Access Article
5 - The effect of famous endorsers of international brands on brand love through online brand interactions: Examining the role of brand attitude (Mac brand customers in Iran)
Fatemeh Behnam Feyzabadi, Omid Behboodi محسن مرادیIssue 2 , Vol. 2 , Spring 2024 -
Open Access Article
6 - Analyzing the mediating role of job satisfaction in the relationship between organizational learning culture and the intention to leave the job and in-role behavior
roohallah samieeIssue 2 , Vol. 2 , Spring 2024
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Open Access Article
1 - Investigating the Effect of Philosophical mentality on organizational Mobbing with regarding Mediating role of Professional Ethical Courage and Model Development
Hamid Erfaniankhanzadeh Azam Babakirad Mohammad Rafati Vahid Shalbaf YazdiIssue 1 , Vol. 1 , Spring 2023 -
Open Access Article
2 - Designing the pattern of alignment of organizational elements with the strategies of the organization and its relationship with performance
faride defaei Seyed Mohammad Aarabi saheb1 badreiIssue 2 , Vol. 1 , Summer 2023 -
Open Access Article
3 - nvestigate strategic solutions for the development of the export of advantageous products of the province in the target markets
mojtaba heidary mohammad soleimani ali osat hazratiIssue 2 , Vol. 1 , Summer 2023 -
Open Access Article
4 - Conceptualization of dwarfism; emphasizing the dark side of succession
maryam razmjou jafar beikzadIssue 2 , Vol. 1 , Summer 2023 -
Open Access Article
5 - A comparative study of the opinions of clients and managers of non-governmental employment agencies regarding the relationship between service marketing factors and customer attraction
Fereydon omidiIssue 1 , Vol. 1 , Spring 2023 -
Open Access Article
6 - Studying factors affecting communication skills in government organizations
Davood KiakojouriIssue 2 , Vol. 1 , Summer 2023 -
Open Access Article
7 - The Effect of Relationship Marketing On Customer Retention through Customer Engagement Considering Customer Citizenship Behavior
Reza Pourmohammad morad rezaei dizgahIssue 2 , Vol. 1 , Summer 2023 -
Open Access Article
8 - Explaining the concept of public service marketing
reza tayaran Mohammad TaleghaniIssue 1 , Vol. 1 , Spring 2023 -
Open Access Article
9 - Identifying the factors influencing the performance of employees during the Corona crisis by thematic analysis
shohreh namjouyan maysam chegin marziyeh mohammadiIssue 2 , Vol. 1 , Summer 2023 -
Open Access Article
10 - Designing Service Outsourcing System in Support Organizations (Case Study: Imam Khomeini Relief Committee of Fars Province)
yalda sharafiyan Habib Allah Ranaei Kordshouli Moslem AlimohamadlooIssue 1 , Vol. 1 , Spring 2023
